Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
It is curious to see that the forecast for this year 2008 will go down a little bit like a house of cards. Nothing is true in the current scenario, you start from scratch, we are in a new arena without rules or expectations.
In a recent report published by Zenith Media follows a historic collapse of the global advertising, with a drop of about 10% talking about the greatest fall in advertising investment in 30 years, a figure devastating.
It appears in this report is saved from the Internet even burning, which I discuss in person, because while it is true that are sectorally grew in the first quarter, I think that in the second things are looking differently and the growth will come or not from afar to 18% in the first few months. I am not surprised that the last quarter of the year growth will be minimal, at about 5-9%. I think there are signs of exhaustion and that advertisers are starting to learn not to comply, and many campaigns are being withdrawn.
The Internet is not a channel more, I personally believe that the growth assimilated worst of the investment, first because we start from very low minimum, and also because carriers are created on a daily basis and with little investment, and these carriers from almost the first day involved taking to a greater or lesser extent its slice of the pie, and second because "internet" are many things at once; portals, social networks, mobile, blogs ... and not all have the same growth. For all these reasons many times when we speak of an acceptable global growth, as 18% in the first quarter, many carriers say "no notice".
Curiously ZenithMedia reflects increased growth of advertising on social networks with 3.6 million Euros, blogs, it seemed that 2008 would be his year, did not come off as expected and remain at 2.6 Million Euros. That breaks the original forecast very much in favor of social networks ... just wait and see how the year-and-put some velit
Indeed, in all the scenarios there who knows manage moments of uncertainty. Antevenio, according to published Joshua Novick has grown its operating profit by 125%! (By the way Joshua, to see if you write something more than you always have some very interesting things that count).
As promised, and with a few more weeks of delay, for operational reasons, we are sending invitations this morning to try Yes.fm for all users who requested it through this blog (approx 200)
If no one receives it, you can contact us by the Contact button and we will forward if necessary. I think I have collected all the emails, but could have any past. The requests come after this post and will have to wait 10 days to prove it
Throughout these first weeks of pre-beta, which very few users, virtually people close to us, has had access to the service, we have detected some problems and improve some things in an intensive follow-up of our technical service . We have also continued with the task of ingestion of the catalog of one of the largest record companies, with half a million items. For the day of launch will be charged also some Spaniards stamps as BOA, Subterfuge and Black & White.
How is logical, and to be the pre-beta very limited, in this next phase, with a larger number of users it is normal to assume that we'll keep finding and resolved minor defects that may be appearing before the opening and presentation to media the next day on September 10 at a press conference in Madrid from one of the four main towers of the ancient village of Real Madrid in the Paseo de la Castellana, specifically from the Tower Area.
Neither has to say at this stage of beta we will be happy to receive any kind of criticism, suggestions and comments via the website is more, and hopefully will be very useful for us to be able to add, remove, change or correct development. In the current product there are still some gaps which we will develop.
A few days ago he concluded unsuccessfully auction programa.com through Sedo. The reserve price was not hedged.
Last Friday at an internal meeting were discussing the possibility of trying to buy this domain name.
But the story begins more or less a year. We decided to buy the domain name programas.com in November 2007 for $ 60,000 (approx. 47,000 euros to the change of date) with the intent to develop it as a portal for downloading programs. 2 months after we receive an offer and after some internal debate we decided to sell the domain for $ 193,000 (135,000 euros to change), excluding commissions, a capital gain of about 74,000 Euros in 2 months or so as Carlos Blanco said in her blog.
The sale of programas.com entered in the top of the domains most expensive sold in Spanish. I was somewhat penalty sell, but the gains in 2 months was very interesting and we made it difficult to relinquish it.
The first thing I did after selling programas.com is to invest, and I think with a certain amount of luck and intelligently, a small part of the capital gain on the purchase of 2 other domains where we could launch the project as an alternative software download we are preparing. Thus, in this way, we buy in the following weeks 2 generic alternatives to our site software, and bought, I think a good price: archivos.com by $ 6,000 (about 4,500 euros) and programas.info by $ 1,000 (about 650 euros).
We are working for many months in the database portal downloads and we intend to launch in the coming months, after completing the program (I hope this will be online by 2009).
Well, when we saw that he was leaving the sale programa.com doubt and we met at the office to assess whether we should buy it. The domain went on sale at Sedo, then to auction, and I had been offered by the owner by email at a similar figure-highest-something to which we acquired in its day programas.com.
In the meeting we had, as always several sensitivities, on the one hand Alberto was in favor of buying, Monica said that when the market was not the same as 1 year ago and had to be careful with expenditures and investments (by the way: Great truth!), Jaume that it was a lot of money .... As you can see views for all tastes.
I tried to reason the purchase from the point of view of the launch of our portal downloads on www.archivos.com. Firstly, I think that the big sales and big operations domains have been cooled down, possibly due to fears arising from the economic crisis in recent months. We noticed a very sharp fall especially since December 2007.
On the other side for me there is much difference between "programas.com" and "programa.com" I think the "S" in the plural mark the ability of the service and that very important. In fact, to launch a portal of its kind ever think of 1) descargas.com 2) programas.com 3) archivos.com not appreciate the unique to that level, and for that reason, we have seen in a domain portfolio that we can use for this project in a more clear, I have decided on Friday declined the offer to purchase at least for now, at least in those quantities.
What do you think about it?, You believe that I was wrong?, You see most appropriate programa.com archivos.com that, I love to hear your opinions.
Any project must have a full team of founders behind. It is obvious, necessary and healthy. In my opinion on everything must be very complementary profiles.
The draft Yes.fm believe there is a very special and as we have not given many details in 14 months on the project wanted to comment, even minimally, who are behind it and why I am particularly happy group's founders created .
A project of this size devoted to the music of the 2.0 needed ingenuity of many people and the proper functioning of many fields. It is very important to know that behind some of these key areas are some of the partners Yes.fm as a fellow boat.
Firstly for a project so ambitious it is important to have an entrepreneurial know-how and extensive business experience with successful ventures, it is here that involved Hugues de Montfalcon, Christophe and Frederic Cassand Terri, three people that I was lucky enough to know in his earlier stage When Mediafusión bound for Spain, a leader in telecommunications services. The acquired in late 2000 when billed 2.5 million euros, sold 4 years later to a French group, Jet Multimedia, and when they finally leave their posts in mid-2007, the company employs 120 people and achieves a turnover of over 81 million euros.
Another of the critical points of our project is the image, design and creativity. We opted for a look and feel young and aggressive, I think it certainly is risky and unconventional, and that is where Oscar Mendez is the key. Oscar is creative advertising and has worked in Spanish and international agencies (HDM, Eurocom, Tandem, DDB, The OMG, Presentalia), also has several international awards including a Silver Lion at Cannes for an announcement of TVE, a Bronze Lion at Cannes for spots IFEMA and SOON, various awards at the Advertising Festival in London and NYC, and so on. He is ultimately responsible for creativity in-house project.
Of course being a musical project, knowledge and link with industry is important, and Kiko Fuentes has been for 10 years Director General of Warner Music Spain. It has also actively participated in the development and launch of artists like Alejandro Sanz, Madonna, Mana, Eric Clapton, REM and dozens of artists bringing their knowledge of the sector, their contacts and strategic vision are key to the project.
Yes.fm hopes to expand to over 2009, primarily to the French-speaking Europe (Belgium, Luxembourg, France and Switzerland) and there Hugues de Montfalcon brings to the team a great experience in the world of broadcasting, being Chairman of the Group Rouge FM, leader of the traditional radio and digital music in French-speaking Switzerland. Hughes also was a founding partner of the French group Jet Multimedia, sold to Telecom Italia in 2000 as part of a takeover bid for 886 Million Euros.
Finally, I, for one, I hope I can put my little grain of sand making the little that I know of knowledge of internet business web, SEO positioning, alliances, online strategy and development.
I sincerely believe that the founding team is really powerful and well-defined ... and here I can read!. I think there are good foundations ... and a lot of work ahead.
I am literally impressed by a post in TecnoGirl impresionante.net, which I read that the Australian police discussed the possibility of recording devices for users in search of illegal MP3 when it comes to getting on a plane.
Sounds like science fiction but it is not an isolated case. In the United States (but these were not the Kingdom of Liberty?) Long was legal review of laptops, mobile phones and digital cameras, which would violate the most of the concept of user privacy exist even without any suspicion. The law also allows them to confiscate the equipment.
Can you imagine a policeman at the offices of JFK in NYC, reviewing your laptop and e-mail to see if you're a dangerous terrorist? . Where were the times in which almost romantic to travel to USA I wondered at the tail of the board "do you intend to attack the president of USA?", "You form part of any terrorist group?". Is all this that we can succeed, an updated version of that?. I do not know, but certainly if it is a serious infringement of privacy.
Incidentally, some friends 7-8 years ago, so Joker as little clever, laughs at the Airport of Barajas, if responded to be part of a terrorist group before the question of the kind in charge of security for American Airlines. Let's say that on arriving at JFK had received a "special" and "very long". There are things you better not take a joke, especially with men who want to be taken very seriously
But returning to Australia, the worst news is that you are published, read and give ideas. Do not rule out that Teddy Bautista remove the brilliant conclusion that the ideal is to bring a civil guard with an auditor of the SGAE in line to safety of Spanish airports to revise iPods, Iphone etc, because, until it gets bad, like everything that calls for that boquita
I have already commented on occasion that the network of blogs Entertainment Networks molting Building Glass, on the outskirts of Madrid since September, and that the refurbishment works are already under way. I ubicaré in my office are new offices, and this change requires us to, among many other things, change the stationery of the company: envelopes, papers, cards ...
It is always a hassle to be changing stationery, and on this occasion because he had the whim to do something traditional, more special.
Which has "eaten the brown" has been one of our designers, Julian, who on occasion I give this type of headache, but I think that in substance-likes. The case was forwarded to him that he wanted a different business cards, most original and creative, who did not want business as usual ... and thinking, I thought to do some business cards USB, I am convinced that later would soon be installed in the sector for their originality, but also by the potential for added storage.
The result is that,
This is a 64Mbs of memory cards, which can be swapped to a computer via USB, and in doing so played a presentation of the company information, corporate information, hearings, opportunities for sponsorship, virtual cards of staff of the company, our web links to corporate, personal blog, and so on.
Some think that is original and is sure that others who hortera, I am among those who believe that it is a way to get more impact and give more information than a phone and email, and business contacts know that assess its value added.
The cards are being manufactured in London and leave one eye on the face, (this will end up lowering the price of insurance!), And now I'm going around to that original gift and technological preparation to send a detallito to friends at Christmas
Yesterday Leia Julio Alonso said that "the crisis arrives: advertising investment in the first quarter of 2008" and Carlos Blanco that took months to discuss and monitor the crisis, which read "Spectacular crisis in offline media," and I see that already Here is what some of us saw it coming, and it is not the crisis, which has already arrived is the fear of the sector, which is possibly worse than the crisis itself. (by the way, I strongly recommend reading both post)
Fear makes the investment contract and the money, which is cowardly as always, is hidden. On one occasion I have commented on this blog about the Internet is going to suffer unless the crisis is looming (Yes, I think this is just the preamble and that the worst will come in January-February and will remain in 2009) but obviously The sector is not immune; suffered.
We see the fall of offline advertising investment significantly in the first half as Infoadex in almost all sectors. The odd thing is that while significant falls, is more significant progression, January, February and March have not been so Hard, the second quarter is where you practically have entered into free fall. However, the key will be to behave as investment in Internet advertising in the last half of the year, especially as it is distributed internally between branding, affiliation, email marketing etc.). Internet theoretically has risen in this period by 28% (anyone has noticed?; I do not, not according to Google data )
Eating a few dates with a great guy who does not even know personally, Juan Agustin Jimenez of CanalMail, he confessed that he believed that companies like yours, dedicated to Email Marketing, or as zanox and Shop All dedicated to membership and sales, would suffer fewer effects of the crisis, ventured to suggest that advertising branding was to shelter in this type of product online looking for 1 to 1 sale, and even reinforcing their budgets based on cutting investment in movies, magazines and radio mostly. However, John Augustine confessed that I expected to also affect your company, possibly less than others, but no sector within the online advertising will remain on the sidelines ahead of that.
Also in recent weeks, I detect a trend across Central Media in which customers call "ideas", they want special actions to highlight and take the lead and do not want formats forever. Where there is independent and nimble companies can find its measure anti: it's over comfort.
A side effect is coming ... A large online advertising agencies at the international level, I began to confess to some financial troubles, customers canceled campaigns, changed strategies and shrink their investment, and initial plans. One of the major Advertising Agencies in Spain and cutting regardless of their wealth of media to optimize their media Premium and minimize the impact of the crisis. Suffice it to say that Movistar, the country's number one advertiser, 4-5 months ago decided to cut its global advertising budget by nearly 6 million Euros.
Or do not want this note on the Internet. Beginning to see an exodus that reminds me of which occurred in 93. Some players are considering leaving the sector, and seek a way out, but found no money in the vast majority of cases. By way of gossip, in the past 15 days we have been offered the purchase of 2 Networks Blogs and 4 major high-traffic portals. One of those purchases we closed yesterday and will soon announce. You might even run any further in the coming weeks. But the significance of all this is that it's vertigo and some want to go out and save the furniture in anticipation that we are only beginning to see the wolf ears.
At this juncture, a group of frikis be launching soon, within days, the closed beta of Yes.fm, an ambitious, very ambitious, which unfortunately goes on sale in difficult times, but even so, we have powerful reasons to be very optimistic.
I see the imminent launch of the Iphone in Spain as a major new opportunity for the Internet sector.
Firstly I think we are going to notice much in the seasonality of the sector. Generally, the use of the network at the professional level has fallen drastically in a summer, I believe that with tools like the Iphone it's going to change much. 120,000 people signed up in the first 24 hrs to receive information from the launch of the new and improved 3G Iphone with Telefonica Moviles. I have confidence in the operator that the figure now exceeds 500,000 users who already have asked to be notified of the launch.
For such a device will emerge the effect that all those who wish to dedicate ourselves to the internet, it is very important that the navigation charges are reasonable. Of course it would be a more reasonable flat rate to 3 G speed without any limits, as is the case and is expected to happen in countries like Switzerland, Germany, France, USA and Japan, but of course here in Spain this will not happen At least input.
I read in telefonos.net what seems more than a rumor confirmed on charges that Telefonica Moviles, which has the exclusive going to offer to all users. First, 2 terminals with 8Gb and 16GB respectively at a high of 99 € 199 € and a forced stay of 24 months. The most interesting is the advancement of charges: a flat fee that ICANN would be unlimited and would cost 15 € per month, reducing the download speed of 200Mbs to pass, and another flat fee Iphone Plus by 25 € a month, where the speed of discharge would be reduced from 1Gb.
The presence of the Iphone will do much harm to competition from Movistar, especially Vodafone which had specialized in just a niche high average consumption, use of 3G services and a user of more quality than Movistar. Of the 500,000 stakeholders in the Iphone, many users are certainly other players who will go for no return.
The important thing is that if "place", as they say, 600.000-900.000 terminals in the next 12 months, can be a total revolution in mobile internet and arrived at last, now if the real beginning of the mobile Internet, beyond segments specialized use today and surf with his Blackberry. It might be time to the actual evolution of the Internet to mobile devices in the years we have been talking about. Yo, today HTC and BlackBerry user, ask mine.
Alejandro Suarez's blog.