Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
Kike know from many many years ago, and yesterday gave me joy, after a long time without seeing at least a couple of years-eat with him at a restaurant in La Moraleja in Madrid. Genie appears and nobody can stop looking with the corner of the eye he does. I met him when I was 16 or 17 years and since that time, in various sectors within the Internet, nobody can deny that it has been one of the people who best know monetize the network.
Enrique is placed on the Internet a peculiar character. Will remember that 1 year and a half or maybe 2 years and who called me and told me about what is now his current project, the social network Wamba. Yesterday we discussed several projects that have in mind, and one of mine and we will be seeing what points we encounter between the two.
On Wamba, I must admit that it is not too encouraging, it is more than I thought it was really difficult that might get some results as relevant social network traffic.
At this time I have been following its development, chatting with him occasionally by phone and MSN and I must admit that some things have surprised me very positively.
First Enrique has evolved with Wamba. The site was born with some mistakes, structural concept, trying to cover too, with programming flaws and marked by a lack of traffic. Even as I remember joking with him every time I went to see him and that he saw 10 pictures of 5 were "Enrique on the beach, on a boat Enrique, Enrique with a drink ... "Has spent much of that time and there has been a huge trend that nobody can deny.
Wamba has purchased 2 webs, one Spanish and one in Latin America of the highest traffic and just integrate a very intelligent, which causes that currently has a greater volume of unique visitors to other sites that are more recognized for it as Sonic , A Latino, or Tuenti, level Spanish. I estimate that these integrations Wamba closed after the month with 8 or 9 million unique users in Nielsen. Never before have I seen something like this in just 2 years of work, and a lot of controversy or criticism it has attracted, quite frankly, I'd love to have achieved those 9 million users in 2 years myself, to take off his hat.
I am sure we will soon have a corporate press release with Wamba and I am not surprised that Kike and his investor Morten Lund will come to sell all or part of the company. Certainly not in 1000 million euros as suggested by Morten (dammit, what people write barbarities), but if the figures possibly both be happy and be grown from an interesting revenue.
I think it is true that several controversial purchase and type of content that were in vagos.es but always encouraged him to close that operation. He bought the site, users migrated, it has a very positive and has been removing the disputed content. It looks to me a clever and round out your project, in which the key is traffic. Now the challenge will be the monetization.
I also have our draft Yes.fm some synergy ... do not forget that Wamba is an online music radio, wamba.fm and I believe that we are not going to cost a lot of power found in that aspect, after opening at Yes.fm the next month of September a point of collaboration.
Enrique, who has a particular sense of humor, sends me this video in which he has had the courage and little sense of the ridiculous (dammit, Enrique, what laughter, I could not) from recorded in a peculiar version of Rodolfo Chiquilicuatre (or as hell is said). Those who know strongly recommend you see it:
It was over losing the abrecartas. Now you can have this rabbit as a pet useful in the office.
For me it's obvious that there is a problem, which knows perfectly God on intellectual property and copyright of the videos on YouTube, but I think it is also fair to acknowledge that many entrepreneurs in the sector, many Internet bloggers and many that we have covered Google is in the middle so you can use in our publications and video content that they're not using them, we might not atreviéramos or not we could use, for an obvious reason: we do not have licenses to them and that without the emergence of YouTube would have been lost .
This situation, among Telecinco and YouTube is very similar to the "war" of Viacom and YouTube, with only a small nuance, if that fight is serious and will go until the end. In the case of Spanish television, I can imagine that this is a pataleta by having a presence on YouTube is similar to that Antena3Tv, with its own channel and better conditions. I think that before 12-15 months we will see a channel Telecinco, mega-promoted with YouTube and all this will be forgotten and very very friendly.
But in between all this, there have been some things a little surreal, I would like to stress:
- Director of Alliances YouTube, said Glenn Brown to El Pais claims that as of this Telecinco "infringe on freedom of expression."
I think it's fun and delirious from a person with training and career of Glenn Brown, could say something like that. Telecinco not an attack on freedom of expression, dammit! them what they want is not uséis their content without permission and do not moneticéis without having an agreement with them. Let all who want it if that was our content.
Some American companies, including Google (Do not be Evil) insist that attack, a claim that it belongs to you or try to force them to negotiate, touched IN POCKET IN FINAL is to attack the net, freedom of expression. As an argument rather cumbersome and superficial in that just believing that THEY ARE THE RED.
- More pearls of Brown: "YouTube LLC has not received a notification of the complaint. YouTube is a U.S. company. There is a legal procedure in Spain to make a complaint to a U.S. company. We have no news that the applicants have followed that procedure. "
The DMCA (Digital Millennium Copyright Act) is a 1998 U.S. law that aims to resolve some of the problems of copyright on the network, obviously affects content in the U.S. and American companies. I find it intellectually cutrillo think that all companies must meet the world with American law. If you, buddy, you're removing the contents of a Spanish television channel in Spain run the risk that you sue in Spain or USA, or even at the international level in the International Tribunal in The Hague, without prior notice and ask as unfulfilled American law for example if the demand is made in Spain, come to the DMCA is not an international law, that we-even-your country, dear Glenn Brown, does not legislate the world (although sometimes it seems).
- Also Telecinco, seems to live in another world (and it is one of the few chains that does something moderately interesting on the Internet). Paolo Vasile, its chief executive (but who advises this man?) Said: "pirates have arrived New, who also is being held and are not illegal. Listed and get high profits. "
Only 2 comments. The first profits ... YouTube does not have huge profits by exploiting the contents of Telecinco, this is not true most wanted!. The reality is that kids do not even know of Google or YouTube as monetize properly and if they know, they are not even doing (and could be in strategy on issues like this!).
My second comment is about the pirates. I imagine that the quality of programming for its chain makes himself nor Vasile see it. Personally, you may recall that the pirate is to issue its Monetic and videos on the Internet without authorization or license, but that also is the pirate television station that picks up every day for their zapings and feature YouTube videos regardless of who they are , Without asking permission, believing that the mere mention with a watermark is sufficient, and monetized these programs and advertising space.
Conclusion; will be finished well understood, are more of the same. This is just a pataleta, are condemned to understand each other and such statements and allegations are part of a hilarious negotiation in which we are all astonished spectators.
Unbelievable but true, it seems that it becomes possible!
Tags: mobile, video
Alejandro Suarez's blog.