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The links are on the internet "gasoline" and are essential for a proper positioning of a web project. But all links are of equal worth, the answer is a resounding NO, the value of a link depends on many factors. Since the main success factor of positioning and website for years can not think only in quantity (brute force) but also in quality (selection). In some months we Internal studying more in detail the "power" that provides a link to the target web. I have spent a long time, possibly over-analyzing it and measure results and studied dozens of reports of experts in SEO, mainly Americans, to reach some conclusions that I share here. Disclaimer: My intention is not to create any kind of debate, much excátedra less talk, this is simply opinativo and just think that maybe, since it has taken me months of reading, analysis and testing with more than 30 domains, this information may be useful to others. I realize that some people may not agree with these conclusions. I have no doubt that some of the things I list can become my own misperceptions, and especially when spending time become older. The SEO should be interpreted as a progression, a "great equalizer" in stereo, where the disc-jockey, who lives in California, adjusted monthly some buttons for playing music go differently. That is, the relative value that can give these data should be further relativizing watching it over time. What is today, tomorrow it may influence some extent. Each inbound link goes to something other than our website. This value is usually positive, but can also be neutral or even negative. This varies tremendously positive value, the value you pass a link is so different from each other links becomes where to find the key to interpret that provide the highest possible value. 
Here are some of the key factors, some known and others are perhaps less common: Anchor text: What is anchor text?. The anchor text is the underlined text comprising the link. It is a key to relate the web search engine linked to a channel specific semantic. This is one of the most influential factors in the value of a link, which provides for positioning the index by keyword. This is something well known and obvious but no less important. In fact use either the anchor and change it correctly is very important. Besides being a good tool if used well, a bad use may impair positioning a particular word. If there are a significant number of quality links to a site with several different words, it does not hurt and provides "value" to the site but could do lose relevance and weight in a specific search and therefore positions in the main word. That is, if your site is film, and most incoming links say "film" and begins to be many that say "movies" being both in number and quality, the negative effect may be losing rank in the search "cinema" to have created a sound that is not clear to Google where to position yourself, if in either search. Personally I prefer to be top 3 in a search before top 7-10 with 2 different searches. Age link: Links age unevenly. I became concerned that there is a wear factor on the links that a fixed link away "expiring" or diluting value. We could not ascertain whether this is and we did test with links in our network since 1999. They seem to keep as active as the first day. What if we found is that in older pages that even older (still getting links on a regular basis) have a much higher weight to pages that are left orphaned and had an importance that is being diluted over time. It's like the reserve wines, if the page is getting links is more valuable and that "over time" improves outcome. This is particularly interesting looking blogs vs. conventional portals, as the organization of WordPress and other blog format CMS content is reordered chronologically and that, not continue to receive inbound links that post on a regular basis, leads to the links can age worse than other portals in the middle horizon of more than 2-3 years away. In horizontal portals as its architecture, often thematic and structural (not chronological), you may continue to receive inbound links so timeless even without content update. For those who like blogs and websites we developed, is an interesting factor to take into account when making decisions. In fact, to open a new project is an issue we should discuss now. Type links: There are variants that make differences. Many times I thought the answer was obvious and I finally decided to check if it is not instinctively trust myself or what I read and presumably socially (in that I have had many surprises). For example: Is it better to link contextual linking an image with an ALT attribute? After some testing I concluded that a link works and spends a lot more value being textual in an image even if it is linked using the ALT attribute . The most curious of our tests is no longer so, one might expect, but we have found differences in perception of Google images with the ALT attribute. If the image is small type icon, medium, apparently works less and less valuable the link, an image of higher dimensions. It is as if two different scales depending on size and that they provide different values. That means that people at least what we've seen linking to images range in size does matter. I have read, and it sounds logical, but I have not checked but I'm at it (have to wait a bit yet, if anyone is interested in knowing the result I put it in comments and I'll let you know) that some sizes images will not pass link value, it would be popular sizes of banners, especially the 125 × 125, 300 × 250, 728 and 468 × 90 × 60. Bulk linking: I call it serial link. Not that these links (which all use mostly) have no value (is not all that bad, sum, to a greater or lesser extent but short), but if we believe there is a huge difference in what can be detected and treated as link "in series" and what does not. If your site has 1,000 pages indexed and the menu is a fixed link, the individual value of these links is far below the potential that an individual may have capacity to pass each of the pages. That is, in my opinion the tests I've done, it is possible that in some specific cases, even more value passes with a single link from your page more capacity if it has many outgoing links (selective vs brute force), which if you included a link on that page and many others from the same site the same way and form. A link "serial" in all htmls a portal indicates that "there is no unique value," which could be interpreted by the browser as it can be a network, exchanging links, purchasing links and so on. with what is valued to a lesser extent. textual Relevance: The relevance of the text accompanying the link (text near the source code, not to be confused with the anchor text) has a medium importance, but I have in mind. This is a future factor in the value of links and will go further with what we may think that in 1 year may have more weight in the value of the links now. One of the latest Google patent named "Extensive testing" focuses on interpreting the relevance of the text near the semantics and synonyms vs. actual content of your site and anchor text. Obviously Google has researched and patented ... to use and improve the classification and value of the bonds following the semantic context of the same. Location: For me an important factor mean, most people do not value and that is becoming more weight is the location of links within the html. I think a link-type in the footer and / or the blogroll if we speak of a blog has lost so much weight on the value that could be transported this link. The maximum value is in the body of the content, between sentences and with a minimum distance from the next and previous link. The footer, menus for a web, the blogroll perform much worse than a good text link anchor text with a right, in an article with a thematic relevance to our content. MSN documented in a study as valid links from footer different from the rest of the web links. It is a logical evolution, location is key in trying to flee the footer, blogroll, of set menus and text links not followed through. There is a trick to put the footer on top of all source code, but that, if a list of links, in my opinion will not solve the problem. Reciprocity: For years I have seen an intense debate whether a link exchange was valid or not positioning, I have heard all kinds of opinions. Those who know me know I do not like to exchange links, even if they are within the same thematic and generally recognized that in such case is valid even have less value than a one-way link. What if we have seen, is that if the site where reciprocal links are located is a footer, blogroll or even a menu, though relevant to the same subject, will be worth little to Google. The basis for linking strategy should not be the exchange sites with similar theme. It takes no reciprocal inbound links you can search for optimal results. That link exchange is of the same subject is important, but my perception is that it works worse than 2-3 years ago. Some studies claim that fall by up to 50% less power. 
Determine the target: It is increasingly important to distribute the incoming links to the extent possible. A link to your homepage is very valid and distributes that value to the website, but much more true is to have balanced the number of inbound links to the interior (main sections linked directly) to your page. If a site A and one B on equal terms, a link to my homepage ( www.dominio.com ) and another at a section (www.dominio.com / section) we see that the value is distributed and it provides more As the direct internal link. That is, the key can be given with a high number of inbound links directly to key distribution points inside. If the content is good maybe the links to your root will come alone, you could focus on the inmates. Authority: Possibly the authority is different from the main pages of the internal and the links are not measurable in the same way. In any case the internal page directly (and not just the domain) has many inbound links seems to boost the effect of the link. Total links on a page: Google says it only reads 100 for html links. Is that true?. I'm not going to be the one to discuss Google, but I think a "standard" relative. We have high authority websites that fail to accept and distribute more than 100 links per page and see how Google's PageRank check and send without any problem. This would mean, which is usually the case, a limit of 100, but with exceptions depending on the size of the page. Number of outgoing links: It is obvious that the number of outbound links, divides the quality of a given link. Anything you will get a good PR6 or PR7 link if it targets 20 to 30 external sites in addition to yours. Very often the buy PR7 links on pages that sell links to dozens of simultaneous websites is not a good idea to make these purchases are a risk and sometimes by subject, language, and location are very obvious to spot and if not detected, the high number of outbound links and the monthly rotation of the same causes that contribute little. incoming links from the same domain: They are especially valuable and necessary in proper levels of web architecture, but much less valuable than external. What seems a tendency to avoid penalty, is to be "natural" ratio of internal versus external links, there must be proportionality. Website Age: I always see that at the age of the domain it comes to the record date. Even domainers sell "valuable domains" since their first record is the 90. I do not agree, the old is VERY important. But the "old" does not mark the date of registration. What determines the age of a domain is the date of first reading of the browser, so domains parked with years old, have no value. But if your domain has a thematic contents of the index from 1995 - 1999, those links are real gold. For me it is clear that one of these links being equal, has much more value than one from a theoretically similar web much younger. Relevance in outbound links: Links must have a certain thematic consistency. If a car web site links a web of music, a play, a craft and so on and so dozens of topics is possible that the relative value of the bonds decreases. Likewise in the same html accompany your link to other questionable content, such as those relating to casinos, viagra, adult, or are in a different language than yours, or that for some reason are penalized directly, affects the rest of the html links, and therefore affect the value of that link to your website. This is one of the main reasons why I do not like buying links, you can not control these factors, which, while not negative, neutral and you might be paying them and with this in mind. Type pages: In the recently speculated that the links. pdf are beginning to have greater weight and value links. html or php. It's a rumor that if true (we are testing it in a few months we will know something, say so, if anyone wants to know the test results, which leave it in comments and conclusions have you send an email) will be a SPAM huge files in this type of next year and consequently, reduce or eliminate that advantage, and even medium-long term but may become punishable at least neutral. TLDs: are supposed to. gov or. edu are able to transmit much more value. That seems to be a standard that is mostly agree. This being so confined to the navel of the world USA and it is not fair. What seems clear is that the "trick" to force inbound links to your site from the pages of some servers with urls American universities. Edu at the end are personal pages of students, no longer works. No more gravy train for those who explored for months and years. While few Spanish tried it. What if we found a very interesting effect of using inbound links from Country TLDs. A few months ago Google.es solve the positioning of a domain-based links from domains. Is. Webmaster Tools What took months to resolve (because the domain TLD Country was not. S) despite having chosen Spain as a target to have solved by brute force links from servers under Spanish domain. Is. This may be a good alternative to improve the presence of domains. Tv. Fm etc. in Google.es is generally slow to respond to the geolocation using Webmaster Tools. Tags: anchor text , Country TLDs , links , SEO experiment, links , Google , important links , geo links , page rank , position , promotion , SEO , webmasters tools
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Occasionally I get in bad grapes and make a prank like the letter to the President of ICO few days ago. I admit, my character goes, it is my sense of humor, and yes, it's possible sense of humor "a bit special." Even if I did not right or wrong to publish this letter and less enclosing this nice gift for members of such a distinguished institution, but it was fun to see the echoes of that. The news comes on the homepage of Meneame , and is read in 1 week by 82,000 people. Live a curious phenomenon, the mainstream media jumping Blog: The Economist and Economic News published the letter, interview me about it on Punto Radio , and various online media such as The Confidential and blogs were also played. yet unpublished also call me on it for the magazine Time ... This has been a curious effect, I have lived carefully and made to multiply the coverage of the chart by multiplying the number of readers. I do not know if putting it right or wrong, I let it rest a bit ... what I have no doubt that within a few hours as I see in the server statistics of this blog, from the ICO and 16 had web access. Tags: Economic news , chart , The Confidential , The Economist , links , ICO , Meneame , Opinion , Radio Point
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- Ferrari leaving Formula 1 - Olive oil and heart - Launch of Ninjatown - fueled Monkeys - Windows Live Messenger invites you to improve your manners - Funhouse, the new album of pink - Robotech begins shooting next year - Childhood obesity, WHO recommendations - Tips for using aromatherapy in your home - Homophobia at work Tags: Blogs , links , links , Leisure Networks
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