Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor sector Internet and New Technologies.
Before a small disclaimer: I am not a paranoid SPAM. I receive and email from Leisure Networks receive dozens of emails daily press releases. Some useful and other Surrealists. I see it as part of the game, we all have to do our work, find useful things and discard others and not give more importance. I've never railed against it, nor have I complained to the issuer except in cases of a company contacts me for 5 time with the same roll when I said several times that I'm not interested. With this introduction I want to say something about an email I received today, as forwarded through the contact form of advertising time Networks SL, and I think it is very graphic in order to know my opinion about public relations firms, and stations and advertising agencies. I like PR and advertising, working with various and sometimes make our work easier. What I dislike is abuse and disrespect. I will not identify neither the agency nor the product, but I will say that it is one of the main Spanish agencies, and a leading product known to all. My intention is not to do any harm or create bad feeling, but if you will copy the email I receive so that you understand my thinking. ADVERTISE CONTACT OCIO.net> Name: David XXXX> Company: XXXXXX> Address: Address> Country: Country> Phone: Phone> Subject: New spot XXXXX> Department:> Email: XXXX@hotmail.com >> Message:> Good!>'m XXXX, XXXX creative agency. Today premieres on TV> XXX the new spot, and is now available on YouTube. This time, XXXXXXXX, showing his most cool. Wonderful! >> In case you want hot and what post. Greetings! >> XXXX >> http://www.youtube.com/XXXXXXX Other times pass, this time I could not help responding: Hello XXX Thank you for your email. Us, we have 5 million unique users, and we top13 media in Spain according to OJD understand we live to sell advertising. That's our business. Put it "because we mole" conceptually is something offensive, we are professionals. No offense the least, but if you make you see that your treatment can offend us as we live planteáis ... advertising revenue, we are not Chavalillos that they give a good roll.'m sure you understand, regards, Alejandro Suárez what I'm getting to is that these things if they offend. respects our work, you can not expect to contact an Internet advertising department or where is, in plan colegueo disco "For if you want hot and what to publish." That's a lack of respect for a job that is professional and did a company that lives to "sell" this publicity. I do not offend you have not allocated even a 0.5% budget my internet as medium or support. Mention it. What offends me is that you spend out there and think Chavalillos internet as to which it colaremos by the face. My not think Antena 3TV call with such an approach, they offend (and put me Fuck rightly), but not in a large national chain, also in a neighborhood newspaper or local TV. I would not out of respect. I understand your work and living to charge for their advertising. Then why else online? Firstly because we must dignify even online advertising. Even some people in their offices thinking "these are some Chavalillos to do what I say" and do not see an industry professional. A few days ago a brand of automobile, whose name I do Mentar now, we offered "to give us a drive to a circuit" in exchange for a campaign. Man, fuck me, let's face it, we do not have 15 years. If only they were two or three laps until I thought . I understand that some people do not have a budget on occasion, and I try to support them, but for me it is very important to be a bidirectional support. That is, if you call me I will not say "I have budget" support and ask me, then when you have not you grind it on TV and newspapers and give me the same roll.'s One thing to work and sow, another being silly. In another vein, one must know in and treat people. If you have money to advertise, you can try to be direct and honest, chula suggest some action that can reverse the sake of users and can accept or reject, but not write like you're talking with children 15 years for you to give away our product because "it costs you?!". It makes no sense and does not respect us prove ourselves or our work. Much blame for this is what the concept of viral. The agencies sell virality and put people behind a pc trying to "place" videos left and right. That does not work. If you want to spread; Pagala. Roll they told you that "hit the Internet and went viral" is rarely true. Things have budgets, and promoters, and if it is good become viral. Finally, a campaign of several million Euros and a signature class, you may not even the end user this mendigues agree that this space because it pays a budget and do not want your signature "exposed" to the loss image, and can generate negative comments. Quite possibly you're hurting your own client that does not have to be in this frame of mind and will not like to know. These days I feel like it has reached an intermediate station for a journey of several years. As Sabina said: Next stop: Hope. Servente Diego has confirmed to me a couple of days ago, that our thematic network microcontent Leisure Networks has reached 5,000,000 unique users. The truth is that in these two years and a half can be pleased of space travel. When we put our goals, remember that my main close associates thought I was too optimistic. It was difficult to get the first and second million users, feel, and not if it is a misperception that the next three, four or five million have been coming easier. The fact is that growth in May of 15% puts us exactly with 5.03 million unique visitors and 14.5 million page views a few blogs Entertainment Networks. This is the first major stop on the road, the first turning point, a break to recharge and try in order to end 2009 with 7,000,000 users. Frankly, I do not know if we will succeed but we would like. If my roadmap particular, written in September 2006, implemented from January 2007, which was when we opened the blog network Leisure Networks, and sometimes modified with minor adjustments almost always upward in all this time, there 2 dates in red. The stop to gain momentum after having achieved the support of 5 million users, and the three years that we will meet in January 2010, and that will mark a different stage and the beginning of processes that have already started informally and that will make Leisure Networks lose some of its independence and set certain existing agreements and collaborations with third parties: Law of life. 'And the crisis?. Okay thanks. This year we continue to maintain our estimates for 2007: traffic growth of 200-300% in 2009 and similar growth billing. In this we are, at the moment we checked and more in 5 months of 2009 than in 2008. We can not complain about the crisis or anything. Just keep working hard and improving. We'll see in a few days OJD says. Generally cut our usual data internally 300000-400000 unique users. Currently Netwoks Leisure is in the ranking of OJD Interactive in Spain Top 12 with four million unique monthly users (while our data gave us 4.4 million last month) Tonight I will have the pleasure to participate in the First Tuesday in Madrid with Angel Maria Herrera and Emilio Marquez , and moderated by Carlos Blanco . Chat about "Entrepreneurship in Times of Crisis" and Carlos tells me that there are already about 200 people registered. It is my pleasure to share some time with Angel Maria, Carlos and Emilio and always visits the First Tuesday out interesting contacts with people in the industry who do not know, or that comes to propose things. It is one of the main assets of the event, which ultimately is a great PR generator. Besides fashion lately is the "meet" there before or after the event. In fact in addition to intervene in the event tonight I have three appointments to chat on various topics there is a much warmer, calmer and relaxed and be able to talk out of the office. If you want to stop by this afternoon evening event will be held at 1930 Lemon Avenue Brazil at number 5 in Madrid. Admission is free and you can register from here On Wednesday fans online within days "time Marketing" had the opportunity to listen to César Nuñez, director of the Network Advertising Addoor . Addoor is a different advertising agency, which has grown considerably in recent years and are experts in innovative formats and talk about web 2.0 advertising and blogs with Luca dell'Oro , program director and marketing expert (note that Luca has been inter alia Netsle Marketing Director among other companies) can hear from the Mp3 here I send data traffic themselves this past month of Leisure Networks blogs and see that we had a very light compared to January hearing falling 4,029,282 4,000,949 unique users (-0.7%) and 12,046 542 11921447 page views is a positive development given that the decline in traffic is minimal and that February has less than three days in January, otherwise we would have grown at a rate of 7% lower than last month but acceptable. Finally, in view of developments in the first 2 months of the year we set a new goal for 2009, which is now final and we will not review and is situate around 7 to 7.5 million unique users by the end December 2009 and to ensure that the ratio of page views is much greater than the current (3.x). We'll see if we get it. Food for a healthy heart diet for diabetic pregnant presents Mercedes Benz E Class Coupe Photos of Members, Spanish photographer Pilates and Osteoarthritis Carnivorous Plant Moisture Oscar 2009 nominees for Best Picture Best beaches of Bahia Nominees for Best Picture a Foreign Druidism Francis Bacon in Pradro Museum ( Art ) crazy Russians stealing a PSP ( Consoles ) Nadal vs Verdasco ( Sport ) Uses bioalcohol ( Environmentalism ) Madonna is not immune to his ex ( beautiful and famous ) anime sequence in Kill Bill ( Manga ) Argentinean God ( Craps ) Sherk named best film for children ( Movies ) Risto Mejide could present day program Telecinco ( Tele ) Conservation Tips Cheese ( Your Tricks ) A week ago commented on my post " The Importance of SEO in seasonal traffic "that had been by chance that the term" kitchen "was our blog cocina.org in Google seventh and the first was my admired (I am very cocinillas Karlos Arguiñano). Kitchen is a quest that has 59,000,000 results on Google. The first took Karlos site several years. Sometimes SEO efforts go well, and sometimes cost more. For example I'm trying to unseat Wikipedia by Alexander the Great in Alexander , and even cost me (I fifth). It's only fair to remember because things do not always go the way you want. Commented on 15 January in this post I was going to play some stuff and we'll take the first position to Arguiñano, already had too many years enjoying it. . It took 15 days, but today we are already first on Google: (I will discuss the traffic that comes by that keyword in 1 month for those who are curious) With that I won a bet with a great cook 1.000Euros Catalan, for my taste the best of Spain, settling in Madrid and internet enthusiast, whom I have not phoned recochinearle;-D only link I sent in This post should be reading right now. (Psssss ie ta ti; Prefer certainly cobrarmelo in meals-even at the price you charge for little-give your new restaurant, rather than in cash. Hake that with squid, you call in a very strange, I expected next week. Abrazos) A. - Reeducation food diet ( Nutrition ) - Diabetic Chocolate Mousse ( Kitchen ) - because things change, the new from Enrique Bunbury ( Takes Music ) - The saturation, video installation by Bill Viola ( Art Spain ) - GTA IV, better 2008 game on Xbox 360 ( Console ) - Cube Collection H-Boya USB, USB dolls funny ( Impressive ) - David Bisbal among Spanish more inflyentes 2008 ( TV ) - There will be new movie Sex and the City ( TV Blog ) - Zolfe Orange, a new economic sport conceived in England ( Motor Spain ) Today is the day, today I officially shelved to 2008 and I get to walk in 2009. Yes, a little late, but so is ... 2008 was a year not so bad if you mentally review the situation as it seems macro and fears of the past few months in general. It's worse the "image" that is the fear that has created the economic crisis, what, at least to me and my business has really happened. I just hope for the same thing that everyone desire, which in no case be worse in 2009, which is the fear that we all have in the body one way or another. I did not want to leave this 2008 without comment on what I liked and caught my attention, and least in the sector. This exercise helps me look back. Today public what I found interesting, tomorrow I would put what I found negative, or a bluff. Thing that I liked and positively surprised: Tuenti: I enjoy seeing what they have done, I like communicating especially so I had interest in Icarus Moyano know personally and has given me a very pleasant impression and I think they know where they are going well, I have managed to attract as creating a viral product, and finally as a most remarkable have attracted investment. 8-10 months ago I have an account on Myspace , and almost no use (which frankly is the daily use of Facebook), but although I am not the target of Tuenti, I want to use much force that profile. It is a Spanish company that competes in Spain with Facebook a huge global giant that has raised nearly $ 500 million. Who are "in the ointment" seems fun and successful. Of course, the platform has limitations compared to Facebook, missing more, but not fair value a Spanish company vs. a global giant with unlimited investment. A few days ago I was at the offices of Tuenti, and saw a little bit what's going on in there, the truth is that they are an office Elm, and I have appreciated it very clearly. I have wanted to see which is the development of version 3.0 for me, if there is a project that has grown over the others this year in Spain, at Real, and economic, with the culmination of the Polanco family investment in per through Qualitas Equity Partners has been Tuenti. My congratulations and admiration (and envious) for work done. Idealistic: I really like how they have used their best weapons in communication in 2008. It's a great industry, and is a great project, are already leaders and others founded by Jesus Encinar powerful rivals leave him, but what I liked most is communication. They have come to create and communicate to society rightly feasible indicator to measure the evolution of housing prices in Spain and other statistical data, manage to have a huge presence in the media based on their amazing statistics and a large analysis thereof. Maybe in another major industry player, fotocasa , must learn to be an industry leader not only have more traffic, and scratching a decimal Nielsen -also-but is able to transmit and get contributing something to society, serve as platform that is more than just generate traffic. And that maybe, the value of the content is real, and idealistic Database is the main asset of the project is its content. And that's why I do not agree with the value of the contents tend to zero, but rather the contrary. Just highlight one thing more as a curiosity. Sometimes I cringed see as idealistic statistical reports were cited in a TV microspace Telecinco as "according to a report of a known property portal." Too bad by the TV station, that being the valuable information, and using it to strengthen and create content not cite clearly who that property portal. Telefónica: Yes, I quote Telefónica at best last year despite Keteke , or even better, also Keteke. Many of you know my opinion on that project, but one thing at the end of the tunnel that I love: Telefónica is back, and think back on the internet, either launching their own products or launching a venture capital fund. This is good news, and it is very necessary especially for the sector. Bernardo Hernandez: I know it is a very personal appreciation, but I love to see a Spanish as Bernardo Hernandez named vice president of worldwide Google. I wish we had well positioned internationally other profiles. In addition to the success of companies such as idealistic as Founder or Tuenti, as investor reference, also have their share. The truth is that seeing transmits energy, has a personality that attracts. Has charisma.'s Music: I think this is the year 0 of the music on the Internet. The labels begin to slowly get into what for them was the dark side. At this point projects like Yes.fm and Rockola local players create music distribution will be very necessary to compete with what comes up: Deezer , Spotify , or what was already established: LastFm . Incidentally reach more local projects in 2009, some linked to mainstream media. Cabiedes CAN and Luis Martin: I think I put in the same bag not by the profiles of the CAN and Luis, but for what they have shown in an industry that needs people like them that give opportunities. Luis with small investments in seed capital, and attending subsequent rounds of some of its subsidiaries, and equity loans CAN numbers giving projects have been a little oasis in this desert that sometimes appear in Spain new technologies. Hopefully arise in banking and business angels, half a dozen more profiles as active as they have been Luis AND CAN in 2008. Of course, for that to happen, it is important that these investments along this year to work, and in Spain many times when things just glad we throw stones. Youth projects: I like and I try to follow the evolution of some projects young and not so young as (in order that come to mind) Ipoki , OLX , Red Karaoke , Agora News , Bubok , Salir.com , 11870 , MyStrands and other network ... microcontent also like to mention one Weblogs SL . I also liked in 2008 people follow blogs I like, learn with them and often write as Carlos Blanco , Ismael ElQusdi , Angel Mary , Loogic , Ariel Arrieta , Kangaroo Rico , Enrique Burgos , Pilot's Blog , Mario Dehter , Emilio Marquez , Jaime Estevez , Beta Fail , Eneko , Infoman , Isabel Vazquez , Online , Sergio Escoté , Tecnorantes and others who read carefully ... sorry for not quoting or I forget, do not pretend to be a comprehensive list but a summary of more interesant things that, looking back I have come to mind. Intellectual wisdom and rhetoric (by Antonio Fumero ) Online Newspapers (not) link (by Francois Derbaix ) Exhaustion of rights and resale of MP3 (by Andy Ramos ) Subsidize the cause or the consequence (by Gaston Bercún ) Coming to of month community project with Carrefour (for Error 500 ) How much should be the budget in Social Media? (for Creative Territory ) Microserfs, Owl to pasta - thematic channels (by Fernando Plaza ) Define your values and improve your productivity (by Vital Habits ) Crisis and infrastructure: highways to nowhere? (by Nomad Blogs ) Jesus Alonso, Thoughts in disarray (by Carlos Blanco ) And this week's tip a return that gives me great joy: My "stage" of 13 days in the Intensive Care Unit (by Jesus Alonso Gallo ) Inaugurated the UN dome of Miguel Barceló countries most affected by climate change Alberto García Alix Reduce Acne with mp3 player Outtakes physics or chemistry Celiac disease and thyroid problems in The Wonder Years Topless Manage your blog from your iphone - gluten free hamburger recipe - recycling symbols - Possible return of blur - Free accommodation for travelers - Erica Durance, the real star of Smallville - Dragonball - Types loose women - New system for networking with Messenger - Turn your Sony Ericsson in iPhone Last week as commented Domisfera , Escoté Sergio and Carlos Blanco has been sold and pisos.net pisos.com € 400,000 Buyer of pisos.com is Vocento , which has spent € 250,000 on a very good buy. Pisos.net has Anuntis been purchased for € 150,000 through the platform SEDO Both purchases seem very reasonable for online publishers, but what's interesting about this movement is that it matches me? coincidentially? with closure by Anuntis of the Segundamano . Why has ended segundamano? In my opinion no, in Internet forums and blogs discussing some closure, I think we should see it as a logical evolution, as the Spain's top dance companies in the publishing sector betting 100% digital by a formula and more dynamic, I bet you are the first of a list in 2009-2010, and the crisis will be enlarged. I am not an alarmist thinking disappears physical edition publications, but will do so in many cases. El Pais, El Mundo, newspapers, magazines couché quality fashion, photography ... always be there. But surely 100% models migrate hundreds of journals online, with sales of 30,000 copies per month and higher advertising revenue in which the paper is based, and of those, in Spain there are hundreds. Some of these books, and I think 2 very specific, have begun to migrate and give and realize that they do not know and have years of disadvantage and that its logical evolution is buying blog networks, with the know-how and in such publications as marches, which injecting fuel and power after a phase coexistence parallel digital abandon the physical and look at their advertisers, which is ultimately the key. 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The blog of Alejandro Suarez.