Sánchez-Ocaña Alejandro Suárez

Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor sector Internet and New Technologies.

Your photos: the new battleground of Social Network

Facebook recently introduced a new mobile application that makes use of Facebook photos much faster and easier. 'Facebook Camera », intended for our iPhone, enables an overview of the photos of your contacts, enter their albums or enlarge any selected image, and dozens of options. Clearly, at this time, sharing photos is a battleground between large social networks. Google gave recently a two-day conference exclusively for photographers, where it seems that its Google+ social tool is having very good acceptance . Continue reading "Your photos: the new battleground of Social Network"

Tags: Google

June 11, 12 | Internet | Read it | Comments (2)

Glasses or contact lenses: best printer

Some time ago I've been following the project of Google on their augmented reality glasses, or iGlasses. Long ago because in 2008 we began to see where new trends were large manufacturers, when Apple took a number of patents. Continue reading "glasses or contact lenses: better a printer"

Tags: Google

28 May 12 | Internet | Read it | Comments (0)

The world does not follow the rules of Google

A few days ago Sergey Brin, Google co-founder Larry Page along, gave an exclusive interview to the British newspaper The Guardian in which reflected their fears of those who are against the openness and freedoms offered by the Network, and that for it is embodied in Apple and Facebok. For Sergey, these two computer giants are dedicated to stem the access controls in each of the new applications or device s that launched. Continue reading "The world does not follow Google rules "

Tags: Apple , Facebook , Google , there is a guru in my soup

April 18, 12 | General | Read it | Comments (0)

What happens on the Internet every minute?

Here you have a very interesting infographic that features everything that happens on the Internet every minute of our lives:

Tags: Google , Internet , youtube

April 10, 12 | Internet | Read it | Comment (1)

YouTube's Nightmare

Every night before bed, Eric Schmidt, CEO of Google since October 2006, when he signed the purchase of YouTube by 1,300 million euros, has the same thought: "How do I solve the problem of copyright of YouTube? ». It is a nightmare that has no way out of his mind, terrible but true. Each day that passes is more scared about this fabulous video sharing service. continue reading "YouTube's Nightmare".

Tags: Google , there is a guru in my soup , youtube

21 Mar 12 | General | Read it | Comments (0)

The bite Merkels Google and Facebook

We all thought that Germany's Merkel's tough, but we're wrong. Two ministers who have come together to push Facebook and Google where it hurts: in the legislation. Continue reading "The bite Merkels Google and Facebook"

Tags: facebook , Google , there is a guru in my soup

07 Mar 12 | Internet | Read it | Comments (0)

Hopefully I'm wrong and Google does not buy Spotify

Spotify is a great product, absolute, and who has penetrated deep into millions of Internet users across Europe.

In my opinion when something is used by millions of people around the world, as is the case, it is not by chance, but that it is responding to a need for users.

My take on Spotify requires a disclaimer. I am one of the investors Yes.fm that Spotify is direct competition in Spain and indeed we launched months before they come out, it would clearly be happier if they would have done worse. I notice that no one tell me that my view may be biased; possibly be so, since I have interests in the sector.

The labels die, and have little need to reinvent itself, very little desire to do so. The change in content consumption have been caught on the wrong foot, and even today would be happy to sell cds at 18 Euros and disappear if digital music consumption, to fulfill all their ills.

Spotify has in my opinion some things extremely well, but also in other deceived generating the perception that music consumption was normal and sustainable. This has used techniques are not new to the user closer, wanting to make dependent, until it has been sustainable and had to stop paying the party and cut the "free beer."

This is not a new marketing technique, and used it to promote themselves and installed. Knew that was not sustainable, especially in southern European countries, where to put it finely, everyone assumed that the percentage of people who would pay for the service is much lower than in northern countries, especially the Nordic.

If you think there has been part of this tactic has been bad for the industry, for new streaming service, and now turns against Spotify as a boomerang, and was simply not hide the truth.

Whenever a streaming service can hear a song record companies charge for it. I mean if you listen to 100 songs a month, the record becomes 100 times. It is considered microventa. Then that occurred when using Spotify based on advertising for X hours a day, the party and make them pay for fidelizarte consciously, want you to want, want to be the Apple of the music. That does not hold economically and know also stresses that music is a free good, and especially the user is happy thinking that the announcement that put paid to the party and "spotify should be grateful because I use and earn money with me. "

But then, I hear advertising does not pay the party?

Not at all. Even record covers costs (very high), and streaming (expensive), very few countries do, and certainly in Spain and does not cover 10-20% of these costs. For this reason, companies that want to have millions of users streaming, require minimum 15-20% of users are payment, otherwise the system does not hold.

The stark reality is that in Spain, for every million users can pay for these services 10000-20000, ie a small critical mass. If you take music, you have a huge critical mass of subscribers, the house of cards falls apart, and you have to go to venture capital funds seeking to "be the world's leading music streaming." You can run one, two or three times, but then there is a D-day in which you require to stop giving, encares the situation and be honest with the user, you explain that you were paying for the party and now it's up to him. You know I will feel cheated, green and you will cease to use you many, especially to hurt your brand ... but things that are not sustainable have an end, because you can not lose money entrepreneurially lifetime.

Something very similar happened to LastFm , who decided to cut their services in countries like Spain with few subscribers actually only kept the service opened in 2009 in a few countries, UK, Germany and USA, where the mix of advertising + subscriber was profitable . Users "full free" migrated to Spotify at the moment. In 2010, for the same reason they left the mobile streaming

I have the perception that Google buy Spotify , and if this happens again the "free beer" for Silicom Valley giant can be very useful this operation. I do not like frankly, I could lengthen a false perception that music is not cost, regardless, because they say, that if Google buys Spotify is not good news for any product in the world streaming.

If Google buys, save a company, and makes the "youtube" music, sets foot in a market owned by Apple, launches a nod to millions of users, is a good advertising medium, and they are involved in selling, that's what they do very well, and a product like Spotify integrated into the Google search engine would be tremendous.

This would also be a story that would piss even more to the so-called record companies, in fact I think that is why if you have a certain charm

Nobody knows if that will happen, but if so, it may last a few years and go back to thinking that music is free for a while until it is again untenable. Eye, which also would make perfect sense in the world to buy Apple Spotify .

You always have the option to download. I am not a moralist, I pay more people interested in these services because of my interest in them, but each has its own free choice, not I who take a talk to anyone. I myself have downloaded a thousand times.

I just wish that everyone knew that the music you hear in Yes.fm in Spotify, or any legal streaming service on demand etc is not free, it charges the SGAE, Promusicae, record ... and I think Spotify, which brand level has done wonderfully, but one day was very clear that the party had to end, and as it was sincere and not explained well, many people have been pissed.

In its announcement on the blog (which by the way, do not say you cut open bar, but you give away less drink per month), the comments of some no waste :

1 week ago geekermo said:

Bye bye Spotify.

1 week ago araklan said:

Bye bye spotify ...

Im beginning to save my lists ....

1 week ago patrux89 said:

It was nice while it Lasted.

1 week ago xthief said:

Bye bye Spotify

A user is a man who values your service, it would pay to use the modality or promotional offer (Free). Abuse of promotional opportunity, and unlimited by decree, not create users but parasites.

If you received free grateful these years, you loved and idolized service Spotify, and now because you have limited consumption, you throw pests, and offends you're not willing to pay 4,99 EUR 9,99 EUR per month or in the form higher (or stay in the free form, with its limitations), may be you, as a user that does not interest the company, not the company has fallen out of favor for you.

Tags: Google , yes fm

April 27, 11 | General | Read it | Comments (17)

Battlefield, your mobile phone

This text is an article published in Business and Finance and can be read in pdf here .

Since Google took the Android market, its operating system for smartphones, seems to have intensified the war between large technology companies. The Mountain View company is not content with possessing absolute hegemony on the Internet, but since you filed for two years the new free software, Android, and has earned 1,000 million euro profit. continue with this success, the company expects to gain a dominant position in the mobile phone market, as is the case with the web. Before he arrived Android manufacturers had two options to choose from: the system of Microsoft, Windows Mobile, or develop their own software, as Nokia does.

With Android's foray in this market, Microsoft has lost significant market share and, as happened in the field of internet, it seems that it will recover. Currently only 5% of smartphones worldwide use Windows, compared to 17.7% who already works with Android. With respect to Apple, which launched its iPhone in 2007, has sold so far this year 14.1 million of them, 91% more than the same period in 2009. Although, Apple is a tough competitor since the user of this brand is usually faithful and always alert developments launched.

Still, in the first quarter of this year in the U.S. sales of Android mobile phones already exceeded sales of iPhone. There are voices on the Internet announcing the possible stagnation of the Internet giant for its many fronts, as suspicion about its dominant position in internet. Nothing could be further from the truth.

Google Inc continues to expand and only this year has acquired 23 companies, always leaving open new revenue streams. And the company is not content to have a monopoly on Internet. Google wants to monopolize the user, wants to become indispensable in your life to date technology and has already reached the mobile. Microsoft for its part has been numerous attempts to reach the giant and tried to fight the incursion of competitor announcing the creation of the new version of Windows Mobile 7, but the launch seemed to take forever since suffered numerous delays and in fact has not had much impact.

While Microsoft has lost the opportunity to have their space on the Internet and now is poised to pass the same on smartphones. If Android sales continue to rise, and the other companies put no remedy, perhaps in a few years we will continue talking about the dominant position of Google, but this time in the smartphone market. What is clear is that the battlefield is now on your mobile and it seems no trenches.

Tags: Google , Microsoft , Mobile , Technology

28 December 10 | Press | Read it | Comment (1)

Google puts the eye in Twitter

This text is an article published by the Corporate Dossier and can be read in pdf here.

During this year, the social network Twitter has dramatically increased its number of users. Currently 175 million people use this network to communicate, if it is true that Facebook continues to be a favorite among surfers. Twitter, despite some glitches suffered this year, continues its growth in the network so slow, but safe.

Given this growth, Google might be planning to buy social network. After his failure in the launch of its social network, Orkut, internet giant could expect to pay the amount of 5,000 million for this purchase. And the company's Mountain View too well not tolerate competition in the network and, as happened at the time with Microsoft, Facebook stands up to taking all possible actions within its power to curb its growth and popularity.

Without going any further, a few days ago Google changed the terms of use Gmail contacts, preventing them to be exported to Facebook, not to have a policy of reciprocity. Meanwhile, the social network offered Gmail users an alternative solution consisting of a link that lets you send contacts to a computer and then they can be up to the social network.

But this war of contacts does not stop there, because the response of Gmail has been hanging up a sign addressed to the user in asking are you super sure you want to import your contact information with your friends to a service you will not leave them out? The user what matters is the good service rendered and before such outrage should have the option to answer "I am extremely confident that this is absurd. Leave me alone. "

Facebook has 500 million users and has come to stand as the most visited page, above even the Internet giant. Google, using its standard practice with competitors when he sees danger its predominant position in the network, leaves her friendly face, that to which we are accustomed, lays aside his 'Dont be evil' and puts all media which has to remain the only and the best.

If true buying Twitter, Google failure that obtained with the launch of its social network to market would be eliminated at a stroke and, incidentally, makes it clear who's the boss in a Facebook network. On the other hand, would leave for Twitter background that is currently on the market of social networking. Finally carried out this purchase would certainly be a beneficial act for both companies and we know that Google puts the eye where ...

Tags: Google , Social Media , twitter

7 December 10 | Internet , Media | Read it | Comments (0)

Unity is strength

This text is an article published in the Corporate Dossier and can be read in pdf here

In the coming weeks, Facebook and Skype announced their union. With this alliance Facebook users can send text messages to phones, make calls and even video calls to contacts who wish via Skype. This agreement is intended to unite in a way closer to the 560 million registered Skype users with 500 million users of Facebook.

With this combination of services, including Facebook continues its battle against Google's network, currently finalizing a voice over IP service (VoIP, for its acronym in English), by which you can make calls from the email interface Gmail.

This system would work without opening a program and mark directly from the same inbox of your email account. For some time, Google tries to enter the social networking market with little success. Earlier this year, the company launched Google Buzz in Gmail built, offering Internet users the chance to talk and share all kinds of online resources, publicly or privately, and that was intended to compete with Facebook.

But this service had little acceptance largely due to the privacy issues that were generated, which although were corrected by the company, the number of interactions Buzz did not reach anywhere near the number of users of other social networks. According to a study released by comScore, U.S. Internet users spent 41.1 million minutes on Facebook during the month of August this year, while Google remained 39.8.

The act of measuring how much time users spend on particular websites is an interesting value, but rarely measured, there are many studies about it as you may have regarding the number of visits. This value reflects user satisfaction with the site and, in this sense, Google lost the battle. But Internet users' habits change and progress towards new services is the order of the day.

Thus, the controversial and unexpected union is the result of a logical evolution in the services offered by Facebook, and that, according to the company, will strengthen even more the number of users who use this network. Google is moving away from its position of dominance on the Internet, at least as far as social networking is concerned. And while Internet users still prefer Google as search on the net, it is difficult entry into the increasingly popular world of social networking, we can be at the beginning of the end. And while Google was the first to be taught a lesson , this time the story should be applied again, because there is strength.

Tags: facebook , Google

November 11 10 | Internet | Read it | Comment (1)

Hincándole the tooth to Google

This text is an article published in the Journal of Navarra and can be read in pdf here.

This past September, Pablo Hernandez, deputy director of the General Society of Authors and Editors (SGAE), expressed his opinion about Google's business model, calling it "dull". Pablo Hernandez also criticized the dominance of the Internet giant, which accounts for over 96% of searches performed in the network in our country. Not the first time there are such statements from the SGAE, in addition to publishers, media groups or governments of foreign countries that open their fronts around Google.

These companies and governments fear the empire that has been built around the company: supoder, its large capacity and its ambitious economic interests, which are viewed with suspicion. Earlier this year, Teddy Bautista, president of SGAE Direcciónde Councilof, already ruled about the ongoing conflict Telefónica and Google, whose intention is to charge Google Inc. for use of its facilities, as it is essential for their activity.

It appears that the operator does not have enough to charge a monthly fixed line fee each user to use their network. To not miss opportunities, waylaid Baptist noting that "it is logical and Google queTelefónica copper luegonos pay us." The fact that the SGAE talk of "dominance" of Google is funny when you consider that this organism, although nonprofit, monopolizes the collection of authors' rights, and has even been questioned by the Commission National Competition (CNC).

SGAE has missed the last sentence of the court in response to demandainterpuesta by Telecinco to You tube, which stated that "does not infringe the intellectual property rights". And is that the Internet is a threat SGAE, uncontrollable in the field is difficult to extend their tentacles, is imposiblede cover. Inplace of that immensity vastness leverage to force their way into other fields in defense of copyright, using this tool for the benefit of their members, they prefer to stay anchored in the culture of vinyl. Truth is that the SGAE has many fronts and has alienated by the whole society.

Visitors are highly regarded to Google, for them is the friendly company, which offers the possibility of obtaining information for free, fast and seemingly limitless. The success of search is reflected in the heavy traffic of visitors, ranks as the web page chelates more view. The business model is so successful that Google users, although certain dyes perceived opacity, would come to his defense because it makes life easier and without charging for it.

But the view we have of the SGAE is very different, much worse than the Treasury, which has historically been the most hated entity icon, for obvious reasons. The negative perception of the SGAE is overwhelming and worse every year, without the guarantee of the rights of authors and publishers do nothing to stop it. Quite the contrary, seem to lack public relations and communication, besides having an overzealous ... and lawyers. Deeste way SGAE Google should take note of the institution being as Spanish with bad press. Networking is easy to find thousands of forums with unfavorable opinions, not to mention social networks and web pages, which are continuous references to his activity "dubious or misleading." Hoyporhoy, SGAE is obsolete in its ideas, its mechanism of action and, of course, in its action with respect to new technologies

Tags: Google , SGAE

November 9, 10 | Internet | Read it | Comment (1)

Your name in Google

This text is an article published in the newspaper Cinco Dias and can be read in pdf here

More and more Internet users who typed his name into Google or googlean. Thus a study conducted in Germany by the Market Research Institute Innofact whereby 8 out of 10 Internet users have searched confess themselves occasionally in Google and two thirds of those who have done so have found information on themselves in the search. This widespread practice has led even created a Facebook group called I also googled my name.

But is the act of googlearse is the result of vanity or need. Often the surfer wants to know what is said about him on the net and in what places they say, out of curiosity or as a matter of ego. The ego of some artists even leads them to the need for carefully considered in any site that may arise. Artist or not, who among us has not typed in Google out of curiosity?

Whether googlearse is a matter of ego, we need to know what kind of data about ourselves can be obtained through the network, taking into account that, according to the study conducted in Germany, 21% of respondents found the data network with details of their working lives and another 17% of them ran on the network with information about their education.

It follows that the data collected in the search can be decisive in many cases, for example to find employment. When choosing candidates, many companies conduct a search of it on the internet, which can cause some unexpected surprise. Indeed, Google was recently sentenced to compensate a surfer who discovered that by typing its name in the engine search, he returned terms like rape, rapist and prison. Previously the applicant had been convicted of corruption of minors, yet the court held that the search violated his right to privacy and was sentenced to pay compensation of 5,000 euros.

Google is the most visited website in the world, therefore, the fact googlearse may be a mere act of inertia because how many searches performed a day and how much information we can extract from them? Little wonder that we make use of search engine to see what pops up on ourselves. And is that information on the Internet has no boundaries or in this case establishes, rightly or not, Google.

Tags: Google , Internet

October 14, 10 | General | Read it | Comments (0)

The bubble Facebook.com

This text is an article published by Time magazine and can be read in pdf here

Facebook recently surpassed the beautiful figure of 500 million users, I dare say people but is the third most populous country, behind only China and India, and more than ten times the population of Spain. With this data it appears that is thinking about an upcoming IPO with a value close to 33,700 million (26,589 million euros) and developed based on transactions in the secondary markets. This would put the popular social network with a market value higher than the industry consolidated companies traded on Wall Street.

Seeing these figures, my mind shifts to the years 1997-2001, where there was a very strong speculative trend in which the stock of Western nations saw a rapid increase in value due to the advancement of the new sector related companies Internet ea the New Economy. A period marked by the founding (and in many cases, spectacular failure) of a new group of Internet-based companies commonly referred to as Pontocom companies. The combination of a rapid rise in stock prices, individual speculation and the wide availability of venture capital created an exuberant environment. Are we at the dawn of the second bubble?

In 1999 and start of 2000 - in full bubble - the valuation through multiples (based to value the company should behave similarly to the average of its sector companies) was widely used. If you had an idea about the Internet business, it was worth the industry average, but only have a company like yours in the world. Their project was not born and already had a good rating.

In the top 100 most valuable brands, six of the top ten brands belong to the TIME (Internet and new technologies). The number one - Google - is maintained for the fourth consecutive year - 144,260 million (87.757 million euros) - Three technological followed: IBM, Apple and Microsoft leaving behind great icons of consumption as Coca-Cola (5th) or McDonald's (6th). Recently confirmed the sale of Burger King to the venture capital firm 3G Capital for 3,100 million euros. Burger King, the world's second largest fast food, was founded more than 50 years, has more than 11,000 restaurants in 67 countries and 300,000 employees worldwide. Facebook is still very young and should show that you know how to convert visitors into euros. Otherwise you can not stop at any time to re-click the Web 2.0 bubble.

Tags: coca cola , facebook , Google , Web 2.0

30 Sep 10 | Internet | Read it | Comments (0)

The uncertain future of the flat rate

This text is an article published by the newspaper Diario de Navarra and can be read in pdf here

The flat-rate data in Internet may come to an end. Hace días, Julio Linares , consejero delegado de Movistar, insinuaba abiertamente que la tarifa plana en Internet podría tener sus días contados. Algunos otros operadores,como Yoigo, ya se han manifestado a favor de esta iniciativa. No es nada nuevo. En Reino Unido, su filial O2 ya ha incluido en su catálogo comercial diferentes tarifas según el consumo del cliente , eliminando de una tacada lo que conocemos como tarifa plana de datos. Vodafone y AT&T han hecho lo propio en sus líneas móviles en EstadosUnidos. Seguro que los que somos usuarios de smartphones sabemos lo que esto implica: una caída importante de la rapidez de conexión,

Una vez que nos hemos excedido en el consumo asignado para ese mes, y una facturación más elevada,de difícil control y gestión por parte del usuario. Además, en otros países se está empezando a abandonar el modelo de tarifa plana para móvil. Sin ir más lejos, la propia Movistar (O2) ya nola comercializa en Reino Unido y AT&T y Vodafone también han descartado estos planes sin límites en Estados Unidos. Telefónica, siempre a remolque y aprovechando situaciones internacionales para justificarse, ha mostrado sus intenciones.

En este asunto todo va muy deprisa; todo se acelera, todo… menos la velocidad . La velocidad de conexiónes una vieja reivindicación del colectivo internauta.

En un país como Japón, la velocidad media está entorno a los 80Mbs. En España la media de conexión de las ADSL son 3Mbs,existiendo aún zonas oscuras donde no llega el ADSL o donde la conexión máxima es de tan sólo 1Mbs.De este modo, no se puede acceder a una gran parte de servicios ofertadosenInternet. En Japón,desde hace casi 5 años,es habitual encontrar conexiones a Internet de 100 Mbs por poco más de 20 euros de tarifa plana y los operadores que las ofertan no están precisamente en quiebra.

En esta ocasión, entiendo que se trata de un déficit de voluntad por parte del principal operador español en querer modernizar nuestras viejas líneas de parde cobre cambiándolas por fibra óptica. Forma parte del paisaje que Telefónica se queje cíclicamente de los usuarios antes de realizar las inversiones necesarias para dar un servicio razonable y, generalmente, en los temas trascendentes los chicos de César Alierta acaban llevando a la CMT por el camino que ellos quieren.Se excusan en que el tráfico móvil satura las redes y crece exponencialmente, algo por cierto muy discutible. Según un informe de la Comisión Europea, el 19,5% de los españoles usa la banda ancha móvil, frente al 6,9% de la media comunitaria. Se trata de una de las pocas cosas de las que podemos presumir los españoles a nivel tecnológico con respecto a nuestros vecinos. Si los planes de la operadora siguen adelante es posible que esta situación se revierta.

En esta disyuntiva pasa desapercibida la pretensión colateral del operador español de que los emisores de contenidos paguen parte de la fiesta. Desde Telefónica se defiende que los grandes proveedores de tráfico y contenidos, como Google o Microsoft se involucrenen el mantenimiento de los costes de la red. Vamos, que les paguen un canon por el uso de las redes, ya que es necesaria para su actividad. Telefónica quiere cobrar más tanto de emisores como de receptores de información en Internet, pero ya es hora de que empiecen a ver su propia responsabilidad ya asumir de verdad su papel como principal operador de telecomunicaciones en España.

Tags: Google , Telefonica , vodafone

21 sep 10 | General | Leerlo | Comentarios (0)