Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
I attended last Saturday to a curious panel in the EBE, it was a "State of the blogosphere" with Pastor Marta (RNE), Ricardo Galli (Reddit) and Josera Portillo 'Zifra' (University of Seville). It was moderated by Chiqui de la Fuente (El Pais).
I was very surprised because of what has been said is less of the state of the blogosphere and everything has revolved around absurd and old concepts such as "journalist vs blogger," or if "there is the blogosphere"?
What has come to irritate, to many here as well and we enjoyed 1 hour, and many have made it clear in the courtroom as well as real-time twitter, is the attitude, unreal, provocative, arrogant and arrogance of speaking ex cathedra Marta Pastor.
Between laughter at this one of the attendees commented that it was infiltrated an actress to create debate, but not, unfortunately, this girl is a reflection of many traditional media, whose attitude is arrogant and pimping still believe that more and better Bloggers and not simply different (things are different!).
Even today, some despise found on the events and more than once complained to the organizers for starting to be treated equally and no preferential journalist vs blogger.
Ricardo Galli, with the top face of circumstances pointed to many of the assertions of this mega-journalist, who rozaban the absurd, pity I could not be more proactive by putting in a clear points on the HEI, when this girl on the verge of provocation came to enlighten our lives in a pseudo-arrogant tone with sentences like "social networks are not new, there is the Masons," "The blogosphere does not exist", "The future does not exist blogs tomorrow may not exist, tomorrow we can not exist "," the journalists wrote a blog for rest of the profession "," banks and attract corrupt bloggers "," a blogger is a place where a guy writes, we will call you a writer. "
A woman had called the Sarah Palin of EBE 08, the other Troll EBE's 08 and has shown why there are people that if you can not bring to the conversation, you must learn to listen more and talk less. It has been shameful, absurd, irritating and intellectually very poor in the unanimous opinion of the majority of the attendees.
What is most view as loading for 1 hour worked to burn the staff "bloggers are not journalists and never will be." (Learn maja, we do not want to be).
Luckily, during Question Time some attendees, like Mario Dehter put some order booting a closed ovation from the audience.
For the rest of the EBE; only congratulate Luis Rull, Jose Luis Antunez and Benito Castro for the magnificent organization of the event and many details have to be careful, the next year, if I leave, if this woman is not draftsman-il.
You can read these pdfs:
The publicity for for AX can be vulgar and some other fun.
The data from the sales growth of this company when it set its online advertising are simply spectacular.
Here is an example of action in the streets of the firm. Imagine you're looking for the exit on the subway and you see this poster.
Yesterday Leia Julio Alonso said that "the crisis arrives: advertising investment in the first quarter of 2008" and Carlos Blanco that took months to discuss and monitor the crisis, which read "Spectacular crisis in offline media," and I see that already Here is what some of us saw it coming, and it is not the crisis, which has already arrived is the fear of the sector, which is possibly worse than the crisis itself. (by the way, I strongly recommend reading both post)
Fear makes the investment contract and the money, which is cowardly as always, is hidden. On one occasion I have commented on this blog about the Internet is going to suffer unless the crisis is looming (Yes, I think this is just the preamble and that the worst will come in January-February and will remain in 2009) but obviously The sector is not immune; suffered.
We see the fall of offline advertising investment significantly in the first half as Infoadex in almost all sectors. The odd thing is that while significant falls, is more significant progression, January, February and March have not been so Hard, the second quarter is where you practically have entered into free fall. However, the key will be to behave as investment in Internet advertising in the last half of the year, especially as it is distributed internally between branding, affiliation, email marketing etc.). Internet theoretically has risen in this period by 28% (anyone has noticed?; I do not, not according to Google data )
Eating a few dates with a great guy who does not even know personally, Juan Agustin Jimenez of CanalMail, he confessed that he believed that companies like yours, dedicated to Email Marketing, or as zanox and Shop All dedicated to membership and sales, would suffer fewer effects of the crisis, ventured to suggest that advertising branding was to shelter in this type of product online looking for 1 to 1 sale, and even reinforcing their budgets based on cutting investment in movies, magazines and radio mostly. However, John Augustine confessed that I expected to also affect your company, possibly less than others, but no sector within the online advertising will remain on the sidelines ahead of that.
Also in recent weeks, I detect a trend across Central Media in which customers call "ideas", they want special actions to highlight and take the lead and do not want formats forever. Where there is independent and nimble companies can find its measure anti: it's over comfort.
A side effect is coming ... A large online advertising agencies at the international level, I began to confess to some financial troubles, customers canceled campaigns, changed strategies and shrink their investment, and initial plans. One of the major Advertising Agencies in Spain and cutting regardless of their wealth of media to optimize their media Premium and minimize the impact of the crisis. Suffice it to say that Movistar, the country's number one advertiser, 4-5 months ago decided to cut its global advertising budget by nearly 6 million Euros.
Or do not want this note on the Internet. Beginning to see an exodus that reminds me of which occurred in 93. Some players are considering leaving the sector, and seek a way out, but found no money in the vast majority of cases. By way of gossip, in the past 15 days we have been offered the purchase of 2 Networks Blogs and 4 major high-traffic portals. One of those purchases we closed yesterday and will soon announce. You might even run any further in the coming weeks. But the significance of all this is that it's vertigo and some want to go out and save the furniture in anticipation that we are only beginning to see the wolf ears.
At this juncture, a group of frikis be launching soon, within days, the closed beta of Yes.fm, an ambitious, very ambitious, which unfortunately goes on sale in difficult times, but even so, we have powerful reasons to be very optimistic.
For me it's obvious that there is a problem, which knows perfectly God on intellectual property and copyright of the videos on YouTube, but I think it is also fair to acknowledge that many entrepreneurs in the sector, many Internet bloggers and many that we have covered Google is in the middle so you can use in our publications and video content that they're not using them, we might not atreviéramos or not we could use, for an obvious reason: we do not have licenses to them and that without the emergence of YouTube would have been lost .
This situation, among Telecinco and YouTube is very similar to the "war" of Viacom and YouTube, with only a small nuance, if that fight is serious and will go until the end. In the case of Spanish television, I can imagine that this is a pataleta by having a presence on YouTube is similar to that Antena3Tv, with its own channel and better conditions. I think that before 12-15 months we will see a channel Telecinco, mega-promoted with YouTube and all this will be forgotten and very very friendly.
But in between all this, there have been some things a little surreal, I would like to stress:
- Director of Alliances YouTube, said Glenn Brown to El Pais claims that as of this Telecinco "infringe on freedom of expression."
I think it's fun and delirious from a person with training and career of Glenn Brown, could say something like that. Telecinco not an attack on freedom of expression, dammit! them what they want is not uséis their content without permission and do not moneticéis without having an agreement with them. Let all who want it if that was our content.
Some American companies, including Google (Do not be Evil) insist that attack, a claim that it belongs to you or try to force them to negotiate, touched IN POCKET IN FINAL is to attack the net, freedom of expression. As an argument rather cumbersome and superficial in that just believing that THEY ARE THE RED.
- More pearls of Brown: "YouTube LLC has not received a notification of the complaint. YouTube is a U.S. company. There is a legal procedure in Spain to make a complaint to a U.S. company. We have no news that the applicants have followed that procedure. "
The DMCA (Digital Millennium Copyright Act) is a 1998 U.S. law that aims to resolve some of the problems of copyright on the network, obviously affects content in the U.S. and American companies. I find it intellectually cutrillo think that all companies must meet the world with American law. If you, buddy, you're removing the contents of a Spanish television channel in Spain run the risk that you sue in Spain or USA, or even at the international level in the International Tribunal in The Hague, without prior notice and ask as unfulfilled American law for example if the demand is made in Spain, come to the DMCA is not an international law, that we-even-your country, dear Glenn Brown, does not legislate the world (although sometimes it seems).
- Also Telecinco, seems to live in another world (and it is one of the few chains that does something moderately interesting on the Internet). Paolo Vasile, its chief executive (but who advises this man?) Said: "pirates have arrived New, who also is being held and are not illegal. Listed and get high profits. "
Only 2 comments. The first profits ... YouTube does not have huge profits by exploiting the contents of Telecinco, this is not true most wanted!. The reality is that kids do not even know of Google or YouTube as monetize properly and if they know, they are not even doing (and could be in strategy on issues like this!).
My second comment is about the pirates. I imagine that the quality of programming for its chain makes himself nor Vasile see it. Personally, you may recall that the pirate is to issue its Monetic and videos on the Internet without authorization or license, but that also is the pirate television station that picks up every day for their zapings and feature YouTube videos regardless of who they are , Without asking permission, believing that the mere mention with a watermark is sufficient, and monetized these programs and advertising space.
Conclusion; will be finished well understood, are more of the same. This is just a pataleta, are condemned to understand each other and such statements and allegations are part of a hilarious negotiation in which we are all astonished spectators.
Cyclically because some of our publications are growing, or just because we open new tests conducted range of bloggers. This is a real headache for Diego Servent, coordinator of the network of blogs Entertainment Networks, to be read, filtered and seek post sometimes more than 300 people who access a selection of a few seats available.
I always have a look over the CV and letters of introduction to the candidates, and calls me a lot of attention to those who have completed Information Sciences highlighted in a special way and usually in capital letters, to make it clear, THAT IS JOURNALISTS.
I've always hit it. It is more a mixed feeling, but I do not want to generalize a journalist with experience in offline media is usually a bad blogger, too rhetorical, without understanding the medium, and low direct. That is, sometimes you're a journalist, far from being an asset, could be interpreted as a ballast of flaws that do not work offline purchased on the Internet.
I am convinced that within 10 years of Information Science will be adapted to the medium internet, like today you do for TV, newspapers or radio. The blogosphere is going to become the next few years in the "medium" par excellence, and I think that really is going to move to the TV and print media, which continue to exist, but in another way.
When I see courses to train "web journalists" are almost designed to train people to work in the editorial offices of "The World" or "The Country" on the Internet, but not in the blogosphere. And I can assure that the demand for people capable of working as bloggers is infinitely greater than the demand for traditional media journalists in its digital version. And for these people, the only possible solution is to drop miles ", learn and be ready soon. In the future it should not be so.
Alejandro Suarez's blog.