Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
We are presenting music to Yes.top a list from Yes.fm sample the musical tastes of the more than 450,000 unique visitors who visited in November Yes.fm.
This monthly list is an asset that makes it different from the traditional lists. It is not a list imposed by the industry, nor voted on by users (the final vote en masse clubs fans, record companies for promotion etc), nor is a list of sales with bias that this entails, is a list of actual consumption: what users freely have heard for 1 month without cheating or cardboard and without any hidden interest.
We waited until this point to get our monthly list because it was important to have a sufficient critical mass. And there is, because as I mentioned before approximately 450,000 users have used Yes.fm in the month of November and that makes us very happy because we have only 2 months-intensive and justitos in fact been met yesterday day on December 9.
This is the Yes.top November:
Yes.top in Spanish
1. Amaia Montero wants to be,
2. Amaral Sunday afternoon Rara
3. Clash by Making Do,
4. Bunbury There are very few people,
5. Nena Daconte Both had to give yourself
6. Pereza I Casings
7. Juanes Hate For Love,
8. Canto del Loco Peter Pan,
9. The Ear of Van Gogh Immortal
10. Revolver Time Small --
1. Katy Perry I Kissed a girl,
2. Beyonce If I Were A Boy
3. Coldplay Viva la Vida,
4. Pink So What!
5. Britney Spears Womanizer,
6. The Killers Human
7. Craig David Walking Away (feat. Alex Ubago)
8. The Tin Tings Great DJ
9. Dido Do not Believe in Love
10. Seal If you do not know me by now
I like to comment on developments in leisure Networks because our company is young and I have invested much time and money on it, and I believe in its future. At the end of 2008 my idea is to break away a bit from day to day and to delegate something more in my team and concentrate on new projects to prepare.
Soon our network of blogs will grow sideways and I will have more interesting things to announce, not the incorporation of new blogs, but new approaches and possibly sub-2 releasing on the market for microcontenidos to accompany it with other very different approaches and entry of new partners and new approaches within them.
Commenting on the data ahead of September for the first time I was doubly pleased, firstly because the growth was still very broad and sustained, and secondly because these almost 2 years of holding losses on a monthly level staff were beginning to give fruit and in September we had our first operating profit.
Today I can announce that as we came to work those benefits go up by 100% compared to September on the basis of the agreements in the medium and long term that we have signed with several companies as well as the growth of our traffic and advertising billing.
Frankly had no economic purpose in 2008, in fact, the initial approach was to continue growing even if it were not sustained so as to benefit and longer rentabilizaríamos in 2009 .... That approach was changed in December when they thought the economy was going to require modifying the original idea of a more defensive.
As if that was aimed in terms of unique users, which for me is the most important factor, far more than the benefits, and much more than page views. The user is everything.
Today I can announce that this month we have reached 3,000,000 unique users per month in the network of blogs. Specifically, we ended the month according to internal data we handle the first day of each month at 3,057,022 unique users per month (+11.94% over the past month) and 9,144,898 (+11.76 respect to last month) . I am afraid that Nielsen / ONA, which will soon draw data, not even collect the 3 million users by the small differential, and because we use 2 blogs is not even included in the panel (including this month) and there is possibly formalize 3 million next month.
Many or few? Well, I must say that when July 1 reached 2,000,000 users did not think that in 3 months the pace of growth would enable us to reach this figure so quickly, in fact, the goal seemed ambitious to December 2008 (in my team some what they believed impossible. Well actually I think nobody thought very possible ).
The reality is that in 1 year and 10 months we have gathered 3,000,000 people around the blogs of Leisure, and the agencies, advertisers, partners, investors and even some in the media with business interests on the Internet and see it begin to pay much more attention, but much work remains to be done and we must greatly improve some of our publications in its editorial quality and better position. We will also have 2 strong challenges in the coming months working to launch 2 new projects from Entertainment Networks.
In principle remain the targets for 2009 already commented on occasion of 6,000,000 users and 15,000,000 million page views, but it is possible and we have already raised to think in order to revise them upward next month if we continue with this pace of growth, I think that is healthy and that the goal should be ambitious in order to motivate us more.
These days I have to create and add music to my first playlist in Yes.fm.
This playlist is of Spanish music, at first thought only of the 80 and 90 but finally there are also topics of these years (although few). (I have to do another one of the 90 and 2000 that is not only of Spanish music when you have a while)
You can see what I included and listen whenever you want my playlist of course for free from here
79 topics and 5 hrs in duration. It was missing a lot of music that could be added to this style of playlist, if you think I should add some Spanish song Leave it in the comments of this post and I will love it.
The first day of each month soil buried in a Maremagnun figures and interpretations that are sometimes successful and sometimes not on the data from hearing from our network of blogs.
As I have commented on occasion, always working with data from our own servers, as data from our measurement of Nielsen Netratings and the certification of OJD take something even more in coming.
Usually I receive a monthly spreadsheet with details of each site, its evolution and to ask some data to analyze, among them evaluate the number of post differential, number of comments, views, users, trend,% of traffic links, % Of traffic from other reference sites, and direct traffic typein%, Ips access by country, no Graph weekly cyclical numbers, the percentage of search engines from bounce. Since I have requested this month in addition to Diego Servent, Coordinator of the Network of blogs Entertainment Networks for the analysis to include some other data, we have a clear and should be taken as one more variable for measuring changes month by month of publication web; the Mean Time Connection 2-3, and other variables which I want to go a little soaking several tests we are doing these days and I'm not even sure of its significance.
This month of August feared in some ways a drop in traffic caused by our largest percentage of visits from Spain and the holidays, though I can finally announce an interesting growth of the network, which brings us to 2,334,000 unique users (with growth almost 6%) and 7,666,000 page views (with a growth of 9%) as seen in this graph.
Despite being some aggressive growth numbers for the month of August, I should also mention that in part to the increase of having joined a new blog to the network, todowow.com purchased for about a month and a few days. Without this new release, growth would have been equally positive, but to a lesser extent.
That is to be in August should be happy, but not what I'm in great measure: expecting more, and we have to work much more with several blogs on everything that perhaps for some seasonability, be-urchin-traffic this month has lost a Traffic was not expecting that. On the other side more positive the new publications as Celiacs, environmentalism, olive oil, drink etc, with only a few months of life stages and will cover their growing exponentially and that is also very important, although they are still ahead for months have more relevant data.
Some time ago I started to chat with Raul Perez 2 days ago and at last we met in person and we had the opportunity to share and table cloth in Gasset75, sometimes almost becoming just my headquarters when low center of Madrid.
Raul is a young Cuban that was settled 3-4 years ago in Madrid, and I think a blog for quite successful in the world of World of Warcraft and chatted for some time the possibility of doing things together, that possibility was closed with purchase his blog from our subsidiary Entertainment Networks of his blog www.todowow.com as well as joining our team.
The food was very interesting and I am grateful to Raul to satiate my curiosity on several topics, the first was completely offline, on Cuba, a country that possibly by the media and the impact of tourism that can distort a real vision, it is a great unknown. The other issue on which I was illustrated the World of Warcraft massively multiplayer game developed by Blizzard Entertainment and commonly known as WoW is now spearheading the countries of Latin America.
I have never played WoW (I'm more relaxed and mini discharge of adrenaline with very sporadic for 50Kbs games of the 80 with Phoenix, Tetris, Galaxian - what those times! -):-D but ceases to amaze me some niches market that are actually open. In WoW talking about a system of online multiplayer games in 1998-99 that created today are playing (paying a subscription fee) more than 10,000,000 people around the world.
Blizzard Entertainment expected to reach 15,000,000 subscribers in 2008 and it opened for Latin American countries, which is supposed to trigger the number of subscribers in that area and the influence and importance of Spanish in WoW.
That gives me to think that there are niche content and user segments which, besides having a great future, are unthinkable in the cold. WoW users are demanding information, news and utilities for the game on an almost constant and I explained that it is a large market (PC's technical specifications with special utilities for the game, etc.). which is moving around these systems. This is where Raul has been successful and we are happy to try to enhance within our structure.
Potential bit are operated niches even on the Internet, such as when we talked about "The Dwarfs, these large consumers," but there are also other audiences, more heterogeneous but very segmented beyond major channels (games, music, film), and detecting and reach them with micro topics can be interesting.
Of course not serve anyone to reach these segments as concrete. The degree of expertización should be proportional to the specific content. In this case, Raul, knows and plays for hours to WoW, almost since he went on the market for almost 10 years.
I have already commented on occasion that the network of blogs Entertainment Networks molting Building Glass, on the outskirts of Madrid since September, and that the refurbishment works are already under way. I ubicaré in my office are new offices, and this change requires us to, among many other things, change the stationery of the company: envelopes, papers, cards ...
It is always a hassle to be changing stationery, and on this occasion because he had the whim to do something traditional, more special.
Which has "eaten the brown" has been one of our designers, Julian, who on occasion I give this type of headache, but I think that in substance-likes. The case was forwarded to him that he wanted a different business cards, most original and creative, who did not want business as usual ... and thinking, I thought to do some business cards USB, I am convinced that later would soon be installed in the sector for their originality, but also by the potential for added storage.
The result is that,
This is a 64Mbs of memory cards, which can be swapped to a computer via USB, and in doing so played a presentation of the company information, corporate information, hearings, opportunities for sponsorship, virtual cards of staff of the company, our web links to corporate, personal blog, and so on.
Some think that is original and is sure that others who hortera, I am among those who believe that it is a way to get more impact and give more information than a phone and email, and business contacts know that assess its value added.
The cards are being manufactured in London and leave one eye on the face, (this will end up lowering the price of insurance!), And now I'm going around to that original gift and technological preparation to send a detallito to friends at Christmas
Alejandro Suarez's blog.