Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
There are ideas that have no price. This could be one of them.
A lift that includes a glass of milk with an Oreo cookie.
Seen on Blog Frederik Samuel
I've always been a fan of the Argentine creativity.
A good friend of mine, president of a well-known investment bank that has led in Spain and Argentina, said that in recent years creativity has been shot there by the economic situation, for better and for worse, what should be say that the "hunger sharpens the wit."
This is an example of an ad for a car rental station sky:
In Spain there have been some examples of comparative advertising, for example campaigns summer juices Don Simon, but an announcement like this could not be conceived in our country. Pity, I like to watch some creative ingenuity to deal with acute marks, as in this case Pepsi and CocaCola.
Yesterday leia Julio Alonso who said: "There comes the crisis: advertising in the first quarter of 2008, and Carlos Blanco that takes months to discuss and monitor the crisis, saying" Spectacular crisis offline media "and see that Here is what some of us saw it coming, and it is not the crisis, which has already arrived is the fear of the sector, which is possibly worse than the crisis itself. (incidentally, I strongly recommend reading both posts)
Fear makes the investment contract and the money, which is always a coward, hides. On one occasion I have commented on this blog about the Internet is going to suffer unless the crisis is coming (yes, I think this is only the preamble and that the worst will come in January-February and will continue in 2009), but obviously the sector is not immune suffered.
We see the fall of offline advertising significantly in the first half as Infoadex in almost all sectors. The odd thing is that while significant falls, is more significant progress, January, February and March have not been as hard the second quarter is where you practically have entered free fall. However, the key will be how the advertising on the internet in the last half of the year, especially as it is circulated internally branding, affiliation, email marketing etc). Internet theoretically in this period has risen by 28% (has anyone noticed? I do not, Google does not have your data )
Eating a few dates with a guy who does not even know personally, Juan Agustin Jimenez of CanalMail, he confessed that he believed that companies like yours dedicated to Email Marketing, or as zanox and Shop All dedicated to membership and sales, Iban suffer less effects of the crisis, venture to think that advertising is branding going to hide behind this type of product online looking for 1 to 1 on sale, and even strengthen their base budgets to cut investment in film, radio and magazines mainly. However, John Augustine confessed that I expected to also affect your company, possibly less than others, but within any sector of online advertising is going to stay out of the years to come.
Also in recent weeks, I detect a trend across Central Media in which customers call "ideas", they want special actions to highlight and draw the head and do not want the usual formats. This is where independent companies and agile you will measure its anti: ended comfort.
A side effect is coming ... A great online marketing agency at the international level, I began to confess to some financial difficulties, customers canceled campaigns, strategies and modify their investment plans and shrink it. One of the major advertising agencies in Spain and cutting regardless of much of its media to optimize their media and Premium minimize the effect of the crisis. Suffice it to say that Movistar, the country's number one advertiser, 4-5 months ago decided to cut its global advertising budget by nearly 6 million Euros.
This note does not want or on the internet. Beginning to see an exodus that reminds me of that happened in 93. Some players are considering leaving the sector, and seek an exit, but found no money in most cases. For gossip, in the past 15 days we have been offered the purchase of 2 and 4 Network Blogs major high traffic portals. One of these purchases we closed yesterday and we will announce soon. You may even perform some other in the coming weeks. But the significance of this is that it's vertigo and some want to go out and save the furniture in anticipation that we are only beginning to see the wolf ears.
At this juncture, a group of geeks will launch soon, in a few days, the closed beta Yes.fm, an ambitious, very ambitious, which, unfortunately, goes on sale in hard times, but even so, we have strong reasons for very optimistic.
Each Thursday will try to put some advertising campaign (whether it is online or offline) that for some reason I drew attention.
This time is the signing of dog food Pedigree Pal, indicating it is time that your dog eats your new Pedigree Pal LIGHT.
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We are all more or less immersed in a social network.
Recently, given the enormous number of social networks that are emerging, Carlos Blanco wrote an interesting post in this connection that I particularly recommend "Analysis of the professional social networks" in which he wondered aloud in which there is or not must be .
I personally have always been a little anti-social networks, although I use Xing and increasingly Facebook. Precisely for this reason must be that this morning I have sent a video, know that (should not be so bad when you have 4,000,000 people on YouTube) that I've been laughing a bit of Facebook, and on how much rubbish applications and sometimes stupid move on these networks (and the time wasted with them!).
Today we have some idle afternoon, and we missed a few laughs a little while ago in my office to watch the news I read in The Mundo.es, which said that the British High Court has determined that this is an appetizer " an artificial "and that contains less than 50% of which should be its main component, the potato, which can not classified as" crisps. "
According to the BBC publishes, the result is that Pringles, in all its flavors, will be exempted from taxes. Thanks to this decision, the company Procter & Gamble (P & G) will save millions of pounds, which will mean that consumers will pay a few cents less for this appetizer.
Many of us (which is to say Jaume Riutort, our chief technician, who usually always take the side of the monitor, a safe box crushed per day), thought to be working while eating potato chips ... and now not even that. Shit, have sunk a myth.
In protest, from today, we have forbidden in our consumption of this product. If they say it was less than 42% potato, which means that 58% were pure junk (preservatives, stabilizers, saturated fat, salt etc). I commend him for not having to pay VAT of 17.5% in the UK, and thank them for raising awareness of the% of waste containing these potatoes, information that has made us think that we do not have to go back to eat this poison .
Un abrazo andalusia marketing guru Procter & Gamble that you think good idea to advertise the litter% of their product to achieve a slightly lower range of VAT in the UK (a crack).
I delayed action on the street marketing and viral distribution www.calle13.es TV channel "scary movies" within Digital Plus has been the occasion of the match Spain-Russia Euro.
This video has no waste and is recorded in front of the Embassy of the Russian Federation in Madrid, under the title "the Russians are going to eat us." Already made something similar in the Real Madrid-Barcelona Santiago Bernabeu.
This kind of guerrilla marketing activities are highly profitable, since the viral distribution and the cost of action is warranted immediately. However, we must have talent as they have the right idea,-D
No, not that also going to talk about football, could not frankly beyond my forofismo and joy at Euro 2008 (I thought I would die without seeing anything to win Spain) Of what I deal with is marketing.
The Spanish Football Federation has several sponsors, some of them are considered first-tier sponsors and Cepsa, Caixa, Adidas, Toyota .... and Cruzcampo.
This is a brand that sells alcoholic beverages and alcohol-free beers. Know the amount of their sponsorship, which will be effective until after the World Cup in South Africa 2010, but it must have many zeros.
The Euro has had an especially fun time for fans of guerilla marketing and viral rioja, and has not been a football goal but the goal that has a different brand of beer, Mahou, the number one selling beer in Spain andalusia sponsorship Cruzcampo.
Given the impossibility of having a presence next to the Spanish team, Mahou designed to be a brilliant strategy without paying his bill. With guerilla marketing strategies and skillfully using the euphoria and capillarity of fans at a time like this, have launched the Web Street to Mother Paria to Casillas and not only that, I have distributed in the headquarters of political parties, posters way street sign with your logo, making the presence of television in the European space, including reports of Antena 3TV, dozens of national circulation newspapers etc.
The smart initiative (which should still be very bad to milk publicity director of Cruzcampo) has succeeded in drawing attention and thousands of fans flocked to the cartel parties and celebrations, in which the logo appeared on the door Mahou ... back.
Not content with this and the loop rizando have collected 30,000 signatures via the web who have called in Móstoles, hometown of Casillas, who placed a street of the town the name "Street of the mother who gave birth to Casillas." On this day, in the middle of the Municipality of Móstoles, the initiative has been rejected, because in this town can not put the name of a living person to a street. But that does not matter, the goal was set, a great goal to their competition, to be clever and funny. Had not opted for the election but have managed to build part of its success.
Alejandro Suarez's blog.