Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
A few days ago I met a very interesting fact of the penetration of the Internet in Spanish-speaking countries. The fact is I nternet World Stats, and I saw it in an interesting blog Amado Martin, who visited with some frequency.
Always said that one of the key factors in order to ascertain the economic level of a home, is the volume of waste (garbage) that is generated every day. Sounds like a joke, but literally if you think about it. And a key factor in assessing a country's development is the% of Internet penetration in its population.
These are the objective facts:
Mexico: 23.7 million users / 21.8% penetration
Spain: 22.8 million users 56.5% penetration
Argentina: 16 million users / 39.7% penetration
Colombia: 10.1 million users / 22.8% penetration
Peru: 7.3 million users / 25.5% penetration
Chile: 7 million users / 43.2% penetration
Venezuela: 5.3 million users / 20.4% penetration
Dominican Republic: 2 million users / 22.4% penetration
Ecuador: 1.5 million users / 11.3% penetration
Guatemala: 1.3 million users / 10.4% penetration
Costa Rica: 1.2 million users / 29.4% penetration
Uruguay: 1.1 million users / 31.8% penetration
Puerto Rico: 0.9 million users / 23.2% penetration
El Salvador: 0.7 million users / 10.1% penetration
Bolivia: 0.6 million users / 6.4% penetration
Honduras: 0.4 million users / 4.6% penetration
Panama: 0.3 million users / 8.2% penetration
Paraguay: 0.3 million users / 3.9% penetration
Cuba: 0.2 million users / 2.1% penetration
Nicaragua: 0.1 million users / 2.7% penetration
From these data, several conclusions emerge.
First the more developed technologically in Spanish, would be in this order Spain, Chile, Argentina, Uruguay.
Countries like Spain with 22 million penetration and 45 million people have traveled a lot smaller than others such as Mexico with 110 million people and 23.7 million of penetration. But other countries such as Argentina (penetration 16 million people vs 40 million people), or to a lesser extent Colombia and Peru have the same potential tour Spain in absolute numbers.
Of course not all users "worth" the same thing. The purchasing power of each country and that is very different (though it sounds ugly, we can talk in terms of value). Years ago, virtually the only profitable IP Spanish, today the Latin IP can be profitable even at very distant from the IP Spanish (except Mexico and Chile each day closer except for the difference in changing the currency of reference Euro vs Dollar).
Normally from Spain widespread on the Latin IP (LATAM) and is a serious mistake. Nothing to do cost per thousand impressions (CPM) that we can obtain in countries like Mexico, Chile, with which we can obtain in others as Peru and Cuba . A campaign that in Mexico makes $ 0.70 CPM could easily convert to $ -0.1 $ 0.08 in Peru. We are talking about differences abysmal 700%.
Many Spanish companies and Internet technology, historically have not been interested in the Latino market. This has been for many causes, for e-commerce are obvious difficulties in export, customs, transport costs, poor implementation of payment systems at user level in many Spanish-speaking countries and so on. In 1999, was overcome these points simply an illusion. Today many are being overcome, although not entirely.
Regarding the advertising market is beginning to return, low-cost, but rentabiliza Spain from the Latin IP. That low-cost compounded by the fact that you mentioned before the huge difference of the current exchange Euro vs Dollar, which in the past 3 years has positioned itself to the stronger euro as their currency, making the markets from Spain to influence U.S. dollars are less interesting.
Today at a meeting at the offices of Entertainment Network, to which I finally moved my professional office, reminded in 1998 when some companies in the sector chose to "close" the access of IPs Latino their servers. It was the dawn of the Internet and at the time, with the high cost of bandwidth and server capacity much lower, were a significant cost (especially since then Mexico) and no income. I never closed to traffic from the IP anywhere. I always thought that it would reach profitability or at least that we should always look to these markets.
I firmly believe that they are the future. We speak of 362 million people in Spanish-speaking countries of Latin America, and 45 million Spaniards, in a market total of 407,000,000 people who share language (eye, do not count with many Spanish-speaking countries like Brazil, for example). Nothing that the penetration of the Internet reaches only 35% on average, we would be talking about a potential market of almost 150,000,000 people. With a penetration of 56% as the current Spain, only the Indian markets, Chinese and Anglo-Saxon will be higher worldwide on the Internet.
These days we are working on our project for a download site, which incidentally I have received very good ideas lately (the most interesting of Manuel Jimenez, of Coveralia hope that we can implement), and we defined that the key must be comprehensive Not only focused on the Spanish market, but the entire Latino market and we're working on it.
For this our first step is a solutions provider Global SMS and an advertising agency that can globally, exploiting the best possible advertising at Global. Overall focus, we are on track.
I am literally impressed by a post in TecnoGirl impresionante.net, which I read that the Australian police discussed the possibility of recording devices for users in search of illegal MP3 when it comes to getting on a plane.
Sounds like science fiction but it is not an isolated case. In the United States (but these were not the Kingdom of Liberty?) Long was legal review of laptops, mobile phones and digital cameras, which would violate the most of the concept of user privacy exist even without any suspicion. The law also allows them to confiscate the equipment.
Can you imagine a policeman at the offices of JFK in NYC, reviewing your laptop and e-mail to see if you're a dangerous terrorist? . Where were the times in which almost romantic to travel to USA I wondered at the tail of the board "do you intend to attack the president of USA?", "You form part of any terrorist group?". Is all this that we can succeed, an updated version of that?. I do not know, but certainly if it is a serious infringement of privacy.
Incidentally, some friends 7-8 years ago, so Joker as little clever, laughs at the Airport of Barajas, if responded to be part of a terrorist group before the question of the kind in charge of security for American Airlines. Let's say that on arriving at JFK had received a "special" and "very long". There are things you better not take a joke, especially with men who want to be taken very seriously
But returning to Australia, the worst news is that you are published, read and give ideas. Do not rule out that Teddy Bautista remove the brilliant conclusion that the ideal is to bring a civil guard with an auditor of the SGAE in line to safety of Spanish airports to revise iPods, Iphone etc, because, until it gets bad, like everything that calls for that boquita
I am sure that the call centers you have the nerve to me more than once.
Especially those in businesses related to mobile services and ADSL have something for me if crispa and rub it surreal.
In Spain we have a lot to learn from countries like USA or Germany, which make the relationship with the potential customer the principal business card from his company. But here we see in a service call centers that almost forced the companies to offer reluctantly, and that is the first in trying to reduce costs at companies. You do not take good care of the customer callcenter as a reason to stay or change of company.
Within many companies cuterio the route to Morocco, Argentina and so on. This will lose total perspective on what is being talked about and just automaton that does not get you understood or leave the "jack, knight and king."
Others such as Iberia and Easyjet come to miss being forced to respect the customer to call a premium rate of 807 for anything other than shopping. This includes cases surreal as you lose a suitcase and have to call a 807 (1 to 1.6 € / min) to manage their recovery: see as a shameful failure of his pay 20 or 30 € for a phone call . See related
Other companies simply put disabled and useless as a call that they are unable to understand the service they give, they are not respectful and fail to provide information adjusted to the reality of the service, giving an image once more regrettable of their companies.
One of those days that I laughed more in my life, is when a problem with a router that affects us a call informing Telefonica. Our technicians have explained that to some failures of connectivity had made a router and traces of Telefonica did not work well, and please notify it to be verified. Everything we achieved was a lady, elderly, who had no idea what he talked about (but do you like these people in support ADSL?) And the only thing that is able to say "but the modem lights are green or in red. " Spend 20 minutes on the phone with someone well, or you relax and you laughing or kill you with the interlocutor, but the problem is not the teleoperator, the problem is the shit out of service that gives you your company that you treated like a lamb and you do not attends, that once you've sold your high achieved or not you care for. Maybe it's time to switch to another company for at least something better serve you.
Another lack of respect, although the service is efficient, is the pasta that you get in many call centers for these companies. "I allowed her name to write to you?", "Makes me your identity card or CIF of the company," "could tell what the bank is domiciled payments" "Can I have your ID card? Does your phone number ? Are you the owner of the line?. I understand that it is privacy and security, but hell, to 3 different people ask the same data in a call! That should be well resolved. It is unreasonable that we are wasting time and again and again.
"Well, it happened to the technical department ... Oops, sorry, at this point is dropped the computer system ... Call in a few minutes' desperate, right?
Contest me few days ago to call 11,818 of Telefonica. I remember that I needed the phone to the store Movistar de Goya to make a preliminary consultation to collect my Iphone. The operator told me that he had not store Telefonica in Goya 32 in Madrid, and without letting me or answer me hung. This kind of thing is normal and is a total lack of respect. You've been charged for a service, they are wrong, do not leave or speak or say goodbye to you, you get a sweeper and hanging. It's just a shame. Of course I had to call back and someone with half a finger in front of more than the previous one if you gave me the phone.
The case is published in El Pais an article called "my teleoperator I do not understand," in which he discusses these services through a study with expected data. For operators, only approve Telefonica and Ono, with 2.7 and 2.56 points respectively on a total of five. Suspended Jazztel (2.45 points), Tele2 (2.30), Orange (2.29) and Ya.com (2.14).
Although the study did not reflect the lack of investment in customer care, job insecurity, lack of training and the extremely low salaries that these workers are self-explanatory many of the shortcomings of so-called call center.
Unbelievable but true, it seems that it becomes possible!
Tags: mobile, video
I see the imminent launch of the Iphone in Spain as a major new opportunity for the Internet sector.
Firstly I think we are going to notice much in the seasonality of the sector. Generally, the use of the network at the professional level has fallen drastically in a summer, I believe that with tools like the Iphone it's going to change much. 120,000 people signed up in the first 24 hrs to receive information from the launch of the new and improved 3G Iphone with Telefonica Moviles. I have confidence in the operator that the figure now exceeds 500,000 users who already have asked to be notified of the launch.
For such a device will emerge the effect that all those who wish to dedicate ourselves to the internet, it is very important that the navigation charges are reasonable. Of course it would be a more reasonable flat rate to 3 G speed without any limits, as is the case and is expected to happen in countries like Switzerland, Germany, France, USA and Japan, but of course here in Spain this will not happen At least input.
I read in telefonos.net what seems more than a rumor confirmed on charges that Telefonica Moviles, which has the exclusive going to offer to all users. First, 2 terminals with 8Gb and 16GB respectively at a high of 99 € 199 € and a forced stay of 24 months. The most interesting is the advancement of charges: a flat fee that ICANN would be unlimited and would cost 15 € per month, reducing the download speed of 200Mbs to pass, and another flat fee Iphone Plus by 25 € a month, where the speed of discharge would be reduced from 1Gb.
The presence of the Iphone will do much harm to competition from Movistar, especially Vodafone which had specialized in just a niche high average consumption, use of 3G services and a user of more quality than Movistar. Of the 500,000 stakeholders in the Iphone, many users are certainly other players who will go for no return.
The important thing is that if "place", as they say, 600.000-900.000 terminals in the next 12 months, can be a total revolution in mobile internet and arrived at last, now if the real beginning of the mobile Internet, beyond segments specialized use today and surf with his Blackberry. It might be time to the actual evolution of the Internet to mobile devices in the years we have been talking about. Yo, today HTC and BlackBerry user, ask mine.
Iphone comes, (we will see even in the soup.)
(By the way, it was time to come, because in this country if we go to a second speed.)
Forecasts of Telefonica Moviles in place between 800,000 and 1,000,000 of terminals and this should make happy, very happy, the boys of Telefonica Moviles in its battle with Vodafone in the domestic market, the guys from Apple in its battle to impose and distribute its hardware under its draconian conditions, but who is really happy and will not have to do the least in this release are the boys of the SGAE that after being approved for mobile will receive royalties for every phone sold directly to MP3 1 1 euros, while the MP3 and MP4 are loaded with 3.15 euros.
The account of old tells us that only the deployment of Apple / Telefonica Moviles will over the next few months SGAE between 2,800,000 and 3,150,000 Euros.
With those 500 million of the old pesetas, wrongfully collected, you can do many things. We'll see if the intended SGAE 100% of that amount-often-plum candies to give away one of its affiliates, or to recruit new lawyers to press briefcase in hand, trying to close mouths and threaten anyone who raises his voice against them.
Alejandro Suarez's blog.