Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor in the Internet sector and new technologies.
Choosing an advertising agency that will fit the profiles of your web projects is vital in this sector. An agency is like a bride and as such you should choose it and evaluate it and you could end up marrying her. Now, I know that someone deemed sexist comparison, but it is very graphic. Firstly not all facade, maybe you should look a little inside. The great megaoficinas agency, publicly traded company with 50 employees and large numbers maybe not-or if-the need. Secondly you should try to know it well, and most importantly, who knows you very well with you and key people who work there taking care of business and media know what you're doing, who you are and if possible be able to value it as an asset even prominent when contrasted with other stands within the same agency. It is also very important to the availability, imagine if you have no time for your girlfriend and her to you, duraríais just. Here's the same, the agency must take time for yourself, and you must have all the time she needs for you, yes, even small doubts and campaigns without too much if you can avoid having to delegate to third parties and carry a personal, serious, professional and straightforward. We have so many media, and so much traffic on the websites of the Group Publispain , such as Entertainment Networks , which for us is really important to choose with whom we work. 
We work with almost every sector agencies in Spain and with many or almost all international traffic engaged in Spanish. Rare is that by default does not work or when we test new initiatives are proposed to us, but also when an agency does not work with the seriousness of the relationship expected cut immediately. Each agency has a profile, and over the years we have been testing and working with many of them. When preparing a new project, such as launching Archivos.com or Madrid.net in the coming months is very important for me to define who should deal with the sale of this portal. For example, these projects have not yet defined in the hands of responsible advertising them. I've always heard in the general area such as: " Adlink is the best agency is selling best. That's not true, Adlink is a great agency for certain substrates, and may not be for others. Just like other agencies. Here size does not matter, what matters is the personal attention, care, work, the relative importance you have in its structure and the commercial sales force and they can dump on you. In 97 to 98 began working exclusively with a small advertising agency called XMedia web (what ever!), Was directed by a good friend, Jesus Aldana, and called Adlink few months and years later grew and even to merge with DoubleClick. There were many years together but there was a time after the merger Adlink-Double Click on it ceased to be "our agency" and, as in dating, there are times when you left, and I did. In those years for many Adlink was crazy to leave, there were not many alternatives, is almost none. It's been many years and survived. There are times you have to be where you feel you should be. Now interestingly the circle closes, and I can announce that Yes.fm we closed an exclusive advertising contract with Adlink, which makes me somewhat back to the starting point of 1997 has been a long road and I'm sure I do well. But not only is Adlink, but there are many other companies we work with regularly: Antevenio, Bar Code, Direct Mail, Addoor, CPX, Hispanic Click, Harren Media, Fox, Canalmail, Adprox ... and dozens of others with the we have done tests and specific agreements. 
In contrast to the example of a large company like Adlink, within this sector there are other options quietest and one of them is what we choose to manage the advertising network of blogs Entertainment Networks, is called Addoor . Addoor is a different agency, smaller and used to doing something that I really like and where I see is the future, do special actions. Just sell your usual format advertising (banners, steals, megs ...) suddenly sell a widget that plays a concert of Amaral hundreds of Mbs. 
I read recently that have signed on as exclusive support Electronic Calico . I think it sure is a great asset to choose Addoor, because quite possibly the best agency in Spain that you can see, research and work in a personalized way new ideas and forms of advertising such as inclusion in the animated adventures of trademarks and advertising within of comics. We return to the top, each must choose his better half, at least in this size does not matter. Tags: Addoor , Adlink , adprox , advertising agencies , Antevenio , Channel Mail , Bar Code , Direct Mail , CPX , Fox , Harren Media , Hispanic Click , Internet , advertising
