The best 10 years of post

Sorry to leave, because obviously I am not anybody to choose the best post of the year, but if I feel like in my first as a blogger in December, after 10 to choose the Internet / technology / seo / publicity that I have drawn attention I have to think I hope that you like

(organized without any predetermined order, as I have come to mind and I think most of them are timeless and can be read at any time).

Internet business models (Loogic)

Equity loans (Carlos Blanco)

Social and viral marketing campaigns (Ismael El-Qudsi)

Twitter is for the general public (Error 500)

Why not outsource to investors? (Alicia in the country of investment)

Tips to facilitate contact with an investor (EURECA)

Look no investment, create your own team of investors (Francisco Carrero)

A walk through the forums of investors (in the Network Node)

The reasons why I do not want your money (Jaime Estevez)

SEO Analysis of Ciao (Vseo)

Of course there will be many post that could be on this list and did not know or have forgotten

If you share in the comments that would be perfect for you add all! (thanks!)

Tags: alicia in the country of investment, Carlos Blanco, error500, Francisco Carrero, Loogic, vseo

The sale of pisos.com and pisos.net or paper begins migration to the Internet

Last week have commented Domisfera, Sergio neckline and Carlos Blanco was sold and pisos.com pisos.net € 400,000

The buyer of pisos.com is Vocento, which has paid € 250,000 in a very good buy. Pisos.net has been acquired by Anuntis, for € 150,000 through the platform of SEDO
Both seem very reasonable to purchase publishing companies online, but what is most interesting about this is that I find movement coincides casulamente ¿? with the closure of anuntis of the Segundamano.

Why, has closed the Second?

In my opinion not in internet forums and blogs talking about some closure, I think we should see it as a logical evolution, as the top dance companies in Spain publishing betting andalusia made a 100% digital and more dynamics, I bet they are the first in a list in 2009-2010, and the crisis will widen.

I'm not thinking that a catastrophist disappear physical editing of publications, but will in many cases. El Pais, El Mundo newspapers, magazines quality couché fashion, photography ... always be there. But insurance models that migrate hundreds of 100% online journals, with monthly sales of 30,000 copies and high advertising revenue in the paper is not supported, and of those in Spain there are hundreds.

Some of these books, and I think in very specific 2, have started to migrate and are now aware that they do not know and for years and that his handicap is logical networks buy blogs, and that know how these publications already under way to inject fuel and power after a phase of cohabitation parallel digital abandon the physical environment and look to their advertisers, which is ultimately the key.

That will be another dance has begun, although it still going to take months to see any significant operation in progress.

Tags: Blogs, domains, pisos.com, pisos.net, Network Blogs, sedo

The real value of a click

The click is the king of advertising since the advent of systems like Adsense contextual advertising. However, in graphic advertising has a very different, we are tired of seeing campaigns Brading very visual and graphic effects with ratios of less than 0.x-click 1%.

Advertisers and agencies over the years have come to seek and encourage various forms of click, but there are branding campaigns that should not and can not be measured by the ratio of click through.
Many carriers, including mine, at any given time in recent years have chosen to avoid or stop except Adsense CPC campaigns.

The reason is obvious, Adsense is contextual advertising works and is well segmented. The content is relevant in most cases and the ratio means that the user click to click is usually interested in "seeing behind" ad. The ratios are positive for advertiser support.
The abuse of graphical advertising on the basis of CPC years ago I did not authorize the sale in our media campaigns CPC, if you prefer no advertising even autopromos launch of our websites and services. The reason is the abuse of advertisers (sometimes convenience agencies) to deliberate campaign Brading of which we all know that there is no click and launch even millions of impressions on your site at derisory prices. Over the past 10 years has been notorious cases of banks (particularly the emergence of online banking) and I remember a particularly painful for my Yahoo! Music a couple of years ago, where a month's vacation in August that it had launched a campaign of blatant Brading camouflaged CPC and I slipped 8-9 million impressions that seemed to say "look at me, but I do not click! "CPC to which I do not think they should check for it or 200 Euros, and it" slipped "to dozens of media. This summer, he and at least 3-4 years, banning advertising campaigns graphic CPC.

But what a click is worth? That is tremendously variable. I imagine that if you sell cars with a high profit margin, the click of a user interested in this vehicle is high. By that logic very niche areas or large commercial sectors (tourism, economy, motor) price per click is high. This is an example of today, nearly 5 Euros for a click on "hotels" and deducting the commission SEDO. Ie click on that should have been paid for 6-8 Euros (of Adsense commissions, SEDO) before us. On the opposite side of the clicks you can find everything from token amounts as 0.01 and as thematic Ip.

But for me the most useful to observe the actual clicks is to be able to study, analyze and measure the temperature and niche areas as competition, price and number of advertisers.

Tags: Adsense, branding, clicks, CPC, niches, parking domains, sedo

Vida.com and investment domains

More or less since December, and much to my regret, because we have a very broad portfolio I see that the market for domain names is clean, relaxing and self-regulating as the overall economic situation cools.

Does that mean that the domains will no longer be a good investment? I do not think, if I understand what he means is that an investment will be much more selective.

We have about 1300 domains, many of them highly selected. Com,. Net,. Info and. 1 is the only word that "we must do something." But throughout the years we have been buying generic domains 2 without words. Com, or 1 single word, but without much real meaning or not Premium domains in other TLDs like. Tv. Mobi or. Pros and growing I think that some of them have not won the renewal.

Generally do not sell domains are a collection of stickers on it from time to time sell some to invest in others. This month we offer auctioned after 2 domains, "dominio.tv and anuncios.pro," currently in the second auction Sedo here following a bid of $ 1500US.

Why do we have sold these domains, if the bids have not been so good from our point of view?. The explanation is varied; dominio.tv "renewal fee is $ 500 and had not planned to do anything, that is, we won in the last 2 years $ 1000, there was no point keeping it off. "Anuncios.pro" had not expected anything, especially because even if I throw something sorted soon (I love the industry) to prefer that we have another domain reserved "anuncio.net"

Investing in domains has changed a lot in 2008, the usual backorders in Spain in recent years, rarely appear. I do not remember when was the last time I sounded the alarm because they lacked the motive for the closing minutes of an auction that I was interested, I think that really been in the recent years, we already have too many and only seek opportunities to improve our quality portfolio, and these opportunities have migrated to private treatment or through platforms for sale or as SEDO Afternic, but rarely at auction.

One of those rare cases auction is taking place now. NameJet auction now the domain "vida.com" in a private auction ¿? in which there are 209 bidders. 2 days left for the sale of the domain, which certainly has the look that will end in an American investor, and bids are under $ 8100. The domain seems fine and there are things you could do with ... but unfortunately not in our plans to make them immediately, so I do not think it makes sense to buy it eventually. Still, we are discussing internally so intense.

Tags:. Com,. Info,. Net,. Pro, anuncio.net, anuncios.pro, dominio.tv, domains, investment, vida.com

Recognizing errors: goodbye to. Mobi

I remember that during the last Forum Dominios my perception of the. Mobi was not bad, is they saw the future.

Following this Congress began to look more carefully at my position as an investor to open. Mobi. I remember I started to do the next day, seeing that some users demene.com that I still streaming questioned by those who valued. Mobi

Since then, validating some domainers and investors have come to the conclusion (if it is true, it cost me months) that mobi is a real snake a bluff summer and I have swallowed it has cost me over account.

The. Mobi typein no, there are very few developed countries, do not make much more sense than hiring a mobile.dominio.com and every card is the presentation of the big companies that supported them. That support was enough to convince technological ago 2 years. To this day, especially watching the circus of the auction. Mobi in the morning and Sedo image in all this has left DotMobi frankly I have no desire to continue buying and investing in this TLD

We have some good domains purchased in the release, and auctions and private transactions, from now on, if they sell the bids without much problem, and no exceptions will buy more domains. Mobi

I think it's important when you keep something in public, listening to other people who think the issue again assess the views and if one believes that the time was wrong and it was the wrong approach, the public recognition and explain his change of position.

Tags:. Mobi, Demene, domains, inversion, Mobile

Where to be. My bets for the sector

I am usually not organized and do little to long-term plans, but based on what we have prepared for the next season and the next, if I think I can describe what I think will be the key niches, where you have to be in 2009 and 2010.

This short list we have been working the last 6 months to try to "be where you have to be" in the next 2 years within the industry TIME. Of course there will always be surprises, and the points where they have been there may not be with the presence we expected.

Where I believe we should be (in alphabetical order):

Affiliation:
Big companies come to Spain as CJ specialized affiliation, other actors like zanox, Trade Doubler are doing really well. The result is beginning to be interesting where campaigns worth participate. On our side we will bring a dedicated 100% to use our media and advertising platform of some recruitment campaigns by choosing to go.

BioTech:
For me one of the major sectors with capital letters. I can not gutting the surprise (which is going to be fat, even for people in my immediate environment), especially since are not tied up, but soon will announce my participation in an ambitious project of genetics, something exciting. Today, bio technology and special knowledge and application to an individual's life in decoding the human genome is one of the great challenges of the next 10 years, and a wonderful business opportunity.

Dating:
I never liked me, I know, I am a very close, but the issue of dating is an area where there is business to be the next years. Personally I would never launch a product dating, not attractive to me personally and I am motivated, well I do not have the necessary know-how, but if you can say that I participate with a small investment in Yunu, draft Emilio Marquez and Carlos Blanco. In this case I am more happy to accompany Charles and Emilio, that the industry itself, which is not my favorite.

Geopositioning:
I firmly believe in new projects and geopositioning applications, not only from a standpoint of business model, but especially their direct involvement in other models such as e-commerce, local guides, entertainment and so on. There are several interesting projects in Spain that apply logic geopositioning GPS, Wifi, IP and soon by Galileo, the European GPS. The possibilities are many business, a sector where "you have to be."

Local guides:
I firmly believe in the market for local content on the Internet and its use local advertising to advertisers. I begin to be aware of some projects to be launched in Spanish cities, and some interesting project in Mexico and Argentina. We will launch in 2009 Madrid.net

Music:
For me the great forgotten sector of new technologies worldwide. Pandora, Last.fm, Deezer are major projects, and participate with us Yes.fm we launched a few weeks ago.
The consumption of music in the future will be fully digital and online radio will be received in all kinds of platforms over the next 2 years, TV, mobile terminals, video or the car will not be exempt from this quantum leap. The CD has already suffered this development and the radio-music formulas will include the next 5 years.

Networks Blogs:
At the level of content on the Internet believe that there should be no doubt. Gradually advertising blogs will understand more as an advertising medium, the fact that 2008 has been a key year for this. I believe we should be and I believe that, although later than I would have liked, successful in launching the network of blogs Entertainment Networks in January 2007. Indeed in a few days I think I can give some details of our network of blogs for significant growth, if not turn the trend. I think I personally will exit options at the end of 2010 some of the traffic over existing networks.

And where there be? Well, I think there are several sites. I do not want to offend sensibilities, and that someone can be attacked, but to mention one that I believe we should reduce the mention domain names. Not a good time to buy, and do I just buy large premium top level domains, but investment in domain names is not at his best because it has a margin of speculation in times of crisis ...

Tags: genetics, Madrid.net, domain names, Yes.fm, yunu

If the user is the King, now goes to auction

Last week we mentioned reviewing some sites that we have domains that are interesting and could have a nice development and for which we had no immediate plans.

We have already closed status of the development plans of new projects for 2009, as files and startup of new independent project in Madrid and a few more things that I will continue in the coming days. We also have plans to open a new blog in 2009 (not many, my intention is to grow existing and better position and develop our business).

Some premium domain names, as usuario.com not within our immediate plans for development, at least not in 2009, and we thought some seek joint development with other companies and individuals or auctions.

That is why I have usuario.com SEDO auction premium. Not if you sell, the truth is that the reservation is very affordable, but if it is true that this crisis into an investment has fallen sharply in recent months.

This domain may be auctioned the next day until September 25 and is bidding for here. If not sold, and someone is interested in a joint development or do we want to open a project to study it. For me personally I feel sorry for a domain that take years and not used. I think it is a good domain name that has become more important with the advent of Web 2.0 and the "control" the Internet by the user.

Tags: archivos.com, Madrid, partners, sedo, usuarios.com

Buy or not to buy "programa.com" That is the question

A few days ago concluded unsuccessfully auction programa.com through SEDO. The reserve price was not covered.

Last Friday in an internal meeting were discussing the possibility of trying to buy this domain name.

But the story begins more or less a year. We decided to buy the domain name programas.com in November 2007 for $ 60,000 (about 47,000 euros to the change of date) with the intent to develop it as a portal for downloading programs. 2 months after we received an offer and after some internal debate we decided to sell the domain for $ 193,000 (135,000 euros to change), after deducting fees, a gain of about 74,000 Euros in approximately 2 months as Carlos Blanco said in his blog.

The sale of programas.com entered in the top of the domains sold more expensive in Spanish. I was somewhat penalty sell, but the gain in 2 months was very interesting and we made it difficult to relinquish it.

The first thing I did after selling programas.com investing, and I think a dose of good fortune and intelligently, a small part of the capital gain on the purchase of 2 other domains where we can launch the project as an alternative software download we are preparing. Thus, in this way, we buy in the next 2 weeks generic alternative site for our software, and bought, I think a good price: archivos.com $ 6,000 (about 4,500 euros) and programas.info by $ 1,000 (about 650 euros).

We are working for many months in the database portal downloads, and we intend to launch in the coming months, after completing the program (I hope this will be online by 2009).

Well, when we saw that he was leaving the sale programa.com doubt and we met at the office to assess whether we should buy it. The domain went on sale at Sedo, then to auction, and I had been offered by the owner by email at a similar figure slightly higher-to-day gain in programas.com.

At the reunion we had, as always several sensitivities, on the one hand he favored buying Alberto, Monica said that when the market was not the same as 1 years ago and had to be careful with expenditures and investments (by the way: Great truth!), James was a lot of money .... As you can see views for everyone.

I tried to buy the reasoning from the point of view of the launch of our portal downloads www.archivos.com. Firstly, I think that the big sales and big operations domains have cooled down, possibly by fears arising from the economic crisis in recent months. We noticed a very sharp fall especially since December 2007.

In addition to my much difference between "programas.com and programa.com" I think the "S" in the plural mark the ability of the service and that very important. In fact, to launch a portal of its kind ever think of 1) descargas.com 2) programas.com 3) archivos.com not appreciate the unique at this level, and for that reason, we have seen a domain portfolio we can use for this project in a more clear, I decided last Friday declined the offer to purchase at least for now, at least in those quantities.

What do you think about it?, Believe that I was wrong?, You see that most appropriate programa.com archivos.com, I love to hear your opinions.

Tags: archivos.com, downloads, domain names, premium domains, Investment premium programa.com, programas.com, programas.info

Interview for Active Networking forumdominios

This is the brief interview that last June on the occasion of the Congress Forum Dominios kindly made me Maria Ortegon for Active Networking and yesterday posted on his blog.

The interview was pre-panel investment domains in which I had the pleasure of participating along with Carlos Blanco Group ItNet and Marcos Sainz de RioVentures who moderated by Javier Ruiz of Domisfera

Tags: Alejandro Suarez, Carlos Blanco, Congress Forum Domains, domains, Domisfera, Emilio Marquez, Forum Domains, Group ItNet, Inversora Foley, Javier Ruiz, Maria Ortegon, Professional Networking, Rio Ventures

Domain shopping opportunities in the summer months

Summer is always unpredictable, and this also happens in the buying and selling domain names.

Personally in the buying and selling domains, I note several months ago, specifically I would say that since December, a huge drop in offers of purchase and closed operations, even as I commented a few months of unpaid bills. The recent months, in Spanish, only emphasize the acquisition of sevilla.com, which was a best buy that $ 102.000US sales.

It is true that more and more couples are locked in private transactions that are not public or communicated, but it is also true that we have seen a huge decline, possibly due to the current economic situation in the investment domain.

In the month of August, I have offered 3 different portfolios of domains, some with more than 2,000 domains in Spanish. Does this mean that? No doubt that domainers are trying to get out of the business, and I think it is bad time for that.

I was never interested in buying a large number of domains, but on the contrary, I was worried as they are generic, indeed the only logic in these volumes is profitable domain parking, and we always have done quite badly.

What interests me is if you buy premium domains, generic words that can be used to create brand, to generate content in the medium term issues, that is why we bought a few such dates nuevastecnologias.com likely pay a surcharge on the real value of domain, but I thought it worth the effort, so in the not too distant future, to launch a publication on new technologies and the Internet.

In summer I like to be particularly attentive to the forums, that if the holidays are an opportunity emerges, this is less visible so if we act fast can be good buys. This summer has been well on some occasions, for example some days in a post demene.com, Raquel sale raised tens of generic domains. with some of them at a very reasonable price. Diego, which continues daily Demene was attentive and bought some domains that are not bad and not the best that we can be helpful to create things in the future. Were susurralo.com, conocerlo.com, horterada.com, preparativo.com, puntuacion.com, especula.com we purchased a total of € 410, which gives symbolic least half of each 70Eur. I like the puntuacion.com and are preparativo.com. Possibly a purchase at that price would not have been another month of the year because if someone had bid up in all or some of them.

These are opportunities that rarely appear in time and that there are more motivated to try to find and exploit.

Indeed, it has made Raquel Ebay auction which is best for my domain: empresas.com, if someone is interested in scratching the pocket, the reserve wing € 100,000 ... but the domain is great.

Tags:. Com,. Com,. Net,. Org, conocerlo.com, Demene, domains, especula.com, horterada.com, new technologies, preparativo.com, puntuacion.com, susurralo.com

One million domains. ... And what is?

Week start making friends Because last week seems to be Celebrating? ¿the milestone? 1,000,000 domains. es

Carlos Blanco, from his blog wondered if we will reach 2,000,000. Emilio Marquez said the act of holding the chairmanship of the minister who could not and would-be mayor of Madrid, Miguel Sebastian.

Almost to say that irritates me to see how people are dedicated to holding Red.es things petty, insignificant and devoid of value, rather than solving real problems, serious and disturbing the TLD Country Spanish.

Domains. Is working very well for the domestic market, well in positioning typeins are often very reasonable and can build brand and corporate image to a project or a portal with them. That's the positive.

But I say loud and clear that, as Spanish, I am ashamed of how Red.es and surreal things that happen in this country TLD, which is mine. La gente de Red.es lleva 1 año, presionada por el ministerio con el objetivo de llegar a 1.000.000 de dominios .es. Creo personalmente que hay objetivos mucho más importantes que tal vez convertirían los .es en un TLD serio y no el country TLD bananero que son en la actualidad. Entre los problemas a resolver enumero:

- El ridículo de no poder renovar por más de 1 año los dominios, y la respuesta de que “ antes de finales de año eso estará resuelto ”, que llevamos oyendo al menos 2 años. Eso no sólo es incómodo, genera además problemas para la gestión de carteras grandes, pero a Red.es le da igual. No somos clientes, somos borregos y ellos los latifundistas.

- El absurdo del sistema de transferencia de dominios rellenando y enviando DNI y pdfs que nos hacen pensar que estamos en la edad de piedra, mientras que el resto de gestores de dominios funcionan de una manera más rápida, actual, automática y demostrando que no se pierde ningún tipo de seguridad por funcionar así.

- El bochornoso sistema de resolución de conflictos , con casos alarmantes como lupa.es, sigla.es y otros que generan alarma social, indefensión y preocupación entre los usuarios y los domainers. Panelistas que llegan a ser juez y parte y resoluciones simplemente ridículas.

- La poca inteligencia de los gestores de Esnic, que dan la espalda al mercado secundario , queriendo mirar a otro lado ante la evidencia de que tal vez 200.000 o 250.000 dominios están en manos de domainers profesionales, siendo este su primer colectivo de “clientes”; sí, somos clientes y no se lo meten en la cabeza.

- Los registradores , intermediarios imprescindibles para el buen funcionamiento de cualquier tipo de dominio, se quejan de que casi tienen que “ir a pilas” a ingresar a EsNic a mano los pagos en oficinas de un único banco. Parece que estuviéramos 10 años atrás.

- El bochorno de las apariciones públicas a las que he podido asistir del responsable de Red.es, Jesús García Tello , que ha participado en las ponencias más lamentables que he visto jamás a un personaje público demostrando una preocupante falta de información en el primer Congreso de Forum Dominios en 2007. En el segundo en Cornella en 2008, demostrando poca cintura al venir acompañado del abogado de Red.es para “ quitarse el marrón ” de las preguntas legales de encima, en un hecho insólito y hasta poco amistoso en un acto público en el que el invitado se presenta con su abogado para defenderse y responder a las preguntas críticas alegando “falta de información” (cómo puede el máximo responsable alegar falta de información en un evento sobre su sector ¿?). Por cierto, dejo aparte en esta quema al pobre abogado, por ser un” mandao”, pero presa de los nervios ante las incisivas preguntas no sólo no lograba hacerse entender con claridad, sino que llegaba a utilizar argumentos inciertos, inexactos ,y tergiversados como acertadamente le hizo ver Carlos Blanco y algún otro asistente en el evento.

Nunca había asistido a un ridículo público como este. Sería bueno que Alberto Dominguez , de Dinamon , subiera esos vídeos a YouTube como se hizo con la primera edición. Estoy seguro que mucha gente los querría ver.

Por todas estas razones, yo, que en la actualidad tengo una cartera de dominios Premium, que soy inversor y que he llegado a pagar hasta 50.000€ por algún dominio .com, no valoro en la misma proporción los .es, no invertiré en ningún caso en la compra de .es cantidades significativas ante las dudas e inseguridad que me crea el trato y actitud de Esnic y no ampliaré el % de este TLD , que insisto, me gusta, dentro de mi cartera de dominios. Si alguna vez eso cambia, de la misma manera lo diré y me alegraré de ello.

Esnic lleva casi 3 años conociendo estos problemas, sin solucionarlos. Para ellos los domainers, pese a necesitarlos ni son un interlocutor válido, ni existen, ni requieren para ellos ningún tipo de atención. Y mientras celebrando el dominio 1.000.000 … mirándose al espejo y no reconociendo que 3 años después no se avanza y esto es un desastre total en el que curiosamente no aparece una cabeza medianamente capacitada para poner las cosas en orden.

Feliz 1.000.000 de dominios. Llegaremos al millón y medio y posiblemente todo será igual de caótico.

Tags: Alberto Dominguez , Carlos Blanco , denuncia , Dinamon , esnic , Forum Dominios

Se disparan los impagos. Sí, también en el sector tecnológico

Repasando balances de alguna de nuestras empresas estamos detectando una preocupante tendencia desde el pasado mes de Diciembre 2007, mientras que durante el 2006 y 2007 los impagos que sufríamos eran algo absolutamente residual, en los últimos meses se han disparado notablemente.

Esto, que muchos esperaban- esperábamos que no afectara de lleno al sector tecnológico si lo está afectando : personalmente vemos como compañías internacionales tienen dificultades para cumplir sus acuerdos económicos con nosotros, o como por ejemplo de 3 nombres de dominio que hemos vendido en los últimos meses a través de SEDO , los 2 que han sido cifras importantes han terminado en impago.

Ayer leía en Expansión un interesante artículo bajo el título “ El récord de quiebras en el comercio avanza una grave extensión de la crisis .” Veo que han crecido los impagos un 85% en el último periodo en España.

No voy a volver a tocar el tema de la crisis económica, para los interesados sólo recomendarles unos interesantes post con muchos comentarios interesantes en el blog de Carlos Blanco , pero si quiero hacer una pequeña reflexión sobre los efectos de estas nuevas situaciones en el sector tecnológico.

Los que nos dedicamos a internet llevamos meses oyendo que el sector “sufrirá menos” que otros y que podemos estar más o menos tranquilos. Vamos, que esto no va a ser lo de 1993; momentos en los que todos, en mayor o menor medida pasamos momentos complicados. ¡Ojo, confiarse en eso puede ser fatal!

Me parece que si nos quedamos quietos, inmóviles, regodeándonos en reflexiones de este estilo, pensando que “ vienen malas pero que podría ser peor, como posiblemente lo sea en otros sectores ”, hacemos un flaco favor a nuestras compañías y tenemos que empezar a movernos y adaptarnos a una nueva realidad que irá a peor.

Desde hace algunos meses, viendo el precio de dólar, el desplome publicitario de Adsense, CPM´s que caen, acuerdos que se renegociarán en septiembre, las dificultades de venta de agencias dedicadas a publicidad de branding y el cambio de ciclo de la publicidad hacia estrategias de venta pura y dura y preparándonos para lo que nos viene encima en meses que van a ser duros como septiembre y enero-febrero, hemos puesto en marcha un pequeño plan de recortes y contención de gasto en el día a día de nuestras empresas y también en nuestras inversiones. Es posible que algunas de estas medidas lleguen algo temprano, pero creo que cielo hoy sólo está gris, pero al fondo se ve negro negro negro … , y creo que todos debemos prepararnos para lo que se nos viene encima. Si, también en este sector y digan lo que digan las cifras macro sectoriales del analista de turno.

Tags: crisis , economia , impagos , Internet , negocios , Tecnologia

Inversion.tv

Me avisa hace unos días Diego, uno de mis colaboradores, de la subasta en el foro demene.com de un nombre de dominio que nos podía interesar: inversion.tv

Estamos dándole vueltas a realizar a medio plazo varios blogs de temas de inversión, economía y finanzas y me ha parecido interesante, así que lo hemos comprado, y además creo que en buen precio, unos 300€.

Los dominios .tv son como una inagotable espiral de subidas y bajadas de valor. La verdad es que hemos tenido experiencias buenas y malas con ellos. Apuesto por ellos para todo lo que sea crear contenido audiovisual especialmente.

En la actualidad no tenemos muchos, pero si que tenemos algunos buenos dominios tv, como foros.tv , fotos.tv , correo.tv , servers.tv y trucos.tv . De todos esos dominios sólo tenemos en uso, desde hace algún tiempo foros.tv. El resto de estos dominios estamos estudiando opciones y alianzas para poder ponerlos en uso. Nosotros además de los mencionados tuvimos otro .tv que fue vendido en 4500€ hace ya algunos meses.

Pienso que hay aun buenas oportunidades de comprar en este TLD a buen precio. De hecho creo que proporción popularidad vs precio los .tv son el TLD donde adquirir a mejor precio palabras genéricas en español en estos momentos, tras un par de años de subida imparable de valor de los dominios .info.

Para que la cotización de los .tv suba y se estabilice al alza se han tenido que superar numerosas dificultades. La primera con el hoax de que la posible desaparición de la isla de Tuvalu, de la que provienen los .tv, podría hacer perder sentido este TLD y hacer desaparecer los .tv, la segunda y más grave, la espantosa liberación hace poco más de 14 meses de los dominios premium tv que ha llevado a cabo Enom, en la que los precios de “alquiler anual” son en muchas ocasiones ridículos con cifras que pueden llegar hasta los 10.000US$/año por algunos dominios premium. Esas dificultades han hecho que este tipo de nombre de dominio, pese a ser valorado, no rompa más al alza al no estar suficientemente desarrollados, de hecho pocas veces vemos un .tv con una fuerte inversión en desarrollo detrás, y mucho menos en español.

Tags: dominios , genericos , inversion , tv

Evolución del mercado publicitario online en periodos de incertidumbre

En los últimos meses la publicidad en internet está evolucionando de manera dispar y eso afecta directamente a sectores como la afiliación o el parking de dominios.

Nunca he creído en los parkings de dominios, de hecho los considero como un “mal necesario” y siempre me han parecido no aportar valor alguno “ pan para hoy y hambre para mañana ”. Además soy especialmente crítico con lo negativo que son los sistemas de parking de dominios para el posicionamiento web, si luego desarrollas o quieres desarrollar un dominio tendrás que pasar un filtro de Google de meses y meses para posicionarte en muchas ocasiones.

Aun así, como iba diciendo los parkings son un  mal necesario cuando se tienen como nosotros más de 1.000 dominios. Algo hay que hacer con ellos.

Desde hace algunos años trabajamos con SEDO , no sólo la compra e inversión en nuestra cartera propia de dominios sino su sistema de parking. Creo que tecnológicamente la optimización, calidad del contenido y sistema actual de parking de dominios es muy mejorable , de hecho me sorprende que una empresa como SEDO no esté desarrollando ya lo que deberían ser sistemas de parking 2.0, más proactivos, dinámicos, multimedia, autogenerando contenidos por parte del usuario y aportando algo de valor, no simplemente siendo un soporte publicitario estéril.

Aun así nuestra experiencia este último año ha sido muy positiva, creciendo hasta un 100% los ingresos provenientes de parking de dominios dentro de SEDO.

Creo que en primer lugar se debe a ciertas mejoras de SEDO ya una mejor optimización por nuestra parte, pero también creo que la crisis ha ayudado en determinados nichos de mercado. Podría ser una paradoja, pero ciertos sectores, ante una situación económica adversa tienen la imperiosa necesidad de vender, por lo que se vuelcan en la publicidad en internet para captar clientes . Especialmente comercios, bancos (captar activos), empresas de inversión, etc, que tienen que hacer que la publicidad rente y se justifique dentro de sus compañías.

Para muestra un botón. Hace algunos años me interesé mucho en las energías renovables ; muy especialmente en Solar Fotovoltaica, invirtiendo en parques solares en Extremadura y Navarra. Hace 2-3 años había enormes e insalvables listas de espera para realizar este tipo de inversiones, respaldadas por El Plan de Energías Renovables en España (PER) 2005-2010. Hoy en día, muchas de esas empresas, especialmente las de gran tamaño, tienen problemas para comercializar y captar inversión con la crisis; el mercado se ha revertido, hay miedo de invertir y ese dinero está escondido.
Curiosamente hace algo menos de 1 año compramos el dominio renovables.es y lo tenemos en nuestro parking de dominios. La evolución de los ratios de clics creo que es muy significativa e ilustra un movimiento sectorial.

En Diciembre del 2007 , buen mes para el mercado publicitario, y con un escenario más positivo que el actual, este era el estado de nuestro dominio renovables.es:

Como podéis ver una mínima reversión de 0.24€, con 4 clics, lo que nos da un CPC de 0,06€ (en la captura EPC).

Sin embargo, con el empeoramiento de la situación económica, ha ido mejorando radicalmente ante la necesidad  real de captar clientes vía web por parte de estas compañías, el pasado mes de Junio esta es la evolución:

Como veis, un dominio aparcado y sin uso que nos generaba 0,24€/mes, ahora con la nueva situación económica y necesidad de venta del anunciante está llegando a generar hasta 15€ mensuales, un crecimiento escalonado brutal que nos lleva a un CPC de 0,94€ (desde 0,06€).

Con esa reversión y estando por medio Google Adsense y SEDO, como intermediarios necesarios, podríamos llegar  a la conclusión de que tal vez los anunciantes estén pagando el clic en torno a 2,5-3€ (muy buen precio para palabras en español),  cuando antes no apostaban más de 0,3-0,6€ de margen por clics. Hace meses tenían campañas de test, branding, y mantenimiento y ahora, por la situación offline usan internet de forma más agresiva buscando clientes potenciales y en definitiva buscando ventas, lo que les hace ser mucho más agresivos para adelantar a su competencia.

Creo que este pequeño ejemplo puede ilustrar la teoría que muchos profesionales del sector mantienen en torno a que la publicidad en Internet aguanta en números globales, pero en parte está migrando dentro del sector desde el branding y el CPM hacia acciones especiales, de publicidad contextual, afiliación o email marketing destinadas a lograr una suscripción o venta.

Tags: Adsense , contextual , parking dominios , publicidad

Algunos días tengo algo de suerte

La verdad es que hay días -los menos eh!- en los que parece que uno tiene la fortuna de cara.

Leo hace días, el pasado 2 de Julio,  en Loogic sobre un servicio, que me resulta muy interesante llamado atasco.org . Se trata de una aplicación para móvil para saber si hay atascos en las distintas comunidades de España antes de salir de viaje. El servicio en si no lo he probado, y realmente no sé si está bien desarrollado o no, pero me pareció una gran idea.

Hay días que las casualidades llaman a tu puerta, y yo, que creo poco en las casualidades, pienso que puede haber una oportunidad de negocio y de trabajo tras ellas.

Resulta que entre los miles de nombres de dominios que nos parecen interesantes y monitorizamos habitualmente para capturar y hacer cartera, tenemos a atascos.com y el mismo día en el que leo el post de Loogic, casualidades de la vida, me llega un email que hemos capturado sin comerlo ni beberlo www.atascos.com por 79US$.

El precio es un chollo, que todo esto ocurra el mismo día que leemos lo de www.atasco.org una gran casualidad y una casualidad aun mayor que esto suceda sin saber que iba a caducar -raro, ya que solemos monitorizarlo y no estaba en nuestras previsiones- y más raro aun que nadie más estuviera con ese backorder preparado por lo que nos ha sido adjudicado directamente sin entrar, como sería sin lugar a dudas habitual, en una subasta privada, donde a buen seguro ese nombre de dominio podría haberse ido por encima de los 3000€.

Esta semana, en nuestra habitual reunión de Status, valoraremos opciones para desarrollar en el futuro el dominio. ¿Alguna idea?

Tags: atasco.com , atascos.com , backorders , dominios