Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor of the Internet and new technologies sector.
This text is an article published by The World Economy and Business and can be read in pdf here
The phenomenon of Social Media has come like a gale and it has to stay, and the business world is no exception. Companies tend to pay greater attention to the use of blogs and social networks, a phenomenon previously despised The social web has given power to the user and often that can generate some headache in our own company,. Unfaithful employees, filtration and poisoning information, hoaxes that ourproducts environment and / or services traversing the network and can, if you are not quick to tackle, be a huge problem we have to face. Internet has become few years in the means of media.
Anarchy and freedom of the system, the halo of anonymity that is enjoyed and the speed with which information flows, flowing from user to user in seconds, do you have to be especially attentive to what is happening around our brand . Commercially or image damage can be severe if the problem is not tackled, if minimized or neglected. In this regard we can mention the case of a Spanish company Ikea, which will probably last with another company in another country. For several years, a post on one of the blogs of reference in Spain in the field of web 2.0, Microserfs, was the first result on Google when looking for Ikea, above the web of the firm. That post was a cruel criticism of the company based on the experience of a single user under "Ikea, as they lie to customers."
Even today if you Google goes in the top search engine results. In recent years this has been a headache for the Swedish firm and negative comments by other users involved in this article have been happening nonstop, feeding back to each other. A few days ago, the company was finally able to position your propiaweb the less over the harmful content. A partial solution, a battle won. But a single user, skilled in the use of Web 2.0 tools, had jeopardized the communication strategy of Ikea for over a year. This erosion continues today. In the world there are millions of internet users, a negative perception on the network directly affects us and isa our waterline hit. Positive information is a trickle, but negative, even wrong, is viral in nature.
Therefore, in recent months they start to flower companies dedicated to listening to and managing the buzz, rumors and echoes of Internet forums, social networks, blogs, and Twitter. It seeks to capture positive and negative trends (what better focus group than this?), To find problems and information leaks and even disloyal employees. We must care for our image and it is essential to begin to listen and monitor what happens very fast and scale tackle problems internally, however small they may seem, and never underestimate the middle.
This text is an article published by The World Economy and Business and can be read in pdf here
Undertake today has some merit. The current entrepreneur is a mixture of a dreamer a surreal Don Quixote and modern crazy feeling that goes against the mainstream of the society around him and often get confuse to desist in their epic battle. The world needs more entrepreneurs, more initiative, more innovation and possibly less spirit officials. In these tough economic times, the crisis is taking ahead to the first: a risky and innovative. Times are tough in all countries, but they need to have people able to take risks and jump into the void, a choice of high complicated, contrasting wildly with other very controlled and safe at work level options. It is like jumping with red or jump into the void as we are seeing in the case of many autonomous. An entrepreneur is no more nor less than an officer or employee.
In a society like ours, all sensitivities are necessary and it is understandable that there is a high number of people who want to secure a job for life, but the global economy also requires risk takers. Dignify the term entrepreneur! They are very necessary.
First, because everyone, with varying success, provide initiative within a "momentum" mostly mediocre and unchanging. Second, because the entrepreneur is the embryo of the entrepreneur who creates wealth and value. Are there few entrepreneurs? Very few. Yes, it is true, but the fact remains that many of them are sensational. Institutions, the financial system and venture capital, very rarely support the initiatives of new entrepreneurs, and when the support, they do sometimes so aggressively with the project mentor, who just strangling.
You have to fend for yourself, without expecting any help, and above all, do not believe that will have option to aid constantly advertised on TV if you finally meet the critical business moment we all dread. Moreover, a all we like to take us there also comes a time when we identify with a few years younger, but this time on the skin of a new entrepreneur, inquietoyllenodeideas.Apostar and support a new generation of entrepreneurs and act as "Business Angel "It is for some of us as vocational as creating a new project in person.
It is as special as we have all experienced our first project to generate and create illusion that first company. Often it is so difficult to undertake as assisting a third party to undertake. That's why you are missing a specific sector support dreamers, builders of illusions and, even more, to mentor them, they are even harder to find than the first. Governments of different countries must push through laws to become another incentive for entrepreneurs and their mentors.
This text is an article published by Levante Mercantil Valenciano and can be read in pdf here
We are in an era in which we endeavor to put all of the tags and that are fashionable in recent years is the addiction to technology and specifically the Internet. While it is true that any "heavy user" is only half smiles hear mention, the fact remains that since run
rivers of ink in scientific journals talking about this addiction called IAD (Internet Addiction Disorder).
But is there really this mess? And if so, how and when can I detect that my modus vivendi crosses the line between warm normalidadde addiction?'s A really complex answer and there are all kinds of theories, perhaps always be best to apply logic and ask whether we can vivirsin compulsively check our email, chat or interact with our Messenger in our favorite social network but we believe that the slightest stress. Youth from around the world have spent years replacing their leisure habits, once anchored to the hall of the house through the television into a new leisure time that makes them stay connected to the network many hours a day.
Another example is how long telephone conversations of teenagers have migrated radically in recent years towards interaction in social networks and instant messaging services. That in itself is not a problem nor is it a disturbing symptom is simply a hallmark of a new generation, the first generation digital native.
The warning signs should start on when that habit, those long connection times begin to replace the personal contact with the people around so much change and limit the individual, or even a double unfolding online-offline personality. If time at the monitor voids the socialization of the individual reflection is necessary. You may be starting to cross the road that separates the perception of the real and the virtual.
There are several symptoms that should alert us and make us think as the need to increase the time connected for real satisfaction or the need to connect to daily stress and the inability to do so at certain times. We can start worrying if we stop our usual activities, especially those related to leisure because of the use of the Internet or if we have problems with insomnia, marital abandonment and professional obligations.
The distortion of emotions and confusion between virtual and real world events, may be another sign that something is wrong. There are tens of thousands of described cases of addiction to the Internet, technology in general and particularly video games, and interestingly there is increased proliferation of these diseases in the United States and Asia.
Recent studies talk about a surfer of the population may have an abnormality in their relationship with the digital medium, but it is important to note that the Internet itself produces disorders or addictions, yes it can make little use rational of the various services offered by the network, such as chats, shopping online, social networking, searching for information etc.. Merely not be connected determines many hours we have a problem, in fact walked towards full connection fixed and mobile devices.
Demystifying the entrepreneurial failure
In this day and age is key to have a positive attitude towards failure. In Mediterranean countries do not talk of failure, always tend to use the term "bad luck." The Anglo-Saxons the face of a more natural and certainly more practical.
Aventuráramos If we write a report of successful entrepreneurs, sure candidates would come up from under the stones ready to tell his story. It is an attractive picture. If we do profile failures, you may just answers and characters we managed to participate in our history. The failure not only does not sell, is unpopular and no one wants to be in that picture. Few failed experiences and curricula reflect that, in my opinion, is a mistake.
In Spain the failure is a stigma. If an entrepreneur launches into an adventure and this does not come to fruition, generally do not try again, I would even say that is socially marked. It's a shame and a huge differentiating factor that characterizes our entrepreneurial class when compared to other countries.
But there are many examples that show us that sequels were often good, Thomas Edison failed thousands of times before finding the ideal for incandescent bulb filament. Richard Brandson (founder of Virgin) had two failed businesses before tasting success. Even Google, the Internet giant has purchased or developed projects that have had to close due to their lack of interest, or closer Telefónica and its failed social network Ketek.
All successful entrepreneurs have a-more or less-list of failures behind him. To talk more successes than failures does not mean they do not exist, in fact, can not understand a brilliant career but is built from the point of inflection of one or more failures. Error is learned, success is enjoyed.
We are in a country where statistics indicate that on average, 80% of new projects fail within five years, and 90% is less than 10 years. For entrepreneurs, the reasons for failure are not usually found outside their companies, is within and inside where you have to analyze and identify the causes of failure and in many, the main cause is the management capacity of those responsible.
I remember a long meeting with a venture capital fund Silicom Valley several years ago. I was very surprised when analyzing an investment of several million dollars on a project of Argentine Internet, the less rejected by a curious reason: the entrepreneur had not failed before. Caught my attention and I remember I wanted to explore the issue. To my surprise I responded naturally. "It's the best you can do master the entrepreneur, we seek profiles that have lived, among other, s that experience and have learned from it. Navigate with calm sea is relatively simple, we want people who have already sunk at least once your own boat in a storm. That moment always arrives, and if you have not already, this might be the occasion. Return to see us after living and learning experience that will give us more confidence. "
This episode got me thinking. In Spain no one would have argued in any case the profile of the entrepreneur as constituted what not hesitate to call a successful career. Saw American market incomplete and was based on the grounds that "the failure always comes." The entrepreneur who lives and again successful initiatives is neither more nor less brilliant, is that it has simply been lucky. No guarantees that if problems crop up your intuition and fortune can overcome moments of crisis.
All quite often receive invitations to participate in a seemingly safe business within a fast-growing sector with a target willing to purchase, but that is not suficient e, does not serve as a starting point, apart from fully define and cross the Business Plan, there are always variables to be explored in depth, the companions, the time of launch, responsiveness and where we can reach failure. Being aware of our limitations, is the best way forward.
When an error is plugged, it inevitably resurfaces The key is to not only hide, but to share the mistakes, analyze them and to build from them,. Experience them as an experience more in the future of a project and, in any case, as traumatic to be ashamed.
Mistakes can be a good starting point to start building in the right direction.
The blog of Alejandro Suarez.