Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
As you know we had a few coña internal, which is called Alejandro Magno experiment, it was 3 months in trying to wrest such irrelevant, Alexander the Great, the first position for the search "Alexander" on Google. It was not an easy task in a short time in this blog, 45,000,000 of calculating the results of "Alexander" on Google.
We've gone up a lot, but it was not possible, this guy is a great SEO untando or is someone at Google. Follow the first, along with his friends artists Alejandro Sanz and Alejandro Fernandez
I've only been able to be sixth in that period, though I hope to continue to rise and will soon fix this nonsense.
But I want to mention to my good friend Jacinto, who had staked 500Eur to that and I got it this morning at the offices of Leisure has had to pay (for betting money on these things ...). We have made a picture (and a few laughs) for the occasion, but Jacinto prevent me from publishing it comes with the side desencajada Pelin.
On Aug. 19, certainly in CONAE and plan as something casual, I commented in the office and then on the blog we call a game experiment Alexander the Great. It was at 3 months (ie before November 19) to move from page does not sound how many thousand to the top of Google, the search for "Alexander" with 50,000,000 results.
Frankly I have not spent much time until yesterday, several good friends at a dinner in Madrid, indeed, the very gulfs have wagered money on this topic, some in favor and others against and it was very quiet, I recalled the item (the truth, barely remembered it), recalling that were missing a few days ... and I looked at dates and it is true, it commented in its day and had not seen results.
There are just a few days of the term and look at Google's index am .... Now in this second datacenter.
We'll see if it gives time to position it in 7-8 days as the first in Google, will be very difficult and it is possible to achieve in the longer term and then I made a few business cards as Javier Casares, that when I saw I did thank you very much, they say something like "To contact Alejandro looking at Google"
Is the first really complicated because I've been rolling as much time to spend, because then my being a domain. And is taking a short time (4-5 months) online, it is difficult to position it as the first of the 50 million searches and finally because as "Alexander" there are at least 3 highly relevant searches, the first Alexander the Great in Wikipedia to which it is difficult to derail, the second by the official website of a certain Alejandro Sanz, and the fourth by another very popular artist in Mexico, Alejandro Fernandez ... Overall, the outcome next week, but we are already the second. try this week to see if we give a little help.
This unknown, such as Alexander the Great did not know how you can have so many references, I think that cheats I will complicate the final sprint. It's complicadillo but admitted betting!
Not for Google, these guys do not give a coarse in its attempt to phagocytes all sectors where smell money on the internet.
What they like they can afford to buy it (YouTube, Urchin, DoubleClick) and will be removed half of what they have been unable to buy simply copying it (Firefox, Wikipedia), up there all more or less well.
What I do not think it is ethical to eat what they prepare to search the Internet. They are trying to take advantage of its dominant position in Spain shockingly dominant! to go drifting traffic to their own products by the artñiculo 33. (I decide that it is the most relevant, and most important is me!)
The latter is preparing with the music industry ... Google Music, but will do so in the future however, if, however, and possibly within 10 years if you sell mixers also going to spend Canuto, because surely coparan 5 Early results from searches with videos on youtube of mixers, information about how Knol in a blender, and with its new division Mixers Google, which happened to come first and with a nice icon in front of a blender if the user is so useless that is tempting to click on another result of the index and to enter all the content and / or added value will be created as Google Inc. and mixers. have teamed up to as phagocytes every search term mixers, vendértelas to committee. Gorgeous.
Something like that prepared the music, go slow but steady copando and colonizing markets. Music is the next big market for at least settle in my mind that it agrees with them.
Here you can see some catches of what will happen, how Google is going to the first position with a prominent icon in the search for artists and music discs, a traffic of about hundreds of thousands of daily searches in Spanish.
What are your spears like us a product related to music?. Chico, bad luck. Only by knowing what day it will definitely start, but it looks like:
Looking for The Ear of Van Gogh:
The first result is a page from the Google also highlighted with an icon, almost like a subliminal message that seems to say to your ear: "click on this; imbecile." Then Wikipedia, the official website of the group, and videos from YouTube. Not bad, eat 3 of 5, soon will be in Spanish with Knol 4 of 5 throwing down a bit to Wikipedia, the official website of the artist as no longer by bullfighter icon without shame and without stress ... Overall, the click will be residual.
Well, we obey and click on the first. His position and that beautiful blue have convinced us:
Oh surprises, it opens an html inside Google that displays some links to the disks in the group selected, go, but how this was not a search engine?
Already lost, you're totally channeled into Google without any choice (of course these pages added Adwords to avoid the rebound effect at this point, you are not going to be that you leave without passing per box).
If even then you feel like more of a click (you will be masoca!)
You'll see that you can see the lyrics of the song (where he was ordered Google, of course) or buy the song.
4 useless clicks to "eat" all searches for music themselves.
Where are the generators of quality content in all this?, Where the relevance? We no longer want to organize the world's information, only comérnosla huh?
Take the search engine with 92% share in a country and lead to artificially searches yourself, is it not a monopoly? Apart from sit to applaud, what else can we do the rest in all this?
Ah! Molano but much and have slides in their offices ...
Google says: Dont be evil, Google man on top ... I am not shit!
For some time I feel that God is beginning to take more seriously the TMC (Mean Time Connection) and that is starting to be a very important factor in search engine optimization, but eye, especially in the positioning of blogs. Somewhere time before I mentioned the importance of the TMC, especially when speaking of reading in digital media and we frankly 6 months doing many experiments in-house with this positioning factor.
First I talk about positioning in Google because it is the only reliable way that could apply the TMC as a factor in ranking. Google could collect the duration of these sessions in various ways, some would be the introduction of high toolbar, the relatively high number of accounts opened Webmaster Tools in Spanish, and evidently by Google Analytics, wonderful tool that simultaneously makes me understand many things, gives Google many more details of my sites that I like.
Increasingly (and is a fascinating topic for a full post) Google interprets and values so different from blogs and websites, positioning factors have a very different weight in the algorithm, and that confuses many museums and webmasters. According to our experience and our tests the TMC is worth much more definitive on blogs that traditional portals. That is why in recent weeks have focused on blogs and the analysis we have obtained some very interesting results.
2 items currently in hand, from domains and websites similar to positioning, and they respond to a single search, a TMC has a 2-minute and one 30 seconds, the first content is more interesting, or at least more developed and should first position in the search. That sounds logical and can be readily ascertainable, but it is not the only point on which affects the TMC.
If your blog in general has a high average time of connection, you will see a high improvement in global positioning.
At present, I daresay, according to several experiences we have had, and that many people can not go to be in agreement, to position a blog that is critical to have your root citing incoming links from other blogs post (no templates or blogroll, which also include, but not equally, but especially since the text of the post), have a high TMC and have many comments in a post very specific for these positions on searches either side.
What is a high-TMC?
That is the question. Varies according to topic. There are blogs more or less casual in that it is impossible to have a high TMC. Others, however, upside down. Google thinks that you always positioned vs articles or similar post, that is competing within the theme of your blog (channel) and secondly on your post. In the network of blogs Entertainment Networks blogs have a high TMC (up to 4.30 minutes on average according to Google Analytics) and others who have a much smaller TMC to be our floor of 1.20 minutes which coincides with a blog that I consider even low quality and that obviously we have to work much more.
To satisfy curiosities say that this blog has a TMC just over 4 minutes and that since a few weeks ago one of the factors on which we value more the quality of the bloggers who collaborate with us in our network of blogs is the time that the users spend reading your post.
Is this a value that can be improved?
The answer is yes. But if a conditional. At present, but in a medium-term future may not be as simple as it is now because the algorithm of Google and adapt to better interpret the TMC.
How can the TMC?
First, the obvious and turn it more difficult. Write well or at least that is interesting and quality, do not hesitate to extend the information, analyze and explain in more detail all the factors you consider Internet. It may even be a "brick" Visually, no doubt. But if you're sure that people who write for is interested and appreciates your thoughts / information, and what is going to read without being bored, do not hesitate.
Experiment and analyzed, if you've written something that you need 3 minutes to read, look over at the end of the day the stats of that specific article, try to conclude whether or bored people followed him and saw him interesting.
It was critical, regardless of traffic and / or success of your publication, if your TMC is less than 1 minute, people are coming but the content is not of quality and do not read. Plantéatelo, because they will stop coming.
Avoid posting things that the lower half of the connections. For example, my every week I like to display an image of advertising creativity, (this is for example that of a few days ago, on Playboy) I like and what I will continue doing, but I know that my low TMC to this blog, as it is a post that can be fun and interesting, but low average consumption of time.
Promotes the comments obviously a user adds a comment, especially if it is properly formed, is increasing the time of connection to your website to be writing about it. That makes the comments a dual key factor in any blog.
Use multimedia content. It works with videos to illustrate your post, this is a trick that makes TMC win in an easy and effective, although I am sure that sooner or later Google will know how to interpret whether the time a user spends on your site is high because you've got a video, or because you're reading.
I have not even 2 months of blog and I continue with the positioning of some interest-not even very good in-obviously Google. Just mention Google because quite frankly other search engines, at least for me, and from Spain are almost non-existent (a pity indeed that there are not more diversity).
Who saw my name "Alejandro Suarez" had in many Google results, as they are a mixture of relatively common name and surname (1,500,000 results on Google). Many of them concerning the candidate Izquierda Unida in Asturias (those who know me know that I can not be me !), Others in a well-known photographer named in the same way, and many others of a Mexican soap opera actor ... There are many other "Alejandro Suarez" in Google, but those were the main and most times I have come across in my searches .
He had some interest, perhaps more than curious interest in seeing As soon emerge first in Google search for "Alejandro Suarez." The answer came relatively soon, since before the first 30 days, on July 20, my personal blog was the first in the search for my name.
Once that doubt, that I looked like a great challenge, but I was very curious at the time timming, I've been thinking about a new and more complicated target requiring greater attention. I think it's fun to propose to my blog a challenge of positioning more attractive.
The search for my own name "Alexander" is much more complicated. First by the relevance of online and offline "Alexander" that are obviously historically and socially "something" more important than me:-D. Consulting Google search namesake as Alexander the Great, Alejandro Sanz and Alejandro Fernandez have an indisputable social relevance and second because the first position in the search for "Alexander" on Google is leaving the first of 49,000,000 results, especially something as complicated for a ccTLD www.alejandrosuarez.es and just as difficult for a domain without seniority as this leading online month and a half.
Even then I thought about trying, trying out some small developments that took more than a month testing expensive organic positioning in Google. It is a complex challenge, the goal is to get out the first with a personal blog in front of 49 million and results from the websites of Wikipedia (Alexander), Official Website Alejandro Sanz (Spanish singer and musician) and Alejandro Fernandez official website ( Mexican singer). In addition I have a 3-month period, September, October and November, since the medium term, when this domain will gain seniority could be easier. I know it's complicated, but it will be fun to see him.
The idea is to take it as an experiment (which here in the office, our secretary Sara, was baptized as "Alexander the Great Experiment" as it is the first result of Google). Nor am going to devote much time because unfortunately not available and the subject is not too important, nor will I ask for help from friends who could push their links, but even so I think it will be close to that. The November 1, or perhaps soon we'll see.
If you finally leave the first, it will be much, but smile and be shown that there are things that the best algorithms can not even understand. Among her social relevance, historical and transcendent of facts and figures. Alexander the Great, Alexander is the par, if I go out first would be an insult to the intelligence sound, something that even the artificial intelligence is unable to decode or achieved on its own.
A few days ago, God announced the launch of its new toy, Knol (awful name by the way), this way Google intends to position itself as a competitor to Wikipedia and now control one step redoubts of the few who still has not bought or controlled in the network.
What will differentiate this new electronic encyclopedia Wikipedia is that the authors Paid? for their shares, as they receive income that will be generated through the AdSense ads that appear on the pages. Hopefully, more profitable and that actual payment when Google announced it would share with the authors of videos on YouTube ad revenue, something that only when it has been possible and with great partners to ridiculous amounts type antenna 3Tv in Spain.
In his blog news in Spanish, Google now says that its mission is "to organize the world's information." I do not know if that's divine mandate, or are an NGO, I simply thought that what we were trying to Knol is simply cut Wikipedia and the wings to continue into what should not: a generator of content, that is, judge and jury (search engine and generator of content). At least Google and openly acknowledges that his intention is to compete with Wikipedia.
Who will pay more this expansion of Google? Basically all of their small partners in the content network Adsense to which no doubt will delay the search for positions, "spider" a few hundred euros a month precious.
It is not wrong to want to make money. It is not wrong to want to win a market. What is wrong and immoral is doing in the name of "organizing the world's information to help you, insignificant people who ought to thank this altruistic work." Sounds like joke. I do not even need Google to save me or fix me life, and I do not think that what they are doing. He reminds me of the allegation Tele5 YouTube where the head of YouTube by having to remove videos that are not theirs portal said it was attacking freedom of the network. (These guys sometimes confuse freedom and business).
But I read on an error 500-magnificent blog of my favorites, I found something very interesting: Knol appears better positioned than any other site that does not have Adsense. Google Seeks to Google. Where is the ethic, "What has happened to the boys of" Dont be Evil "?. Some companies have a buffet, they laugh at us and are backed by a lobby so powerful that it prevents anyone acted against them. ¿Fall in its ranking in the coming months to the detriment of Knol Wikipedia?
Meanwhile, one of the fathers of WWW Tim Berners-Lee, seeks to maintain the neutrality ¿? the network. The threat, he said, is for governments to control us through the website. Perhaps, we must ask ourselves if we already controls Google is not it?. Is the so-called neutrality of the network is not a monopoly of Google Inc?
We could encourage us to think of the big search engine like an eye, a "telepantalla," Big Brother, citing the work of the magnificent Orwell. Now all we have it at home in the mobile phone in the office. In his eagerness to observe nuclear and all information, Big Brother has sent missions to the jungle to the mountains, and so on. The Google Earth Outreach to help non-profits to "tell their stories" and step ... to generate more information and improve its Google Maps. The problem is not just a matter of going through Google. Internet ensures visibility and everyone, absolutely everyone, want to appear on the network. Until there is a ranking of popularity in the net. The associations to "help" Google, they should show and be well positioned. In the market for Internet Is everything OK? Meanwhile, Wikipedia already included the term Knol within its terminology. Knol And for now, thank God, shown only in English .... And for me to continue so for many years!
Alejandro Suarez's blog.