Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor sector Internet and New Technologies.
Vital habits is a different blog. It is a web publishing that is interested in spreading healthy habits to improve labor productivity and staff. Last week I had the pleasure to devote a while that has been captured in this interview that you can read from here I just arrived in Madrid after a few days (few, eh? Only 3) of rest. Today I'm going to get some semi-relaxing day, especially because again tomorrow if tomorrow is a holiday and get kicked out of home work, but I wanted to reconnect with the blog particularly because I have not written these days I have a email asking if "I was dead" This morning for a little mental summary of what have been these months of blog, which began on July 1, that is more or less who just turned 6 months. Curious, writing here seems to take half a lifetime, and even is an eternity to complete my first year. The truth is that for me even wonder this blog. I have tried leaving aside my personal profile and not cross certain lines, I hope I have succeeded. Maybe this will be the most personal post I've written, I suppose that's because if the occasion merits. Breaking off a little personal record and although it costs me a little touching topics that are not strictly work, if I want today, 6 months later reveal what is and what has been behind this blog. I think it was 2005 or so when I was hooked to the blog of Carlos Blanco , the first blog I read on a daily basis, and I'm still doing it, I remember were the months or weeks prior to the liberalization of the domains.'s and even or personally knew Carlos. What the blogs even saw him far behind ... I called too much attention. Today many still daily. During 2007 and part of 2008, at the urging of many friends in the sector that literally asked me to "come out of my cave" and open my blog, I began seriously mulling the possibility of concluding "guru" that "This is not pa mi" And the truth is that in the year and a half I went from cold to hot. Somehow CEO open a blog or a professional blog seemed like a violation of my privacy, frankly remember saying many times in 2007 a resounding: "No, I never open one." All that I've been eating slowly for months ... I see clearly that I was wrong, I have come too late, and that what I have done is wasting precious time and in the ICT sector that is the mistake serious that can be committed. One of the things I decide not negatively influenced and disposing mind and over the possibility of creating a blog for years, were some post I read at the time. I will not say who he is, not for nothing, but especially because it would hurt that this is read in key personnel criticizes someone who I have a lot of love and deeply admire, and nothing is further from reality, as it is a wonderful person, and one of the great entrepreneurs of this country. The truth is that I was one day reading to the end and read a few lines in a post that was quite intimate character, which unveiled their relationships at the time. I felt cold. I even thought which is in violation of the privacy of a person even open a window well. To me, I panic, to please my focus is somewhat like banks, a necessary evil. Of course everyone decides what states and what is not. I have no doubt about that. But always scary to cross certain lines. I have the same mental debate with myself now in social networks. For example I have my Facebook profile where I have been adding a lot of people, some friends and acquaintances in the industry, others frankly do not know who they are. My wife sometimes asks me eg why not get on my profile, as does almost everyone-family photos, for example pictures of my daughter. I have always refused, I think exposing my privacy too, am a guy just a little weird, but frankly, I find it hard. After 6 months of blog I managed to make many friends and acquaintances, and I parted tow sometimes ... I received some praise that I appreciated and grateful ... and some public and private constructive criticism from day one I have and I further grateful have rethink things. In numbers, that's the way cooler and less real to see this, (if cold, but always check them professional deformation), in 6 months 175 entries have been written (not many, but it is almost 1 L daily V and some have taken me a long time;-D), and have posted 2031 comments to the post, very rarely have had to moderate some. Certainly these 175 entries 3 have reached the homepage of Reddit . Leen blog by RSS assiduously about 900 people have accessed via web and 126,000 unique users, growing past December in visits of 249% compared the previous month. They are just numbers, but I like ojearlos, and maybe you liked you share them with you. Thanks for having read of a time when these first 6 months. Start a new year, but that "officially" be and after tomorrow. Today we can announce the new blog of yes.fm , a corporate blog where you talk about the service, the music industry in general and of course a lot of music. After almost two months open we wanted to have a direct contact through a user blog, a place to discuss the news of the service, receive feedback, advice and criticism from users who are key to the evolution of Yes. I also believe that we have in the coming months many new, some will be very spectacular, to go and counting and it was necessary to have our blog.
The blog will be written every day in the first person by Kiko Fuentes . Kiko have spoken on occasion in this blog, he is the Director of Content Yes.fm and a very important person in the last decade of the music industry, but his greatest asset is he knows what music and enjoy it. I think a great sexy blog will be able to see first hand their stories, their experiences and learning with first class artists who helped launch Kiko as Alejandro Sanz, Madonna, Mana, Luis Miguel, Miguel Bosé, Presets, David DeMaria, Carlos Baute, REM, Linkin Park, Eric Clapton, Red Hot Chili Peppers, Enya, Mike Oldfield, Green Day, Phil Collins. I said, welcome to the blogosphere Kiko, your arrival brings two things and both are positive, the first blog Yes, it was already being necessary and I think it will be an asset to the service, and the second a meeting point to enjoy music and listen as some we have had the opportunity to make the last few months in the first person, your experiences, opinions and anecdotes. A blog that will not leave anyone indifferent. Throw in your RSS because knowing it will be worth reading daily. Yes.fm The Blog I like to discuss the evolution of time Networks because our company is younger and have invested much time and money on it, and I believe in its future. At the end of 2008, my idea is to detach myself a little bit everyday and delegate more on my team and focus on new projects to prepare. Soon our blog network will grow laterally and I'll have some interesting things to announce, not of adding new blogs, but new approaches and possibly 2 subnets we launch in the sector to accompany microcontent other very different approaches and new partners and new approaches within them. Commenting on the September data ahead for the first time was doubly pleased , first because growth was very broad and remained steady, and secondly because the almost two years that had losses every month holding personally began to give off and in September we had our first operating profit. Today I can announce that we were working as these benefits rose by 100% compared to September based on agreements medium to long term we have signed with various companies and the growth of our traffic and advertising revenue. Frankly I had no purpose in economics for 2008, in fact, the initial approach was to keep growing even if not sustained so as to benefit and rentabilizaríamos already in 2009 .... That approach was changed in December when I thought the economic situation would need to modify the initial idea of a more defensive. As if there was objective in terms of unique users, which to me is the most important factor, more than benefits and much more than page views. The user is everything. Today I can announce that this month we have reached 3,000,000 monthly unique users in the network of blogs. Specifically we closed the month on the internal data we handle the first days of each month in 3,057,022 unique monthly users (+11,94% from last month) and 9,144,898 (+11,76 from last month) . I fear Nielsen / OJD, soon will draw data, not even collect these 3 million users by the small differential and because even manage 2 blogs is not included in the panel (including this month) and there may be formalized the 3 million next month.
Many or few? Well, I must say that when we reach July 1 2,000,000 users in three months we thought the growth rate would allow us to reach this figure as fast, in fact the goal seemed ambitious in December 2008 (on my computer some I thought impossible. Well actually think anyone really thought possible ). The reality is that in 1 year and 10 months we have 3,000,000 people gathered around blogs Entertainment, and agencies, advertisers, partners, and investors in some companies even half-interest in internet and see it begin to lend a lot more attention, but there is still much work to do and needs to be improved much some of our publications in editorial quality and better position them. We will also have two strong challenges in the coming months of work by launching two new projects from Leisure Networks. In principle keep the goals for 2009 that I discussed on occasion of 6,000,000 users and 15,000,000 million page views, but it is possible and I argue that we need to think revise upward to the next month if we this rate of growth, I think that's healthy and that the aim should be to motivate more ambitious. As I have been doing for the last three months I started to write a little every day, I've been snooping statistics blog to be watching your progress. For lovers of statistics, input comment that I see this month have risen about 30% until 9157 visits and 23% page views until 13648. These increases are somewhat higher as the month ends, in September, had a day less than the previous August. I still find it funny how RSS works traffic, are today active subscribers (daily) via feed about 500 people. To measure feed calls we have a WordPress plugin that really is not very useful to be blind. On the other hand there are already some 1630 comments on these 3 months are the major contributors to the blog. The Mean Time Connection has dropped a few seconds but remains high, possibly the result of traffic flow and starts coming from search engines (about 30%), in some blog searches will slowly positioning, for example to find Cuil I spoke of a post (" a laugh with Cuil ") comes out in the first results. Or to find average connection time, you get the first result. entertaining for me is being make the blog, obviously there are days that I find it hard for longer than others, but the feedback from the other side and know that people around you read especially compensated. A few days ago this blog turned two months. Clearly it is a trivial fact, but ends meet inertia always gives me look visits, and statistics as to circle everything has evolved, and now my personal blog.
I see that the blog receives many visits via web as RSS, is that many do not, but if me if I'm surprised. For lovers of statistics, I say slowly and as humbling about great bloggers, relevant, with huge traffic, and much more interesting things to tell me, I promise to post the data traffic of each months. 7155 This Month Visits, 11,057 Pageviews, and an average connection time of 3.13 minutes. The average growth over the first month is 20% and there are 711 comments to date published. Actually I'm trying to stay active, in fact I wish I could increase my presence and finish posting 2 times a day, but today is a chimera. We'll see if I get the medium term. It is true that I have met through the blog new projects, new people in the industry know, and I could and I was able to contact many people. It feels very pleasant and sometimes a bit strange. This August I think I've been two days without posting, but frankly, I had nothing to tell these days. I hope to go slowly catching custom and that those who read me will be easier and more enjoyable to do. We enter a new season in September and now it will be very interesting, and I think the less quiet in recent years. We'll see how everything evolves, because I have many fronts. possibly too. For some time I notice that God is beginning to take more seriously the TMC ( average connection time ) and that is becoming a very important factor in SEO, but be careful, especially in the positioning of blogs. Somewhere time before I mentioned the importance of the TMC, especially when talking about reading in digital media and frankly took six months doing many experiments in house with this scale factor. First talk about rankings on Google because it is the only that could reliably apply the TMC as scale factor. Google may collect the duration of these sessions in several ways, some high implantation would toolbar, the relatively high number of open accounts Webmaster Tools in Spanish, and evidently by Google Analytics, wonderful tool that also makes me understand many things, gives Google more data of my sites than I'd like. Increasingly (and is a fascinating subject for a full post) Google interprets and evaluates differently to blogs and websites, positioning factors have a very different weight in the algorithm and that confuses many SEOs and webmasters. Our experience and our tests the TMC is worth much more definitive than traditional portals blogs. So in recent weeks have focused on blogs and analysis we have obtained some interesting results.
Currently 2 items even, from domains and similar websites face positioning, and that match the same search, you have a TMC another 2 minutes and 30 seconds, the first content is more interesting, or at least more developed and should first search engine positioning. That sounds logical and can be easily checked, but not the only point that affects the TMC. If your blog in general has a higher average connection time, go watching a high improvement in global positioning. Currently I would say, according to various experiences we've had, and many people can not go to agree, to position a blog that is critical to have incoming links from root quoting your post from other blogs (not from templates or blogroll, which include, but not equal, but especially since the text of the post), have a high TMC and have many post comments in a very specific well positioned to face these searches. What is a high TMC, that's the question. Varies by theme. There are more or less casual blogs where it is impossible to have a high TMC. Others however backwards. I think Google always positioned vs. post articles or similar, meaning that compete within the theme of your blog (channel) and secondly your post. In Blogs Network Entertainment Networks blogs have a high TMC (to 4.30 minutes on average according to Google Analytics) and others who have a much lower TMC our soil being 1.20 minutes which coincides with a blog that I consider even low quality and in which we obviously have to work much harder. To satisfy curiosities say that this blog has a TMC of just over 4 minutes and a few weeks ago one of the factors that most value the quality of the bloggers who collaborate with us on our blog network is the time that the users spend reading your post. Is this a value that can be improved, the answer is yes. But a qualified yes. Currently yes, but in the medium term future may not be as easy as it is now the same as the Google algorithm and adapt to better interpret the TMC. Improve TMC How? First the obvious and the most difficult turn. Write well or at least make it interesting and quality, please more information, look more closely and explain all the factors you consider Internet. It can even be "a brick" visually, no doubt. But if you are sure that the people you are interested and write values your opinion / information, and will read it without being bored, do not hesitate. Experiment and analysis, if you've written something you consider that it takes 3 minutes to read, check the end of the day the stats of that particular article, try to conclude whether or bored people followed him and saw him interesting. was critical, regardless of traffic and / or success of your post, if your TMC is less than 1 minute, people are coming but the content is not quality and do not read. Plantéatelo because stop coming. Avoid posting mean things that lower connections. For example, my every week I like to post an image of creative advertising, ( this is for example a few days ago, on Playboy ) I like it and will continue to do, but I know that my TMC low this blog, as it is a post, it can be fun and interesting, but low average consumption of time. encourages comments obviously a user adds a comment, especially if well made, is increasing the connection time to your website be writing about it. That makes a double key comments on any blog. Uses multimedia content. Work with videos to illustrate your post, this is a trick that wins TMC easily and effectively, though I'm sure sooner or later Google will know to interpret if the time a user spends on your site is high because you've got a video, or because you are reading. I find it particularly funny how there are still some major publishers, monstrous dinosaurs not only see the Internet as a logical and necessary, but also reject it thinking they are "things about jovencillos rare, almost good for nothing." Bet that many of these publishers are going to give a 180 degrees in the coming years and will have to buy some company. com content or adapt themselves to the environment. In Spain there are at least 3 dozen publishers of magazines and journals that publish thematic over 10 different headers within their group. The evolution of these newsrooms and editorial effort that, by logical future is none other than the Internet, and more specifically the blog format. The USA and many medium-sized publishers are positioning buying online publications and modifying their structures into newsrooms. Com. The fact is that while this is happening (many know but still endure the kind, not even pose other), one finds cases surreal structures of these companies, in middle and high charges, they do not understand or even cling not have to. I called an executive of a major publishing company Catalan. They have a publication of gastronomy and talked about the possibility of an exchange of advertising on our blog kitchen , in principle, we are open to all possibilities and it is interesting to collaborate and let us know your readers offline, as they could advertise to have our online presence with. Sounds reasonable, we understand each other perfectly and there are good vibes. Also were eating soon. Obviously we agree in five minutes and put the matter in the hands of second operating within our respective people it closed structures. Curiously, and somewhat sad, is that in the end, this exchange will not be possible and we have rejected. Conceptually we agree 100%, but my people are with one count surreal intermediate hurdle, that not only understands, but has no interest in or understanding that we have agreed to do, and possibly your " boss "has happened to this subject, until disturbed. Our publication is audited by Nielsen and OJD 149,000 unique users a month and 460,000 page views (May 2008) and the print publication is audited by OJD 36,000 monthly unique users. This difference in volume I do not suffer the slightest ago, these 36,000 users are our target and I wish we knew. The case is surreal because their intention is to make the exchange rate on price, so to have a page in their publication of paper, ask us something like three months of presence in each and every one of the pages Kitchen blog, ie we want to change 149.000x 3 months = 447,000 advertising hits for 36,000 . When we asked if they "seem right", it not only looks, but act with incredible arrogance and are used to their partners swallow. We, my friends will not. A shame. A print medium has a cost of paper and printing distinctly higher than web publishing. But the pride of a user offline, worth more than one user (in proportions X vs. 75X), seems more characteristic of the Third Reich that the time we live. In a few days, here you see the first post of the blog of Alejandro Suárez Sánchez-Ocaña. (Open on Monday June 30, 2008)
The blog of Alejandro Suarez.