Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
Since always gave me panic touching certain things of the portals when operating in a stable.
In the past 45 days we have had a "fun" moment of tension when playing the scheduling of a portal of online games that we had since 2004. This site receives about 25.000-30.000 unique visits a day since 2006 in a stable. Ie figure ever lower those numbers and prints 6,000,000 page views per month.
The stability of the site and traffic can be seen in this graph Analitycs of the first 10 months of the year
In the graph you can see the stability of the site, which is cyclically repeated teeth saw the weekend, except the summer months that the concept weekend away in the webs of leisure.
If the story today because I believe it is especially graphic to be able to see two things, because often the older operating services, better not experiment too much with them, and because Google sends dramatically.
Well, do as 1 month and a half in one of those "bright ideas" that I sometimes get, I decide to update the site a bit to a more 2.0, and with Jorge, our programmer, Jaume, our Chief Technical and Diego, Coordinator of Leisure, I coñazo on a couple of days to make some changes.
In 10 days we have refined the code and changed the concept, without changing the urls indexed or structure of the site we have built into an old CMS in a blog that was launched based on WordPress news that are not published in WordPress, but painted in the Old CMS on the main page, giving a greater sense of updating the website.
It is nice, I feel flex and we are left with a feeling of having to wash his face web, SEO have made some changes to help us climb a little irlo ranking, and details of old have improved usability, so quiet ...
It appears that Google was not taken just as well change, and 1 week sent us into the abyss so inexplicable for me and my team. Literally eliminated 90% of the site's index and left only the new URLs. As much as we review the site we did not find the reason and swear in these 45 days have devoted many hours to think we had done wrong without finding it. The result? A fall of 90% of URLs indexed in Google, and a drop of 90% of site traffic. The same figure until a few days earlier DA FEAR:
The collapse in numbers: 25.000-30.000 of unique users a day until 3.500-3.800 per day. A domain is going to print 6,000,000 page views per month to about 450,000 per month for overnight. The worst thing is to continue without knowing exactly because of expensive and silly that you have left.
After much give laps, our programmer concludes that might be generated a conflict between WordPress and the old CMS that, while not visible to the user and to test our spiders, and not find out anything well, or have any problems of usability, it could be affecting the search engine, which decided to remove urls 6000 index of well-indexed and with good positions in less than 7 days, leaving some token 230.
Conclusion, last Monday Jorge performs some modifications, particularly in the htacess and the relationship of our CMS with WordPress, Jaume and I do not have the slightest confidence that we resolve the issue in that way because we still had not seen the problem ... but voilá ... Google is starting to eat again urls (goes by 1,800 indexed and even much) and the traffic starts to rebound slowly. I hope that we leave in a month where we were ... We have already started climbing up towards the back.
And is that many times on things that work, "were seen but not touched" is totally fustifica, and we must be careful with the things that are foolish for not taking risks.
Soon we begin to launch a publicity campaign for online Yes.fm and we want to use unconventional partly formats such as Advergaming.
I teach in preview to see that he looks like a flash game of pinball Yes.fm based on a very cool, in which scores are recorded and the Top 3 of the week receive a free weekly subscription to Yes.fm, amid the Item you can get codes for payment of 1 day or 1 hour.
To do this you have to go through the upper ring of the game, the words "Get" 5 times for payment of 1 hour, and 10 times for 1 day. I admit that I was the only 1 hour and a half viciao'm here playing.
Try it and see what you think! You'll see my score test is tomorrow ... I'm in this package.
(NOTE: You can take a while to load depending on your connection, it is 1 MB, if you read from the Feed and want to play you should go here)
Every day the media are focusing more on the draft Yes.fm, which we thank them for all of us in the team Yes.
Soon we start an unconventional campaign online, where we hope to bring much more than Yes to all Internet users, within our communication strategy, which now begin to devote more resources.
We are a bit frantic months of movement of domains. While it is true that rarely sell one and that what I like is going to grow the portfolio with top level domains that can be developed in the future, in these weeks I have finished selling some that I thought they did not have a development near as anuncios.pro , Or carta.info coctel.net by approximately 6,000 Euros in total.
But what most called my attention to some buying opportunities, especially in auctions of backorders that have appeared. In the last 3 days I fish domains as interesting cultura.info (for $ 81US), mercados.info ($ 60US) and negocio.info ($ 230US) ... very little money. Is not the most significant that has been so little money - but auctions at 2 we were only 2 people, and the other was I the only one. If it is really funny.
In recent years auctions snapnames, pool or namejet, had been filled with people, bidders and curious and it was really difficult to buy bargains. I see that part of that audience has disappeared and that led me to register these 3 domains to which they see the possibility of creating content imminent.
I like. Info, so much so that my initial approach in order of preference, which was something like:
1 -. Com
2 -. Com
3 -. Net
4 -. Org and. Info 5 -. Mobi
I have finished moving to a scenario type
1 -. Com
2 -. Com
3-4. Net. Info
5 -. Tv
For me those. Mobi have ceased to exist, as I commented ever think that they are a bluff in which he fell at the beginning. The. Org and. Eu, three quarters of the same, and. Info positions and almost dragged the as the value. net.
Cultura.info record for least $ 81US I think just a joke, a plum, I see it clear to create cultural content, and mercado.info negocio.info also have some chance of developing clear.
Just mention that I paid for 1 year ago musica.info about 5,000 Euros and the price of one and is simply funny.
Not if every time there is less money for the sector of the domains or people get tired of the auctions. But if emerging opportunities, such as this week I'll be happy, and take, whether there are crises, to buy and save what it can, that will certainly pull them to create projects in the coming years.
Well, that, if this is not boot after last summer that seemed to last for 5 or 6 months already, or are they simply the desire that I have.
With the crisis many noticed a stop in TIME sector in August, all the usual com years, but a minor revival of the sector in September, especially in online advertising. We are going to continue to do everything seemed.
I recall a dinner in late October with a friend, Internet marketing manager at one of the top3 media groups in Spain, told me that between scared and impressed, which in September had been a crash at the height of August and in October had just taken off 15% on that level, something never seen. I also remember some, and at least 3 good friends that story by budget cuts in most cases have been dismissed from their companies in the last 3 months. For some of them I have repositioned in my company, unfortunately, not all three. Is the most humane and tougher in this situation so rarefied.
It is curious, but it's real, and affects everything in the sector have been very arrogant before the arrival of the crisis in the early months with arguments like "ICTs are not playing this time, the industry is much more mature for years, or online advertising will grow well but are plummeting around the world. " Nobody uses these arguments already, and I think the chances are you will change the course of months earlier than the others.
I see in recent weeks many reasons for hope within the industry and I see everything on reactions after the scare, companies that really get to work past the shock. I hope you are not simply a result of the seasonality that makes everything worth in December and will have to finalize the approved budgets over a year ago.
At the macroeconomic level see the oil barrel to $ 47US (eh! That was 3 months 150US $!!), Euribor down from 3.7 for the first time in 3 years, the European Central Bank cut as ever, and warned that will continue to do so, the price of money ... if they are only indicators, but affect our lives in the medium term and suggest that this fall will rebound a few months and everything will improve.
I personally believe that the negative unemployment will continue to fall to rise in 2009 mainly because the measures that have been taking and macroeconomic numbers are slow to move into the real economy and even employment should fall quite why (there are pessimistic scenarios that speak of nearly 4 million unemployed in Spain before the summer). But I am confident that after a particularly harsh January and February, just before the summer is the obvious pick.
I, as stated in the past few weeks I see around me that has been taken in the frenetic pace of agreements, investments, and future plans that were a little frozen. We for our part we have allowed only 1 project in the freezer for an item politically, and I feel sorry because I had a lot of hope and hope in the power taken up in brief, is the project of Madrid.net for which we will not have as many funds as anticipated and will have to rethink a bit. In return will launch 2 subsidiaries that were not planned and that I will announce, the first in January and we already intense 1 months working on it.
I hope this is not a mirage and that this in 6 months to go up rapidly. We are going to get from gasoline and the products we prepare betting that it is. We were the first to take precautions real, and I would be the first to join take-off, as this is a tremendous competitive factor, it is always easier to accelerate when it goes under way, than having to turn the car in that moment.
I hope I do not make mistakes.
As you know we had a few coña internal, which is called Alejandro Magno experiment, it was 3 months in trying to wrest such irrelevant, Alexander the Great, the first position for the search "Alexander" on Google. It was not an easy task in a short time in this blog, 45,000,000 of calculating the results of "Alexander" on Google.
We've gone up a lot, but it was not possible, this guy is a great SEO untando or is someone at Google. Follow the first, along with his friends artists Alejandro Sanz and Alejandro Fernandez
I've only been able to be sixth in that period, though I hope to continue to rise and will soon fix this nonsense.
But I want to mention to my good friend Jacinto, who had staked 500Eur to that and I got it this morning at the offices of Leisure has had to pay (for betting money on these things ...). We have made a picture (and a few laughs) for the occasion, but Jacinto prevent me from publishing it comes with the side desencajada Pelin.
Tags: alicia in the country of investment, antonio Fumero, learning to undertake, blog entrepreneurs, Carlos Blanco, Carlos Mantero, Comucor, Emilio Marquez, Enrique Burgos, Jordi Bufí, Links of the week
I've a few days wanting to write for money and the din € ro, it may seem the same, but it is not.
A few days ago, an entrepreneur and that I continue to recommend whose blog, Jaime Estevez, commented in a post on this blog, Why I am not going to invest in your project, something very interesting and I hope that has developed in his, "The reasons that I do not want your money. "
I have been fortunate in my dual role of investor and entrepreneur to be my own investor in the moments needed. That is a plum. Out there have been many valid entrepreneurs with good teams and good projects that have fallen on the road because the financial partner was not to be.
It is very important, especially in the early stages of the project, where financial needs are limited by the funds needed to go no more (tempting), nor less, but values and allow you to choose who brings the necessary money. The entrepreneur should -- Yes, sometimes it is something utopian-power to elect their first investors.
We are talking about early stages, in the long term if the project grows and continues, not only will you be able to allow that luxury initial, but the money becomes impersonal.
What is money?
It is the gasoline, is a necessary evil. It is something that evening to early you need but you should not dump all your efforts in achieving. But it comes with added value, it comes with the know-how. If you're looking for money in a Business Angel sector, you'll need to refuel the gasoline, but to look out at the gas station because it will be the additional value and the key that opens doors for you and you will win a lot of time.
- Work: get under way, you're not standing 6 months because there is no funding. There are a thousand and one thing that can possibly be doing in those months: test, development, to create a business structure, a team ... Take advantage of the opportunity cost, gaining time, the Internet is a sector immediately, not create a power point "and the pasta , "Because if you see an investor sees that and that's what you've done, not going to believe in yourself as an entrepreneur.
- Invest: We must sweat shirt, literally. Do not you come with an investment of € 0 to xxx.xxx without asking anything you've invested. On your way you think you should pass on the project and that you, in your capacity you have invested in it. For me it makes far more value the entrepreneur who has invested part of their savings, or has requested an appropriation for the project. You can not pretend that the money you put others, you have to be the first to mojarte if you want to be created in you.
- Select: Not all business angels, investors in general and venture capital funds and Family Office are for everyone. Plantéate stages, especially put your focus on profiles of people, not all the money is the same! Personally, it is best to start with an investment of one or more business angels in the sector, you will be able to help not only grow but with its know-how, networking and synergy with other projects to be able to shoot the project.
If you like this capital contribution as the Venture Capital (almost impossible in the initial phase), a Family Office or a Business Angel, you have a problem, are things that have nothing to do, all useful and valid and all led to a different time of the project.
- Permítete a luxury: Do not accept the first proposal of investment you arrive. The goal is not to get money, get to attract money is a necessary evil for the good of the project, permítete reject abusive conditions or profiles that are not ideal and does not bring value to your idea or company.
And what is the din € ro?
- The din € ro is money but a brutal, dizzying, but no more value added. A refueling of gasoline to the beast and then "bye Lucas," again soon, you do well and get me revenues. That's not disrespectful!, Is a phased project and will need them if you go too far.
- On stages in which to shoot the growth of a mature, you will need to din € ro beast, even at the international level. Rate it solely as a financial investment, is another criterion for selection, are purely financial transactions.
- Do not be intimidated money. The money is superb at times and often intimidating. Saca quítate chest and that pressure will prevent bad times. A few years ago, an average company, which wanted to buy one of my companies, which in the end it is not sold, the food started reunion-ending in a tender with a "we have 500 million euros for acquisitions in the sector." Laugh, tell them the truth "only you have that; din € ro, and that they have many, not just you." Take off the pressure if you're at that stage and especially if you come to find, to bring it to them. Do not lose your thinking, keep a cool head and not get mad at you not ask lame or more of what you need, at times, it loses the entrepreneur and always ends up repenting.
I imagine it will be the crisis, although I think that is not only that, but these weeks I've had in my hands more than 30 different business plan. Too many. Some good, but even many surreal.
I do not think it has such a scandalous pursuit of money, which I think is tremendous real conclude that many of these projects really do not need money. I think that really says a lot for a project having begun to walk and not be just a BP on paper. It is important to see the ability, even without money, begin to shape a project and not simply focus efforts on securing funds from the entrepreneur as an end.
I wanted to write this post in order to discuss the main problems that I do not reject or assess a possible investment. Some are very obvious, but also too frequent.
The other day having lunch with one of the best-known business angels in Madrid, comentábamos and we were surprised how projects were reaching into our hands, which, without being developed, without having more than a Business Plan on paper, without even having demonstrated capability of entrepreneurs, and to seek input, without showing any figures xxx.xxx Euros up, many of them for "international expansion" (a company that sometimes not even exist).
I do not want to invest in a startup to expand internationally when the reality is not so. Only 3% of the Spanish projects actually succeed in leaving the country, and before even thinking about leaving Spain have to think if you are able to mount in Spain!
On paper, a project that you are not able to mount in your country it is difficult for you just ask for money at an early stage in thinking and expand it.
Other things that I have laid back these days on several projects.
- Similarity: For example I had on the table 7 projects geolocation of the summer. Too difficult to choose winners.
- Exaggeration: These figures are inflated. Working in online advertising since 1998 and working with all agencies. If your forecast for the early years from scratch, is three times my annual turnover with millions of users: something goes wrong.
- Projects that do not value competition: There are dozens of projects that do not foresee a competition in the sector. Only current players appreciate the fact and there is a searching for new players that will appear.
- Single Unit of publicity: At the same lunch the other day comentábamos that advertising can not afford everything. If you can pay for content, but you can not pretend to mount a massive structure based on projections of the advertising market that are not real, or that even so, do not appreciate in its just measure the number of new publications that are going to distribute that growth. In some cases, 18% of market growth vs a 50-60% annual growth media.
- Self: Startups that are self-camouflaged under the approach of "XXX.XXX get up, I get a monthly salary of 5,000 euros already bad income and earned the money." Forget it, every time there is less risk that Business Angels their money on approaches that you only benefit you, to invest in someone, and that is not very romantic, we want to make money in the medium term or at least general value.
- No, you need this: When asked where are you going to spend it, you do not know to give real answers. Want 50 or 100,000 euros and do not know where to spend that generates value. Spend on rent and get the salary is not enough. If it is necessary for marketing, I need and I want to see a media plan, not a departure of 100,000 euros for that, I believe that you know and appreciate how and where to spend them.
- Little attention to the promotion: Projects with a load of staff from 60% and only 7-10% in advertising and marketing. It is not real.
- Professionals Powerpoint and pdf: Excellent presentations and business plans, unreal, without any possibility, but that win any contest of Business Plan complete, well-defined and developed but on the basis of false premises. People who live to make the Business Plan, and make it fabulous, but do not seem to be equally able to develop it, not even seem to be viable.
- Technological Cost: 70% -80% of the Business Plan in recent months does not value the investment and operating cost and technological curiously not upgraded to light 24 months while more are expected to grow: It's not real, growing costs money , Especially in technology.
- The Megaidea: There are entrepreneurs with innovative ideas to consider worldwide. Forget it by 99% of cases. Your idea is not unique, not revolutionize the world and is not going to change it. Many times it is not the idea, which is worth money and is the team generates confidence, capability development. The idea, possibly invented this.
- Clones: I must have seen 6-7 or ideas based Twitter clones. Yet none has told me that business model to follow, as neither can compete and beat the original, although I have not even seen as seeking to monetize or will do itself as Twitter. These are ideas for fashion.
I attended last Saturday to a curious panel in the EBE, it was a "State of the blogosphere" with Pastor Marta (RNE), Ricardo Galli (Reddit) and Josera Portillo 'Zifra' (University of Seville). It was moderated by Chiqui de la Fuente (El Pais).
I was very surprised because of what has been said is less of the state of the blogosphere and everything has revolved around absurd and old concepts such as "journalist vs blogger," or if "there is the blogosphere"?
What has come to irritate, to many here as well and we enjoyed 1 hour, and many have made it clear in the courtroom as well as real-time twitter, is the attitude, unreal, provocative, arrogant and arrogance of speaking ex cathedra Marta Pastor.
Between laughter at this one of the attendees commented that it was infiltrated an actress to create debate, but not, unfortunately, this girl is a reflection of many traditional media, whose attitude is arrogant and pimping still believe that more and better Bloggers and not simply different (things are different!).
Even today, some despise found on the events and more than once complained to the organizers for starting to be treated equally and no preferential journalist vs blogger.
Ricardo Galli, with the top face of circumstances pointed to many of the assertions of this mega-journalist, who rozaban the absurd, pity I could not be more proactive by putting in a clear points on the HEI, when this girl on the verge of provocation came to enlighten our lives in a pseudo-arrogant tone with sentences like "social networks are not new, there is the Masons," "The blogosphere does not exist", "The future does not exist blogs tomorrow may not exist, tomorrow we can not exist "," the journalists wrote a blog for rest of the profession "," banks and attract corrupt bloggers "," a blogger is a place where a guy writes, we will call you a writer. "
A woman had called the Sarah Palin of EBE 08, the other Troll EBE's 08 and has shown why there are people that if you can not bring to the conversation, you must learn to listen more and talk less. It has been shameful, absurd, irritating and intellectually very poor in the unanimous opinion of the majority of the attendees.
What is most view as loading for 1 hour worked to burn the staff "bloggers are not journalists and never will be." (Learn maja, we do not want to be).
Menos mal que en el turno de preguntas algunos asistentes, como Mario Dehter pusieron algo de orden arrancando una cerrada ovación de los asistentes.
Por lo demás sobre el EBE; sólo felicitar a Luis Rull , Jose Luis Antunez y Benito Castro por la magnífica organización del evento y muchos detalles que han cuidado, el año que viene, si me dejan -si esta mujer no es ponente- volveré.
El 19 de Agosto, por supuesto en plan coña y como algo casual, comenté en la oficina y luego en el blog un juego que llamamos experimento Alejandro Magno . Se trataba de en 3 meses (es decir antes del 19 de Noviembre) lograr pasar de la página no só cuántas mil a la primera posición de Google, por la búsqueda “ Alejandro” con 50.000.000 de resultados.
Francamente no le he dedicado mucho tiempo hasta que ayer, varios buenos amigos en una cena en Madrid, -por cierto, los muy golfos se han apostado dinero en este tema; unos a favor y otros en contra y se lo tenían muy calladito-, me recordaron el tema (la verdad, casi ni lo recordaba), recordando que faltaban pocos días… y miré fechas y es cierto, en su día lo comentamos y no había mirado resultados.
Ahí estamos, a unos días del plazo y al mirar el índice de Google estoy…. segundo ahora mismo en este datacenter.
Veremos si da tiempo a posicionarlo en estos 7-8 días como primero en Google, va ser muy difícil y es posible que se consiga a más largo plazo y que entonces me haga unas tarjetas de visita como las de Javier Casares , que cuando las vi me hicieron mucha gracia, que digan algo así como “Para contactarme busca Alejandro en Google”
Realmente está siendo complicado primero porque he estado muy liado como para dedicarle tiempo, luego porque siendo mi dominio un .es y llevando poco tiempo (4-5 meses) online, es difícil posicionarlo como el primero de los 50 millones de búsquedas y finalmente porque como “Alejandro” hay al menos 3 búsquedas muy relevantes, la primera Alejandro Magno en la Wikipedia a la que es difícil desbancar, el segundo por el web oficial de un tal Alejandro Sanz, y el cuarto por otro artista muy popular en México, Alejandro Fernández … total, el desenlace la semana que viene, pero ya estamos los segundos. esta semana probaremos a ver si le damos un empujoncito.
Este desconocido, ese tal Alejandro Magno no sé como puede tener tantas referencias, yo creo que hace trampas me va a complicar el sprint final. Está complicadillo ¡pero se admiten apuestas!
El comprador de pisos.com es Vocento , que ha desembolsado 250.000€ en una muy buena compra. Pisos.net ha sido adquirido por Anuntis, por 150.000€ a través de la plataforma de SEDO
Ambas compras parecen muy razonables para compañías editoriales online, pero lo que más interesante de este movimiento me resulta es que coincide ¿casulamente? con el cierre por parte de anuntis de el Segundamano .
¿Por qué, ha cerrado el segundamano?
En mi opinión no, en foros de internet y ciertos blogs se habla de su cierre , yo creo que debemos verlo como una evolución lógica; como el principio del baile en España de compañías del sector editorial apostando al 100% por una formula digital y más dinámica, apuesto a que son los primeros de una lista que en 2009-2010, y más con la crisis se ampliará.
No soy un catastrofista pensando que desaparecerá la edición física de publicaciones, pero si lo hará en muchos casos. El Pais, El Mundo, los diarios, las revistas de calidad del couché de moda, fotografía… siempre estarán ahí. Pero seguro que migran a modelos 100% online cientos de revistas técnicas, con ventas de 30.000 ejemplares mensuales y altos ingresos publicitarios en las que el papel no se sustenta, y de esas, en España hay cientos.
Algunas de esas editoriales, y pienso en 2 muy concretas, han empezado a migrar y se dan ya cuenta de que ellos no lo saben hacer y llevan años de desventaja y que su evolución lógica es comprar redes de blogs , con ese know how y esas publicaciones ya en marchas, a las que inyectar gasolina y poder tras una fase paralela de convivencia digital abandonar el medio físico y mirar a sus anunciantes; que es, finalmente la clave.
Ese será otro baile que ha comenzado, pese a que aun vamos a tardar meses en ver alguna operación de trascendencia en marcha.
Estamos en unas fechas de frenética actividad antes de final de año.
Hace unos días comentaba que este año me había propuesto no perderme el EBE de este fin de semana en Sevilla, y máxime después de haber lanzado mi blog personal, creo que al menos una vez había que ir.
La lista de ponentes es amplía e incluye gente muy interesante:
Pero además de las ponencias han organizado unos talleres que puedes consultar en su programa http://www.congresodewebmasters.com/programa.php .
Ya el año pasado el Congreso de Webmasters se afianzó como una de las grandes citas del Internet hispano con una amplísima convocatoria, que imagino que en esta segunda edición será superada.
Lo dicho, estaré por allí el fin de semana del 21, 22 y 23 de Noviembre si alguien me quiere ver o quiere comentarme algo, por allí me podrá encontrar.
El blog de Alejandro Suarez.