Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor sector Internet and New Technologies.
Right now back to Madrid on the AVE and I take the time today dreadful food, serve to vary; D to write a brief summary of i Start Ups Forum of First Tuesday and held last night in which I was a member of jury. This was a pilot, from First Tuesday organized by Charles White and Alicia Helguera, and as such should be understood, as an experiment to see if there is room for such initiatives using the platform of First Tuesday in Madrid and Barcelona were able to hear 7 entrepreneurs "sell" their projects informally for 6 minutes and respond to questions from Business Angels, Family Offices and Private Equity. Finally the jury voted with 1.2 and 3 points your 3 favorite projects and the result was: 1. Unlocked Voice 2. Wedtool.com 3. Sponsor an artist I'd like to comment aloud, certain thoughts that haunt my head about the experiment and what entrepreneurs and presented. Are personal opinions, and entrepreneurs such sobnre the jury is not unanimous, each person is different. Entrepreneurs About: - I hope not to break any off the record if I recognize that the three winners and was only voted in my last position votes with 1 point to Sponsor an Artist, which I think is an original idea, viable, which is underway and that if your model adapts to the way of digital distribution of music (eye!, which had not really provided) can be success. - My votes went to Pomelo.tv not vote to almost anyone else but I understand. This is a shared diffusion model based on p2p streaming would allow online retransmit all kinds of events. They want 5 million Euros (which is science fiction are -1 and 2 tb science fiction right now, and those numbers spoken aloud in public rub provocation), invested in a technological model today without agreement and no customers. That said, joke, understand that no one vote. And because if I did?, For a very simple reason, that technology, if they enter reason otherwise apply and remove the head pretending to be a distribution channel of large chains and international film producers and base it on advertising, see applicable and usable. I can get to like the idea, with another more realistic and less "global world conquest" - The other project that was voted Idea Worth , in this case with surealismo some point, because I thought the more enterprising than the idea and the project. believe that more should outline the business model and to focus on a REAL monetization, but I believed it, I liked it and as I said in the past, for me to meet the entrepreneurs and believe it is critical, much more than the IDEA. In that line saw Lluis Faus and Carlos Blanco, agree on the same impression. Moreover she insisted she did not want to say too much in public for fear that you replicate the idea. Gran paradox indeed when it comes to a platform that aims to spread ideas, and although hard shove to the head, the key is the team and the execution, ideas are free and replicable. If you can compete against your own idea into other hands, your project does not work. - I was shocked by several things. Except Bubok , which in my opinion was "out of competition", the other projects were at a very early stage, and that's perfect, but all spoke of their International expansion? . There are good presentations that get lost in those big words. Not yet barely running, you're not in the market, your model does not have even successfully validated, are asking money to start and already speak of expandirte internationally and conquer the universe. ¿? It was common in all projects. I do not like you less credible. AH! And translate a website into English or French is not expandirte internationally. In fact, I can not remember in 10 years more than 20 or 30 Spanish companies that have expanded internet outside Spain in a real way and successfully. If you're talking about your day 0 to conquer the world, believe me, grinds. - All entrepreneurs spoke about money. "Gasoline" is certainly necessary, but it squeaks, no person spoke or defined if you want money from a business angel or venture capital, and are things that have nothing to do. For me it is, as an entrepreneur, very important to define what kind of money you want, and talk about synergies. Were there any major sector Business Angels, expecting a nod to "more than money". There are people who primarily provides money and other people who can offer the same, more or less, but with other added values. Nobody talked about these added values only money, and from my experience I can assure you that these added values, synergies with companies , have certain level networking partners is much more important than the paycheck you receive and can open many doors to your project. That's not derogatory to venture capital, is simply that I think are different stages and levels, to build your business and develop need more help than just money. - Times: I think selling your company, project or idea in 6 minutes is too little. , Vicente Arias , etc… es una oportunidad única, quizás jamás te reciban personalmente, debes “morir matando” y vender hasta el último suspiro tu proyecto. No puedes usar 3 minutos y se acabó. Then you end up in 3 or 4 before I find incredible because you have the likes of Luis Martín Cabiedes , Alejandro Santana , Axel Serena , Lluis Faus , Eneko Knorr , Vicente Arias , etc ... is a unique opportunity, you may never receive personally must "die fighting" and sell until the last breath your project. you can not use 3 minutes over. If you're not passionate about selling yourself your idea in public, do not point it at!. On the format: At dinner later, as Carlos says today , discussed the ideal format, if this format is used to evaluate a project. I think it is good for something that to me is more useful to see, without the crutch of a power point even entrepreneurial live fend questions and explain your project to bare chest. For me it serves to define whether there is "entrepreneurial wood" and that I have always argued that it is essential before sitting down to watch a project if you do not believe in the team and the entrepreneur does not make sense. Of course that will not leave FT investments, which will is impressions and contacts and I think I can ensure that several subsequent meetings in which business can exit possibility. Forum I found a different and useful, more casual and less corseted, support current, but maybe more like what Business Angels as representatives of venture capital. Today I travel to lunchtime to Barcelona to participate in the forum I Start Ups organized by First Tuesday . I have the pleasure of being one of the members of the jury that will evaluate to 7 startups. The jury is composed by very prominent internet, business angels and entrepreneurs:
Alejandro Santana ( Perennius ), family office investors Alejandro Suárez , CEO of Free time Networks and Publispain , business angel Amaia Helguera , co-founder of First Tuesday Antonio Ortiz ( Error500 ), blogger and member of Weblogs SL Axel Serena , CEO of Quasar Elite , partner in First Tuesday , business angel Carles Ferrer ( Nauta Capital ), venture capital fund Carlos Blanco , CEO of Group ITnet , cofounder of First Tuesday , business angel Carlos Trenchs , Investment Director of Caixa Capital Risc ( La Caixa ) Didac Lee , CEO of Inspirit Emilio Marquez , CEO of Active Networking , business angel Eneko Knorr , founder of Hostalia CEO Ideateca , business angel Gonzalo Carod , COO of Axon Capital , venture capitalists Esther Palomar ( Savings Bank of Navarra ), responsible Eurecan in Catalunya Jaime Esteban , director of Atitlan Capital , venture capitalists Javier Martin , blogger and founder of Loogic Jesus Monleón , business angel and founder of SeedRocket Jose Antonio del Moral , Web 2.0 expert and CEO of Alianzo Lluis Faus , CEO of Vlex , business angel Luis Font , CEO of NTR Luis Martin Cabiedes , the leading business angel Internet in Spain Noemi Gomez , Internet journalist Expansion Ricard Soderberg ( Active Capital Partners ), investment director at Molins Capital Investment SCR Rodolfo Carpintier , CEO of DAD and business angel Roberto Saint-Malo , director of Adara Venture Partners Sergi Mora , project manager ACC1Ó ( Generalitat de Catalunya ) Toni Mascaro , CEO of eMascaró , partner at First Tuesday Vicente Arias , entrepreneur and founder of SeedRocket The seven finalists will present their projects are: Sponsor an Artist Bubok Monazen Pomelo TV Unlocked Voice WedTool Worthidea Some are old and known as Bubok of Angel Maria and others represent as Sponsor an Artist, new business models coming from USA and France. We'll see what happens tonight! - Chronicles from Silicon Valley (For Didac Lee ) - Adapt or Die (by Carlos Blanco ) - Yiffers Dinner (by Axel Serena ) - INCREDIBLE (by Kangaroo Rico ) - The end of the era of blogs in social networks ( by Error 500 ) - 10 reasons why a startup fails (for Failbeta ) - Do we have a plan in Spain? Yes, the Spain of officials (for GurúsBlog ) - Percentage of clicks on Google (by Ismael El-Qudsi ) - Notice of termination (by Jordi Bufí ) - The crisis will come in January (for life of a consultant ) This starts now will be a very interesting course in the field of Internet advertising. On one hand the dreaded crisis that is installed in the company and this is an obvious fact just by looking macroeconomic data, but this contrasts with the growth data of Internet advertising in the first quarter, which rose 28 % according to Infoadex. Personally I think the second quarter data reveal an increase but to a much lesser extent. We must wait for the data to see if I'm right. I fear clouds the short term, but the online advertising industry has excellent prospects in the medium and long term, in fact we are seeing a lot of movement and new projects in the sector confirms the positive outlook. A traditional agencies-each in its segment and market share-as Adlink , Antevenio , Addoor , Zanox , Canal Mail , Trade Doubler , Publicidad.net , in recent times have been joined as new projects Wunderloop , Social Media , Explorablogs ... But many are still on the way, some are already arriving. It is likely that the number of agencies in the coming months is to ... duplicate. Important American multinational For starters, and a British, are currently seeking offices in Madrid and selecting staff. The arrival of these two great companies in Spain is imminent. These openings have to add two new startup planning to open in the first quarter of 2009 in Madrid and Barcelona both focusing on Web 2.0, and another project that is not yet too, but it sounds good to be supported by people as valid as Carlos Blanco , Axel Serena , and Luis Martin Cabiedes, along with a Swiss company, as recently commented on this post. market there be 12 months view for many players in the advertising market?. Personally I think so. Yes, because Internet advertising will continue to grow, yea, because the advent of Web 2.0 offer new alternatives segmentation, virality and will be able to offer specific niches reach previously impossible, and yes, because the international data extrapolation more advanced markets suggests that the "great leap" of Internet advertising in Spain is still to come, even though we now have a difficult period for the macroeconomic situation ahead. What I do believe is that many of these new companies are going to have to specialize in very specific segments and specific, and quite possibly not all appear this season, it promises, end up surviving.
The blog of Alejandro Suarez.