Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor in the Internet sector and new technologies.
For some time I feel that God is beginning to take more seriously the TMC ( Connection Mean Time ) and is becoming a very important factor in SEO, but be careful, especially in the positioning of blogs. In some time before I mentioned the importance of TMC, especially when talking about reading in digital media and frankly took 6 months doing many experiments in house with this scaling factor. First I talk about rankings on Google because it is also the only one who could reliably apply the positioning TMC as a factor. Google may collect the duration of these sessions in various ways, some would be the high implantation of the toolbar, the relatively high number of accounts open Webmaster Tools in Spanish, and of course for Google Analytics, wonderful tool that also makes me understand many things, gives Google much more data of my sites that I'd like. Increasingly (and is a fascinating subject for a full post) Google interprets and evaluates differently from blogs and websites, the scale factors have a very different weight in the algorithm and that confuses many SEOs and webmasters. According to our experience and our tests the TMC is a far more definitive in blogs that traditional portals. So in recent weeks have focused the analysis on blogs and have obtained some interesting results. 
Currently 2 items even, from domains and websites like face positioning, and respond to the same search, you have a TMC and another 2 minutes 30 seconds, the first content is more interesting, or at least more developed and should be positioned first in the search. That sounds logical and can be easily testable, but not the only point where it affects the TMC. If your blog in general has a higher average connection time, you will see a high improvement in global positioning. Currently I would say, according to various experiences we have had, and maybe many people will not agree, positioning a blog that is critical to have inbound links from root quoting your post from other blogs (not from templates or blogroll, which also include, but not equal, but especially since the text of the post), have a high TMC and have many post comments in a very specific well-positioned to face these searches. What is a senior TMC? That is the question. Varies according to topic. There are blogs about casual where it is impossible to have a high TMC. Others, however, reversed. I think Google always positioned vs. post items or similar, meaning that compete within the theme of your blog (channel) and your second post. In the network of blogs Entertainment Networks have a high TMC blogs (up to 4.30 minutes on average according to Google Analytics) and others have a much lower TMC being our soil of 1.20 minutes coincides with a blog that I think even low quality and in which we obviously have to work harder. To satisfy curiosities say that this blog has a TMC of just over 4 minutes and a few weeks ago one of the factors that most value the quality of the bloggers who collaborate with us on our network of blogs is the time that the users spend reading your post. Is this a value that can be improved? The answer is yes. But a qualified yes. Currently yes, but in a medium-term future may not be as simple as it is now because the Google algorithm and adapt to better interpret the TMC. How can the TMC? First the obvious and in turn more difficult. He writes well or at least interesting and quality, please further information, analyze and explain in more detail all the factors you consider the Internet. It may even be a "brick" visually, no doubt. But if you're sure the people for whom writing is concerned and values your opinion / information, and will read it without getting bored, do not hesitate. Experiment and analyzes, if you've written something that you think it takes 3 minutes to read, check at the end of the day the stats of that specific article, try to conclude whether or bored people followed him and saw him interesting. is critical, regardless of traffic and / or success of your publication if your TMC is less than 1 minute, people are coming but the content is quality and do not read. Plantéatelo, it will arrive. Avoid posting things that they should lower half of the connections. For example, I like every week I post a picture of advertising creativity, ( this is for example a few days ago, on Playboy ) I like and I will continue doing, but I know they will cancel my TMC to this blog, as it is a post, it can be fun and interesting, but low average consumption of time. encourages comments, obviously a user adds a comment, especially if well made, is increasing the connection time to your site be writing about it. That makes the comments a double key factor in any blog. Use multimedia content. Works with videos to illustrate your post, this is a trick that wins TMC easily and effectively, although I'm sure sooner or later Google will know how to interpret if the time a user spends on your site is high because you've got a video, or because you are reading. Tags: google algorithm blogs , blog , blogroll , inbound links , scale factors , Google , links , entertainment , positioning , promotion , SEO , Average time connection , TMC
