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Alejandro Suárez Sánchez-Ocaña. Entrepreneur and private investor sector Internet and New Technologies.
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The Internet TV marries
The Internet TV marries
THE EXAMPLE OF NETFLIX HAS DONE AND COMPANIES LIKE THIS WINTER WILL BE JOINING THE PLAGUE OF THE TELEVISION SERVICES INTERNET. You can hire BUT ALL THE SPANISH? What ARE WILLING TO PAY MORE?By Miguel Angel Uriondo @ Uriondo
ANNOUNCING THE ARRIVAL OF A NETFLIX Spain all the alarms sounded. The U.S., which offers a reduced price subscription to access a large catalog of films and series, which can also play on all kinds of devices, made feint to settle in Spain in early 2012-but ultimately postponed his landing, and forced many Spanish companies, large and small, to accelerate their deployment plans and placing on the market before Christmas services capable of making competition.
In order to replicate its huge success in the U.S., where it has become not only a profitable company, but one with 23.8 million customers and a turnover in 2011 far exceeds the 3,000 million dollars, from all sectors has begun the race to conquer the TV, as well as additional devices such as tablets and smartphones. As in the conquest of the American West, many companies have launched their wagons in search of various parcels of land, and only reach fruition na who find the right mix between the amount of content, reasonable prices, and probably some luck.
Nicolás Lecocq, chief strategy and business development video Telefonica of Spain, explained that although it is now when we start to see the first settlers crossing the line, the starting gun was two years ago, when began to see the possibilities of success of services like Hulu or Netflix in the U.S. or the BBC iPlayer in the UK.
That's when it became clear that the TV and devices such as tablets and smartphones were more open than ever. That made many entrepreneurs and large companies begin preparing their projects. Gone were the dark years in which the room was dominated by an apparatus and two strings. Today, who buy a large flat screen for the living room entertainment will not only be acquired through a conventional TDT well endowed, but also a gateway to internet. The same is true of tablets, smart phones and game consoles.
When we say everyone is into this war, there is loose talk. Device manufacturers like Samsung, LG and HTC, giants like Apple and Google, video game consoles such as Sony (PlayStation 3) and Microsoft (Xbox 360), content companies such as Canal +, social networks like Myspace, large operators A s telephone and internet companies born youth to fill the gap will live an exciting fight in the coming months.
Alejandro Suárez Sánchez-Ocaña, entrepreneur and internet expert, believes in the technology world there are two types of fashions. "The first is unilaterally imposed by innovative companies who manage to create demand and market niches nonexistent to date, as was the case with Apple's iPad. The second type is based on a career, sometimes crazy, between manufacturers position themselves early in market segments where it is still not guaranteed to exist or can be generated in the immediate future demand, given the risk that they get later moment means missing a chance against online.Tengo companies feel that this is what is happening to some manufacturers in fear of losing the initiative on the TV to the proposals from companies like Netflix, YouTube or Google itself TV, "he says.
INITIATIVES. One of the most mysterious of those who arrive in the coming months is to YouZee, a personal commitment of the entrepreneur Carlos Cruz, a former Tuenti, and the president of Helm Cinemas, Fernando Evol. Although shareholder support as film exhibition company, YouZee is a start-up to use with their business angels, the rounds of financing and totally independent.
Although they have not revealed much about its bid, company sources explained to Economic News's core business is the underwriting m nsual. They do not like to say something "Netflix style" but the reference is too obvious to dismiss. Like Netflix, attack with competitive prices for the monthly subscription to a strong catalog. Like Netflix, will be multi-device and introduce the product in Internet connected TVs, tablets, smart phones and game consoles. After its launch postponed several times, the first invitations to the draft (beta) of the product were to come out of the oven at the end of the issue.
It is novel because other independent services such as Wuaki or Film-tech and had attacked the sale of pay per view content online, but so far none has the pure subscription formula popular content that has served to reach Netflix 23.8 million U.S. users. The platform slides, multi-device ambitions also has a flat fee of 15 euros a month, but just to see independent films.
From the world of traditional providers of content, perhaps the bet stronger the Canal +, which has presented a platform Yomvi, by which both their customers and who are not but pay an extra will be able to enjoy all content on televisions connected as the Smart TV from Samsung, but also in the iPad, iPhone oel PC.
No less interesting is the draft prepared by Movistar. The operator, who had always limited its television business in a closed ecosystem, its pay-TV platform Imagenio, is preparing to disembark in the world of Internet TV on other devices, leveraging its relevance in the Spanish market and good relationships with leading content providers. His first experience will be a platform to bring all the sports channels, video-game console Xbox from Microsoft, with GolTV as a major product.
It's time to start a business
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