Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor sector Internet and New Technologies.
In these difficult times there is little good news. One of them this week for us has been amazing growth in January 2009 in network traffic blogs Entertainment Networks . In December decrecimos first 2-3% in page views (I did not expect) and in January we have grown more than 30%, (which I think a lot), reaching 4.03 million unique users (+27 % compared to December) and 12,050,000 page views (over 34% compared to December) (Son Analytics own data I work with, gives Nielsen least 500,000 unique users, this issue is also to feed a party; but ...) I think the reason is given for the holidays in December was almost "building bridges" with the weekends and have seen average growth of 2 months at once. The network of blogs Lazer Blogs in Brazil already has its first stats of several thousand visitors, of course minimum after 15 days of operation, but the important thing is to be in place.
There are many sites that just seasonal traffic spikes. Sites games, postcards or cooking are a very good example. Personally believe that the quantitative traffic is important but every time we're focusing more on the qualitative , to seek a user profile responsive to stimuli of the site (advertising, rate of return, TMC consumption etc). Within our planning increasingly give greater importance to a mixture of SEO, content type, analytics and planning seasonal content. We have experience in virtually all areas ... except maybe all travel, sports (where we have done historically pretty bad except engine), and economics and business, where we have not entered to generate content, I never think I have decided not to have the structure or equipment needed to do something serious. He wanted to set an example for our site kitchen carrying a couple of years now and has 270,000 unique users print around 600,000 page views per month (December 2008 data). Cooking and food in general are niches where traffic can not be achieved in other subjects as extreme, but if you work consistently and will get to know the industry can do interesting things. There is also an added value, which continues to be key in this niche sector peaks are the month of December, year-end, higher penetration month-end advertising and annual accounts. One month more interesting than others to generate traffic peaks because advertising revenues are translated into more easily. Last year we analyze the behavior of users in the Christmas season. The Christmas and New Year dinners let us see that the demand for information for those dates gastronomic level could trigger a site traffic by over 100%. Look closely and saw the phenomenon in December 2007 as web traffic actually fired (RSS traffic remained stable) while the volume of search engine traffic nearly tripled. Went from an average of 5,000 daily visits to peaks of nearly 11 000 24 and December 31. The flow is from that time seekers rose by 300%. In October-November 2008 with the experience of last year we wanted to try to force a machine little SEO know our greatest potential in this domain (much more consistent to accept traffic from search engines and more mature than one year ago). To do this I wanted to generate some very specific content weeks before to capture that holiday traffic more strongly and see if we could apply this analysis to generate a higher growth rate. The result is as follows, we get from an average of 8,000 unique visitors daily peak of 22,000. The growth rate of traffic from search engines think a more pronounced curve, and reached 500% growth in the month of December 2008 (almost double last year's growth). I think ever going to be especially blogs, set a target time of publication and to capture very specific niche traffic, but this is interesting but another key is that the content and usability, and even domain name facilitate the possibility that gross traffic can be fidelizarse and consumer of content on other occasions throughout the year. By the way I see it to search Google cooking the first and second is a crack, Karlos Arguiñano also pioneered a magnificent internet site ... I had not noticed. Our cocina.org (albeit horribly listed on your home page; thing I should fix urgent), is nevertheless seventh. I said in TODO optimize that page and accomplish in a few months get their breath on his neck in those searches to Karlos With the annual target covered with something we are taking more than relax the last 2 months in the network of Leisure Networks. I passed this morning the advancement of the stats and figure annual growth. The truth is that this month the rate has continued steady but lower percentage than last month, an increase of just over 5% which leaves us in 3,228,000 unique monthly users and we have reached the 9,692,000 page views.
Taking stock of the year, we have had an even higher growth expected from 1.3 million to 3.28 million unique users still waiting for the December data, which I hope they let us on the threshold of 3.4 or 3 , 5 million unique users. The aim is to close 2009 in a year, with about 6 million unique users, and duplicate billing, 2008 I think it will be difficult but we will try. From Ocio.net in December, we want to focus on organizing various ideas and changes we have for 2009, some will be very interesting and novel and soprenderá more than one, but still I do not anticipate anything. Everything will come, but the truth is we have too many fronts and sometimes it seems that we slower than I would like. As I have been doing for the last three months I started to write a little every day, I've been snooping statistics blog to be watching your progress. For lovers of statistics, input comment that I see this month have risen about 30% until 9157 visits and 23% page views until 13648. These increases are somewhat higher as the month ends, in September, had a day less than the previous August. I still find it funny how RSS works traffic, are today active subscribers (daily) via feed about 500 people. To measure feed calls we have a WordPress plugin that really is not very useful to be blind. On the other hand there are already some 1630 comments on these 3 months are the major contributors to the blog. The Mean Time Connection has dropped a few seconds but remains high, possibly the result of traffic flow and starts coming from search engines (about 30%), in some blog searches will slowly positioning, for example to find Cuil I spoke of a post (" a laugh with Cuil ") comes out in the first results. Or to find average connection time, you get the first result. entertaining for me is being make the blog, obviously there are days that I find it hard for longer than others, but the feedback from the other side and know that people around you read especially compensated. The first days of each month in a Maremagnun burying ground of figures and interpretations that are sometimes successful and sometimes not hearing data on our network of blogs. As I have said on occasion always work with our own data servers, since the data from our measurement of Nielsen Netratings and certification of OJD take even longer to get something. Usually every month I receive a spreadsheet with details of each site, its evolution and some ask to analyze data, including differential evaluated the number of posts, number of comments, views, users, trend,% of traffic from search engines, % of referral traffic from other sites, and direct traffic% typein, Ips access by country, cyclical weekly chart without numbers, bounce rate from search engines. From this month also have asked Servente Diego, Coordinator Network Blogs Entertainment Networks to include some other data analysis, one that we are clear and should be taken as a variable to measure the evolution of a monthly publication web, the average connection time and another 2-3 variables that I want to go a little by soaking several tests that are doing these days and still not sure of its relevance. This August somewhat feared a drop in traffic caused by our majority share of visits from Spain and the holidays, but I can finally announce interesting growth of the network, which leads to 2.334 million unique users (with growth almost 6%) and 7,666,000 page views (an increase of 9%) as shown in this graph. Despite being aggressive about growth numbers for the month of August, I should also note that the increase in part have added a new blog to the network, todowow.com purchased for about a month and a few days. Without this new publication, growth would have been equally positive, but less so. Was that since August should be happy, but I'm not greatly: expecting more, and we need to work more with several blogs about everything maybe some seasonally-will be analyzed, have lost this month traffic traffic was not expecting. On the other side more positive new publications as celiac , environmentalism , olive oil , drink etc, with just a couple of months of life stages and will cover your growing exponentially and that's very important, but they are still months ahead have more relevant data.
The blog of Alejandro Suarez.