Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Those who know me know that sometimes I can have a tremendous and very bad coffee acid. Today he plays, because the topic turns.
No, I do not want to talk too Ketek as a product, the new draft Telefónica Móviles, but who wants to know the service I recommend you read the post Loogic about it. I will just say that I've tested, and I think technically accomplished but suggests that the past had to create all colors, and that should still have many problems in technology. Whatever it does mean that our flag company, Telefonica, you should consider one day be the greatest player in the Internet company in Spain and the reference is late.
Of course few people will say this, and will be heard thousands of praise, is what has become the first advertiser in the country, which welcomes whatever you do "with love" and impact (come on, that will hopefully follow through cash.)
Arriving late, and never wrong, is not new, but as usual, so if that is new is also comes at a time when little lucky. Is once again evidence of the work wrong, and now might mention the wrong strategy and failed interessanten Telefonica in the past 10 years, talk of Terra Lycos and a thousand small projects ... but that's all we know.
It is said that Telefonica Moviles discovered in 2009 near the model of Facebook, Tuenti and Second Life and because we are adding the mobile platform. Telefónica as a company should have been on day 0 of Tuenti support, and captains participating the project and they would have received with open arms, but this should have happened 2 years ago.
Lords of District C, taken by me crazy, but I will say that the Internet is more than just sell ADSL, and should be something much more relevant to you and represent the future of your company.
Turning to KETEK, this project spoke to the Bee Maya, and of course have passed the bill among other mega-Betybyte (eye, I am good for them), Openwave, Nec, Accenture, and the very Tilenus Telefónica R & D , to "create a service aimed at an audience of between 14 and 35 years, supported by the strength, quality, customer management and market knowledge" (juas, juas).
The marketing should be less cumbersome to launch a competition to see who dinner with Paris Hilton and spent 200,000 euros or 300,000 in a well horseplay.
What I think is the flipante communication campaign launched sell the project as "The Community of the Good Roll", and as a creative way to portray ridiculous; to have produced thousands of images of clown noses-green , pussy, but it was not the corporate ¿blue - and grace is good that the community is to roll a little goose with a green nose. ¿Funny? I do not know, I think that if it is to launch an online campaign (unconventional finally!), Based on millions of banners and buying massive post sponsored to prescribe the service, and sell "the community of good roll" while preparing an ERE through which fired 10% of the workforce, some 500 people next month, the less it sounds inappropriate.
Surely the press agency left this post in the press clipping
PS: Hey! Good roll, buddy ... and green nose!
Yesterday leia Julio Alonso said that "the crisis comes: advertising in the first quarter of 2008, and Carlos Blanco that took months to discuss and monitor the crisis, saying" Spectacular crisis offline media "and see that Here is what some of us saw it coming, and it is not the crisis, which has already arrived is the fear of the industry, which is possibly worse than the crisis itself. (incidentally, I strongly recommend reading both post)
Fear makes the investment contract and the money, which is always a coward, is hidden. On one occasion I have commented on this blog about the Internet is going to suffer unless the crisis is coming (Yes, I believe that this is only a preamble and that the worst will come in January-February and will remain in 2009) but obviously the industry is not immune suffered.
We see the fall of offline advertising significantly in the first half as Infoadex in almost all sectors. The odd thing is that while significant falls, is more significant progress, January, February and March have not been so hard, the second quarter is where it has come almost in free fall. However, the key will be how the advertising on the Internet in the last half of the year, especially as it is distributed internally branding, affiliation, email marketing etc). Internet theoretically in this period has risen by 28% (has anyone noticed? I do not, Google does not have your data )
Eating a few dates with a great guy who does not even know personally, Juan Agustin Jimenez of CanalMail, he confessed that he believed that companies like yours engaged in Email Marketing, or as zanox and Shop All dedicated to membership and sales were suffer fewer effects of the crisis, ventured to suggest that advertising branding was to refuge in this type of product online looking for 1 to 1 on sale, and even strengthen their budgets to cut investment in basic movies, magazines and radio mainly. However, John Augustine confessed that I expected to also affect your company, possibly less than others, but in any sector of online advertising will remain outside the years to come.
Also in recent weeks detected a trend by Media Centers that customers call "ideas", they want special actions to highlight and take the lead and do not always formats. This is where independent companies and agile you will measure its anti: ended comfort.
A side effect is coming ... A great online marketing agency at the international level, I began to confess to some financial troubles, customers canceled campaigns, change their investment strategies and plans and shrink it. One of the major advertising agencies in Spain and cutting regardless of their large number of carriers to optimize their media Premium and minimize the impact of the crisis. Suffice it to say that Movistar, the country's number one advertiser, 4-5 months ago decided to cut its global advertising budget by nearly 6 million Euros.
Or do not want this note on the Internet. Beginning to see an exodus that reminds me of that happened in 93. Some players are considering leaving the sector, and seek a way out, but found no money in most cases. To Talk, in the past 15 days we have been offered the purchase of 2 and 4 Blogs networks of key high-traffic portals. One of these purchases we closed yesterday and we will announce soon. You might even run another in the coming weeks. But the significance of this is that it is vertigo and some want to go out and save the furniture in anticipation that we are only beginning to see the wolf ears.
At this juncture, a group of geeks will launch soon, in a few days, the closed beta Yes.fm, an ambitious, very ambitious, which unfortunately will be available in hard times, but even so, we have strong reasons to be very optimistic.
Alejandro Suarez's blog.