Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
More or less since December, and much to my regret, because we have a very broad portfolio I see that the market for domain names is clean, relaxing and self-regulating as the overall economic situation cools.
Does that mean that the domains will no longer be a good investment? I think not, if I understand what he means is that an investment will be much more selective.
We have approximately 1300 domains, many of them highly selected. Com,. Net,. Info or. Is 1 in the only word that "we have to do something." But also, over the years have been buying domains of 2 without being generic words. Com, or 1 single word but without much real meaning or not Premium domains in other TLDs such as. Tv. Mobi or. Pros and growing I think that some of them have not won the renovation.
Generally do not sell domains, they are like a collection of stickers on it from time to time sell some to invest in others. This month we offer auctioned after 2 domains, "dominio.tv" and "anuncios.pro", the latter currently on auction at Sedo here following a bid of $ 1500US.
Why do we have sold these domains, if the bids have not been so good from our point of view?. The explanation is varied, "dominio.tv" has a renovation cost of $ 500 and had no plans to do anything with, ie has cost us in the last 2 years $ 1000, there was no point in keeping it stopped. "Anuncios.pro" Nor had nothing planned, especially because even if I throw something sorted soon (I love the industry) for that, I prefer another domain that we have reserved "anuncio.net"
Investment in domains has changed a lot in this 2008, the routine of backorders in Spain in recent years, rarely appear. I do not remember when was the last time I sounded the alarm because there was a lack of motive for the closing minutes of an auction that interested me, I think that really we have been in the sector in recent years, we already have too many and just looking opportunities to improve the quality of our portfolio, and those opportunities have migrated to treatment through private or platforms for sale as Afternic or Sedo, but rarely at auction.
One of those rare cases auction is taking place right now. NameJet auction at the moment the domain "vida.com" in an auction Private? in which there are 209 bidders. 2 days left for the sale of the domain, which certainly has the look of it away in an American investor, and bids are already at $ 8100. The domain magnificent and I think there are things that could be done with ... but unfortunately not in our plans to make an immediate, so I do not think it makes sense to buy it eventually. Even so, we are discussing internally so intense.
A few days ago he concluded unsuccessfully auction programa.com through Sedo. The reserve price was not hedged.
Last Friday at an internal meeting were discussing the possibility of trying to buy this domain name.
But the story begins more or less a year. We decided to buy the domain name programas.com in November 2007 for $ 60,000 (approx. 47,000 euros to the change of date) with the intent to develop it as a portal for downloading programs. 2 months after we receive an offer and after some internal debate we decided to sell the domain for $ 193,000 (135,000 euros to change), excluding commissions, a capital gain of about 74,000 Euros in 2 months or so as Carlos Blanco said in her blog.
The sale of programas.com entered in the top of the domains most expensive sold in Spanish. I was somewhat penalty sell, but the gains in 2 months was very interesting and we made it difficult to relinquish it.
The first thing I did after selling programas.com is to invest, and I think with a certain amount of luck and intelligently, a small part of the capital gain on the purchase of 2 other domains where we could launch the project as an alternative software download we are preparing. Thus, in this way, we buy in the following weeks 2 generic alternatives to our site software, and bought, I think a good price: archivos.com by $ 6,000 (about 4,500 euros) and programas.info by $ 1,000 (about 650 euros).
We are working for many months in the database portal downloads and we intend to launch in the coming months, after completing the program (I hope this will be online by 2009).
Well, when we saw that he was leaving the sale programa.com doubt and we met at the office to assess whether we should buy it. The domain went on sale at Sedo, then to auction, and I had been offered by the owner by email at a similar figure-highest-something to which we acquired in its day programas.com.
In the meeting we had, as always several sensitivities, on the one hand Alberto was in favor of buying, Monica said that when the market was not the same as 1 year ago and had to be careful with expenditures and investments (by the way: Great truth!), Jaume that it was a lot of money .... As you can see views for all tastes.
I tried to reason the purchase from the point of view of the launch of our portal downloads on www.archivos.com. Firstly, I think that the big sales and big operations domains have been cooled down, possibly due to fears arising from the economic crisis in recent months. We noticed a very sharp fall especially since December 2007.
On the other side for me there is much difference between "programas.com" and "programa.com" I think the "S" in the plural mark the ability of the service and that very important. In fact, to launch a portal of its kind ever think of 1) descargas.com 2) programas.com 3) archivos.com not appreciate the unique to that level, and for that reason, we have seen in a domain portfolio that we can use for this project in a more clear, I have decided on Friday declined the offer to purchase at least for now, at least in those quantities.
What do you think about it?, You believe that I was wrong?, You see most appropriate programa.com archivos.com that, I love to hear your opinions.
The truth is that there is the least-day eh! - In which it appears that one has the good fortune to face.
Leo days ago, on July 2, in Loogic on a service, which I find very interesting called atasco.org. This is an application for mobile to find out if there are traffic jams in the different communities in Spain before departure. The service itself is not what I tried, and really do not know if it is well developed or not, but I thought it was a great idea.
There are days that the chances knocking on your door, and I think that little chance, I think there may be a business opportunity and work behind them.
It turns out that among the thousands of domain names that we think are interesting and regularly monitor your portfolio to capture and do we have to atascos.com and the same day that I read the post of Loogic, coincidences of life, reaches me an email we have captured without eating or drinking www.atascos.com for $ 79US.
The price is a plum, that all this occurs on the same day we read about www.atasco.org a great chance and an even greater chance that this will happen without knowing who was going to expire soon-rare, because we monitor and not in our forecasts, and even more strange that nobody else was prepared for that Whois for what he has been awarded directly without going, as it undoubtedly usual, in a private auction, which will certainly that domain name could have been in excess of 3000 €.
This week, our usual meeting of Status, assess options to develop in the future dominance. Any idea?
Among the big sales that are taking place these days from the crowd in domain names I want to stress that I find particularly significant, it is Sevilla.com
The GeoDominio sevilla.com went to auction at Sedo Auction at the Domain Monographic few months ago, as with other valladolid.com and did not reach the reserve price expectations, but the efforts of the Department of Spanish rule after the auction have been has finally sold at $ 102.000US
I think it's a very good buy, the price does not seem at all exorbitant for. Com of the importance of a city of Seville. In fact, I would have seemed an inordinate amount not in the range of $ 200.000US-300.000US $ For a domain well. The future of GeoDominios. Com is formidable, and this is a great purchase.
I got the idea of developing Madrid.net in the future, more specifically along the 2009. Other domains geociudades as we have from Ciudad Real, Plasencia, Fuenlabrada, Pozuelo, Algete, Valdelagua, and so have no immediate plans for development but if you find an entrepreneur who knew those markets and propose something to us we would be happy to give it and invest in the project.
I believe blindly in the developments of geodominios focused on a local market, and with a monetization mixed between electronic commerce and micro advertising campaigns with very local approaches based on a formula for customers based on the concept The long tail.
So says Isabel Vazquez in Ojo Domains
Alejandro Suarez's blog.