Sánchez-Ocaña Alejandro Suárez. Entrepreneur and private investor sector Internet and New Technologies.
If you want to listen to the program can do so here: 04.27.2011 12:00 - Manage 2.0
If you prefer, you can download the entire program in format mp3 here.
"If Zuckerberg had asked this 20 million, would have brought to Gorraz"
"It's the best time to take because there is no output if you're on the dole"
He says he had his greatest success as an entrepreneur in 1998 to 500 million decline "of pesetas" for 50% of a company that had set up six months earlier by 500,000. "If I swallowed what I said, I probably would have polished some money, which I do not believe I would not have engaged in this sector and my company have broken a year." This tells Alejandro Suarez (1973) as an escape from the dotcom bubble and your resume now reads that the group's founder and Leisure Publispain Networks, and private investor in new technologies and the Internet since 1996. Veteran put to everyone in his book Time to start a company
- What it takes to be an entrepreneur?
-Undertake summarized in three words: risk, sacrifice and a little daring. Until 2007 most of them were entrepreneurs by vocation. Now there's a mix, 50% and 50% vocational necessity. If an entrepreneur has to have certain qualities, they are taking some risks, both economic and personal and, separately, must be willing to give more than they would anyone working for someone else
- What motivates an entrepreneur?
A few years ago, the entrepreneur was a person who wanted to eat the world who wanted to ride Telefónica. Now, unfortunately for us, they want many is guaranteed an income because they see no exit in the labor market. The reality is that anything goes, any motivation is good to take. Whoever manages to have time freedom, has no salary cap and, especially, is pleased to be able to hire people and depend on yourself and not others, is now a risk.
- Nothing to become a millionaire?
'That idea comes from the Americans. Hollywood makes the movie on Facebook, a character who spends seven years of being a young university of the 30 richest people in the world. Yes, it's something that can happen only in technology and one in 10 million cases in the U.S. because that is where these companies are financing. If you had asked Mark Zuckerberg in Spain 20 million to create Facebook, would have brought to Gorraz.
- This could not have done?
-Without any doubt, no. Funds in Spain, capital, very little, and risk, none. They would have seen as a geek and those financial needs in our country could not have been covered. Such projects require funding expotencialmente grow strong and people who take enormous risks, something they are used in Anglo Saxon countries. Here the funds cover capital requirements that banks are not covered, ie, seek absolute security. That's why Facebook and Twitter always come from the same site, which is able to finance them. Here we are in a time when funds are being devoted to self-powered portfolio for fear of breaking the company had invested rather than take risks in other projects.
- Is the best time to take?
'It's better because there are no more departures. If you are unemployed, you have the choice to look at Shrews until they recover three million jobs, or find you the beans. During the years of economic prosperity could ask yourself what you were going to take a risk. Now if you're unemployed, you have nothing to lose.
His Internet sector is, what is the winning bet on the net now?
'There is a strong luxury e-commerce aimed at specific niches, much more specific products
According to Suarez, is to take in what is known, which is why it seems so bad that happens in Spain with subsidies. Explain that our country is among the most aid given, but only one theme: "R & D" (research, development and innovation), which makes people who have no idea is put on the heat resulting public money "surreal things" as "a man who has spent 10 years as a waiter let him and mount a biotechnology company because it gives 150,000 euros." Suarez complains that, "to investigate to investigate, they give you money," but who wants to ride his bakery "no one pays attention."
PcCity announces closing in Spain, and therefore left in the street and goes to 1,300 people in our country, sad news that merits reflection.
Aside from the drama of 1,300 people (and going ...) that come to swell the ranks of the INEM, without much chance of finding work in short, is a business decision, like many others, and may be more or less intelligent, but fully tender.
I feel sorry for those 1,300 people and their families. Some of them knew. PCCity germ was buying EiSystem and I started there and I did Megastore customer in Madrid, opposite the Corte Ingles Princesa. Since then I've been a customer and makes the pile of years I buy a Princess, and in recent years in San Sebastian de los Reyes, Madrid and sporadically also in Puerto de Santa Maria.
The truth is that they have never been particularly kind to me, they just meet, but I find a huge variety of products in stock and if I need something I go and buy, period. I was beginning to bother putting a habit of loving ridiculous products: insurance for anything, guaranteed a second year (when in Spain the second year is by law) and, above all, Norton AntiVirus, the nose every time I passed by cash . never seemed, indeed, have an interest in me again. Yet I have done many years.
A few days ago I commented in Twitter sensation after entering the local store in San Sebastian de los Reyes, the sense of ground zero: all empty, I could not buy even a USB memory needed, there was in the thousands of square meters, or tvs or anything, everything was literally washed away. Employees in a huddle told me to ask what "may be that we close in 1 hour or 2 weeks." I hit the scene.
It is a drama of lost jobs, but a drama even more to see a multinational, far from wanting to develop in a country like ours, given this market is simply lost (thus assumes the loss of huge investment, and a new settlement to 1,300 people, which I imagine will be a negligible cost). Is it lawful to lose money here, get fed up of waiting and leave.
There are few international companies capable of generating when installed in a new country thousands of jobs directly and therefore, many more indirect, the real drama is that these companies not only do not arrive, but, more seriously, after trying it van.
My thinking is twofold. On the one hand, the managers are just idiots, you spend tens of millions of euros in a market you want to open. Either you're in the wrong market (so shame on you), or you're folding wings soon. And especially if you lost atrocities and have managed the course, would not have to wait!
PcCity lost in Spain 8 million Euros in 2010, and despite it with two noses its top management earned 70% more , it seems that a bonus for their work (must be because they lost 59 million in 2009 and 2010 only above 8). This is one-intolerable system, banks learned imagine ... In another example of the British Surrealism Dixons, owners of chain stores, the former president leave the captain brought the boat in Spain at the head of the subsidiary in Greece I understand that it is not for his knowledge of the Spanish market in a time of crisis and restructuring.
Computer sales have fallen by 27% with the crisis, but I play the neck in a few years, almost certainly more than five, when you change the cycle, again trying to land here (after losing in Spain accumulated more than 120 million Euros).
What surprises me is that with the job done, well-placed stores with thousands of buyers accustomed to them, there is no other company that they purchased the business in Spain before they close, and are liquidating in order. A pity. Companies with cash as Informática El Corte Inglés could have eaten the market and position on the map at a bargain price, saving jobs and positioning itself as leaders in Spain, if they are not already. In a healthy country, there would be closed. Before anyone gets it as a huge accelerator for your business.
By the way, I recommend reading the conditions they worked in PcCity , curious and out of season by the way, because these things have to report them to me when they are useful. Now, in addition of little use outside of time.
I also recommend The Fall and Rise of eiSystem
I leave the program manages 2.0 of the last day April 13. This time we have the presence of Marta Rodriguez, Social Media Manager, and Gonzalo Iruzubieta, Director of Marketing and Research of the IAB .
If you want to hear the whole program up here: 13.04.2011 12:00 - Manage 2.0
Or you can download the full audio in MP3 format by clicking here.
Sánchez-Ocaña Alejandro Suárez, a native of Madrid, Santiago filed his second book entitled, It's time to start a company, which aims to reach all the people who are thinking about starting a business venture.
- What are the keys to success in launching a business?
-First, be honest with yourself. If we make a thorough study we realize that we do not have profiles at the time what we are not in the best conditions to start a business. And you need to have ability to take risks, be able to take sacrifice, a company requires a greater effort to be employed by others, and not only the talent of the entrepreneur, but the team has to surround the entrepreneur.
- Not everyone is worth to be an entrepreneur?
-Not even all they're worth. Valen at certain times, that is, even being a good entrepreneur, our personal time, social or economic may indicate that it is time to start a business. The problem is that in Spain there are no second chances, so many people rush to take and fail, do not try a second time. There are only a failure when, after being wrong, do not try again.
- Failure can be transformed into experience?
-There are successes and experiences. The failure is only so when you have ce go home and try again. Success can be reached by a casual matter, without any merit of the entrepreneur behind.
- Is there an age limit to be an entrepreneur?
'I think not. In Spain, the high average age, 44 years in Anglo-Saxon countries and in northern Europe, the entrepreneur has less than 35 years.
- What is the difference?
-In large part because the University is not generating venture. It educates the only way to find the first work of scholarship, and then begin to work for others. In Spain we have three of the most prestigious business schools in the world, but no university is among the world's top one hundred. The university gives back to the business world. A Facebook or Google, which came from universities, would be impossible in Spain. This will have to change because the universities are bankrupt and have to seek financing companies. Have to learn to strength.
- Are you better off students in vocational training?
'I should be, but is that something should be changed. Children studying Citizenship Education receive the message that the employer is an operator and he's trying to pay you the least. Who would want to be an entrepreneur?
I leave you with the last interview published on April 14 in El Correo Gallego.
Half unaware that one can capitalize on all their unemployment pay to create a business
Galicia is not the desert of entrepreneurship that was, but still have to converge with Spain. Today, six out of ten Galician (59.7%) would be willing to start their own business, four points below the national average. The problem is that only 20% of respondents could do so without help, eight out of ten would need support and guidance. "Deepening the help," "encourage entrepreneurship" and "not afraid to fail" were some of the messages released yesterday Alejandro Suarez, ICT entrepreneur and author of the bestseller The time has come to start a business in the first Forum Investment Galicia 2011 to be held at the Hotel Puerta del Camino in Santiago. In response to questions from this newspaper, Suarez explained that in Spain, in Galicia, "the style is no second chances," so that even Mariano Rajoy and the PP "are thinking about proposing a law S.
"In other EU countries are failing and nothing happens, is synonymous with entrepreneurship, but here, if it occurs, the director of a bank branch does not make you to receive." Lack of funding is one of the great evils that afflict those who want to jump, although almost half of the Galician know that it can capitalize their unemployment benefit paid if your intention is to start a business. Through all of that commands blogs Entertainment Networks, which has seven million users, Suárez Sánchez-Ocaña was able to launch a survey of three thousand people both in Spain and Galicia reflects that "if, before the crisis 10% undertook necessity and 90% by vocation, the percentages are now distributed to 50%. " Three quarters of the Galician remain virgins in entrepreneurship and 79.9% believed that the Administration neither supports nor encourages entrepreneurship. Nearly nine out of ten, stands Alejandro Suarez believes that we need to modify the current regulations in Spain to facilitate the birth of new companies, eliminate red tape and encourage entrepreneurs, "only allow us to look ahead with optimism" to get the three million workers are needed and the 350,000 companies disappeared with the crisis.
HAZARDS. In his book, published by Deusto, let gems like "The Spanish university has ceased to be a mileuristas factory into a plant stand," calls breaking "the taboo of failure" and warns "a major enemies of the entrepreneurial culture of the country ... they are the mothers! Yes indeed, those mothers who raise concerns for fear that their offspring leave their safety zone. " Urged to go for business angels, entrepreneurs who become seasoned mentors and venture capitalists for entrepreneurs who yesterday were protagonists in Galicia Investment Forum 2011, sponsored by the Igape Bic XesGalicia Galicia. A quote in which these patrons knew the seven best projects of the sixty initiatives presented. The Regional Minister of Economy, Javier Guerra, opened the meeting and noted his pioneering new venture capital fund for R & D, budgeted at 20 million euros. War found the "high commitment" to the finalists, with an investment in the implementation of their projects over a million euros.
I leave you with the last interview on the Circle Telemadrid, the 11th of March.
Manage Radio Interview with Iñaki Ortega, Director General of Madrid Emprende, and Juan Macias, Demartina.com
If you want you can listen to the entire program by clicking here: 04.06.2011 12:00 - Manage 2.0
Or you can download the program in mp3 format by clicking here.
I leave you with the last interview published Monday April 4 in La Tribuna de Toledo.
So is this the best time to consider starting a business?
There are four million seven hundred thousand people on the lists INEM, and that should be reason enough. Be realistic and tell people the truth: that for a long time yet, seven or eight years, will not appear the three million jobs net addresses this situation.
But is it just a time to seek a way out through self-employment, or is there really room for new businesses?
Whether by necessity or vocation, we are in a great moment, because companies have disappeared and 260,000 350,000 self, which is a tragedy for the country, but for the entrepreneur is an opportunity, because there is much less competition and new market niches that were completely empty and you can attack. A lot of people need to find a self, and that is lawful and great for the country. It is also a good time for entrepreneurial professional who wants to start a business beyond the self, doing something bigger. Although the professional entrepreneur requires more funding, and will need funding in many cases bank, which now will be more problematic.
Can anyone be an entrepreneur?
I think not, I think that's one of the great deceptions that have institutional advertising and administration. Not just anyone can start a business, although they may have an entrepreneurial spirit, either working on their own or others, or for administration. There are socio-economic circumstances, personal or family that make certain kinds of people not qualified to assemble a business today. Although the administration encourages us all to do so indiscriminately to solve the unemployment problem.
What attitudes and skills are needed?
Above all, you need three things. The first is the ability to take risks, the world of business is risk, both risk that ninety percent of SMEs break the first year. Then you need to have the virtue of surrounding himself with talent, it is imperative that the entrepreneur detect people know that we can bring talent and knowledge and to group them into your project, whether as employees or as partners. And the last thing to have is something that is not very fashionable, not words in vogue, especially among young people, are "sacrifice and effort", set up a company is an ongoing effort, often far from schedule closed, and a very constant. But the "sacrifice and effort" I think they have ceased to be considered securities, and almost certain people in our country are considered unnecessary.
Cuando los españoles nos decidimos amontar una empresa, ¿lo hacemos por lo general tras haber hecho todo el trabajo previo de estudio necesario o un poco a la aventura?
La realidad es que hay un problema de formación. Tenemos una universidad que da completamente la espalda al espíritu emprendedor y al empresariado, y unas escuelas de negocio que sí están entre las más importantes del mundo. La realidad es que en líneas generales nos lanzamos a la aventura sin tener una formación suficiente y sin haber hechos estudios de mercado suficientemente amplios y sobre todo sin haberlos estresado. Porque los estudios de mercado que se hacen habitualmente se hacen pensando que la competencia no reaccionará a nuestra llegada, y que vamos a tener menos dificultades de las que luego encontramos realmente.
Hay grandes ejemplos de españoles entre los empresarios más importantes del mundo. ¿Cuáles destacaría?
A mí me gusta mucho el perfil por ejemplo de Amancio Ortega o del dueño de Mercadona. Porque son empresas que nacen de emprendedores. Telefónica es la primera multinacional del país y nos puede parecer una gran compañía, pero viene de un monopolio público, y su comienzo es más parecido al de ministerio que al de otro tipo de cosas. Lo que se necesita es ahora un millón de emprendedores, para que de ahí salgan trescientas o cuatrocientas grandes pymes que puedan crear empleo en los próximos años y terminen ciento empresas como Mercadona, El Corte Inglés o Zara, que empezaron con un emprendedor puro y duro trabajando en primera persona.
¿Tiene España características especiales que la hacen distinta al resto de Europa a la hora de plantearse crear un negocio?
Hay un problema cultural. En el norte de Europa fundamentalmente se ve al empresario como una figura a fomentar, que aporta valor y que es clave para el empleo. En España a nivel social todavía se ve desde determinados sustratos al empresario como un huraño o un explotador, que intentará pagarte lo mínimo y que trabajes lo máximo. Hay un problema cultural que nos hacemuy distintos. Además, en España está especialmente cerrada la financiación bancaria para pymes y autónomos, algo que no está ocurriendo en otros países de Europa.
Ese estereotipo negativo sobre el empresario, ¿tiene algo de base en la realidad?
Hay casos para todo. Sí que es cierto que hasta 2007 en que empezó la crisis económica, había crecido cierta cultura del pelotazo inmobiliario. Había mucha gente que se hacía llamar empresaria y lo que hacía es crear una sociedad para comprar una parcela por cuatro y luego venderla en ocho. Eso ha hecho daño y corrompido la figura del empresario serio y trabajador, que además se veía acomplejado de ver que con todo su esfuerzo y trabajo ganaba lo mismo o menos que otra gente que hacía el mínimo esfuerzo y sin crear empleo. Pero aunque hay casos para todo, creo que la figura del empresario no debería valorarse así, porque ha desaparecido mucho tejido empresarial y es clave que se fomente a la gente emprendedora.
¿Qué tiene que hacer el empresario para conseguir un préstamo u otra fuente de financiación?
Los bancos, por mucho que nos cuenten, ni están, ni se les espera. Han cerrado totalmente el crédito a las pymes en España, y no es algo que se vaya a solucionar rápidamente. Hay otras alternativas. Por ejemplo, para el I+D, hay muchas ayudas públicas, quizás es el país que más ayudas da en este sentido en el mundo. Otras alternativas a la financiación bancaria clásica son los inversores privados, los fondos de capital-riesgo o las ayudas de las comunidades y la administración central.
Para salir de la crisis, ¿es oportuno abordar medidas como subir los sueldos, abaratar el despido o bajar los impuestos?
Para subir los sueldos estamos en un momento difícil, y el propio tejido empresarial no lo puede asumir ahora. Están desapareciendo muchas empresas porque no pueden pagar los costes operativos, incluidos los sueldos, por lo que yo veo difícil a día de hoy subir los sueldos en España. Abaratar el despido tampoco es la solución, lo que hay que hacer es fomentar la creación de nuevas empresas, y sobre todo incentivar a que sobrevivan. Porque la administración está ayudando a crear nuevas empresas, pero luego se aparta de la tutela y por eso quiebra un porcentaje altísimo de ellas. Creo que lo que de verdad sería útil es no sólo ayudar a crear una empresa, sino ayudar a las ya creadas a que sepan manejarse, a que de verdad se cumpla la ley de morosidad y que la administración no pueda ahora tener pagos de facturas a más de ciento cincuenta días, ayudarlas a conseguir financiación ya manejarse a nivel fiscal. Todas esas cosas redundarían en que el éxito empresarial fuera mucho mayor, sin necesidad de hacer cosas más traumáticas, como abaratar el despido, que a corto plazo genera más paro. Bajar los impuestos siempre es agradable para cualquiera, pero sí es cierto que a nivel macroeconómico el momento que vive España es complicado. Yo más que bajar los impuestos, abogaría por ciertas ayudas sociales para crear empleo, como las que se están planteando en la ley de emprendedores.
¿Parte de la crisis puede venir de no haber sabido asumir el éxito empresarial?
I think so. No ha sido sólo por la especulación. Creo que de alguna manera todos hemos vivido por encima de nuestra posibilidades. El especulador tiene su culpa, pero todos en general nos hemos creído más ricos de lo que éramos durante unos años, y al margen de las empresas, las familias se han endeudado de una manera que de manera objetiva no podrían asumir a no ser que vivieran en una época de bonanza absoluta.
¿Y qué hay que hacer cuando un negocio sale mal?
Above all, learn and get up. As they learn, the business has gone wrong, but has been part of the training and the road. When they really fail is when one is engaged in something else and no good education.
Os dejo con la última entrevista en Business Connection de Intereconomía.
Alejandro Suarez's blog.