Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
The buyer of pisos.com is Vocento, which has disbursed € 250,000 in a very good buy. Pisos.net has been acquired by Anuntis, for € 150,000 through the platform of Sedo
Both purchases seem very reasonable for online publishing companies, but what is most interesting about this move for me is that coincides Casula ¿? with the closure on the part of anuntis of the Segundamano.
Why, has closed the Second?
In my opinion, no, in Internet forums and blogs talking about some closure, I think we should view it as a logical evolution, as the top dance companies in Spain's publishing industry by betting 100% by a digital formula and more Dynamic, I bet they are the first in a list that in 2009-2010, and more with the crisis will be expanded.
I am not a catastrophist away thinking that the physical editing of publications, but whether it will in many cases. El Pais, El Mundo, newspapers, magazines quality coated fashion, photography ... always be there. But sure that migrate models 100% online hundreds of technical journals, with sales of 30,000 copies per month and senior advertising revenues in which the role is not supported, and of these, in Spain there are hundreds.
Some of those publishers, and I think in 2 very specific, have begun to migrate and are already aware that they do not know what to do, and for years have been disadvantaged and that its logical evolution is to buy nets blogs, with the know-how and those publications and in marches, which inject fuel and power after a phase of cohabitation parallel digital leave the physical environment and look to their advertisers, which is ultimately the key.
That will be another dance that has begun, despite the fact that even going to take months to see any significant operation in progress.
More or less since December, and much to my regret, because we have a very broad portfolio I see that the market for domain names is clean, relaxing and self-regulating as the overall economic situation cools.
Does that mean that the domains will no longer be a good investment? I think not, if I understand what he means is that an investment will be much more selective.
We have approximately 1300 domains, many of them highly selected. Com,. Net,. Info or. Is 1 in the only word that "we have to do something." But also, over the years have been buying domains of 2 without being generic words. Com, or 1 single word but without much real meaning or not Premium domains in other TLDs such as. Tv. Mobi or. Pros and growing I think that some of them have not won the renovation.
Generally do not sell domains, they are like a collection of stickers on it from time to time sell some to invest in others. This month we offer auctioned after 2 domains, "dominio.tv" and "anuncios.pro", the latter currently on auction at Sedo here following a bid of $ 1500US.
Why do we have sold these domains, if the bids have not been so good from our point of view?. The explanation is varied, "dominio.tv" has a renovation cost of $ 500 and had no plans to do anything with, ie has cost us in the last 2 years $ 1000, there was no point in keeping it stopped. "Anuncios.pro" Nor had nothing planned, especially because even if I throw something sorted soon (I love the industry) for that, I prefer another domain that we have reserved "anuncio.net"
Investment in domains has changed a lot in this 2008, the routine of backorders in Spain in recent years, rarely appear. I do not remember when was the last time I sounded the alarm because there was a lack of motive for the closing minutes of an auction that interested me, I think that really we have been in the sector in recent years, we already have too many and just looking opportunities to improve the quality of our portfolio, and those opportunities have migrated to treatment through private or platforms for sale as Afternic or Sedo, but rarely at auction.
One of those rare cases auction is taking place right now. NameJet auction at the moment the domain "vida.com" in an auction Private? in which there are 209 bidders. 2 days left for the sale of the domain, which certainly has the look of it away in an American investor, and bids are already at $ 8100. The domain magnificent and I think there are things that could be done with ... but unfortunately not in our plans to make an immediate, so I do not think it makes sense to buy it eventually. Even so, we are discussing internally so intense.
Last week revisiting some sites that we comentábamos domains that are interesting and could have a nice development and for which we had no immediate plans.
We have already closed status of the development plans of new projects for 2009, as files and new startup as the independent project of Madrid and some other stuff that I will continue in the coming days. We also have plans to open a new blog in 2009 (not many, my intention is to grow the current and better position, as well as develop our sales staff).
Some premium domain names, as usuario.com not come into our immediate plans for development, at least not in 2009, and we thought a look at some joint development with other companies and individuals, or even auction.
That is why I have put on auction usuario.com premium on Sedo. Not if you sell, the truth is that the reservation is very affordable, but if it is true that this crisis of the investment domains has fallen sharply in recent months.
The domain will be auctioned until the next day on September 25 and can be bid on the here. If it does not sell, and someone is interested in a joint development or do we want to make any project we are open to study it. For me personally I feel sorry that bears domain and years without use. I think it's a good domain name that has become much more important with the advent of Web 2.0 and "control" the Internet by the user.
A few days ago he concluded unsuccessfully auction programa.com through Sedo. The reserve price was not hedged.
Last Friday at an internal meeting were discussing the possibility of trying to buy this domain name.
But the story begins more or less a year. We decided to buy the domain name programas.com in November 2007 for $ 60,000 (approx. 47,000 euros to the change of date) with the intent to develop it as a portal for downloading programs. 2 months after we receive an offer and after some internal debate we decided to sell the domain for $ 193,000 (135,000 euros to change), excluding commissions, a capital gain of about 74,000 Euros in 2 months or so as Carlos Blanco said in her blog.
The sale of programas.com entered in the top of the domains most expensive sold in Spanish. I was somewhat penalty sell, but the gains in 2 months was very interesting and we made it difficult to relinquish it.
The first thing I did after selling programas.com is to invest, and I think with a certain amount of luck and intelligently, a small part of the capital gain on the purchase of 2 other domains where we could launch the project as an alternative software download we are preparing. Thus, in this way, we buy in the following weeks 2 generic alternatives to our site software, and bought, I think a good price: archivos.com by $ 6,000 (about 4,500 euros) and programas.info by $ 1,000 (about 650 euros).
We are working for many months in the database portal downloads and we intend to launch in the coming months, after completing the program (I hope this will be online by 2009).
Well, when we saw that he was leaving the sale programa.com doubt and we met at the office to assess whether we should buy it. The domain went on sale at Sedo, then to auction, and I had been offered by the owner by email at a similar figure-highest-something to which we acquired in its day programas.com.
In the meeting we had, as always several sensitivities, on the one hand Alberto was in favor of buying, Monica said that when the market was not the same as 1 year ago and had to be careful with expenditures and investments (by the way: Great truth!), Jaume that it was a lot of money .... As you can see views for all tastes.
I tried to reason the purchase from the point of view of the launch of our portal downloads on www.archivos.com. Firstly, I think that the big sales and big operations domains have been cooled down, possibly due to fears arising from the economic crisis in recent months. We noticed a very sharp fall especially since December 2007.
On the other side for me there is much difference between "programas.com" and "programa.com" I think the "S" in the plural mark the ability of the service and that very important. In fact, to launch a portal of its kind ever think of 1) descargas.com 2) programas.com 3) archivos.com not appreciate the unique to that level, and for that reason, we have seen in a domain portfolio that we can use for this project in a more clear, I have decided on Friday declined the offer to purchase at least for now, at least in those quantities.
What do you think about it?, You believe that I was wrong?, You see most appropriate programa.com archivos.com that, I love to hear your opinions.
The interview was pre-panel investment domains in which I had the pleasure of participating along with Carlos Blanco of the Group ItNet and Marcos Sainz of RioVentures who moderated by Javier Ruiz, of Domisfera
Tags: Alejandro Suarez, Carlos Blanco, Congress Forum domains, domains, Domisfera, Emilio Marquez, Domain Forum, Group ItNet, Inversora Foley, Javier Ruiz, Maria Ortegon, Active Networking, Rio Ventures
Summer is always something unpredictable, and this also happens in the buying and selling domain names.
Personally in the buying and selling domain, I note several months ago, specifically I would venture to say that since December, a huge drop in offers for buying and closed operations, even as I commented a few months ago, the presence of unpaid bills. The recent months, in Spanish, only highlight the purchase of Sevilla.com, which was a best buy that $ 102.000US for sale.
It is true that more and more couples are locked in private transactions, which are not public nor reported, but it is also true that it has seen a huge decline, possibly due to the current economic situation in the investment domains.
In the month of August I have offered 3 different portfolios of domains, some with more than 2,000 domains in Spanish. Does this mean that? No doubt that there are domainers trying to get out of the business, and I think it is bad time for that.
I was never interested to buy a high number of domains, but on the contrary, I was worried that they are high-quality generic, in fact the only logic of these volumes is to capitalize on parking domains, and we always have done quite badly.
What interests me is that if you buy premium domains, generic words that we can serve to create brand, for the medium term to generate thematic content, that is why for example we bought some time ago nuevastecnologias.com that probably pay a surcharge on the real value of domain, but I thought it would be worth the effort, for in the not too distant future, to launch a publication on new technologies and the Internet.
In summer I like to be especially attentive to the forums, holidays mean that if an opportunity crops up, this has reduced visibility so if you act fast there may be good buys. This summer has been well on some occasions, for example some days in a post demene.com, Raquel brought to the sale of tens generic domains. com some of them at a very reasonable price. Diego, which continues daily Demene was attentive and bought some domains that are not bad and that without being the best that we can be helpful to create things in the future. They were susurralo.com, conocerlo.com, horterada.com, preparativo.com, puntuacion.com, especula.com we purchased a total of 410 €, which gives an average of fewer than symbolic 70Eur each. The more I like it puntuacion.com and are preparativo.com. Possibly a purchase at that price would not be possible for another month of the year because whenever someone had bid upwards in all or some of them.
These are opportunities that rarely appear more shaky at times and we must try to find and exploit.
Indeed, it has to Raquel Ebay auction which is the best for my domain: empresas.com, if someone is interested to scratch his pocket, the reservation of wing € 100,000 ... but the domain is great.
Alejandro Suarez's blog.