New types of advertising: Pinball prize

Soon we begin to launch an advertising campaign for online Yes.fm and we want to use part unconventional formats like Advergaming.

I teach at a preview to see that you think a flash game based on a pinball Yes.fm very cool in which scores are recorded and 3 best of the week get a free weekly subscription to Yes.fm, amid the Item codes can get credit for 1 day or 1 hour.

To do this you have to go through the top ring of the game, which says ABONATE "5 times for payment of 1 hour, 10 times for 1 day. I admit that I was the only 1 hour and half viciao'm here playing.

Try it and see what you think! You'll see my score test is tomorrow ... I'm in this one package.

(NOTE: You can take a while to load depending on your connection, it is 1 MB, if you read from the feed and want to play you should go here)

Tags: Advergaming, Campaigns, creativity, games, advertising, Yes.fm

Yes.fm in Time magazine and in 5 days

Every day the media are focusing more on the draft Yes.fm, which we thank all those who formed the team Yes.

These last 3 days we have had a presence in the Time Magazine and the Journal 5 days with interviews with sources and Kiko Cassand Christophe.

You can see here the pdf of time and 5 days.

Soon start a campaign unconventional online, where we hope to bring more of Yes to all users, within our communication strategy, which now begin to devote more resources.

Tags: Christophe Cassand five days, Kiko Fuentes, time, yes fm

Introducing Yes.top

We are presenting a list Yes.top music from Yes.fm shows the musical tastes of the more than 450,000 unique visitors who visited in November Yes.fm.

This monthly list is an asset that makes it different from the traditional list. A list is not imposed by the industry, not voted on by users (the final vote in massive fan clubs, record labels for promotion etc), nor is a list of sales leads that bias, is a list of actual consumption: what users freely heard over 1 months, without cheating or cardboard and without any hidden interest.

We waited until this point to get our monthly list because it was important to have a sufficient critical mass. And there is, because as I mentioned before about 450,000 users have used Yes.fm in November and that makes us very happy because we have only 2 months and justitos-intensive, in fact, met yesterday, December 9 days.

This is the Yes.top November:

Yes.top in English
1. Amaia Montero wants to be,
2. Amaral unusual Sunday afternoon
3. Miguel Bosé Do Do,
4. Bunbury There are very few people,
5. Daconte Nena had as much to yourself
6. Pereza I Casings
7. Juanes Odio Por Amor,
8. El Canto del Loco Peter Pan
9. The Ear of Van Gogh Inmortal
10. Revolver Little Time --

International Yes.top
1. Katy Perry I Kissed a girl,
2. Beyonce If I Were A Boy
3. Coldplay Viva la Vida,
4. Pink So What!
5. Britney Spears Womanizer,
6. The Killers Human
7. Craig David Walking Away (feat. Alex Ubago)
8. The Tin Tings Great DJ
9. Dido Do not Believe in Love
10. Seal If you do not know me by now

Tags: Web 2.0, yes top. music lists, Yes.fm

100 projects that will grow Spain

This weekend, like every month, I bought the magazine Capital, one of my favorites and one of the few who prefer to buy on paper rather than reading online.

This time the cover attracted me a lot "Special 100 Projects that Spain will grow."

I started a ojearlos one very carefully, numbered 1 to 100. These are research projects, development and technology that will change and improve the nation's course.

The first, incredibly, had not heard of it, 1979 is a project that the government has taken and is communicated in an underground AVE Spain and Morocco, a high-speed underground tunnel in 2025 reported that Europe and Africa.

It is one of the most amazing ever planned and technically complicated, being an area close to the huge flows. 40 km tunnel in both directions, which would be 28 km below the seabed. Amazing.

Other projects mentioned are the AVE on water, water transfers from France to lift the AVE to the Spanish provinces, windmills aquatic projects aircraft batteries, storage under the sea of natural gas near the Balearic Islands, eco-housing projects, the ADSL 100Mb, Silicon Valley Spanish in Malaga, the national library in the network, such as macro computers IBM Mare Nostrum in Barcelona ... a pass.

On arriving at 48 I was to see the pictures they have chosen to Yes.fm as one of the projects that will change the country, specifically the music industry in Spain. You can see it here in pdf

Obviously for us we launched a few months ago 2 Yes.fm this type of recognition, like the 2008 award FICOD that gave us the last two weeks ago Minister Sebastian, are very important and encouraging to continue working on the project at the foot of the canyon.

Tags: capital, especially Press, projects will grow españa, Yes.fm

Social networks, creating community

As part of the communication strategy Yes.fm have begun working on social networks.
I firmly believe this new vehicle of communication, which if it works well on a consistent basis and can set a good channel of communication between users and the staff of any company.
In the beginning our presence will focus on Facebook, Tuenti, MySpace, a video channel on YouTube and a user of Twitter. I think the key is to start, but if anyone thinks that we leave some place in the air, I'd love to know.

The idea to work with, and I think that is important is that channels are dynamic and offer new options for the user, run competitions, events, online, music premieres week to promote the community and where we make off portal exclusive for members Channel, I am particularly concerned not only promotional vehicles, but added value to the user trying to get better the more people gathered around Yes.fm in social media channels.
I understand that in the coming years we will see dozens of flower agencies and departments within large companies dedicated to creating community and developing value-added content and promotion within this new type of media.

What power does this have? Suffice it to say that the account of the president-elect of the USA, Barack Obama has been followed during the American elections over 1,700,000 friends on facebook, which provides real-time communication within this social network. Of course it is an extreme case, but today an example to follow.

I have much personal interest in developing these initiatives. I am a user of facebook and twitter, but on a personal level. We have never launched an online campaign and for our products in all these new media social media. I hope we can grow and give them added value. To create and have abandoned half is ridiculous, we must be very active and there is a work of hormigita , working on medium and long term.

If you are a user of these networks here are the newly created channels, I hope you at snagging one of them, and we are beginning to climb content.

Yes Facebook community

Yes.fm on Twitter

Profile Tuenti Yes

Youtube Channel Video Yes.fm

MySpace Yes

Tags: community, facebook, myspace, social networking, social media, tuenti, twitter, Yes.fm

The music world is asking for a change

Tags: music, digital music, Yes.fm

Speaking of the magazine Yes.fm Ficod08

The journal published by Active Networking connection with the FICOD has dedicated a page about yes.fm

Pdf bajartela If you want to read the full article, you can do from here

Tags: FICOD, Professional Networking, Newspapers, Yes.fm

Yes.fm FICOD awarded in 2008

Sebastian us Muriel, Director General of Red.es that Yes.fm has won prizes in FICOD08 in recognition of his work as "Service to hear Spanish music online instantly"

In today Frédéric Terrier, Director General of Yes.fm officially collected the prize from the hands of the Minister Miguel Sebastian in the auditorium of the Congress and Exhibition in Madrid.
We will accompany you in delivering award Christophe Cassand, Oscar Mendez, Kiko Fuentes and myself.

The sixteen companies awarded FICOD 2008 Awards, which recognize the most innovative companies in the market, were ADNStream, ALT1040, Bluevista, Bubok, CMY Multimedia, ColorIURIS, Digital Legends Entertainment, Donkey Xote, Electronic Arts, Enne Entertainment Studios, Merlin, RConversation, OrbitaMax, Tog, and Tuenti Yes.FM

We are deeply grateful, both Red.es as to the jurors, recognition and a half years of work have been able to get dark, with much effort, the market Yes.fm 8 weeks ago.

Congratulations to all the equipment, which grows day by day, making it possible Yes.fm draft, which is just beginning.

Tags: Christophe Cassand, FICOD, Frederick Terrier, Kiko Fuentes, Oscar Mendez, Yes.fm

Comes with Yes.fm blog Kiko Sources

Today we can announce the new blog yes.fm, a corporate blog to discuss the service, the music industry in general and of course a lot of music.

After almost 2 months we have opened a direct contact through the user with a blog, a place to talk about the new service, receive feedbacks, advice and criticism from users who are key to changing Yes. I also believe that we have in the coming months many new features, some are quite spectacular, to go and counting already required to have our blog.

The blog is written in first person each day by Kiko Fuentes. Kiko on occasion I have spoken on this blog, he is the Director of Content Yes.fm and a very important person during the last decade of the record industry, but his greatest asset is what you know about what the music and enjoy. I think a great attraction of the blog will be able to learn first hand their stories, their experiences with artists of the first level Kiko helped launch as Alejandro Sanz, Madonna, Mana, Luis Miguel, Miguel Bose, allegedly involved, David DeMaria, Carlos Baute, REM, Linkin Park, Eric Clapton, Red Hot Chili Peppers, Enya, Mike Oldfield, Green Day, Phil Collins.

I said, welcome to the blogosphere Kiko, your arrival brings 2 things and both are positive, the first blog Yes, already had been necessary and I think it will be an asset to the service, and a second meeting point to enjoy music and listen as some of us have had the opportunity to make the first person in recent months, your experiences, opinions and anecdotes. A blog that will not leave anyone indifferent.

Add to your RSS because they know it will be worthy to read daily. Yes.fm The blog

Tags: blog, Kiko Fuentes, music, Yes.fm

My playlist of music in Spanish Yes.fm

This weekend, with the support of some users of the forums Publispain music I was completing my playlist of music in Spanish Yes.fm.

Within the extensive database of Yes.fm are now 100 songs and 6 hr and half in Spanish music of various styles, but together I think all the songs selected have or had the time (some have aged worse than others and some are very recent, this year).

You can listen to selected music from here: Music in Spanish for 80, 90 and 2000 (no need to be registered in Yes.fm to hear, just click on this url and hear)

If someone wants me to suggest any song in this thread to add any contribution is welcome.

Certainly in the ranking of playlist is one of the most popular month

This is the current list of songs including:

Rosana The Talisman
Jarabe de Palo La Flaca
Marta Sanchez Far from that night
Marta Sanchez live by it (Vivo Per Lei)
Kiko & Shara can be
Enamorada Malú
As camaron Estopa
The Pandora's Box Granada
Tam Tam Go! Caught in the web
The name was Dolores Lola Soft
Heroes del Silencio Between two lands
Heroes del Silencio Maldito duende
Radio Futura School Heat
Caligari Cabinet Four roses
Gabinete Caligari Camino Soria
El Canto del Loco Besos
El Canto del Loco Peter Pan
Celtas Cortos remnants of a life
Baby With my hands
Melendi A violinist in your roof
For my tummy Pereza
Aproximación Pereza
Mana If you had not gone [Live]
The Ear of Van Gogh Pop
Ana Torroja and Miguel Bosé Nena
Nena Daconte Marta
Los Secretos Déjame
The Ear of Van Gogh Cuidate
Merche was you
Bold Union
Miguel Bosé Sevilla
M-Clan Carolina
Shakira wall
Alejandro Sanz Amiga mía
Social Security Chiquilla
Hombres G Temblando
Celtas Cortos April 20
The Ear of Van Gogh January 20
Besides modesty is your turn
I think Butterfly Effect
Duncan Dhu The blue house
Los Secretos Ojos de Gata
Duncan Dhu Cien Gaviotas
Condemns the Dulce Rodriguez
Tam Tam Go! Manuel Raquel
El Sueño de Morfeo Ojos de cielo
Alejandro Sanz Corazon Partio
The Ear of Van Gogh The Last Waltz
Alejandro Sanz Pisando strong
The secrets that are only
Maná Rayando the sun
If you are not Rosana
Shakira Te dejo Madrid
Maná Vivir Sin Aire
Nacha Pop night Grice
Duncan Dhu Rose Garden
The Ear of Van Gogh rag doll
Take a glass modesty
Shakira Ciega, Sordomuda
Celtas Cortos The rhythm of the sea
Nacha Pop The girl yesterday
Duncan Dhu World Glass
Marta Sanchez I do not want more
Union Sildavia (Remix)
Alex Ubago Without Fear nothing
Trap I miss you
I am following the Lemons
Secrets unlucky Amiga
More and more La Union (Remix)
Be my accomplice accomplices
Loquillo and Trogloditas Cadillac Solitario
Women against women Mecano
Alejandro Sanz was turned off the light
Hold Secrets to my Mary
El Sueño de Morfeo squat your heart
Invisible Flavor of Love Dance, 1984
Guard When the sun shines
A Penguin In My Elevator Spying my neighbor
La Union Lobo men in Paris
Alex Ubago A shout of hope
Hombres G Devuelveme My girl
A Penguin In My Elevator Archbishop Makarios
The force of Mecano
Trap What I like about you
The Ear of Van Gogh You can count on me
Nena Daconte had while you
Trap From Here to Eternity
Nikis the empire strikes back
In all modesty, she does well
Nena Daconte Which star will be
Living La Union to the east of Eden
Revolver Within ti (Valencia)
The long-Union Rail
I can not forget either Mecano
Maná Bendita Tu Luz (Radio Edit)
Trap Street of broken dreams
Duncan Dhu I can not help (think you)
Fito & Fitipaldis Soldadito sailor (Live 2004)
Secrets I drink to lose control (94)

Tags: music, Spanish music, Spanish music 80 music 90 Spanish, Spanish music playlist, Yes.fm

The CD is dead. Long live the digital music!

I have always been passionate about music. In fact the only times I've 2 employee, though very young, has been linked in this sector.

For 17 years attracted by the music world record and I went to DJ contest of what was then a classic Top 40 97.2 FM Radio Spain, was the family Fontán season as owner of the medium, and FM directed by Raul Marchant and Gregory Ramon and so I started working in radio for many years in musical compaginándolo then another topic related to music, the direction of Public Relations in the evenings in some clubs in Madrid as Joy Eslava, Riviera or disappeared recently Empire (Yes, we all have a past ).

Let it was a time when it went quite well and work was fun. I met dozens of artists, creates a strong friendship with one of them and even some unspeakable spree of youth, many anecdotes and lots of fun, in conclusion, it was a game.

In those years there was only a great alternative music radio general formula for the Top 40 and we were with the Top40. The group Prisa virtually controlled the music business and us with little means at that time they did damage in Madrid. It was the era of good speakers from 97.2 FM another generation than mine as Luis Vaquero, Julio Manuel Sunday, Rosa Quintana, Jaime Moreno, Monica Chaparro and many others, I remember that I was the youngest of the group and no one can say no I learned quickly and took some of my opportunities . In 1998, radio was more a hobby than a job, is something that engages you, I always liked to communicate and have a direct relationship with the music. Finally, I was somewhat traumatic, I decided to leave it on 2000, perhaps a little earlier, not being able to spend 4 horitas day I called and reconcile with my Internet businesses.

That is a parenthesis that is closed in 2007 with my joining the team Yes.fm, my close personal circle from another perspective, which together music, radio, communication, Internet and technology elements that have been I always have company.

The age of 90 lived very intensely on the music world, was a second youth as a creative level that had been 80 in Spain, which unfortunately I missed (I was born in 73). From that perspective I have been watching developments in the sector from the sidelines: the glorious 80, the happy 90 and the debacle of 2000 onwards.

In 90 there were many proposals, new groups, dozens of seals in Spain have been disappearing for one or other reasons: Sapphire, Dro, Fonomusic, Hispavox, Twins, Salamandra stamps ... those who have come in 80 and 90 artists Trap, Hombres G, modesty, Los Secretos, Mecano .... epoch creative and today there are no longer purchased and that eventually added to a catalog of Major (EMI, Sony-BMG, Warner and Universal).

Not many years after the arrival of the Internet showed the confusion in the world record. Chaos, not even being able to understand it, many executives of large companies, if the Internet was an ally or an enemy. The music business as conceived faded, I have felt the archaic model of distribution, promotion, and stock market, and even questioned the very medium that had not then even a very long life, the CD.

The CD is one of the keys, we live in the demise of vinyl (on the radio I just started working with vinyl, CDs and later ended up with digital music) industry as we had no problems assimilating and promoting the first change . With the CD has not been the same; afraid andalusia intangible, are afraid to stand 100% digital and are afraid of piracy.

There are some myths about the CD, is the main idea of the price artificially inflated by the record. Curiously, although an exact idea is not widespread. Kiko Fuentes, former country manager for Warner Music, and currently Director of Content Yes.fm I explained that in 10 years CDs have not risen nearly absorbing price inflation Parallel also has increased much content (packaging, bonus tracks, DVDs) that was obtained for the same price, and reminds me that the real value chain includes a CD of audio and video recording, royalties, copyrights (SGAE) , manufacturing, logistics, including storage, transportation and obsolescence, Marketing costs (very big) and outside the company. Come on, that the difference between the PVP (which also includes distributor's margin and VAT) and what it costs to copy a house is not in CDR net margin for the record as it seems / wants people to believe.

Therefore we can say that the problem has not been inflating the price of the CD, but cling to hardware, while doing less and less profitable for all of the above. Instead of an orderly migration to the new model has been hosting the aristocrats ruined, full of arrogance but with holes in the socks.

It is true that P2P has given to the lace industry, but it is also true that the same industry, to combat piracy committed foolish moves that have destroyed itself by creating a huge gap-user industry, which almost as irreconcilable enemies.

1) Movements defensive agglutinate stamps. Many companies are launched to buy tiny ones. "That market has less and thus did not lose my share." Always loses out to the user, creativity and new artists to give anyone a chance, when he had proposed earlier if they had the opportunity to succeed.

2) The cowardice of not taking risks. The risk of being anchored to a traditional high-cost support of stockaje, creation, distribution and storage as the CD, a traditional and unchanging. Best draw for the umpteenth time a "greatest hits" from an artist to put a new proposal that is not sold and generates losses for companies with the high cost of recording / marketing physics.

3) The high demand for some stars. Artists like Madonna, not only do not understand, but they like the market is not the same. Large companies like Warner come to let go of their flagships, such as Madonna, as their financial claims down while away from the boat is sinking and up being maintained by inasumibles industry.

4) The DRM possibly stupidity latest, the doors to try to field the user. The consumption of music must link up with other proposals, prices and other alternatives. I think Luis Alonso-Lasheras, who heads popmadrid and the issue closely because it's also working on the initiative of Telefónica Pixbox we could expand a little on this subject.

5) VAT. Absurdly VAT in Spain of a CD is not the 16% to 4% should have to be a cultural product. At the end user pays the duck with that extra 12% paid for a CD.

6) The Chase. The attempt to identify to sue users who share files online from Promusicae is to try and put in prison those who have to make your customers do not seem the most intelligent.

Kiko Fuentes possibly can in a more effective way that I extend this information and give us his unique vision and more data. I think it will be especially useful for all of us his vision of the future of the music industry, of which I spoke at length on several occasions and that he would appreciate it could share with everyone.

And then, separately and apart from these sectoral issues, whether it is true that it is piracy. It is true that music has become a total free via P2P networks and software such as Emule, Kazaa, Ares, and in its day Napster and WinMX. The industry does not understand that the goal can not be close, but those networks adapt pricing, structure and strategy in this new competitive situation in which even the P2P networks can become a channel for marketing and distribution.

I bought a few discs in my life. First, on the radio for many years kindly departments to promote the record companies were sending me everything, and so comes to accumulate more than 5 or 6,000 albums on vinyl and CD. Just storage is a problem, and I do not remember when was the last time you put out a CD of the box ... Then later with the arrival of the internet to which we are going to deceive the 800-odd songs on my iPod that I have not really bought on iTunes. I do not want to do advocacy of piracy is more am nobody to give lessons in morality, something that is socially and I was there one that has used for years and had not many alternatives and if there was the obvious and pull down the road in the middle.

On piracy no doubt, the objective is to see that the industry has become the first harakiri and what remained was what led the free-total, I do not think it is fair to blame the ills of piracy only in the music industry.

Suffice to mention that Promusicae stopped publishing data on the disks sold in the country because it was not good for the public sector that were dropped from 50,000 to 40,000 disk of gold, and 100,000 to 80,000 platinum disc. A few dates showed a confidential report leaked to Internet sales, which was the best-selling disc of a week in Spain, a country with 45,000,000 inhabitants, had sold "a whopping" 4,500 copies. Hallucinating. The conclusion: In Spain consumed music (and lots!) But "does not buy CDs or Tato.

• This filter is also emerging as some unfortunate things discs show a much higher certifications that have actually sold. That is to promote, and deliver some of the paripé gold or platinum albums, we take the hair:

or David Bisbal - Premonition: 5 platinum (292,903 copies)
or Amy Winehouse - Back to black: 2 platinum (124,587 copies)
or El Canto del Loco - People: 2 platinum (135,203 copies)
or Juanes - Life is a while: 2 platinum (139,894 copies)
or Estopa - Allenrok: 2 platinum (107,273 copies)
or Monica Naranjo - Tarantula: 1 platinum (53,662 copies)
or Merche - Cal and sand: 1 platinum (59,695 copies)
and Sergio Dalma - A good time: 1 platinum (58,259 copies)
or The Ear of Van Gogh - LOVG Big Hits: 1 gold album (9,327 copies)

(Again, the record of 40,000 copies are Gold, Platinum 80000, ie this is a joke, a joke)

Other data curious to measure the health of the patient are examples of Madonna and Cold Play, numbers 1 entry into direct sales in Spain and do not reach the 30,000 copies sold 2 months later.

It comes on the list drawn up Promusicae only selling 200 copies a week in a country like Spain, is simply pathetic. You can gather with friends and go on the list of sales to get some laughs.

I think now with new music on demmand under Fremiumm models (with the possibility of free subscription) and Last.fm as Deezer, or the Yes.fm Spain gradually consumption will change. First to a free consumer more responsible and possibly in time to create a percentage of consumption and toward subscription models that will be very important for industry.

It is an evolution and is a matter of time, as mentioned by Chris Anderson, editor of Wired.com is time Freemium idealize the concept of a mixture of Free and Premium. Perfumes samples are 0.1% of its product sell 99.9%. En Internet es el modelo opuesto. Das gratis un 99% de tu producto para cobrar como Premium el 1%

Una de las personas que ha escrito sobre música on demmand en España y que posiblemente lo ha hecho con más criterio, porque además le gusta la música y es usuario de estos servicios desde hace tiempo es Antonio Ortiz en Error500 , me encantaría si nos pudiera añadir la opinión que le merecen estos servicios.

También creo que vamos a ver nuevos tipos de compañías discográficas; las e-discográficas, compañías virtuales , startups de internet especializadas en web2.0 y distribución de contenido digital, en las que la promoción digital de un artista en medios online usando herramientas de web 2.0 y medios como MySpace, Facebook, YouTube etc, pueda crear un consumo, promoción y venta de un producto que se graba como lo que es y como tal debería ser consumido; 100% digital.

Creo firmemente en la música, y hasta, aunque a veces me cuesta un poco, creo hasta en la inteligencia de los grandes directivos de una industria que probablemente empieza a torcer el volante y apuntar- a ciegas eso si- a nuevos modelos de negocio alejados de modelos arcaicos y sin sentido como el CD que ha cumplido su función y desaparecerá sin llegar a tener ni de lejos el encanto del vinilo, que aún hoy sigue vivo como objeto de colección.

El CD ha muerto, los nuevos consumos de música digital han llegado y están aquí para quedarse.

Tags: 2Fm , 97 , Antonio Ortiz , deezer , discografias , Dro , emule , error500 , Fonomusic , Gregorio Ramón , Hispavox , Jaime Moreno , Julio Manuel Domingo , kazaa , Kiko Fuentes , last.fm , Luis Vaquero , Mónica Chaparro , musica , pirateria , popmadrid , radio , Raúl Marchant , Rosa Quintana , Salamandra , top40 , Twins , Yes.fm , Zafiro

Yes.fm en Expansión y El Mundo

En la edición de este fin de semana de Expansión , y el domingo en el diario El Mundo , aparecía una cobertura a tres cuartos de página sobre el proyecto de Yes.fm y una pequeña entrevista al CEO de Yes, Christophe Cassand .

Podéis leerlo en estos pdfs:

El Mundo

Expansión

Tags: Christophe Cassand , el mundo , expansion , medios , musica , Yes.fm

Creando mi playlist de música española en Yes.fm

Estos dias me he puesto a crear y añadir música a mi primera playlist en Yes.fm .

Esta playlist es de música española , en un primer momento pensé sólo de los 80 y 90 pero finalmente hay también temas de estos años (aunque pocos). (tengo que hacer otra de los 90 y 2000 que no sólo sea de música española cuando tenga un rato)

Puedes ver lo que he incluido y escuchar siempre que quieras mi playlist por supuesto de forma totalmente gratuita desde aqui

Son 79 temas y 5 hrs de duración. Se que falta mucha música que se podría añadir a este estilo de playlist, si crees que debería añadir alguna canción española dejamela en los comentarios de este post y la pondré encantado.

Tags: alejandro suarez , musica española , playlist , Yes.fm

Google Music, o como nos van a dar por…

Google no para, estos chicos no dan a basto en su intento de fagocitar todos los sectores donde huelen dinero en internet.

Lo que les gusta se pueden permitir comprarlo ( YouTube , Urchin , DoubleClick ) y se quitarán de medio lo que no han podido comprar simplemente copiándolo ( Firefox , Wikipedia ), hasta ahí todo más o menos bien.

Lo que no me parece ético es lo que preparan para comerse las búsquedas de internet. Están intentando aprovechar su posición dominante, ¡en España escandalosamente dominante! para ir derivando el tráfico a sus propios productos por el artículo 33. (Yo decido que es lo más relevante, ¡y lo más relevante soy yo!)

Lo último lo que preparan con el sector de la música… Google Music, pero en un futuro lo harán con todo, si, con todo y posiblemente dentro de 10 años si vendes batidoras también las vas a pasar canutas, porque seguro que coparan los 5 primeros resultados de las búsquedas con videos de youtube sobre batidoras, información de cómo funciona una batidora en knol, y con su nueva división Google Batidoras , que casualmente saldrá primero y con un bonito icono de una batidora delante por si el usuario es tan inútil que tiene la tentación de hacer click en otro resultado del índice y al entrar todo el contenido y/o valor añadido creado será que Google y Batidoras Inc. se han unido para ya que fagocitan todas las búsquedas del término batidoras, vendértelas a comisión. Precioso.

Algo así preparan con la música, van lentos pero seguros copando y colonizando mercados. La música es el siguiente gran mercado por colonizar al menos en eso mi opinión sí coincide con ellos.

Aquí puedes ver algunas capturas de lo que sucederá, de como Google se va a posicionar primero y con un icono destacado en las búsquedas de artistas y discos musicales , un tráfico de cerca de cientos de miles de búsquedas diarias en español.

¿Qué tu lanzas como nosotros un producto relacionado con la música?. Chico, mala suerte. Sólo queda por saber que día lo van a poner en marcha definitivamente, pero es así:

1)
Buscas La Oreja de Van Gogh:

El primer resultado es una página del propio Google además destacado con un icono,  como si fuera un mensaje subliminal que parece decirte al oído: “debes hacer click en este; imbécil” . Luego la Wikipedia, la página oficial del grupo, y videos de YouTube. No está mal, se comen 3 de 5, pronto con Knol en español serán 4 de 5 echando un poco para abajo la wikipedia, el web oficial del artista lo dejarán por vergüenza torera sin icono y sin destacar… total, el click será residual.

Bien, obedecemos y hacemos click en el primero. Su posición y ese bonito icono azul nos han convencido:

Oh sopresa, se abre un html dentro de Google que muestra unos links a los discos del grupo seleccionado, vaya, pero ¿esto no era un buscador?

Ya estás perdido, ya estás totalmente canalizado dentro de Google sin más opción (por supuesto a estas páginas añadirán Adwords para evitar el efecto rebote en este punto, no vaya a ser que te vayas sin pasar por caja).

Hacemos click en un disco y, otro html dentro de Google, donde vemos por fin las intenciones, que compres el albúm o mp3 con lo que Google se llevará mega-comisiones de Itunes , AOL , Wall-mart y Rhapsody

Si aun así tienes ganas de un click más ( ¡serás masoca! )

Verás que puedes ver la letra de la canción (donde lo ordena Google, claro) o bien comprar la canción.

4 inútiles clicks para “comerse” todas las búsquedas de música ellos mismos.

¿Donde quedan los generadores de contenido de calidad en todo esto?, ¿Donde la relevancia? Ya no queremos organizar la información mundial, sólo comérnosla ¿no?

Tener el buscador con el 92% de cuota en un país y derivar las búsquedas artificialmente hacia ti mismo, ¿no es un monopolio? Aparte de sentarnos a aplaudir, ¿que más podemos hacer los demás en todo esto?

Ah! pero molan mucho y tienen toboganes en sus oficinas…

Google dice: Dont be evil, hombre Google ¡encima no me jodas…!

Tags: gogle Music , Google , googlepoly , monopolio , musica

Dónde hay que estar. Mis apuestas para el sector

Generalmente soy poco organizado y no hago planes a muy largo plazo, pero, en base a lo que tenemos preparado para la próxima temporada y la siguiente, si creo que puedo detallar lo que considero que va a ser los nichos clave; donde hay que estar en 2009 y 2010.

Esta pequeña lista la hemos estado trabajando los últimos 6 meses con objeto de intentar “estar donde hay que estar” en los próximos 2 años dentro del sector TIME. Por supuesto siempre habrá sorpresas, y en los puntos en los que no las haya es posible que no logremos estar con la presencia esperada.

Donde creo que hay que estar (por orden alfabético):

Afiliación:
Llegan a España grandes compañías como CJ especializadas en afiliación, otros actores como Zanox , Trade Doubler lo están haciendo realmente bien. El resultado es que comienza a haber campañas interesantes donde vale la pena participar. Por nuestro lado vamos a poner una persona dedicada al 100% a utilizar nuestros soportes como plataforma publicitaria de ciertas campañas de afiliación que vayamos seleccionando.

BioTech:
Para mi uno de los grandes sectores con mayúsculas. No puedo destripar la sorpresa (que va a ser gorda, incluso para gente de mi entorno más cercano) sobre todo porque aun no está atado, pero pronto podré anunciar mi participación en un ambicioso proyecto de genética; algo apasionante. Hoy en día la bio tecnología y en especial el conocimiento y aplicación a la vida del individuo de la decodificación del genoma humano es uno de los grandes retos de los próximos 10 años, y una magnifica oportunidad de negocio.

Dating:
A mi nunca me ha gustado; lo sé, soy un carca, pero el tema del dating es un sector como negocio donde hay que estar los próximos años. Personalmente no me atrevería jamás a lanzar un producto de dating, no me resulta atractivo en lo personal y no me motiva, además no tengo el know how necesario, pero si puedo comentar que participo con una pequeña inversión en Yunu , el proyecto de Emilio Marquez y Carlos Blanco . En este caso estoy más por el gusto de acompañar a Carlos y Emilio, que por el sector en si mismo, que no es de mis favoritos.

Geoposicionamiento:
Creo firmemente en nuevos proyectos y aplicaciones de geoposicionamiento , no sólo desde un punto de vista de modelo de negocio sino especialmente su directa implicación dentro de otros modelos como e-commerce, guías locales, ocio etc. Hay varios proyectos en España interesantes que aplican la lógica del geoposicionamiento GPS, Wifi, IP y muy pronto por Galileo, el GPS Europeo. Las posibilidades de negocio son muchas, un sector, donde “hay que estar”.

Guías locales:
Creo firmemente en el mercado del contenido local en internet, así como de su explotación publicitaria con anunciantes locales. Empiezo a tener conocimiento de algunos proyectos que se lanzarán en ciudades españolas, y de algún interesante proyecto en México y Argentina. Nosotros en 2009 lanzaremos Madrid.net

Música:
Para mi el gran sector olvidado de las nuevas tecnologías a nivel mundial. Pandora , Last.fm , Deezer son los grandes proyectos, y nosotros participamos con Yes.fm que lanzamos hace algunas semanas.
El consumo de música en el futuro será totalmente digital y las emisoras de radio online se recibirán en todo tipo de plataformas a lo largo de los próximos 2 años; la tele, terminales móviles, videoconsolas o el mismo coche no van a estar exentos de ese salto cualitativo. El CD ya ha sufrido esta evolución y las radio-formulas musicales serán las siguientes los próximos 5 años.

Redes de Blogs:
A nivel de contenido en Internet creo que hay que estar sin duda. Poco a poco la publicidad va comprendiendo más los blogs como soporte publicitario, de hecho este 2008 ha sido un año clave para todo esto. Creo que hay que estar y creo que, aunque más tarde de lo que me hubiera gustado, acertamos al lanzar la Red de blogs de Ocio Networks en Enero de 2007. Por cierto en unos días creo que podré dar unos datos de nuestra red de blogs de un importante crecimiento, si no se tuerce la tendencia. Creo que personalmente veremos opciones de exit a finales de 2010 a algunas de las redes actuales con más tráfico.

¿Y dónde no hay que estar? Bueno, creo que hay varios sitios. No quiero herir susceptibilidades y que alguien pueda sentirse atacado, pero por mencionar uno en el que creo que hay que reducir la participación mencionaría los nombres de dominio. No es un buen momento para comprar, y de hacerlo yo sólo compraría grandes Premium, dominios del primerísimo nivel, pero la inversión en nombres de dominio no está en su mejor momento, ya que tiene un margen de especulación que en tiempos de crisis…

Tags: genetica , Madrid.net , nombres de dominio , Yes.fm , yunu