The sale of pisos.com and pisos.net or as the migration starts from paper to Internet

Last week have commented Domisfera, Sergio neckline and Carlos Blanco has been sold and pisos.com pisos.net 400,000 €

The buyer of pisos.com is Vocento, which has disbursed € 250,000 in a very good buy. Pisos.net has been acquired by Anuntis, for € 150,000 through the platform of Sedo
Both purchases seem very reasonable for online publishing companies, but what is most interesting about this move for me is that coincides Casula ¿? with the closure on the part of anuntis of the Segundamano.

Why, has closed the Second?

In my opinion, no, in Internet forums and blogs talking about some closure, I think we should view it as a logical evolution, as the top dance companies in Spain's publishing industry by betting 100% by a digital formula and more Dynamic, I bet they are the first in a list that in 2009-2010, and more with the crisis will be expanded.

I am not a catastrophist away thinking that the physical editing of publications, but whether it will in many cases. El Pais, El Mundo, newspapers, magazines quality coated fashion, photography ... always be there. But sure that migrate models 100% online hundreds of technical journals, with sales of 30,000 copies per month and senior advertising revenues in which the role is not supported, and of these, in Spain there are hundreds.

Some of those publishers, and I think in 2 very specific, have begun to migrate and are already aware that they do not know what to do, and for years have been disadvantaged and that its logical evolution is to buy nets blogs, with the know-how and those publications and in marches, which inject fuel and power after a phase of cohabitation parallel digital leave the physical environment and look to their advertisers, which is ultimately the key.

That will be another dance that has begun, despite the fact that even going to take months to see any significant operation in progress.

Tags: Blogs, domains, pisos.com, pisos.net, Network Blogs, Sedo

The CD is dead. Live the digital music!

I have always been passionate about music. In fact the only 2 times that I have worked in paid employment, though very young, has been linked in this sector.

For 17 years, attracted by the music world record and I went to the assistance of DJ's in what was then a classic Top 40 on 97.2 FM Radio Spain, it was the epoch of the family Fontán as owner of the medium, and FM was directed by Raul Marchant and Gregory Ramon and so I started working in radio broadcaster in music for many years then combined with another issue closely related to the music; the direction of Public Relations in the evenings of some nightclubs in Madrid as Joy Eslava, La Riviera or the recently disappeared Empire (Yes, we all have a past ).

Let it was an era in which it went pretty well and work was fun. I met dozens of artists, engaged in a great friendship with one of them and even some thrash unspeakable youth, many anecdotes and lots of fun, in conclusion, what was a game.

In those years there were only a great alternative to radio formula Music generalist at 40 Main, and we were with the Top40. The group Prisa virtually controlled the music business and us with few means at that time they did harm in Madrid. It was the era of good speakers from 97.2 FM to another generation older than mine as Luis Vaquero, Julio Manuel Domingo, Rosa Quintana, Jaime Moreno, Monica Chaparro and many others, I remember that I was the youngest of the group and no one can say no I learned some quick and took advantage of my opportunities . In 1998, radio was more a hobby than a job, is something that hooks you, I always liked me can communicate and have a direct relationship with the music. Finally, and for me it was something traumatic, I decided to leave him on the 2000, perhaps a little earlier, unable to devote the 4 Horit the day I called and reconcile with my Internet companies.

That is a parenthesis that is closed in 2007 with my joining the team Yes.fm, is closed circle my staff from another perspective, which the junta music, radio, communication, internet and technology that have been elements that always have accompanied me.

The age of 90 lived very intensely in the music world, was a second youth from what had been a creative level 80 in Spain, which unfortunately I missed (I was born in 73). From that perspective I have been watching developments in the sector since the barrier: the glorious 80, the happy 90 and the debacle of 2000 onwards.

In the 90s there were many proposals, new groups, tens of stamps in Spain that have been disappearing for one or the other reasons: Sapphire, Dro, Fonomusic, Hispavox, Twins, Salamandra ... stamps that have emerged in the 80s and 90s artists like Trap, The Doors, modesty, Los Secretos, Mecano .... Epoch-making creative and today there are not that ended up being bought and added to the catalog and a Major (Emi, Sony-BMG, Warner and Universal).

Not many years after the advent of the internet appeared confused at the world record. The chaos, unable to comprehend, even many executives are so large Internet companies-whether it was an ally or an enemy. The business of music as conceived disappeared, I have a sense of the archaic model of distribution, promotion, marketing and stock, and even calls into question the very medium that even then he had not had a very long life; the CD.

The CD is one of the keys, we live in the disappearance of vinyl (on the radio I started working only with vinyl, CDs and later ended up with digital music) industry as we had no problems in assimilating and promote the first change . With the CD has not suffered the same thing, they fear the intangible, are afraid to support 100% digital and are afraid of piracy.

There are some myths about the CD, is the main idea about the price artificially inflated by the record companies. Curiously, although it is a widespread perception is not accurate. Kiko Fuentes, former country manager for Warner Music, and currently Director of Content Yes.fm he explains that in 10 years in the cds have not gone up in price almost absorbing inflation, also has increased in parallel much of the content (packaging, bonus tracks, dvds) that was obtained for the same consideration, and that reminds me of the value chain of real incorporates a CD recording audio and video, royalties, copyrights (SGAE) , Manufacturing, logistics, including storage, transportation and obsolescence, costs of Marketing (very big) and outside the company. Come on, that the difference between the PVP (which also incorporates distributor's margin and VAT) and what it costs to copy a CDR at home is not a net margin for the record company as it looks / wants people to believe.

That is why we could say that the problem has not been inflating the price of the CD but cling to the hardware and while doing so less and less profitable for all of the above. Instead of an orderly migration to the new model have been driving like aristocrats ruined, full of arrogance but with holes in the socks.

It is true that P2P has the lace to the recording industry, but it is also true that the same industry, to combat piracy has committed absurd movements that have destroyed itself by creating a gulf-user industry, which is presented almost as irreconcilable enemies.

1) Movements defensive umbrella of stamps. Many companies are launched to buy tiny ones. "That there are fewer market, so you do not lose my share." Sale of losing always, the user, creativity and new artists to which no one gives an opportunity when sooner if there were proposals that had the opportunity to succeed.

2) The cowardice not to take risks. The risk of being anchored to a support traditional high-cost stockaje, creation, distribution and storage such as CD, a traditional posture and immobility. Best draw for the umpteenth time a "greatest hits" from an artist who gamble with a new proposal that is not sold and generates losses to the companies for the high cost of recording / marketing physics.

3) The high demand for some stars. Artists like Madonna, not only do not understand, but they do not care where the market is not the same. Large companies like Warner come to stop marching to their ships insignia, such as Madonna, as their financial claims down while away from the boat is sinking and are still being inasumibles up by the industry.

4) The DRM, possibly the most recent stupidity, the doors to try to field the user. The consumption of music should be combined with other proposals, with other prices and other alternatives. I think Luis Alonso-Lasheras, who heads popmadrid and the topic touches him closely because it works at the initiative of Telefonica PixBox we could expand a little on this subject.

5) The VAT. Absurdly in Spain VAT on a CD is not 16% to 4% should have to be a cultural product. At the end user pays the duck with that extra 12% disbursed by a CD.

6) The Persecution. The attempt to identify to sue users who share files over the Internet from Promusicae and is trying to get into the prison to which you must do your customers do not seem the most intelligent.

Kiko Fuentes possibly can in a more effective way that I extend all this information and give us his unique vision and more data. I think it will be especially useful for all of us his vision of the future of the music industry, of which I spoke at length on several occasions and that he would appreciate it could share with everyone.

And then, separate and apart from these sectoral issues, whether it is true that it is piracy. It is true that music has become a total free via P2P networks and software as Emule, Kazaa, LimeWire and in its day Napster and WinMX. The industry does not understand that the goal can not be closed but those networks adapt prices, structure and strategy in this new competitive situation in which even the P2P networks can become a channel for marketing and distribution.

I've bought a few discs in my life. First, because on the radio for many years kindly departments for the promotion of the record companies were sending me everything, and so reaches accumulate more than 5 or 6,000 on vinyl and CD discs. Just storage is a problem, and I do not remember when was the last time you put out a CD of the box ... Then later with the advent of the internet to us that we are going to deceive the 800-odd songs that I have not in my IPOD are precisely purchased on itunes. This is not to make glorification of piracy, it is more'm not anybody to give lessons in morality, something that is socially was there and I'm the one who has used it for years and had not many alternatives and if there were the obvious and pull down the path in between.

On piracy there is no doubt, the objective is to see that the industry has become the first harakiri and what remained was what led the free-total, I do not think it is fair to blame the ills of piracy only the music industry.

Suffice to mention that Promusicae ceased to publish data discs sold in the country because it was not good for the public sector that were, fell from 50,000 to 40,000 disk of gold, and 100,000 to 80,000 platinum disc. A few dates appeared a confidential report leaked to Internet sales, which was the highest selling a week in Spain, a country with 45,000,000 inhabitants, had sold "a whopping" 4,500 copies. Hallucinating. The conclusion: In India music is consumed (and lots!) But "not buying CDs or Tato."

• Of that filtration is also emerging as unfortunate things that some discs show some certifications much higher than that have actually sold. Ie to promote, and make the paripé to deliver some discs of gold or platinum, we took the hair:

or David Bisbal - Premonition: 5 platinum (292,903 copies)
or Amy Winehouse - Back to black: 2 platinum (124,587 copies)
or El Canto del Loco - People: 2 platinum (135,203 copies)
or Juanes - Life is a rodenticide: 2 platinum (139,894 copies)
or Tow - Allenrok: 2 platinum (107,273 copies)
or Monica Naranjo - tarantula: 1 platinum (53,662 copies)
or Merche - Cal and sand: 1 platinum (59,695 copies)
or Sergio Dalma - A good time: 1 platinum (58,259 copies)
or The Ear of Van Gogh - LOVG Big Hits: 1 gold disk (9,327 copies)

(Again, the disc are 40,000 copies of Gold, Platinum 80,000, that is, all this is a joke, a joke)

Other data curious to measure the health of the patient are the examples of Madonna or Cold Play, numbers 1 entry into direct sales in Spain that do not reach the 30,000 copies sold, or 2 months later.

Is entered in the list that produces Promusicae selling only 200 copies in one week in a country like Spain, is simply pathetic. You can gather with friends and get into the list of sales for throwing a few laughs.

I think now with new music on demmand under Fremiumm models (with the possibility of free subscription) as Last.fm, as Deezer, or the Yes.fm in Spain, little by little the consumer is going to be changing. First toward a free possibly more responsible consumption, and over time gradually a percentage of that consumption toward subscription models and it's going to be very important for the industry.

It is an evolution and it is a matter of time, as mentioned Chris Anderson, Editor of WiRed.com it's time to idealize the concept of Freemium, a mixture of Free and Premium. Perfumes given as samples or 0.1% of its product to sell 99.9%. In the Internet model is the opposite. Das free 99% of your product to collect as Premium 1%

One person who has written about music on demmand in Spain and possibly has done with more discretion, because it loves music and is user of these services is long overdue Antonio Ortiz in Error500, I would be happy if we could add The view that we deserve these services.

I also think we're going to see new types of companies, the e-record, virtual companies, Internet startups specializing in web2.0 and distribution of digital content, in which the promotion of an artist in digital media using online tools for Web 2.0 and media such as MySpace, Facebook, YouTube etc, may create a consumption, promotion and sale of a product that is recorded as what it is and as such should be eaten; 100% digital.

I firmly believe in the music, and even, though sometimes I find it a bit, I think even the intelligence of the great managers in an industry that probably starts to turn the steering wheel and point-to-blinds that if a new business models away models of archaic and meaningless as the CD that has fulfilled its role and disappear without actually having far from the charm of vinyl, which even today still alive as an object of collection.

The CD is dead, the new consumption of digital music have arrived and are here to stay.

Tags: 2FM, 97, Antonio Ortiz, deezer, discography, Dro, emule, error500, Fonomusic, Gregory Ramon, Hispavox, Jaime Moreno, Julio Manuel Domingo, kazaa, Kiko Fuentes, last.fm, Luis Vaquero, Monica Chaparro, music, Piracy, popmadrid, radio, Raul Marchant, Rosa Quintana, Salamander, Top40, Twins, Yes.fm, Zafiro

2,700,000 million thanks

When in January 2007 we created the network of blogs Entertainment Networks, expected to give a comprehensive growth. I have always been an optimist, and that's partly because I feel compelled to mark targets to be very high, almost unattainable.

In the month of July, with 2.2 million unique visitors and commented that almost met the target of 2.5 million at year end and that I had to try that were 3, with the summer ahead, that was a handicap. In the month of August, grew moderately, possibly due to seasonality and reach the 2.3 million unique users. I can now announce that according to preliminary data that I sent in September we have reached the figure of 2.7 million unique users, with strong monthly growth of more than 400,000, better than expected this month, and that puts us on target finish 2008 at 3 million users much closer.

At the level of advertising revenue and the figure of page views is what really relevant, since cobras for this, but on a personal level, I am always interested me much more data from users only. I think that was the key measures the force that can have a network. Yet this month we have grown by about 500,000 page views reaching nearly to 8.2 million.

Blogs have very few pages viewed per person, it is a normal ratio of 1.x-2.x-per-view, it is well on his horizontal format and is markedly different from that data pageviews of such social networks, with ratios up to 60-80 page views per session.

It is noteworthy that our network is composed of 30 blogs, 28 of them own development and 2 acquired, we have no blog Land, are all products of its own.

The purpose of trafficking face to 2009 will be much more ambitious, I do not know if we can achieve this, but the idea is if we can finish 2008 in the above figures to double size by 2009 and to close the year with 6 million users and nearly 15 million pages views. We'll see if we made it.

A company-wide goal to increase the profitability for next year is much higher, there are a lot of work to play in that field and in fact this month we have closed 3 new sponsorships with companies, 2 year and a half-yearly, and we want Further work in this direction to achieve significant long-term agreements that allow us to grow so long. We are also evaluating the possibility of entry to new investors in the company's stock, which currently is 100% owned mine, to cover new growth needs that make us able to engage targets even more ambitious in 2009.

I want to thank the team of bloggers and publishers for their work. Every time we have an editorial team more compact and stable this month because I want to assess the possibility of converting some bloggers in publishers, with the aim of promoting, become more involved in the network and reward their dedication.

No doubt the traffic data of the network of blogs Leisure have been the best news of last week.

Tags: Target, Blogs, investors, entertainment, networks Blogs, traffic

What is promised debt: today we sent invitations Yes.fm beta

As promised, and with a few more weeks of delay, for operational reasons, we are sending invitations this morning to try Yes.fm for all users who requested it through this blog (approx 200)

If no one receives it, you can contact us by the Contact button and we will forward if necessary. I think I have collected all the emails, but could have any past. The requests come after this post and will have to wait 10 days to prove it

Throughout these first weeks of pre-beta, which very few users, virtually people close to us, has had access to the service, we have detected some problems and improve some things in an intensive follow-up of our technical service . We have also continued with the task of ingestion of the catalog of one of the largest record companies, with half a million items. For the day of launch will be charged also some Spaniards stamps as BOA, Subterfuge and Black & White.

How is logical, and to be the pre-beta very limited, in this next phase, with a larger number of users it is normal to assume that we'll keep finding and resolved minor defects that may be appearing before the opening and presentation to media the next day on September 10 at a press conference in Madrid from one of the four main towers of the ancient village of Real Madrid in the Paseo de la Castellana, specifically from the Tower Area.

Neither has to say at this stage of beta we will be happy to receive any kind of criticism, suggestions and comments via the website is more, and hopefully will be very useful for us to be able to add, remove, change or correct development. In the current product there are still some gaps which we will develop.

Tags: Alejandro Suarez, black and white, BOA, yes.fm invitations, music, streaming, Subterfuge, yes, Yes.fm

Highlights of reading in digital media

Read on the computer, especially reading blogs, is not the same as reading a printed paper. There are patterns and keys to write and design a website technology to be adapted to these new reading habits.

The user is very impatient, is only a click or a single Google search, an alternative to your text, and that leads you scan the screen in search of information very quickly. The more heavy user, fast and intuitive scanning of information that is a few seconds and the higher the risk of "not reading" and exit from the post.

Some studies enable us to determine what has to first look at a web page, one of them is Eyetracks and consists of visual tracking the behavior of users during the reading. This study was first conducted from Stanford University and researchers at the Institute Pointer, while in the Spanish version of this analysis was performed by Alt64 and the Association for Research of Media (AIMC) in 2005. The study is particularly interesting to aim at users in Spain, but has a snag, was conducted on a critical mass of at least 17 people.
Some data are far less curious and to take into account:

• Women read vertically and men in the form of zigzag. This is an interesting fact to keep in mind if you know or have well-defined target of your post.

• Readers will decide in thousandths of seconds if you read or not read the entradillas as the first words that the head. In the digital dailies is the key as shown in a reading in the form of "E" in which the user scans the information quickly.

• If the title of the story is much larger, users do not read the beginning of the article and just read the title. In the USA discovered that the fonts smaller motivate and focus the view that the larger force the aforementioned visual scanning. One might conclude that if you want to provoke more attention and know or are unsure beforehand that the text of interest to the profile of the reader, you can sharpen its focus on changing the font size smaller.

The search for keywords are usually paid through a quick overview side. The bold are the key to a lesser extent italics.

At the time of seeing the ads do not seem to be a big difference between men and women. And yes we must redeem that 60% of users set their sights on advertising, regardless of their level of experience in the middle. A purely advertising, the advertising formats that drew the most attention were the top banner and skyscraper outside, just the two larger ones. And within these two was the first that resulted in a greater retention of the mark.

These results coincide with what is known in online marketing with the generic term golden triangle. The warmest points of a search in the search engine created by God in which we set our eyes to track information when they have to do with the first six search results.

I remember a few weeks ago I stopped thinking of a post Ismael El-Qudsi said that you have the possibility of losing 2 out of 3 clicks, if you are not well positioned in the central part. From another perspective talked about the topic Jorge Arevalo.

I think we are positioned differently when it comes to reading a newspaper online, a search result and a blog. Blogs have a different structure to the publication of news online: tops the publication date, then there is a title, which always contains the text hyperlinks, and finally, author, categories, links.

• In addition to the content, we must not forget that it influences the design: margins, backgrounds, fonts and colors determine if a person finds something interesting on a web page. The design influences the content, in advertisements and a drastically in performance from contextual advertising.

• Read on the screen rather than running out on paper, therefore, if we put money into a very dark long texts, we are complicating the lives and reducing the user to a factor of much interest to the SEO TMC (Mean Time Connection).

• The menu's blog should be organized, with relevant information, it could subtract professionalism to the blog. Let us not forget that you have a form of external skyscrapers. The usurio 2 reads a blog, a quick (bold and italics) that takes 2-3 seconds, if that is positive and could make a second and final reading the first paragraph, as shown in this image just before deciding whether reading the article.

• The links are good because they ensure the publicity of sources but must be used with head, and what is reasonable in texts that are cited concepts that is to open in a new window. Too many links to free the reader disoriented.

• At the time of highlighting the concepts we should avoid the use of underscores not to be confused with hyperlinks. The bold or italics can achieve the same effect of drawing attention, is one of the keys to the use of bold power in a few words to summarize the content of the web or post. It will be the first to read and digest the user, and will mark the words that will decide whether to read the content is worthwhile.

And finally the great paradox. In post or low-quality content increases the ratio of click advertising, especially in contextual advertising, which is fine if contextualized thematically with the post, is used as an exit route to similar content. Many Sometimes the "prize" of good quality editorial comes in way of prize in the medium term search engine positioning at the high TMC, but not so cheaply in more advertising performance. The prize for low-quality content becomes well-positioned high ratios of clicks on the advertising used by most novice users as a way of escape.

Read on the computer is becoming more a thing of every day, but it is also a sort of mystery because we do not yet have accurate tools to address and make it work to our liking. Even the most expert readers read only 28% of written information, as we said Jakob Nielsen, a reality a little overwhelming, but it invites the perfect positioning of our content.

Tags: Adsense, articles, blogs, eyetracking, reading blogs, reading Web, advertising, SEM, SEO, Time connection, TMC, golden triangle, web

Dwarfs: those little big consumers

En alguna ocasión Carlos Blanco ha comentado en su blog y en público, como tomó la determinación de crear Pequejuegos , un web dedicado al público infantil que nació de la observación del comportamiento de su hijo en internet y de ver como webs tipo Disney , pese a su indudable calidad, no eran lo que su hijo estaba buscando. Así nació hace años un portal de gran éxito y con un target definido que el mes pasado imprimió cerca de 15.000.000 de páginas vistas en datos de Nielsen.

El caso es una excepción, las compañías media, y entre ellas la nuestra, pese a ser un nicho interesante no han creado mayoritariamente contenido para el público infantil; un error estratégico garrafal. El mérito de Carlos es el de observar, interpretar y deducir de la actitud de su hijo pequeño frente a un ordenador una oportunidad de mercado.

Ya no nos sorprende pensar en que los niños se han convertido en consumidores cada vez más activos. Activos en el sentido de que ellos intervienen enérgicamente sobre las decisiones de compra de la familia. Algunos investigadores aseguran que se debe al predominio del modelo familiar “democrático” en el que todos deciden. Ellos, los pequeños grandes consumidores, tienen gran influencia en las decisiones que antiguamente quedaban en la parcela de los adultos. Yo no creo que se deba a una “democratización” de las posiciones familiares. Para mí se debe a que los padres están menos presentes y reemplazan esta ausencia con regalos y permitiendo al niño un mayor acceso al mercado. Los expertos hablan de una compensación que pone a los padres en el lugar de proveedores de todo menos presencia .

Por esta razón, la publicidad los ha enfocado no solo como target para la venta de productos para ellos, sino también como intermediarios en las decisiones de compras de sus padres. Los adultos tenemos que preguntarnos adónde fuimos o qué estuvimos haciendo cuando las grandes marcas en estrategias bellow the line nos dicen qué comprar a través de nuestros pequeños. Es obvio que no pedimos consejo a nuestros hijos a la hora de comprar un ordenador portátil, pero posiblemente si lo hagamos para las compras del desayuno o la película que bajar del emule , perdón, quería decir alquilar el fin de semana.

Hoy en día los niños pueden optar entre las diversas propuestas publicitarias además de las habituales (cine, televisión, radio, publicaciones) porque ha llegado internet…. pero también en otros ámbitos como el colegio. En Estados Unidos hay incluso material escolar patrocinado por empresas con intereses en el público infantil. Algo que no pasa en muchos otros países todavía y que incluso puede ser éticamente discutible.

Ya no sólo se le ofrecen productos alimenticios y juguetes, hoy se agregan teléfonos móviles, logos y tonos, Ipods, etc son productos que en algunos segmentos tienen un claro target infantil, que se comportan como un juguete más o portales web donde encuentra más información sobre dibujos animados, juegos y merchandising. Las marcas que antiguamente sólo circulaban las pantallas de cine y televisión (como Disney y otras industrias del entretenimiento infantil), hoy se posicionan en internet de manera muy fuerte en este segmento.

Las nuevas generaciones son nativos digitales a diferencia de nosotros, y no podrán concebir su vida sin los medios de comunicación, cosa que ya nos sucede a muchos de nosotros. Ellos desconocen el mundo predigital e internet forma ya parte de sus vidas. Los padres deben asegurarse de que sus hijos entiendan qué contenido es comercial y cuál no .

La cantidad de niños que se conecta a internet y su influencia y prescripción en los hábitos de consumo no es un número al que debamos desatender: 7 de cada 10 niños españoles utilizan internet y 6 de cada 10 tienen móviles. Internet se utiliza como herramienta en el colegio, pero también el email, el messenger, y las redes sociales son parte de los hábitos de consumo tecnológico infantil. Por otro lado, no debemos olvidar que los teléfonos móviles destinados al público infantil, comenzaron siendo un “regalo” para poder mantener un contacto remoto, y este dato nos devuelve al principio: la falta de presencia de los padres.

Estamos en una sociedad que tiene consumidores cada vez más pequeños pero experimentados, inquietos, insistentes, informados. Las nuevas tecnologías son grandes responsables de esta nueva figura de niño pero… los padres también.

Tags: Carlos Blanco , consumo , infantil , Internet , messenger , niiños , pequejuegos , prescripcion

La importancia de los socios: El Equipo de Yes.fm

En todo proyecto debe haber un completo equipo de fundadores detrás. Es algo obvio, necesario y sano. En mi opinión sobre todo deben ser perfiles muy complementarios.

Leía hace unos días un interesante post ¡de hace 1 año y pico! de Angel María que incluía un comentario sarcástico sin desperdicio de Axel Serena con el que me reí mucho (y que recomiendo leer).

En el proyecto de Yes.fm creo que hay un equipo muy especial y ya que no hemos dado en 14 meses muchos detalles sobre el proyecto quería comentar, aunque fuera mínimamente, quienes estamos detrás y porque motivo estoy especialmente contento del grupo de socios fundadores creado.

Un proyecto de esta envergadura dedicado a la música 2.0 necesita del ingenio de muchas personas y del buen funcionamiento de muchos campos. Es muy importante saber, que detrás de algunos de estos campos clave están algunos de los socios de Yes.fm como compañeros de barco.

En primer lugar para un proyecto tan ambicioso es importante tener un know how emprendedor y amplia experiencia empresarial con proyectos de éxito, es ahí donde intervienen Hugues de Montfalcon, Christophe Cassand y Frédéric Terrien , tres personas que tuve la suerte de conocer en su anterior etapa, cuando dirigían a Mediafusión España , una empresa líder en servicios de telecomunicaciones. La adquirieron a finales de 2000 cuando facturaba 2,5 Millones de euros , la vendieron 4 años más tarde a un grupo francés, Jet Multimedia, y cuando finalmente dejan sus cargos a mediados de 2007, la empresa da empleo a 120 personas y alcanza una cifra de negocio de más de 81 Millones de euros.

Otro de los puntos críticos de nuestro proyecto es la imagen, el diseño y la creatividad. Hemos apostado por un look and feel joven y agresivo, pienso que desde luego es arriesgado y poco convencional y es ahí donde Oscar Mendez es la clave. Oscar es creativo publicitario y ha trabajado en agencias españolas e internacionales (HDM, Eurocom, Tandem, DDB, La OMG, Presentalia), además cuenta con diversos premios internacionales entre los que figuran un León de Plata en Cannes para un anuncio de TVE, un León de Bronce en Cannes para spots de IFEMA y PRONTO, diversos premios en el Advertising Festival de Londres y NYC, etc. El es el máximo responsable de la creatividad in-house del proyecto.

Por supuesto al ser un proyecto musical, el conocimiento y nexo de unión con la industria es importante, y Kiko Fuentes ha sido durante 10 años Director General de Warner Music Spain . Además ha participado activamente del desarrollo y lanzamiento de artistas como  Alejandro Sanz, Madonna, Maná, Eric Clapton, REM y decenas de artistas más con lo que su conocimiento del sector, sus contactos y visión estratégica son clave en el proyecto.

Yes.fm espera poder expandirse a lo largo del 2009, en primer lugar a la Europa francófona (Bélgica, Luxemburgo, Francia y Suiza) y ahí Hugues de Montfalcon aporta al equipo una gran experiencia en el mundo de la radiodifusión, siendo Presidente del Grupo Rouge FM, líder de la radio musical tradicional y digital en la Suiza francófona . Hugues además fue socio fundador del grupo francés Jet Multimedia , vendido a Telecom Italia en 2000 en el marco de una OPA de 886 Millones de Euros.

Finalmente, yo, por mi parte, espero poder poner mi pequeño granito de arena aportando lo poco que sé de conocimiento de internet, negocios web, posicionamiento SEO, alianzas, estrategia y desarrollo online .

Sinceramente creo que el equipo de fundadores es realmente potente y bien definido… ¡y hasta aquí puedo leer!. Creo que hay buenos cimientos… y mucho trabajo por delante.

¡Deseadnos suerte!

Tags: alejandro suarez , Christophe Cassand , Frederic Terrien , Hugues de Montfalcon , Kiko Fuentes , Mediafusion España , Oscar MEndez , socios , Yes.fm