Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
More or less since December, and much to my regret, because we have a very broad portfolio I see that the market for domain names is clean, relaxing and self-regulating as the overall economic situation cools.
Does that mean that the domains will no longer be a good investment? I think not, if I understand what he means is that an investment will be much more selective.
We have approximately 1300 domains, many of them highly selected. Com,. Net,. Info or. Is 1 in the only word that "we have to do something." But also, over the years have been buying domains of 2 without being generic words. Com, or 1 single word but without much real meaning or not Premium domains in other TLDs such as. Tv. Mobi or. Pros and growing I think that some of them have not won the renovation.
Generally do not sell domains, they are like a collection of stickers on it from time to time sell some to invest in others. This month we offer auctioned after 2 domains, "dominio.tv" and "anuncios.pro", the latter currently on auction at Sedo here following a bid of $ 1500US.
Why do we have sold these domains, if the bids have not been so good from our point of view?. The explanation is varied, "dominio.tv" has a renovation cost of $ 500 and had no plans to do anything with, ie has cost us in the last 2 years $ 1000, there was no point in keeping it stopped. "Anuncios.pro" Nor had nothing planned, especially because even if I throw something sorted soon (I love the industry) for that, I prefer another domain that we have reserved "anuncio.net"
Investment in domains has changed a lot in this 2008, the routine of backorders in Spain in recent years, rarely appear. I do not remember when was the last time I sounded the alarm because there was a lack of motive for the closing minutes of an auction that interested me, I think that really we have been in the sector in recent years, we already have too many and just looking opportunities to improve the quality of our portfolio, and those opportunities have migrated to treatment through private or platforms for sale as Afternic or Sedo, but rarely at auction.
One of those rare cases auction is taking place right now. NameJet auction at the moment the domain "vida.com" in an auction Private? in which there are 209 bidders. 2 days left for the sale of the domain, which certainly has the look of it away in an American investor, and bids are already at $ 8100. The domain magnificent and I think there are things that could be done with ... but unfortunately not in our plans to make an immediate, so I do not think it makes sense to buy it eventually. Even so, we are discussing internally so intense.
A few days ago he concluded unsuccessfully auction programa.com through Sedo. The reserve price was not hedged.
Last Friday at an internal meeting were discussing the possibility of trying to buy this domain name.
But the story begins more or less a year. We decided to buy the domain name programas.com in November 2007 for $ 60,000 (approx. 47,000 euros to the change of date) with the intent to develop it as a portal for downloading programs. 2 months after we receive an offer and after some internal debate we decided to sell the domain for $ 193,000 (135,000 euros to change), excluding commissions, a capital gain of about 74,000 Euros in 2 months or so as Carlos Blanco said in her blog.
The sale of programas.com entered in the top of the domains most expensive sold in Spanish. I was somewhat penalty sell, but the gains in 2 months was very interesting and we made it difficult to relinquish it.
The first thing I did after selling programas.com is to invest, and I think with a certain amount of luck and intelligently, a small part of the capital gain on the purchase of 2 other domains where we could launch the project as an alternative software download we are preparing. Thus, in this way, we buy in the following weeks 2 generic alternatives to our site software, and bought, I think a good price: archivos.com by $ 6,000 (about 4,500 euros) and programas.info by $ 1,000 (about 650 euros).
We are working for many months in the database portal downloads and we intend to launch in the coming months, after completing the program (I hope this will be online by 2009).
Well, when we saw that he was leaving the sale programa.com doubt and we met at the office to assess whether we should buy it. The domain went on sale at Sedo, then to auction, and I had been offered by the owner by email at a similar figure-highest-something to which we acquired in its day programas.com.
In the meeting we had, as always several sensitivities, on the one hand Alberto was in favor of buying, Monica said that when the market was not the same as 1 year ago and had to be careful with expenditures and investments (by the way: Great truth!), Jaume that it was a lot of money .... As you can see views for all tastes.
I tried to reason the purchase from the point of view of the launch of our portal downloads on www.archivos.com. Firstly, I think that the big sales and big operations domains have been cooled down, possibly due to fears arising from the economic crisis in recent months. We noticed a very sharp fall especially since December 2007.
On the other side for me there is much difference between "programas.com" and "programa.com" I think the "S" in the plural mark the ability of the service and that very important. In fact, to launch a portal of its kind ever think of 1) descargas.com 2) programas.com 3) archivos.com not appreciate the unique to that level, and for that reason, we have seen in a domain portfolio that we can use for this project in a more clear, I have decided on Friday declined the offer to purchase at least for now, at least in those quantities.
What do you think about it?, You believe that I was wrong?, You see most appropriate programa.com archivos.com that, I love to hear your opinions.
The interview was pre-panel investment domains in which I had the pleasure of participating along with Carlos Blanco of the Group ItNet and Marcos Sainz of RioVentures who moderated by Javier Ruiz, of Domisfera
Tags: Alejandro Suarez, Carlos Blanco, Congress Forum domains, domains, Domisfera, Emilio Marquez, Domain Forum, Group ItNet, Inversora Foley, Javier Ruiz, Maria Ortegon, Active Networking, Rio Ventures
Alejandro Suarez's blog.