Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Sorry to leave, because obviously I am not anybody to choose the best post of the year, but if I feel like in my first as a blogger in December, after 10 to choose the Internet / technology / seo / publicity that I have drawn attention I have to think I hope that you like
(organized without any predetermined order, as I have come to mind and I think most of them are timeless and can be read at any time).
Of course there will be many post that could be on this list and did not know or have forgotten
If you share in the comments that would be perfect for you add all! (thanks!)
Soon we begin to launch an advertising campaign for online Yes.fm and we want to use part unconventional formats like Advergaming.
I teach at a preview to see that you think a flash game based on a pinball Yes.fm very cool in which scores are recorded and 3 best of the week get a free weekly subscription to Yes.fm, amid the Item codes can get credit for 1 day or 1 hour.
To do this you have to go through the top ring of the game, which says ABONATE "5 times for payment of 1 hour, 10 times for 1 day. I admit that I was the only 1 hour and half viciao'm here playing.
Try it and see what you think! You'll see my score test is tomorrow ... I'm in this one package.
(NOTE: You can take a while to load depending on your connection, it is 1 MB, if you read from the feed and want to play you should go here)
With the annual target filled with something we are taking more relaxed the last 2 months of the year in the network of Entertainment Networks.
I spent this morning the advancement of the stats and figure annual growth. The truth is that this month the rate has continued to steadily lower percentage, but that last month, up just over 5% that leaves us in 3,228,000 unique users monthly and we have reached 9,692,000 page views.
Taking stock of the year, we had an even higher growth than expected, rising from 1.3 million to 3.28 million unique users still waiting for data from December, which I hope will leave us at the threshold of 3.4 or 3 5 million unique users. The objective is to close 2009, a year, with nearly 6 million unique users, double billing and I think 2008 is going to be difficult but we will try.
Since Ocio.net in December, we want to focus on organizing a number of ideas and changes that we have for 2009, one will be very interesting and novel soprenderá and more than one, but I still can not advance any of that. Everything will come, but the truth is that we have opened too many fronts and at times we seem slower than I would.
As part of the communication strategy Yes.fm have begun working on social networks.
I firmly believe this new vehicle of communication, which if it works well on a consistent basis and can set a good channel of communication between users and the staff of any company.
In the beginning our presence will focus on Facebook, Tuenti, MySpace, a video channel on YouTube and a user of Twitter. I think the key is to start, but if anyone thinks that we leave some place in the air, I'd love to know.
The idea to work with, and I think that is important is that channels are dynamic and offer new options for the user, run competitions, events, online, music premieres week to promote the community and where we make off portal exclusive for members Channel, I am particularly concerned not only promotional vehicles, but added value to the user trying to get better the more people gathered around Yes.fm in social media channels.
I understand that in the coming years we will see dozens of flower agencies and departments within large companies dedicated to creating community and developing value-added content and promotion within this new type of media.
What power does this have? Suffice it to say that the account of the president-elect of the USA, Barack Obama has been followed during the American elections over 1,700,000 friends on facebook, which provides real-time communication within this social network. Of course it is an extreme case, but today an example to follow.
I have much personal interest in developing these initiatives. I am a user of facebook and twitter, but on a personal level. We have never launched an online campaign and for our products in all these new media social media. I hope we can grow and give them added value. To create and have abandoned half is ridiculous, we must be very active and there is a work of hormigita , working on medium and long term.
If you are a user of these networks here are the newly created channels, I hope you at snagging one of them, and we are beginning to climb content.
In today Frédéric Terrier, Director General of Yes.fm officially collected the prize from the hands of the Minister Miguel Sebastian in the auditorium of the Congress and Exhibition in Madrid.
We will accompany you in delivering award Christophe Cassand, Oscar Mendez, Kiko Fuentes and myself.
The sixteen companies awarded FICOD 2008 Awards, which recognize the most innovative companies in the market, were ADNStream, ALT1040, Bluevista, Bubok, CMY Multimedia, ColorIURIS, Digital Legends Entertainment, Donkey Xote, Electronic Arts, Enne Entertainment Studios, Merlin, RConversation, OrbitaMax, Tog, and Tuenti Yes.FM
We are deeply grateful, both Red.es as to the jurors, recognition and a half years of work have been able to get dark, with much effort, the market Yes.fm 8 weeks ago.
Congratulations to all the equipment, which grows day by day, making it possible Yes.fm draft, which is just beginning.
This is a picture of 100 x 70 cm, which was divertidisimo I have given a few days for my birthday.
Mazinger Z is in the middle of Calle Gran Vía de Madrid.
I like to comment on developments Entertainment Networks because our company is young and I have spent time and money on it, and believe in its future. At the end of 2008 my idea is to decouple the little day to day and delegating something more in my team and concentrate on new projects to prepare.
Soon our network of blogs will grow laterally and will have several interesting things to announce, not the addition of new blogs, but new approaches and possibly sub-2 launch in the field of microcontenidos to accompany it with other approaches and different entry of new partners and new approaches within them.
Commenting on the data ahead of September for the first time I was doubly pleased, first because the growth was still very broad and sustained, and secondly because they had almost 2 years arguing that losses every month beginning on a personal level to fruit and in September we had our first operating profit.
Today I can announce that as we were working on those profits go up 100% compared to September, based on agreements in the medium and long term that we have signed with several companies as well as the growth of our advertising and billing traffic.
Frankly had no economic purpose in 2008, in fact the approach was to keep growing even in a non-sustainable in terms of profit in 2009 and already rentabilizaríamos .... That approach was changed in December when they thought the economy would need to modify the original idea of a more defensive.
As if there were objective in terms of unique users, which for me is the most important factor, far more than the benefits and much more than page views. The user is everything.
Today I can announce that this month we have reached 3,000,000 unique users per month in the network of blogs. In particular, we have closed the month according to internal data we use the first days of each month at 3,057,022 unique users per month (+11.94% over the past month) and 9,144,898 (+11.76 respect to last month) . I am afraid that Nielsen / OJD, soon to gain information, not even collect the 3 million users by the small difference and because we use 2 blogs is not even included in the panel (including this month) and then possibly formalize 3 million next month.
Many or few? Well, I must say that when July 1 reached 2,000,000 users did not think that in 3 months the rate of growth will allow us to reach that figure so quickly, in fact the goal seemed ambitious December 2008 (some on my computer believed impossible. Well actually I think nobody thought likely ).
The reality is that in 1 year and 10 months we have gathered 3,000,000 people around the blogs Leisure and agencies, advertisers, partners, investors and even some in the media with business interests in Internet and see it begin to pay much more attention, but there is still much work to do and we have to improve some of our publications in its editorial quality and better position. We will also have 2 strong challenges in the coming months working to launch 2 new projects from Entertainment Networks.
In principle stand that the targets for 2009 and commented on occasion of 6,000,000 users and 15,000,000 million page views, but it is possible to raise and we need to revise them upward at the end of next month if we with this pace of growth, I think that is healthy and that the goal should be ambitious in order to motivate us more.
A creative example of the Milwaukee River Association to keep the rivers clean:
The click is the king of advertising since the advent of systems like Adsense contextual advertising. However, in graphic advertising has a very different, we are tired of seeing campaigns Brading very visual and graphic effects with ratios of less than 0.x-click 1%.
Advertisers and agencies over the years have come to seek and encourage various forms of click, but there are branding campaigns that should not and can not be measured by the ratio of click through.
Many carriers, including mine, at any given time in recent years have chosen to avoid or stop except Adsense CPC campaigns.
The reason is obvious, Adsense is contextual advertising works and is well segmented. The content is relevant in most cases and the ratio means that the user click to click is usually interested in "seeing behind" ad. The ratios are positive for advertiser support.
The abuse of graphical advertising on the basis of CPC years ago I did not authorize the sale in our media campaigns CPC, if you prefer no advertising even autopromos launch of our websites and services. The reason is the abuse of advertisers (sometimes convenience agencies) to deliberate campaign Brading of which we all know that there is no click and launch even millions of impressions on your site at derisory prices. Over the past 10 years has been notorious cases of banks (particularly the emergence of online banking) and I remember a particularly painful for my Yahoo! Music a couple of years ago, where a month's vacation in August that it had launched a campaign of blatant Brading camouflaged CPC and I slipped 8-9 million impressions that seemed to say "look at me, but I do not click! "CPC to which I do not think they should check for it or 200 Euros, and it" slipped "to dozens of media. This summer, he and at least 3-4 years, banning advertising campaigns graphic CPC.
But what a click is worth? That is tremendously variable. I imagine that if you sell cars with a high profit margin, the click of a user interested in this vehicle is high. By that logic very niche areas or large commercial sectors (tourism, economy, motor) price per click is high. This is an example of today, nearly 5 Euros for a click on "hotels" and deducting the commission SEDO. Ie click on that should have been paid for 6-8 Euros (of Adsense commissions, SEDO) before us. On the opposite side of the clicks you can find everything from token amounts as 0.01 and as thematic Ip.
But for me the most useful to observe the actual clicks is to be able to study, analyze and measure the temperature and niche areas as competition, price and number of advertisers.
Some of the ads from Adidas Australia
Choosing an ad agency that fits the profile of your web projects is vital in this sector.
An agency is like a bride and as such should choose and evaluate casándote and you could end up with it. Ya, I know that someone deemed sexist comparison, but it's very graphic.
Firstly it is not all the front, maybe you should look inside. Megaoficinas The vast agency, listed companies and 50 employees and large numbers maybe is not the yes-or-you need.
Secondly you should try to know it well, and most importantly, you know very well yourself and the key people who work there in charge of media and commercial know what you do, who you are and if possible are able to rate it as a Top active even when contrasted with their holders within the same agency.
It is also very important availability, imagine if you do not have time for your girlfriend and she for you, just duraríais. Here is the same, the agency must have time for you, and you must have all the time she needs for you, if even for small campaigns without much doubt and if possible to avoid having to delegate to others and lead a personal, serious, professional and straightforward.
We work with almost all agencies of the sector in Spain, and many or almost all involved in international trafficking in Spanish. Rare is the default or not work when you try new initiatives to us, but also if an agency does not work with the seriousness of the expected cut immediately.
Each agency has a profile, and over the years we have been testing and working with many of them. When preparing a new project, such as launching Archivos.com or Madrid.net in the coming months is very important for me to define who should deal with the sale of this site. For example, these projects have not even set up responsible for placing advertising.
I've always heard in the general type: "Adlink is the best agency, you'll sell better than anyone. That is not true, Adlink is a great agency for certain carriers, and may not be for others. Just like other agencies. Here, size does not matter, what really matters is personal attention, care, work, the relative importance within its structure and strength of sales and business that can dump you.
In the year 97 to 98 began working exclusively with a small advertising agency called Web XMedia (what time!), Was led by a good friend, Jesus Aldana, and was called a few months and years later Adlink grew more and even to merge with DoubleClick. Many years together, but there was a time after the merger Adlink Double-Click on the left of being "our agency" and, as in dating, there are times when left, and I did.
In those many years to leave Adlink was crazy, there were many alternative is almost none. They have already spent many years and survived. There are times when you have to be where you feel you should be.
Now curiously the circle is closed, and I can announce that Yes.fm we have closed an exclusive advertising contract with Adlink, which makes me somehow return to the starting point of 1997 has been a long road and I am sure they will do well.
But not only is Adlink, but there are many other companies we work with regularly: Antevenio, Bar Code, Direct Mail, Addoor, CPX, Hispano Click, Harrad Media, Fox, CanalMail, Adprox ... and dozens of others with we have done tests and deals.
In contrast to the example of a large company like Adlink within this sector there are other options quietest and one of them is that we choose to manage advertising for the network of blogs Entertainment Networks, is called Addoor.
Addoor agency is a different, smaller, more accustomed to doing something that I like very much and that is where I see the future, do special actions. Like sell advertising on your usual format (banners, steals, megs ...) which will soon sell a widget that plays a concert Amaral hundreds of Mbs.
I read recently that have signed on as sole support Cálico Mail. I think that is really a wise choice Addoor because quite possibly is the best agency in Spain that you can see, investigate and work in new ideas and personalized forms of advertising such as the inclusion in the animated adventures of trademarks and advertising within of comics.
Back to the top, each must choose his better half, at least in this size does not matter.
3 great examples of creative Pepsi, the company that seems not to exist in Spain:
Agency: BBDO CLM
Director: Jean Francois Sacco,
Photo: Vincent Dixon
MOUTH TO MOUTH
TO infinity and beyond
The best of the week, which falls out there, I heard on the radio. The Mall Factory in some spots without waste:
Voice-over female and juvenile:
"If the stock market falls, your comprate a bag"
The creative designed that, if not a criminal and should be behind bars, or just a horny.
Sabanas to dream:
Effect AX (these guys are mine)
Alejandro Suarez's blog.