Alejandro Suárez Sánchez-Ocaña

Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor in the Internet sector and new technologies.

Fame on television sponsors Yes.fm

It is very common for an Internet company to invest in television advertising, and sponsoring a program, but it has been our case. Yes.fm sponsored throughout the last week the reality of Four "Fame, Let's Dance", with skirts publicity about the program and an end of the service requirement by Paula Vázquez, you can see in this video from YouTube (last few minutes of it, unfortunately is a bit cut off at the end).

fama

During the broadcast became Yes.fm few hours, to offer content on a microsite created for the hearing of Fame, with direct relation to the content they were watching on TV, in order to maximize the results of the campaign. I was looking forward to see the impact of a promotion and in our traffic and logs. Programs that have a musical backdrop, like American Idol or Fame is a very interesting target and consistent with our product. If you want to see you have it accessible from here:

A nice experience has been very interesting

Tags: four , fame , fame dancing , paula vazquez , advertising , Television , Yes.fm