Interview Business Journal

"The institutional propaganda is crude and push to engage people who are not prepared"

Alejandro Suarez has found an effective formula for your book is so different from the countless manuals on undertaking that crowd the shelves of bookstores.

In 'It's time to assemble your own business' (Deusto, 2011), the investor and entrepreneur specializing in new technologies not only provide guidance to those willing to launch their own business through your pages also makes available a means to than those without wood entrepreneur realize it before it is too late.

In fact, "the book aims in part to counter the indiscriminate proganda institutions that are launching, which encourages everyone is an entrepreneur," explains the head of the extensive network of blogs Entertainment Networks.

The fire at the discretion of messages for the creation of SMEs "has created a romantic image of the entrepreneur, who drives to capitalize on their unemployment benefits to persons who, because of their education, or his personal / family can not afford these challenges. "

The realism with which Smith conceived his book has been successful, judging by the rate (approximately one month) with which it has exhausted the first edition. Their buyers, get or not to undertake, in any case are restless people who do not fit the profile of a new Spanish-language sociological expands at high velocity and whose main characteristic is that he is too big to be an official aspiration .

"With cuts in government, and even that motivates you to that generation, between 20-35 years. At best, yearning to get on TV. It's amazing that every year, the number of people applying to the selection of Big Brother than the amount of self-discharged from Social Security, "said this adviser venture capital funds.

Fame TV is the only thing that motivates them while, at the best, expect a call from some big companies that serve the unemployed, when "neither Repsol and Telefónica or any multinational will be able to recover the two million jobs lost In recent years, quite the contrary, what worries them is to promote their interests outside of Spain. " The real solution lies in the birth of between 500,000 and 700,000 SMEs in four or five years, but Smith insists on the theory that guides his book: "We are not just any company, but those with real growth potential and prospects for a minimum of survival. "

Since its entrepreneurial experience, begun in 1998, the business angel should focus on sectors such as biotechnology and innovation. Are so promising that even the public sector has fallen into the account and granted some subsidies.

However, we can expect much from the authorities: "They lie when they talk about their support for entrepreneurs. Here we have the ICO boasting of their claims, without acknowledging that rejects 70% of the requests and to get 20,000 euros in this way is more expensive to rely on banks. "

Nor verdict on the latter: "I do not condone something that lurks in every entrepreneur: failure. At the same time, do not bother to make distinctions when granting a loan to buy a yacht or grant it to start a business. "

However, banks do not reach the level of surrealism Administrations Suarez has suffered: "The Madrid gave me a grant for a biotechnology project on state legislation paralyzed me." To fix these blunders, our author has some advice for his colleagues: "Do not work so much and stop legislating indiscriminately."

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Tags: Alejandro Suarez Sanchez-Ocaña , Business Journal , it's time to assemble your own company