Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
A few days ago my breakfast with the side of good Frédéric Terrier, Director General of Yes.fm in Dosier Business. " The interview is one of those who do not leave indifferent, first as the original owner who has made me thank you very much: "The Chill Out Music can make us forget a little about the crisis."
The interview is very original because it is a perfect profile Frédéric, who does not like to leave too much in the media and generally prefers to stay in the background. Says things sure many of you know who seem curious.
I know since 2001, is French and has been for 16 years in Spain, speaks perfect Spanish and does not seem to miss his home country "I'm staying with Spain, if you see people here and even sometimes happy to work" "Here you can enjoy more leisure, work or family. We have a daughter born in Spain and we will stay. " Is one of those people you from the minute a well connected and the greatest architect of that for over a year and a half I embark on the draft Yes.fm.
Today as I write these lines is Christmas, December 25 fun fun fun , One day I usually take some quiet and hardly even an email reply. I did not want to stop writing these lines, we released tomorrow, December 26, because the character and the person in question are worth. I recommend reading the interview you can download from here.
Frédéric eat today in Moraleja for a change in Aspen, I have lost count of the number of times we have eaten there last year, we might expect the almost-always-on, a great "black rice with squid, as in Altea "and input a little Iberian ham with Pan Tumaco. Big Aspen, which also helps us forget the crisis!. If my calculations do not fail, laugh or just throw me the ears for having committed these lines.
To give one sticks to the interview the dreadful "sculpture" blue background of the photo in the courtyard of the building which is located Yes.fm. Every time you go through the door of the building dedicated to the mentally Yes.fm few seconds to half smile, "fuck, what horror, who will put this pegote here?"
This weekend, like every month, I bought the magazine Capital, one of my favorites and one of the few who prefer to buy on paper rather than reading online.
This time the cover attracted me a lot "Special 100 Projects that Spain will grow."
I started a ojearlos one very carefully, numbered 1 to 100. These are research projects, development and technology that will change and improve the nation's course.
The first, incredibly, had not heard of it, 1979 is a project that the government has taken and is communicated in an underground AVE Spain and Morocco, a high-speed underground tunnel in 2025 reported that Europe and Africa.
It is one of the most amazing ever planned and technically complicated, being an area close to the huge flows. 40 km tunnel in both directions, which would be 28 km below the seabed. Amazing.
Other projects mentioned are the AVE on water, water transfers from France to lift the AVE to the Spanish provinces, windmills aquatic projects aircraft batteries, storage under the sea of natural gas near the Balearic Islands, eco-housing projects, the ADSL 100Mb, Silicon Valley Spanish in Malaga, the national library in the network, such as macro computers IBM Mare Nostrum in Barcelona ... a pass.
Obviously for us we launched a few months ago 2 Yes.fm this type of recognition, like the 2008 award FICOD that gave us the last two weeks ago Minister Sebastian, are very important and encouraging to continue working on the project at the foot of the canyon.
I attended last Saturday at a panel discussion at the curious EBE, was "state of the blogosphere" with Pastor Marta (RNE), Ricardo Galli (Menéame) and Josera Portillo 'Zifra' (University of Seville). Was moderated by Chiqui de la Fuente (The Country).
I was very surprised because of what has been said that less is the state of the blogosphere and everything has revolved around absurd and old concepts such as "blogger vs journalist" or if "there is the blogosphere"?
What has come to irritate, to many here when we were 1 hour and many have made clear in the room as well as real-time twitter is the attitude, unreal, provocative, arrogant and proud of speaking ex cathedra Marta Pastor.
Laughs in this attitude one of the attendees commented that it was infiltrated actress to create a debate, but not, unfortunately, this girl is a reflection of many traditional media, with its arrogant attitude and pimping are still believing that more and better Bloggers and not simply different (they're different things!).
Even today, some scoff at events and to meet more than once complained to the organizers for starting to be treated equally and no preferential blogger vs journalist.
Ricardo Galli, face pointed to the top of circumstances many of the assertions of this mega-journalist, who rozaban absurdity, shame that could not be more active in making clear the points on the IES, when this girl on the verge of provocation came to light up our lives in an arrogant tone pseudo-sentences such as "social networks are not new, there is the Masons, the blogosphere does not exist, the future does not exist tomorrow blogs can not exist tomorrow we may not exist, "the journalists wrote a blog for rest of the profession, banks attract bloggers and corrupt", "a blogger is a place where a guy writes, we will call you a writer."
A woman had called the Sarah Palin of EBE 08, the other of EBE Troll 08 and has shown why there are people that if you can not bring to the conversation, you must learn to listen more and talk less. It has been shameful, absurd, irritating and intellectually very poor in the unanimous opinion of the majority of attendees.
Most cargante is seen as 1 hour worked to burn staff "Bloggers are not journalists and never will be." (Entérate maja not want to be).
Fortunately, during Question Time some attendees, like Mario Dehter put some order booting a standing ovation from the audience.
For the rest of the EBE only congratulate Luis Rull, Jose Luis Antunez and Benito Castro for the magnificent organization of the event and many details have to be careful, the next year, if I leave, if this woman is not rapporteur again.
This morning while I shower I've been listening to the radio program of Carlos Herrera in Onda Cero and I really feel I have come to the floor ... maybe it's uncomfortable. Uncomfortable with this company, but also and above all in the first person myself.
They 8.30am and I have convened several meetings today in my office by email and phone with my lawyers and people in my team, I think it is not justified in certain things still further. I am so, revolution and soon put to work with me in a round that I head to those around me.
Commented the call of a woman who has left me confused first and then really sad.
We talk a lot about the crisis and especially since many times a very wealthy and from this new technology sectors, we do not realize that the crisis, economic problems and so on. not to lower EBITDA, or the% occupancy is less advertising, or that there are fewer subscribers, and that investment in entrepreneurs and / or companies rewind, or even falls in the dollar or the CPM, this is a shit, the real crisis is another thing and so real and affects directly the lives of others, and this morning I was frankly ashamed of myself and what I'm doing little to help people live as if this crisis in my real own country, the crisis of truth, not that I have been concerned in the first person.
The case is Carlos Herrera said that as a woman called yesterday to the radio and explained what it is for the crisis. It has several children and one of them has a total disability, we have operated over 30 times and if that was no longer a drama in itself, the real tragedy is that she and her other children more or less to "celebrate" the days of stay in hospital because they can eat food regularly distributed among all the sick child, or commented as he managed to mix with water and milk to their children so that they lasted longer, or buy meat as waste, which sold to feed the dogs in rural areas to mix well with a little rice and eat each day.
The announcer said the case still impressed by the testimony, the call was yesterday, and immediately commented as shopkeepers, fruit and so on. had called the radio and no one asked anything and had ensured that food from family during the coming years, pledging to send everything they need for food each week.
I listen to all this credit and I did not sense a lot of confusion, first because I did not really fit on the head that this could happen in Spain in the twenty-first century, and second because I have always taken the lead we need to do things everyone can (and should) put a little bit of a sustained and steady. To my shame, many years thinking about it ... and doing nothing when it is clear that my economic situation I would do some things that could at least help improve the lives of some people like this lady who has called the radio.
In these crazy years of growth in Spain we have finished a little ego endiosados in our staff and as a country. One gets under 4 Torres de la Castellana look up those hundreds of meters and thinks the country has progressed as the eighth world GDP abroad what is called "the Spanish economic miracle." We are happy in this well. In rural areas we're going to ride, nobody is going to rural areas and look down, just like nois look up, and if one day listening to testimony in the first person you are, like me, uncomfortable, you have incompatible withthe design in these times of your country and, ultimately strange to see.
I called my lawyers, I called one of my main collaborators and I will see how we can all create a vehicle of social partnership, which can at least try to help people in need and to draw on a regular basis and receive funds my business to do so. Servent Diego years ago, coordinator of Entertainment Networks staged a solidarity project called "solidarity" and I remember those years have closely followed the things they did. I have no doubt, and I learned things that they see that even with limited means can do things.
Hence, publicly, it is my commitment. As we have more clear shape in a couple of days, I can explain the way we do it more viable. I love you, I read that you contribute your ideas, or you think you can work with the initiative here exit.
You can read these pdfs:
The advertising can be for some AX chabacana and other fun.
Data from the sales growth of this company as defined their online advertising is simply spectacular.
Here is an example of action in the streets of the firm. Imagine looking out on the subway and you see this sign.
The example of creativity this week takes you to any beach, we are in full season.
This towel makes you pretend to be a Playboy girl with all the letters. A street-smart action from the agency.
Yesterday leia Julio Alonso said that "the crisis comes: advertising in the first quarter of 2008, and Carlos Blanco that took months to discuss and monitor the crisis, saying" Spectacular crisis offline media "and see that Here is what some of us saw it coming, and it is not the crisis, which has already arrived is the fear of the industry, which is possibly worse than the crisis itself. (incidentally, I strongly recommend reading both post)
Fear makes the investment contract and the money, which is always a coward, is hidden. On one occasion I have commented on this blog about the Internet is going to suffer unless the crisis is coming (Yes, I believe that this is only a preamble and that the worst will come in January-February and will remain in 2009) but obviously the industry is not immune suffered.
We see the fall of offline advertising significantly in the first half as Infoadex in almost all sectors. The odd thing is that while significant falls, is more significant progress, January, February and March have not been so hard, the second quarter is where it has come almost in free fall. However, the key will be how the advertising on the Internet in the last half of the year, especially as it is distributed internally branding, affiliation, email marketing etc). Internet theoretically in this period has risen by 28% (has anyone noticed? I do not, Google does not have your data )
Eating a few dates with a great guy who does not even know personally, Juan Agustin Jimenez of CanalMail, he confessed that he believed that companies like yours engaged in Email Marketing, or as zanox and Shop All dedicated to membership and sales were suffer fewer effects of the crisis, ventured to suggest that advertising branding was to refuge in this type of product online looking for 1 to 1 on sale, and even strengthen their budgets to cut investment in basic movies, magazines and radio mainly. However, John Augustine confessed that I expected to also affect your company, possibly less than others, but in any sector of online advertising will remain outside the years to come.
Also in recent weeks detected a trend by Media Centers that customers call "ideas", they want special actions to highlight and take the lead and do not always formats. This is where independent companies and agile you will measure its anti: ended comfort.
A side effect is coming ... A great online marketing agency at the international level, I began to confess to some financial troubles, customers canceled campaigns, change their investment strategies and plans and shrink it. One of the major advertising agencies in Spain and cutting regardless of their large number of carriers to optimize their media Premium and minimize the impact of the crisis. Suffice it to say that Movistar, the country's number one advertiser, 4-5 months ago decided to cut its global advertising budget by nearly 6 million Euros.
Or do not want this note on the Internet. Beginning to see an exodus that reminds me of that happened in 93. Some players are considering leaving the sector, and seek a way out, but found no money in most cases. To Talk, in the past 15 days we have been offered the purchase of 2 and 4 Blogs networks of key high-traffic portals. One of these purchases we closed yesterday and we will announce soon. You might even run another in the coming weeks. But the significance of this is that it is vertigo and some want to go out and save the furniture in anticipation that we are only beginning to see the wolf ears.
At this juncture, a group of geeks will launch soon, in a few days, the closed beta Yes.fm, an ambitious, very ambitious, which unfortunately will be available in hard times, but even so, we have strong reasons to be very optimistic.
For me it is obvious that there is a problem, well aware that God's intellectual property and copyright of the videos on YouTube, but I think it is fair to acknowledge that many employers in the sector, many Internet bloggers and many that we have covered Google is in the middle to use in our publications and video content that is not using them, perhaps we could use atreviéramos or not, for one obvious reason: we have no license for them and that without the emergence of YouTube would have been lost .
This situation, between Telecinco and YouTube is very similar to the "war" of Viacom and YouTube, only with a slight catch, if that fight is serious and will go to the end. In the case of Spanish television, I can imagine that a tantrum is to have a presence on YouTube is similar to that Antena3Tv with channel and better conditions. I think 12-15 months before we see a channel Telecinco, mega-promoted with YouTube and all this will be forgotten and will be very, very good friends.
But in between all this, some things have happened a little surreal, I would like to stress:
- Director of Alliances YouTube, Glenn Brown said to The country demands such Telecinco "attack against freedom of expression."
I find it funny and delirious from a person with training and career of Glenn Brown, can say something. Telecinco does not infringe freedom of expression, Damn! what they want is not uséis their content without permission and do not moneticéis without an agreement with them. We all want what if that was our content.
Some American companies, including Google (Do not be Evil) insist that attack, and claimed that it belongs to you or try to force them to negotiate, AT PLAY IN FINAL BOLSILLO the network is to attack, freedom of expression. As an argument rather cumbersome and superficial in that they are just thinking NETWORK.
- More pearls Brown: "YouTube LLC has not received a notification of the complaint. YouTube is a U.S. company. There is a legal procedure in Spain to demand a U.S. company. We have no news that the applicants have followed that procedure. "
The DMCA (Digital Millennium Copyright Act) is a 1998 U.S. law that aims to solve the problems of copyright in the network, obviously affected in USA and American companies. Cutrillo think intellectually I believe that all companies must meet the world with American law. If you, buddy, you're picking up the contents of a Spanish television network in Spain run the risk that you demand in Spain or USA, or even international level in the International Tribunal in The Hague, without notice and ask as unfulfilled U.S. law such as whether the claim is made in Spain, go to the DMCA is not an international law that we-even-your country, dear Glenn Brown, the world does not legislate (though it sometimes seems).
- Telecinco also seems to live in another world (and it is one of the few chains that does something fairly interesting on the Internet). Paolo Vasile, its chief executive (but who advises the man?) Said: "Pirates have come New, who also held and are not illegal. Traded and get high profits. "
Only 2 comments. The first benefit ... YouTube does not have great benefits to exploit the content of Telecinco, this is not true! Want more!. The reality is that kids do not even know Google nor properly monetize YouTube, and if they know they are not making it even (and could be strategy on issues like this one!).
My second comment is about the pirates. I guess the quality of programming that does not chain himself Vasile see it. Personally I would remind you that may be issued pirate monetice and their videos on the Internet without permission or license, but is also a pirate television station that takes every day and reports for their zapings YouTube videos no matter who they are , without asking permission, believing that with a mere mention of water is sufficient, and these programs and monetizando spots.
Conclusion; will end well understood, over the same. This is just a tantrum, and are doomed to read these statements and allegations are part of a hilarious negotiation in which we are all amazed spectators.
Cyclical because some of our publications are growing, or just because we open new tests for selection of bloggers. This is a real headache for Servent Diego, coordinator of the network of blogs Entertainment Networks, which should read, filter and apply post sometimes more than 300 people who access a selection of the few jobs available.
I always have a look over the resume and cover letters for the candidates, and calls me a lot of attention to those who have studied information science in particular stand out and usually printed in large type to make it clear, THAT ARE JOURNALISTS.
I've always hit it. It is more a mixed feeling, but I do not want to generalize a journalist with experience in offline media is usually a bad blogger, too much rhetoric, without understanding the medium, and low direct. That is, sometimes you're a journalist, far from being an asset, could be interpreted as a ballast purchased offline services that do not work online.
I am convinced that within 10 years of Information Science will be adapted into the internet, as it does today for TV, newspapers or radio. The blogosphere is going to be in the coming years in the "medium" par excellence, and I think that really is going to move to the TV and print media, which continue to exist, but in another way.
When I look at courses to train "web journalists" are almost designed to train people to work in the editorial of "The World" or "Country" on the Internet, but not in the blogosphere. And I can assure that the demand for people capable of working as bloggers is infinitely greater than the demand for traditional media journalists in its digital version. And for these people, is the only possible drop miles, learn and be ready soon. In the future it should not be.
I was particularly curious to see how even some large publishers, monstrous dinosaurs that not only do not see the Internet as a logical and necessary, but also refuse to believe that "things about jovencillos rare, almost without motion or benefit."
I bet that many of these publishers will provide a 180 degree turn in the coming years and will have to buy any company. Com content or adapt themselves to the media.
In Spain there are at least 3 dozen publishers of magazines and journals published thematic over 10 different headers within the group. The evolution of the editorial and publishing effort that, for logic in the future is none other than the Internet, and more specifically the blog format.
USA medium and many publishers are positioning buying online publications and editors to modify their structures. Com.
The fact is that while this is happening (many know this but still hold the rate, others do not even raise) is a surreal cases in the structures of these companies, the media and senior officials, who do not understand or even cling not have to.
I am a manager of a major publishing company catalana. They have published a food and chatted about the possibility of an exchange of advertising on our blog kitchen, in principle, we are open to all possibilities and we are able to cooperate and give us interesting to know their offline readers, they might as advertised to take with our online presence. Sounds reasonable, we understand perfectly and there are good roll. In addition we were eating in the near future.
Obviously we agreed in 5 minutes and put the matter in the hands of second operational people within our own structures by giving them closed.
Curiously, and somewhat sad, is that in the end, this exchange is not possible and we have rejected. Conceptualmente estamos de acuerdo al 100%, pero mi gente se encuentra con el surrealista escollo de un cargo intermedio, que no sólo no entiende, sino que no tiene ningún interés en comprender que hacemos ni que hemos acordado, y al que posiblemente que su “jefe” le haya pasado este tema, hasta le moleste.
Nuestra publicación tiene auditadas por Nielsen y OJD 149.000 usuarios únicos mensuales y 460.000 páginas vistas (Mayo 2008) y la publicación impresa tiene auditadas por OJD 36.000 usuarios únicos mensuales . Esa diferencia de volumen a mi no me hace sufrir lo más mínimo, esos 36.000 usuarios son nuestro target y me gustaría que nos conocieran.
Lo surrealista del caso viene porque la intención de ellos es hacer el intercambio en base a precio tarifa , de manera que para tener una página en su publicación de papel, nos piden algo así como 3 meses de presencia en todas y cada una de las páginas del blog de cocina , es decir, nos pretenden cambiar 149.000x 3 meses = 447.000 impactos publicitarios por 36.000 . Cuando hemos preguntado si les “parece justo”, no sólo se lo parece, sino que actúan con una prepotencia increíble y están acostumbrados a que sus interlocutores traguen. Nosotros, amiguitos no lo haremos. Una pena.
Un medio impreso tiene un costo de papel e impresión evidentemente más alto que la publicación web. Pero la soberbia de que un usuario offline, vale más que un usuario online (en proporciones X vs 75X), parece más propia del Tercer Reich que del tiempo que vivimos.
El blog de Alejandro Suarez.