Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
Weeks ago he spoke at another post "where the hell are the JASPE." It was a post that provoked many reactions too-good-some criticism, as many reactions I received nearly 150 contacts, emails, phone calls and CV in this regard. It is curious that not only reactions over the Internet, but 5-6 people in my environment to work in other companies and knew for years have told me they want to talk to me about it and who are interested.
That theme, the look of someone who can lead the project Madrid.net I got a little parked by the monopoly we have had with the launch of Yes.fm last week and also because after publishing the post, I have literally "buried" in a mountain of applications for meetings, emails and CV with that now I could not do much because it's something that I do not want to delegate and I want to look carefully and personally since starting this week. I promise you a day early.
But if it's difficult to find young people and valid for a captain, is even more difficult to find technical quality of seniors to integrate into a project. It has always been a desperate, it is perhaps for this reason that when someone finds a valid and eager to learn and grow, as when I met our Chief Technical Jaume Riutort, you should try to keep it, and it will stack years , Eh, James?
Most of the technical staff complains that when working in a startup, or in an internet draft usually are little valued and charged for two drives, also have expiration date because after the initial development are not as useful; many times that, which is a recurring complaint of the technical staff is absolutely true and just always preferring to integrate into a multinational or a development company rather than a company website. The opposite is equally true that many technicians do not have sufficient qualifications and are not able to take responsibility. That is to say that it is difficult to find technical, but very complicated to find good technical level and resolve.
One of our partners commented the other day and for the development of their applications for Media Center had to bring a person ... from Australia to live in Spain! (it is a good job and pay very well!)
The draft Yes.fm we bet, and is not very common in Spain, for a complete in-house development of all our applications. That today's Internet was quite difficult to take that path and the vast majority of startups in Spain opt for other routes as companies outsource development work with freelancers distance, or even customize open source applications to save costs and require a profile Developer lower and faster. We, I think we can bear the cost of mounting a good technical team and will be a key feature of a service that will be in continuous development in the future as Yes.fm
Right now to draft Yes.fm have to go by hiring several people in a fast, that includes not only technical but also other profiles, the more common and easier to find people like Marketing, Sales Online Advertising and so on.
Comentábamos last Friday at a meeting to take weeks after trying the search Infojobs (do not know if maybe we should have also tried elsewhere, Do you think we should have done?), We get ½ page at planteábamos "El Pais" Quick to find people for the positions we need. Before doing so I wanted to publish this post, somehow I am disappointed to have to resort to paper for people to find an Internet company.
The experience is not a criterion, for example in our team there are people working for many years, and other leading 1 years working and who have neither race nor experience, and are cracks. For a novel, we prefer to value above all the ability to renew itself, curiosity, the desire to learn.
If you are the person we're looking for (or if you know a person adequate contact with it!) To think that we can offer good working conditions, work and a very attractive project and a good atmosphere. The work was played at our headquarters in Madrid.
This post, we'll dedicate it to someone Prisacom, who has commented 3 times anonymously, with Nick "disenchanted" and "anonymous" (and from the IP of your business, a little lack-of-view that, but good ... :-D) to talk to the technicians.
're Done, soon, but I did.
On one occasion, Carlos Blanco said in her blog and in public, as was the determination to create Pequejuegos, a website devoted to children born from observing the behavior of his son on the Internet and see how kind webs Disney, despite their undoubted quality, were not what his son was looking for. Thus was born a portal for years of great success and with a target set that last month printed about 15,000,000 page views on data from Nielsen.
The case is an exception, half the companies, including ours, despite being an interesting niche content have not created mostly for children; Garrafal a strategic mistake. The merit of Carlos is to observe, interpret and infer from the attitude of his young son in front of a computer a chance to market.
It no longer surprises us think that children have become increasingly active consumers. Assets in the sense that they intervene forcefully on the purchasing decisions of the family. Some researchers say that is due to the predominance of the family model "democratic" in which all decide. They, the small heavy users, have great influence on the decisions that were formerly in the plot of adults. I do not think that is due to a "democratization" of positions relatives. For me it is because parents are less present and replace this with no gifts to the child and allowing greater market access. The experts talk of compensation that puts parents in the place of everything but the presence of suppliers.
For this reason, the publicity has focused not only as a target for the sale of products for them, but also as intermediaries in the purchasing decisions of their parents. Adults have to ask ourselves where we went or what we were doing when the big brands in strategies bellow the line tell us what to buy for our children. It is obvious that we are not asking for advice from our children to buy a laptop computer, but perhaps if we do the shopping for breakfast or movie downloaded from emule, forgiveness, saying he wanted to rent the weekend.
Today kids can choose between the various proposals in addition to the usual advertising (cinema, television, radio, publications) because the Internet has come .... but also in other areas such as school. The United States has even school sponsored by companies with interests in children. Not something that happens in many other countries yet and may even be ethically questionable.
And not only offered food and toys, today added mobile phones, ringtones and logos, Ipods, etc. are products that in some segments have a clear target children who are behaving more like a toy or web portals where they find more information about cartoons, games and merchandising. The brands that were previously only moving screens film and television (like Disney and other entertainment industries child), are positioned on the Internet today is very strong in this segment.
The new generations are digital natives, unlike us, and we can not conceive of life without the media, something that happens to us because many of us. They know the world pre-internet and is now part of their lives. Parents should make sure their children understand what content is commercial and what not.
The number of children who are connecting to the Internet and its influence on prescribing and consumer habits is not a number you should disregard: 7 out of 10 Spanish children use the Internet and 6 out of 10 are mobile. Internet is used as a tool in school, but also email, IM, and social networks are part of consumer habits technological child. On the other hand, we must not forget that mobile phones aimed at children, began to be a "gift" to maintain a contact remote, and this fact brings us back to the top: the lack of presence of parents.
We are in a consumer society that has increasingly small but experienced, restless, insistent, informed. New technologies are responsible for this major new figure of the child ... but also the parents.
Alejandro Suarez's blog.