Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
The buyer of pisos.com is Vocento, which has disbursed € 250,000 in a very good buy. Pisos.net has been acquired by Anuntis, for € 150,000 through the platform of Sedo
Both purchases seem very reasonable for online publishing companies, but what is most interesting about this move for me is that coincides Casula ¿? with the closure on the part of anuntis of the Segundamano.
Why, has closed the Second?
In my opinion, no, in Internet forums and blogs talking about some closure, I think we should view it as a logical evolution, as the top dance companies in Spain's publishing industry by betting 100% by a digital formula and more Dynamic, I bet they are the first in a list that in 2009-2010, and more with the crisis will be expanded.
I am not a catastrophist away thinking that the physical editing of publications, but whether it will in many cases. El Pais, El Mundo, newspapers, magazines quality coated fashion, photography ... always be there. But sure that migrate models 100% online hundreds of technical journals, with sales of 30,000 copies per month and senior advertising revenues in which the role is not supported, and of these, in Spain there are hundreds.
Some of those publishers, and I think in 2 very specific, have begun to migrate and are already aware that they do not know what to do, and for years have been disadvantaged and that its logical evolution is to buy nets blogs, with the know-how and those publications and in marches, which inject fuel and power after a phase of cohabitation parallel digital leave the physical environment and look to their advertisers, which is ultimately the key.
That will be another dance that has begun, despite the fact that even going to take months to see any significant operation in progress.
I like to comment on developments in leisure Networks because our company is young and I have invested much time and money on it, and I believe in its future. At the end of 2008 my idea is to break away a bit from day to day and to delegate something more in my team and concentrate on new projects to prepare.
Soon our network of blogs will grow sideways and I will have more interesting things to announce, not the incorporation of new blogs, but new approaches and possibly sub-2 releasing on the market for microcontenidos to accompany it with other very different approaches and entry of new partners and new approaches within them.
Commenting on the data ahead of September for the first time I was doubly pleased, firstly because the growth was still very broad and sustained, and secondly because these almost 2 years of holding losses on a monthly level staff were beginning to give fruit and in September we had our first operating profit.
Today I can announce that as we came to work those benefits go up by 100% compared to September on the basis of the agreements in the medium and long term that we have signed with several companies as well as the growth of our traffic and advertising billing.
Frankly had no economic purpose in 2008, in fact, the initial approach was to continue growing even if it were not sustained so as to benefit and longer rentabilizaríamos in 2009 .... That approach was changed in December when they thought the economy was going to require modifying the original idea of a more defensive.
As if that was aimed in terms of unique users, which for me is the most important factor, far more than the benefits, and much more than page views. The user is everything.
Today I can announce that this month we have reached 3,000,000 unique users per month in the network of blogs. Specifically, we ended the month according to internal data we handle the first day of each month at 3,057,022 unique users per month (+11.94% over the past month) and 9,144,898 (+11.76 respect to last month) . I am afraid that Nielsen / ONA, which will soon draw data, not even collect the 3 million users by the small differential, and because we use 2 blogs is not even included in the panel (including this month) and there is possibly formalize 3 million next month.
Many or few? Well, I must say that when July 1 reached 2,000,000 users did not think that in 3 months the pace of growth would enable us to reach this figure so quickly, in fact, the goal seemed ambitious to December 2008 (in my team some what they believed impossible. Well actually I think nobody thought very possible ).
The reality is that in 1 year and 10 months we have gathered 3,000,000 people around the blogs of Leisure, and the agencies, advertisers, partners, investors and even some in the media with business interests on the Internet and see it begin to pay much more attention, but much work remains to be done and we must greatly improve some of our publications in its editorial quality and better position. We will also have 2 strong challenges in the coming months working to launch 2 new projects from Entertainment Networks.
In principle remain the targets for 2009 already commented on occasion of 6,000,000 users and 15,000,000 million page views, but it is possible and we have already raised to think in order to revise them upward next month if we continue with this pace of growth, I think that is healthy and that the goal should be ambitious in order to motivate us more.
When in January 2007 we created the network of blogs Entertainment Networks, expected to give a comprehensive growth. I have always been an optimist, and that's partly because I feel compelled to mark targets to be very high, almost unattainable.
In the month of July, with 2.2 million unique visitors and commented that almost met the target of 2.5 million at year end and that I had to try that were 3, with the summer ahead, that was a handicap. In the month of August, grew moderately, possibly due to seasonality and reach the 2.3 million unique users. I can now announce that according to preliminary data that I sent in September we have reached the figure of 2.7 million unique users, with strong monthly growth of more than 400,000, better than expected this month, and that puts us on target finish 2008 at 3 million users much closer.
At the level of advertising revenue and the figure of page views is what really relevant, since cobras for this, but on a personal level, I am always interested me much more data from users only. I think that was the key measures the force that can have a network. Yet this month we have grown by about 500,000 page views reaching nearly to 8.2 million.
Blogs have very few pages viewed per person, it is a normal ratio of 1.x-2.x-per-view, it is well on his horizontal format and is markedly different from that data pageviews of such social networks, with ratios up to 60-80 page views per session.
It is noteworthy that our network is composed of 30 blogs, 28 of them own development and 2 acquired, we have no blog Land, are all products of its own.
The purpose of trafficking face to 2009 will be much more ambitious, I do not know if we can achieve this, but the idea is if we can finish 2008 in the above figures to double size by 2009 and to close the year with 6 million users and nearly 15 million pages views. We'll see if we made it.
A company-wide goal to increase the profitability for next year is much higher, there are a lot of work to play in that field and in fact this month we have closed 3 new sponsorships with companies, 2 year and a half-yearly, and we want Further work in this direction to achieve significant long-term agreements that allow us to grow so long. We are also evaluating the possibility of entry to new investors in the company's stock, which currently is 100% owned mine, to cover new growth needs that make us able to engage targets even more ambitious in 2009.
I want to thank the team of bloggers and publishers for their work. Every time we have an editorial team more compact and stable this month because I want to assess the possibility of converting some bloggers in publishers, with the aim of promoting, become more involved in the network and reward their dedication.
No doubt the traffic data of the network of blogs Leisure have been the best news of last week.
Usually I am somewhat organized and do not plan very long term, but, based on what we have prepared for next season and the next, if I think I can elaborate on what I think is going to be the key niches, where you have to be in 2009 and 2010.
This small list we have been working the past 6 months with the aim of trying to "be where you have to be" in the next 2 years in the industry TIME. Of course there will always be surprises, and at the points where they have been there may not be with the presence we expected.
Where I think you have to be (in alphabetical order):
Spain arrive in large companies like CJ specializing in membership, other players such as zanox, Trade Doubler are doing really well. The result is that it begins to have interesting campaign where it is worthwhile to participate. On our side we will put a dedicated 100% to our media as advertising platform for certain campaigns by choosing to go affiliation.
For me one of the major sectors with capital letters. I can not gutting the surprise (which is going to be fat, even for people in my immediate environment) mainly because it is not yet tied, but soon will be able to announce my participation in an ambitious project of genetics, something exciting. Today's bio-tech and especially the knowledge and application to an individual's life by decoding the human genome is one of the great challenges of the next 10 years, and a wonderful business opportunity.
I never liked me, I know, I am a Carce, but the issue of dating is a sector as a business where you have to be the next few years. Personally I do not ever dare to launch a product dating, it is not attractive to me personally and not motivates me, besides I do not have the know-how necessary, but if I can comment on which I participate with a small investment in Yunu The draft for Emilio Marquez and Carlos Blanco. In this case I'm more for the pleasure of accompanying and Carlos Emilio, who by the industry itself, that is not my favorite.
I firmly believe in new projects and geopositioning applications, not only from a standpoint of business model but especially their direct involvement in other models such as e-commerce, local guides, entertainment and so on. There are several interesting projects in Spain that apply the logic of geopositioning GPS, Wifi, IP and soon by Galileo, the European GPS. The business opportunities are many, a sector where "you have to be."
I believe strongly in the market for local content on the Internet, and its advertising operation with local advertisers. I begin to be aware of some projects to be launched in Spanish cities, and some interesting project in Mexico and Argentina. We will launch in 2009 Madrid.net
To my great forgotten sector of new technologies worldwide. Pandora, Last.fm, Deezer are major projects, and participate with us Yes.fm we launched a few weeks ago.
The consumption of music in the future will be fully digital and online radio will be received in all kinds of platforms over the next 2 years; TV, mobile terminals, game consoles or the same car will not be exempt from this qualitative leap. The CD has already suffered this development and the radio-musical formulas are as follows the next 5 years.
At the level of content on the Internet believe that there should be no doubt. Little by little publicity is realizing more blogs as an advertising medium, the fact that 2008 has been a key year for all this. I think we need to be and I believe that, although later than I would have liked, successful in launching the network of blogs Entertainment Networks in January 2007. Indeed in a few days I think I can give some data from our network of blogs for significant growth, if not turn the trend. I think personally that we will see options to exit the end of 2010 to some of the current networks with more traffic.
And where there is not to be? Well, I think there are several sites. I do not want to offend sensibilities, and that someone can feel attacked, but to mention one in which I believe we should reduce the involvement mention names. It is not a good time to buy, and I do so only buy large premium, the highest level domains, but investment in domain names is not at its best, as it has a margin of speculation that in times of crisis ...
The first day of each month soil buried in a Maremagnun figures and interpretations that are sometimes successful and sometimes not on the data from hearing from our network of blogs.
As I have commented on occasion, always working with data from our own servers, as data from our measurement of Nielsen Netratings and the certification of OJD take something even more in coming.
Usually I receive a monthly spreadsheet with details of each site, its evolution and to ask some data to analyze, among them evaluate the number of post differential, number of comments, views, users, trend,% of traffic links, % Of traffic from other reference sites, and direct traffic typein%, Ips access by country, no Graph weekly cyclical numbers, the percentage of search engines from bounce. Since I have requested this month in addition to Diego Servent, Coordinator of the Network of blogs Entertainment Networks for the analysis to include some other data, we have a clear and should be taken as one more variable for measuring changes month by month of publication web; the Mean Time Connection 2-3, and other variables which I want to go a little soaking several tests we are doing these days and I'm not even sure of its significance.
This month of August feared in some ways a drop in traffic caused by our largest percentage of visits from Spain and the holidays, though I can finally announce an interesting growth of the network, which brings us to 2,334,000 unique users (with growth almost 6%) and 7,666,000 page views (with a growth of 9%) as seen in this graph.
Despite being some aggressive growth numbers for the month of August, I should also mention that in part to the increase of having joined a new blog to the network, todowow.com purchased for about a month and a few days. Without this new release, growth would have been equally positive, but to a lesser extent.
That is to be in August should be happy, but not what I'm in great measure: expecting more, and we have to work much more with several blogs on everything that perhaps for some seasonability, be-urchin-traffic this month has lost a Traffic was not expecting that. On the other side more positive the new publications as Celiacs, environmentalism, olive oil, drink etc, with only a few months of life stages and will cover their growing exponentially and that is also very important, although they are still ahead for months have more relevant data.
We have agreed to purchase the blog todowow.com and joining our network to all intents and purposes since August 1 (with the incorporation metric Nielsen will be dated Sept. 1).
TodoWow is a leading Spanish-language publications devoted to role-play massively multiplayer online World of Warcraft fansite Spanish officer of Blizzard Entertainment's that had been led by Raul Perez, a young Cuban expert based in Madrid in the game that starting now becomes part of the editorial team of Entertainment Networks, and will remain ultimately responsible publisher of this publication.
TodoWow.com was created in late 2007 and has about 75,000 unique visitors per month and 300,000 page views per month. We look forward to the synergies of our network and the good of the team headed by Jaume, Diego and Monica, able to grow this new blog.
I am very interested in going into publishing segment in certain very specific thematic carriers. In the segment we games already consolas.es which is a consolidated blog video game and is curious look like a publication as a generalist consolas.es has a traffic pageviews similar to a theme very well in public and segmented todowow.com.
We expect shortly to announce new acquisitions of blogs that I am studying at the moment and I hope that resolved before leaving to go back to the office the next day on August 18. With todowow.com and the rest of operations that we are studying, we hope to expand the inventory thematic synergies between publications and global audience of the Network Blog Entertainment Networks.
I take this opportunity to publish data from hearing Entertainment Networks, our network of commercial blogs. I would be running the first day of each month, to enable'll see an evolution.
The network of blogs Entertainment Networks was created 1 year and 6 months, in January 2007 and the truth is that it is a slow and hard work, but little by little we are getting results at the level of revenue and traffic.
I am a person very critical with myself and in general with the things we do, and that is why the 28 thematic blogs that make up the network believe that there are only 4-5 that already have a clear relevance within its sector. Most are still very new and emerging publications, which must work much harder and better the writing, theme selection, line style, communication content and finally the promotion and strategic alliances within their niche sector. It is logical and we are going slowly because many carry very little time online (for example, last month opened 5 new blogs out of 28 total).
Even so, and we started to have relevant data at network level, closing the month of June with 2,048,531 unique users (2,434,000 visits) and 7,001,118 page views. These results represent an increase of 5.1% in the number of unique users and 11% in page views last month.
Those who are not necessarily have more traffic, but I am especially pleased to work motorspain.com (210,000 unique users), cocina.org (164,000 unique users), nutrition (126,000 unique visitors) as well as the percentage growth of some other blogs (*).
At the level of positioning are seeing that to put a blog in point we want, and that obviously does not always succeed, we are taking the order of 9-12 months depending on the subject, is a slow, but we hope that within 10 -- 12 months we've collected everything that we sow, and that we can to reduce development times and advocacy with the experience we are accumulating internally, but we still have much work to do.
Before commenting that I am very critical in-house with our work, there are many networks of blogs at present, many of them created in the last months of the year. We are still in a somewhat embryonic stage, trying to learn the job and seeing some well-established networks that do their homework very well (a quality I like especially Weblogs SL, hypertext, BlogsFarm, Media and Networks, Tecnoblogs and Entertainment Media) , And we expect to grow aggressively in a traffic data such as billing by the end of the year.
As a novelty can anticipate that this month Entertainment Networks SL moves into a new office of 200 square meters at the Crystal Building, in San Sebastian de los Reyes (we are already in development works), on the outskirts of Madrid in front of the headquarters of Antena3 TV.
And also another important development, establishment and incorporation of the company immediately to an own sales force, headed by our new Chief Commercial Officer, Alberto Vadillo Gutierrez, who is now forming a sales team of 3 people to be able to sell and exploit new sponsorships and agreements.
(*) Data from Nielsen Netratings and ONA did not even have come out and take even a few days, usually have a margin of difference with our own 2-3%, which this month will be increased by a bug in the implementation of 2 domains main impact that Nielsen Netratings communicate properly.
Alejandro Suarez's blog.