Sánchez-Ocaña Alejandro Suárez. Entrepreneur and private investor sector Internet and New Technologies.
I leave you with the latest article published in the Journal of Navarre, on 25 July. Microsoft, the Redmond giant, has just pay 5,900 million euros for Skype, a service that has been historically more than 700 million users, with the sole purpose of communicating with it s, but some data in 2010 showed very poor: only a few use it regularly 100millones Internet users, have 600millonesdeeurosdeingresos but have closed the year with a loss of four million euros. But Microsoft is not the only company that was behind Skype. 
The almighty Google even offered 3,000 million euros, an amount far from the final offer from Microsoft, but it shows that a business must be behind this company, even a loss. The truth is that both Google and Microsoft behind this operation the stakes are high: a large number of new users and a technology in video calls, for the opinion of the Internet, is light years ahead of the competition, among other things because the technology works PC, Smartphone, and lately even on consoles with internet television. The key in my opinion that Microsoft has launched the purchase of Skype and went well beyond the offerings of its competitors is Windows Mobile as the operating system designed for Microsoft Smartphone and a tablet was left alone and light years from the competition, Android and iPhone. Microsoft with this purchase Windows Mobile gives life to attract millions of users and resulting in clear synergies, while laying on a difficult juncture mu and telecom operators that if they wanted to charge before Microsoft and Google the use of networks, now that one of them owns Skype, a company that makes them lose a lot of revenue and uses network-wide resources, with more reason to consider how to apply soon to the consumption rates of the users. But Skype , like Twitter and many others. com today that only after years of losses involve large investments, should have a real appeal to large groups of investment continue to keep their shares. An appeal that goes beyond an acquisition final 3 or 5 years for a large company like Google, Microsoft or Amazon. The logical step for Skype or Twitter is how to monetize those 700 million users, moving his war profitable markets, stop thinking only about the end user and begin preparing for the jump to the company, where the real business. In corporate communications, Cisco Systems has spent years being the king, but they know they can turn the tide in a few months. Do not forget that in the past and tried to acquire Skype's response was intended to convince Tony Bates, CEO of the corporate business unit of Cisco, it would be better things in the future as CEO of Skype. Tony agreed. Today no one is able to launch an online environment but rather is directed to a sector with significant profit potential, unless you are able to attract major advertising campaigns. This business model completely free, "freemium" is designed to attract users through services for which there is no charge and then convince them to pay for more advanced services or because they are unique environments. But the customer who used to be "freemium" costs of becoming the payment. For too long these platforms have provided their users with very high quality, much higher than they should have received. Now they can not be persuaded to pay a monthly fee to have an apparently higher profit. S i platform may subsidize indefinitely understands that everyone, for 3 or 4 years will be almost impossible to become paying customers. The business will not be there. Tags: Sánchez-Ocaña Alejandro Suarez , Diario de Navarra , opinion forum , free web
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