Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
A creative example of the Milwaukee River Association to keep the rivers clean:
Yesterday leia Julio Alonso said that "the crisis comes: advertising in the first quarter of 2008, and Carlos Blanco that took months to discuss and monitor the crisis, saying" Spectacular crisis offline media "and see that Here is what some of us saw it coming, and it is not the crisis, which has already arrived is the fear of the industry, which is possibly worse than the crisis itself. (incidentally, I strongly recommend reading both post)
Fear makes the investment contract and the money, which is always a coward, is hidden. On one occasion I have commented on this blog about the Internet is going to suffer unless the crisis is coming (Yes, I believe that this is only a preamble and that the worst will come in January-February and will remain in 2009) but obviously the industry is not immune suffered.
We see the fall of offline advertising significantly in the first half as Infoadex in almost all sectors. The odd thing is that while significant falls, is more significant progress, January, February and March have not been so hard, the second quarter is where it has come almost in free fall. However, the key will be how the advertising on the Internet in the last half of the year, especially as it is distributed internally branding, affiliation, email marketing etc). Internet theoretically in this period has risen by 28% (has anyone noticed? I do not, Google does not have your data )
Eating a few dates with a great guy who does not even know personally, Juan Agustin Jimenez of CanalMail, he confessed that he believed that companies like yours engaged in Email Marketing, or as zanox and Shop All dedicated to membership and sales were suffer fewer effects of the crisis, ventured to suggest that advertising branding was to refuge in this type of product online looking for 1 to 1 on sale, and even strengthen their budgets to cut investment in basic movies, magazines and radio mainly. However, John Augustine confessed that I expected to also affect your company, possibly less than others, but in any sector of online advertising will remain outside the years to come.
Also in recent weeks detected a trend by Media Centers that customers call "ideas", they want special actions to highlight and take the lead and do not always formats. This is where independent companies and agile you will measure its anti: ended comfort.
A side effect is coming ... A great online marketing agency at the international level, I began to confess to some financial troubles, customers canceled campaigns, change their investment strategies and plans and shrink it. One of the major advertising agencies in Spain and cutting regardless of their large number of carriers to optimize their media Premium and minimize the impact of the crisis. Suffice it to say that Movistar, the country's number one advertiser, 4-5 months ago decided to cut its global advertising budget by nearly 6 million Euros.
Or do not want this note on the Internet. Beginning to see an exodus that reminds me of that happened in 93. Some players are considering leaving the sector, and seek a way out, but found no money in most cases. To Talk, in the past 15 days we have been offered the purchase of 2 and 4 Blogs networks of key high-traffic portals. One of these purchases we closed yesterday and we will announce soon. You might even run another in the coming weeks. But the significance of this is that it is vertigo and some want to go out and save the furniture in anticipation that we are only beginning to see the wolf ears.
At this juncture, a group of geeks will launch soon, in a few days, the closed beta Yes.fm, an ambitious, very ambitious, which unfortunately will be available in hard times, but even so, we have strong reasons to be very optimistic.
I see the imminent launch of the Iphone in Spain as a major new opportunity for the Internet.
Firstly I think that is going to notice much in the seasonality of the industry. Generally, the use of the network on a professional level has fallen drastically in one summer, I believe that tools such as the Iphone is going to change much. 120,000 people signed up within 24 hours to receive information from the launch of the new and improved 3G Iphone with Telefónica Móviles. I have confidence in the operator and the figure now exceeds 500,000 users who have asked to be notified of the launch.
For this purpose the device will emerge that all we want to dedicate to the Internet, it is very important that the navigation charges are reasonable. Of course the most sensible approach would be a flat rate to 3 G speed without any limits, as is expected to happen in countries like Switzerland, Germany, France, USA and Japan, but of course here in Spain that will not happen At least input.
Leo in telefonos.net which seems more than a rumor on the charges confirmed that Telefonica Moviles, which will offer exclusive to all users. First, 2 terminals 8Gb and 16GB respectively at a high of 99 € and 199 € with an obligation to stay 24 months. The most interesting is the advancement of charges: a flat fee and unlimited Iphone it would cost € 15 a month, reducing the download speed of 200Mbs passing and another Iphone Plus flat rate of 25 € a month, where the speed of discharge would be reduced from 1Gb.
The presence of the Iphone will do much harm to competition Movistar, especially Vodafone which had just a specialized niche of average height, use of 3G services and a more user-quality Movistar. Of the 500,000 interested in the iPhone, many users are certainly other players who will not to return.
The important thing is that if "place", as they say, 600.000-900.000 terminal in the coming 12 months, can be a total revolution in mobile internet and arrived at last, now if the real beginning of the mobile Internet, beyond segments specialist today and navigate using your Blackberry. It might be the time of the actual evolution of the Internet to mobile devices that bring years of talking. Yo, today HTC and Blackberry users ask mine.
Alejandro Suarez's blog.