Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
More or less since December, and much to my regret, because we have a very broad portfolio I see that the market for domain names is clean, relaxing and self-regulating as the overall economic situation cools.
Does that mean that the domains will no longer be a good investment? I do not think, if I understand what he means is that an investment will be much more selective.
We have about 1300 domains, many of them highly selected. Com,. Net,. Info and. 1 is the only word that "we must do something." But throughout the years we have been buying generic domains 2 without words. Com, or 1 single word, but without much real meaning or not Premium domains in other TLDs like. Tv. Mobi or. Pros and growing I think that some of them have not won the renewal.
Generally do not sell domains are a collection of stickers on it from time to time sell some to invest in others. This month we offer auctioned after 2 domains, "dominio.tv and anuncios.pro," currently in the second auction Sedo here following a bid of $ 1500US.
Why do we have sold these domains, if the bids have not been so good from our point of view?. The explanation is varied; dominio.tv "renewal fee is $ 500 and had not planned to do anything, that is, we won in the last 2 years $ 1000, there was no point keeping it off. "Anuncios.pro" had not expected anything, especially because even if I throw something sorted soon (I love the industry) to prefer that we have another domain reserved "anuncio.net"
Investing in domains has changed a lot in 2008, the usual backorders in Spain in recent years, rarely appear. I do not remember when was the last time I sounded the alarm because they lacked the motive for the closing minutes of an auction that I was interested, I think that really been in the recent years, we already have too many and only seek opportunities to improve our quality portfolio, and these opportunities have migrated to private treatment or through platforms for sale or as SEDO Afternic, but rarely at auction.
One of those rare cases auction is taking place now. NameJet auction now the domain "vida.com" in a private auction ¿? in which there are 209 bidders. 2 days left for the sale of the domain, which certainly has the look that will end in an American investor, and bids are under $ 8100. The domain seems fine and there are things you could do with ... but unfortunately not in our plans to make them immediately, so I do not think it makes sense to buy it eventually. Still, we are discussing internally so intense.
A few days ago concluded unsuccessfully auction programa.com through SEDO. The reserve price was not covered.
Last Friday in an internal meeting were discussing the possibility of trying to buy this domain name.
But the story begins more or less a year. We decided to buy the domain name programas.com in November 2007 for $ 60,000 (about 47,000 euros to the change of date) with the intent to develop it as a portal for downloading programs. 2 months after we received an offer and after some internal debate we decided to sell the domain for $ 193,000 (135,000 euros to change), after deducting fees, a gain of about 74,000 Euros in approximately 2 months as Carlos Blanco said in his blog.
The sale of programas.com entered in the top of the domains sold more expensive in Spanish. I was somewhat penalty sell, but the gain in 2 months was very interesting and we made it difficult to relinquish it.
The first thing I did after selling programas.com investing, and I think a dose of good fortune and intelligently, a small part of the capital gain on the purchase of 2 other domains where we can launch the project as an alternative software download we are preparing. Thus, in this way, we buy in the next 2 weeks generic alternative site for our software, and bought, I think a good price: archivos.com $ 6,000 (about 4,500 euros) and programas.info by $ 1,000 (about 650 euros).
We are working for many months in the database portal downloads, and we intend to launch in the coming months, after completing the program (I hope this will be online by 2009).
Well, when we saw that he was leaving the sale programa.com doubt and we met at the office to assess whether we should buy it. The domain went on sale at Sedo, then to auction, and I had been offered by the owner by email at a similar figure slightly higher-to-day gain in programas.com.
At the reunion we had, as always several sensitivities, on the one hand he favored buying Alberto, Monica said that when the market was not the same as 1 years ago and had to be careful with expenditures and investments (by the way: Great truth!), James was a lot of money .... As you can see views for everyone.
I tried to buy the reasoning from the point of view of the launch of our portal downloads www.archivos.com. Firstly, I think that the big sales and big operations domains have cooled down, possibly by fears arising from the economic crisis in recent months. We noticed a very sharp fall especially since December 2007.
In addition to my much difference between "programas.com and programa.com" I think the "S" in the plural mark the ability of the service and that very important. In fact, to launch a portal of its kind ever think of 1) descargas.com 2) programas.com 3) archivos.com not appreciate the unique at this level, and for that reason, we have seen a domain portfolio we can use for this project in a more clear, I decided last Friday declined the offer to purchase at least for now, at least in those quantities.
What do you think about it?, Believe that I was wrong?, You see that most appropriate programa.com archivos.com, I love to hear your opinions.
The interview was pre-panel investment domains in which I had the pleasure of participating along with Carlos Blanco Group ItNet and Marcos Sainz de RioVentures who moderated by Javier Ruiz of Domisfera
Tags: Alejandro Suarez, Carlos Blanco, Congress Forum Domains, domains, Domisfera, Emilio Marquez, Forum Domains, Group ItNet, Inversora Foley, Javier Ruiz, Maria Ortegon, Professional Networking, Rio Ventures
Summer is always unpredictable, and this also happens in the buying and selling domain names.
Personally in the buying and selling domains, I note several months ago, specifically I would say that since December, a huge drop in offers of purchase and closed operations, even as I commented a few months of unpaid bills. The recent months, in Spanish, only emphasize the acquisition of sevilla.com, which was a best buy that $ 102.000US sales.
It is true that more and more couples are locked in private transactions that are not public or communicated, but it is also true that we have seen a huge decline, possibly due to the current economic situation in the investment domain.
In the month of August, I have offered 3 different portfolios of domains, some with more than 2,000 domains in Spanish. Does this mean that? No doubt that domainers are trying to get out of the business, and I think it is bad time for that.
I was never interested in buying a large number of domains, but on the contrary, I was worried as they are generic, indeed the only logic in these volumes is profitable domain parking, and we always have done quite badly.
What interests me is if you buy premium domains, generic words that can be used to create brand, to generate content in the medium term issues, that is why we bought a few such dates nuevastecnologias.com likely pay a surcharge on the real value of domain, but I thought it worth the effort, so in the not too distant future, to launch a publication on new technologies and the Internet.
In summer I like to be particularly attentive to the forums, that if the holidays are an opportunity emerges, this is less visible so if we act fast can be good buys. This summer has been well on some occasions, for example some days in a post demene.com, Raquel sale raised tens of generic domains. with some of them at a very reasonable price. Diego, which continues daily Demene was attentive and bought some domains that are not bad and not the best that we can be helpful to create things in the future. Were susurralo.com, conocerlo.com, horterada.com, preparativo.com, puntuacion.com, especula.com we purchased a total of € 410, which gives symbolic least half of each 70Eur. I like the puntuacion.com and are preparativo.com. Possibly a purchase at that price would not have been another month of the year because if someone had bid up in all or some of them.
These are opportunities that rarely appear in time and that there are more motivated to try to find and exploit.
Indeed, it has made Raquel Ebay auction which is best for my domain: empresas.com, if someone is interested in scratching the pocket, the reserve wing € 100,000 ... but the domain is great.
In recent months, Internet advertising is evolving so disparate, and that directly affects sectors such as insurance or parking domains.
I never believed in the parking domains, in fact I believe as a "necessary evil" and not always make me feel worthless "bread for today and hunger for tomorrow." I am also particularly critical of the negatives that are the domain parking systems for positioning web, if they want to develop or develop a domain will have to pass a filter to Google for months to position yourself on many occasions.
Still, as I was saying the car parks are a necessary evil when we are more than 1,000 domains. Something must be done with them.
For some years we worked with SEDO, not only the purchase and investment in our portfolio, but its own domain parking system. I think technologically optimization, content and quality of the current system of domain parking is much improved, in fact I am surprised SEDO a company that is developing as it should be 2.0 parking systems, more proactive, dynamic, multimedia, Self contained by the user and providing something of value, not just being an advertising medium sterile.
Yet our experience this last year has been very positive, growing up to 100% revenue from parking domains within SEDO.
I think that first of all due to certain improvements SEDO and better optimization for our part, but I also think that the crisis has helped in certain niche markets. It could be a paradox, but some sectors, with an adverse economic situation is the urgent need to sell, so they turn to the Internet advertising to attract customers. Especially shops, banks (capturing assets), investment firms, etc., to do that advertising income and justified within their companies.
For a sample button. A few years ago I was very interested in renewable energy, especially in Photovoltaics, investing in solar parks in Extremadura and Navarra. 2-3 years ago there were huge and insurmountable waiting for this kind of investment, supported by The Renewable Energy Plan in Spain (PER) 2005-2010. Today, many of these companies, especially large, have problems in marketing and attracting investment to the crisis, the market has reversed, and there is fear of investing that money is hidden.
Curiously makes less than 1 years bought the domain renewable and parking in our domain. The evolution of the ratio of clicks I think it is very significant and shows a sectoral movement.
In December 2007, a good month for the advertising market and a more positive scenario than the current one, this was the state of our renewable domain:
As you can see a slight reversal of € 0.24, with 4 clicks, which gives us a CPC of 0.06 € (in capturing EPC).
However, the worsening economic situation has improved dramatically with the real need to attract clients via the Web by these companies, last June this is the evolution:
As you can see, a parked domain that we use and generated € 0.24 per month, now with the new economic situation and need to sell the advertiser is coming to generate up to € 15 a month, a brutal phased growth that leads to a CPC € 0.94 (from 0.06 €).
With that and being reversed through Google Adsense and SEDO as intermediaries necessary, we may conclude that perhaps advertisers are paying for the click around 2.5-3 € (very good price for Spanish words) where previously no more than 0.3-0.6 € betting margin of clicks. Months ago were test campaigns, branding, and maintenance and now, the offline use of internet more aggressively looking for potential customers and ultimately to seek sales, making them far more to advance its aggressive competition.
I think this small example can illustrate the theory that many professionals hold on to the Internet advertising holds in overall numbers, but partly in the industry is migrating from the branding and the CPM to special actions, contextual advertising, membership or email marketing to achieve a subscription or sale.
The truth is that there is less day-eh! - Which seems to have the fortune of a face.
Leo days ago, on July 2 in Loogic on a service which I find very interesting called atasco.org. This is a mobile application to see if there are bottlenecks in the various communities in Spain before you leave home. The service if I have not tried it, and I really do not know if it is well developed or not, but I found a great idea.
There are days when the chance to call your door, and I think that little chance, I think there may be a business opportunity and work behind them.
It turns out that among the thousands of domain names that seem interesting and monitored regularly for capturing and holding, we have atascos.com and the same day that I read the post Loogic, coincidences of life, I received an email we have captured www.atascos.com not eat or drink for $ 79US.
The price is a bargain, that all this is happening the same day we read about www.atasco.org a great chance and an even greater chance that this will happen without knowing who was going to expire-rare, as we monitor and not in our forecasts, and even more rare that no one else was prepared to backorder that it has been awarded without going directly, as it undoubtedly usual in a private auction, which will surely this domain name could have been over 3000 €.
This week, our usual reunion status, assess options in the future to develop the domain. Any idea?
Alejandro Suarez's blog.