Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
As part of the strategy of communication Yes.fm have begun working on social networks.
I firmly believe this new vehicle of communication, which if it works well and consistently able to establish an excellent channel of communication between users and the staff of any company.
In the beginning our presence will focus on Facebook, Tuenti, MySpace, a video channel on YouTube and a user of Twitter. I think to start are the key points, but if anyone thinks that we let ourselves be somewhere in the air, I'd love to know.
The idea with which we work, and I think that is important is that channels are dynamic and offer new options for the user, run competitions, online events, weekly musical premieres, to encourage the community where we make off portal and exclusive promotions for members Channel; I am particularly concerned that not only are promotional vehicles, but they bring added value to the user trying to get better the more people are sitting around in these channels Yes.fm social media.
I understand that in the coming years we will see flourish dozens of agencies and departments within large companies dedicated to creating community and developing value-added content and promotion within this new type of media.
What power does this have? Suffice it to say that the account of the president-elect of USA, Barack Obama would have continued during the American elections more than 1,700,000 friends on facebook, which provides real-time communication within this social network. Of course it is an extreme case, but today an example to follow.
I have much personal interest in developing these initiatives. I am a user of facebook and twitter, but on a personal level. We have never launched an online campaign and for our products in all these new media social media. I hope we can make them grow and give added value. Create them and take them abandoned half is ridiculous, we must be very active in them and it is a work of hormigita , Working on medium and long term.
If you are a user of these nets canals here are newly created, I hope you snagging one of them, and they're starting to upload content.
It is curious to see that the forecast for this year 2008 will go down a little bit like a house of cards. Nothing is true in the current scenario, you start from scratch, we are in a new arena without rules or expectations.
In a recent report published by Zenith Media follows a historic collapse of the global advertising, with a drop of about 10% talking about the greatest fall in advertising investment in 30 years, a figure devastating.
It appears in this report is saved from the Internet even burning, which I discuss in person, because while it is true that are sectorally grew in the first quarter, I think that in the second things are looking differently and the growth will come or not from afar to 18% in the first few months. I am not surprised that the last quarter of the year growth will be minimal, at about 5-9%. I think there are signs of exhaustion and that advertisers are starting to learn not to comply, and many campaigns are being withdrawn.
The Internet is not a channel more, I personally believe that the growth assimilated worst of the investment, first because we start from very low minimum, and also because carriers are created on a daily basis and with little investment, and these carriers from almost the first day involved taking to a greater or lesser extent its slice of the pie, and second because "internet" are many things at once; portals, social networks, mobile, blogs ... and not all have the same growth. For all these reasons many times when we speak of an acceptable global growth, as 18% in the first quarter, many carriers say "no notice".
Curiously ZenithMedia reflects increased growth of advertising on social networks with 3.6 million Euros, blogs, it seemed that 2008 would be his year, did not come off as expected and remain at 2.6 Million Euros. That breaks the original forecast very much in favor of social networks ... just wait and see how the year-and-put some velit
Indeed, in all the scenarios there who knows manage moments of uncertainty. Antevenio, according to published Joshua Novick has grown its operating profit by 125%! (By the way Joshua, to see if you write something more than you always have some very interesting things that count).
Kike know from many many years ago, and yesterday gave me joy, after a long time without seeing at least a couple of years-eat with him at a restaurant in La Moraleja in Madrid. Genie appears and nobody can stop looking with the corner of the eye he does. I met him when I was 16 or 17 years and since that time, in various sectors within the Internet, nobody can deny that it has been one of the people who best know monetize the network.
Enrique is placed on the Internet a peculiar character. Will remember that 1 year and a half or maybe 2 years and who called me and told me about what is now his current project, the social network Wamba. Yesterday we discussed several projects that have in mind, and one of mine and we will be seeing what points we encounter between the two.
On Wamba, I must admit that it is not too encouraging, it is more than I thought it was really difficult that might get some results as relevant social network traffic.
At this time I have been following its development, chatting with him occasionally by phone and MSN and I must admit that some things have surprised me very positively.
First Enrique has evolved with Wamba. The site was born with some mistakes, structural concept, trying to cover too, with programming flaws and marked by a lack of traffic. Even as I remember joking with him every time I went to see him and that he saw 10 pictures of 5 were "Enrique on the beach, on a boat Enrique, Enrique with a drink ... "Has spent much of that time and there has been a huge trend that nobody can deny.
Wamba has purchased 2 webs, one Spanish and one in Latin America of the highest traffic and just integrate a very intelligent, which causes that currently has a greater volume of unique visitors to other sites that are more recognized for it as Sonic , A Latino, or Tuenti, level Spanish. I estimate that these integrations Wamba closed after the month with 8 or 9 million unique users in Nielsen. Never before have I seen something like this in just 2 years of work, and a lot of controversy or criticism it has attracted, quite frankly, I'd love to have achieved those 9 million users in 2 years myself, to take off his hat.
I am sure we will soon have a corporate press release with Wamba and I am not surprised that Kike and his investor Morten Lund will come to sell all or part of the company. Certainly not in 1000 million euros as suggested by Morten (dammit, what people write barbarities), but if the figures possibly both be happy and be grown from an interesting revenue.
I think it is true that several controversial purchase and type of content that were in vagos.es but always encouraged him to close that operation. He bought the site, users migrated, it has a very positive and has been removing the disputed content. It looks to me a clever and round out your project, in which the key is traffic. Now the challenge will be the monetization.
I also have our draft Yes.fm some synergy ... do not forget that Wamba is an online music radio, wamba.fm and I believe that we are not going to cost a lot of power found in that aspect, after opening at Yes.fm the next month of September a point of collaboration.
Enrique, who has a particular sense of humor, sends me this video in which he has had the courage and little sense of the ridiculous (dammit, Enrique, what laughter, I could not) from recorded in a peculiar version of Rodolfo Chiquilicuatre (or as hell is said). Those who know strongly recommend you see it:
We are all in greater or lesser extent immersed in a social network.
Recently, given the enormous amount of social networks that are emerging, Carlos Blanco wrote an interesting post here that I recommend especially "Analysis of the professional social networks," in which he wondered aloud in which there is or not you have to be .
Me, personally I have always been a little anti-social networks, although it is true that use Xing and increasingly Facebook. Precisely for this reason must be that this morning I have sent a video, unaware that (should not be so bad when 4,000,000 people have seen on YouTube) that I've been laughing a bit of Facebook, and on how much nonsense applications and sometimes stupid move on these networks (and the time wasted with them!).
Alejandro Suarez's blog.