Manage 2.0 Interview with Ignacio de la Torre, Marta Esteve

I leave you with the program manages Radio on 23 February. On this occasion we Ignacio de la Torre and Marta Esteve . If you like what you hear on 23/02/2011 12:00 pm - Manage 2.0

Also you can download the mp3 by clicking here

You enjoy.

Tags: radio manages , Ignacio de la Torre , Marta Esteve

Blame it on the brick

I leave you with the latest platform, published on 22 February in the Journal of Navarra. Also you can download it in pdf by clicking here .

According to British newspaper said the Financial Times, only 10% of 347,000 million euros allocated by the EU to help its poorest regions have come to be disbursed. In addition, the British weekly said that certain abuses and irregularities in the use of the program. Among some of the irregularities is the money given to big companies like Nokia, IBM, Coca Cola or McDonalds, which were initially aimed at small and medium enterprises.

Given this information I can not help but be shocked: Coca-cola is a medium company? I'm sure it was a semantic error committed by the EU. It can not be that European funds earmarked for helping SMEs it is wearing one of the largest companies, like Coca-Cola and IBM. Yes, gentlemen. So then we miss the information provided by Social Security, according to which, in 2010, 264 companies closed every day in Spain, and most are not the construction sector. Of course, if the aid is defined as unusual is that not even the EU can count, and less with this type of abuse.

In this type of action is one explanation for the continuing increase in the unemployment rate, if all aid is aimed at large companies, there is no way to generate employment, for there is none. It is time to understand that to create jobs is to start by promoting the creation of small and medium enterprises, not continue to encourage large companies.

But this concept is far from being understood by José Luis Rodríguez Zapatero from the moment they met with 35 large Spanish companies, she says, to bring solutions to the crisis. These solutions are carried taking from the beginning, with disastrous results, and so it goes. With these measures is shown where the interests are made both by our government and by the EU. Indeed, far from generating employment, and according to the Financial Times said, many of these big companies are making use of EU funds to move their factories to countries with cheaper labor forces even though this is expressly forbidden by Brussels. That is, not only deprive SMEs of aid they deserve, but large corporations use the funds to bypass EU laws to the bullfighter. So create jobs, of course, but apparently did not understand where he had to do it or knew it was forbidden. I do not know if these data are in the hands of the EU or turn a blind eye directly, but in any case are vandalism and crime. So I understand why many large companies do not suffer from the crisis. And while the EU and the Spanish government continue to carry this line of action, we will continue looking at unemployment rates, blaming the brick, the Madrid-Barcelona or Carmen de Mairena, which is better.    

Tags: Alejandro Suárez Sánchez , Sánchez-Ocaña Alejandro Suarez , Diario de Navarra , blame it on brick , tribune

Interview Business Journal

"The institutional propaganda is crude and push to engage people who are not prepared"

Alejandro Suarez has found an effective formula for your book is so different from the countless manuals on undertaking that crowd the shelves of bookstores.

In 'It's time to assemble your own business' (Deusto, 2011), the investor and entrepreneur specializing in new technologies not only provide guidance to those willing to launch their own business through your pages also makes available a means than those without wood entrepreneur realize it before it is too late.

In fact, "the book aims in part to counter the indiscriminate proganda institutions that are launching, which encourages everyone is an entrepreneur," explains the head of the extensive network of blogs Entertainment Networks.

The fire at the discretion of messages for the creation of SMEs "has created a romantic image of the entrepreneur, who drives to capitalize on their unemployment benefits to persons who, because of their education, or his personal / family can not afford these challenges. "

The realism with which Smith conceived his book has been successful, judging by the rate (approximately one month) with which it has exhausted the first edition. Their buyers, get or not to undertake, in any case are restless people who do not fit the profile of a new Spanish-language sociological expands at high velocity and whose main characteristic is that he is too big to be an official aspiration .

"With cuts in government, and even that motivates you to that generation, between 20-35 years. At best, yearning to get on TV. It's amazing that every year, the number of people applying to the selection of Big Brother than the amount of self-discharged from Social Security, "said this adviser venture capital funds.

Fame TV is the only thing that motivates them while, at the best, expect a call from some big companies that serve the unemployed, when "neither Repsol and Telefónica or any multinational will be able to recover the two million jobs lost In recent years, quite the contrary, what worries them is to promote their interests outside of Spain. " The real solution lies in the birth of between 500,000 and 700,000 SMEs in four or five years, but Smith insists on the theory that guides his book: "We are not just any company, but those with real growth potential and prospects for a minimum of survival. "

Since its entrepreneurial experience, begun in 1998, the business angel should focus on sectors such as biotechnology and innovation. Are so promising that even the public sector has fallen into the account and granted some subsidies.

However, we can expect much from the authorities: "They lie when they talk about their support for entrepreneurs. Here we have the ICO boasting of their claims, without acknowledging that rejects 70% of the requests and to get 20,000 euros in this way is more expensive to rely on banks. "

Nor verdict on the latter: "I do not condone something that lurks in every entrepreneur: failure. At the same time, do not bother to make distinctions when granting a loan to buy a yacht or grant it to start a business. "

However, banks do not reach the level of surrealism Administrations Suarez has suffered: "The Madrid gave me a grant for a biotechnology project on state legislation paralyzed me." To fix these blunders, our author has some advice for his colleagues: "Do not work so much and stop legislating indiscriminately."

"

Tags: Alejandro Suarez Sanchez-Ocaña , Business Journal , it's time to assemble your own company

Manage 2.0 Interview with Carlos Blanco, César Nuñez, Addoor, Jesus Alonso Restaurantes.com

I leave you with the program yesterday, 16 February, Manage 2.0 from the Hall My Company. On this occasion we had Carlos Blanco , César Nuñez de Addoor , Jesus Alonso de Restaurantes.com .

You can listen on 16/02/2011 12:00 pm - Manage 2.0

You can download here in mp3

Tags: Cesar Nuñez , manages radio , jesus alonso , living my company

The pyramids of Egypt in # turismobisbal

This text is the last article published recently in the Business Journal. If you want you can download the full pdf press gallery to chemical

The situation in Egypt, and the consequences that will surely bring, drink all media, both print and radio and television.   Also, characters from the world of entertainment and cinema have expressed their opinion and their position on major social change affecting the country.

One of them was the singer D avid Bisbal, who through his Twitter account made ​​a controversial comment about it has brought a setback to Almeria. The singer released a message on Twitter it is true that it was unfortunate, but at other times gone unnoticed had it not been exposed in a network. The comment in question was "They've never seen the pyramids of Egypt so little traffic, hopefully soon to end the revolt." Since that time, the rain of responses on this phrase in the network was relentless to the point of turning hashtag # turismobisbal in trending topic on Twitter. The joke about the controversial comment by Bisbal left messages such as "I'm unable to go to London, I have said that they only accept Pounds, and I'm Aquarius!" Or "" joer, three hours in the Mediamark and can not find stockings to my girlfriend. "

The embarrassment came from Almería to know mocked led him to break with its friendly image and replace the phrase commented on Egypt for another that may not be very accurate, but is understandable: "The insult is all you have left, and much free time. "

The fact that David Bisbal has Twitter is used frequently to inform their fans about the tour, interviews and everything related to the artist's work. However, the singer missed that Twitter is on track to become a mass media and with more than a million followers around the world, information spreads instantly to hundreds of thousands of people, not just control. The place as a means of communication in today's network is often underestimated by their own users perceive only the positive. As it happened to some famous people like Arturo Perez Reverte, may even cause a much larger spread than the television itself, though

This view of the singer had been issued by other media would not have gotten angry at the artist, because I had not had the same disclosure, and had made ​​room to interact with the singer himself by mockery. In this case, comments in the network have achieved what neither the press of heart has ever accomplished: Remove the less kind of artist.

This is one of the peculiarities of social networks is what has become essential: the public's response is immediate and the ability to spread is huge. Anyway, comfort and Bisbal, # turismobisbal not last forever. you just need to endure the rain.

Tags: # turismobisbal , Sánchez-Ocaña Alejandro Suarez , Business Journal , twitter

Interview in El Diario de Sevilla

Sánchez-Ocaña Alejandro Suárez (Madrid, 1973) established his first company with twenty years. Since then he has participated in numerous projects in sectors such as hospitality, biotechnology, internet always reference. It is a private investor, in Anglo-Saxon words, Business Angels, a position from which it has promoted the participation of venture capital funds in business projects. And just released Time to build your business (Deusto), a book in overturning his experiences as an entrepreneur.

"Since the government no longer support self-employment, given the difficulties of the labor market. What's in your book again?

"A distant view of the institutional world. In this venture of many people ready and the other not, and these, which are all very nice paint, they're pushing to failure. Starting a business requires sacrifice and flexible hours. It is harder for a man of 40years, three children and a mortgage.

"Many are being launched on an adventure out of necessity.

"These people have increased dramatically. Until three years ago, 100% were vocational. The first thing to consider is whether they have an entrepreneurial spirit.

- What next?

-Form a team. It is very important to surround himself with talent and contacts. And be aware that what matters is not the idea but the execution. The original iPhone is not Apple, its merit is that it has managed to become profitable.

- What about finance?

"It's the most critical and most urgent to solve. So they have closed in Spain during the crisis 350,000 companies. To start a project, it is easier to do with money than banks because they will demand that guarantees your heritage. While not all types of projects will be supported by a fund, except that they see that they have capacity to grow, those who have plans aggressive growth targets.

- But there really are investors who use and are willing to bet?

"For a long time have been missing. Have dedicated themselves to save their funds to reinvest in companies that had participated. Six months ago have resurfaced, and now is that there are no good projects. Is somewhat cyclical. Entrepreneurs seeking funding tired and left. And now they need time to form a team, develop the business plan, make business contacts, etc..

"You say that in Spain the average age of onset in the venture is 44 years, far from Europe, where they are 35. Why is that?

"The key is in college. The student is five years getting theory, one or two fellow and then told to find a job. It gives back to the company, because nobody says you can have a self. In the U.S., Google was born at Stanford University and it is estimated that this institution has generated so 10.000emprendedores, who have looked into the mirror of Google. In Spain any successful company in medium out of college. To do anything until it was frowned upon to commercialize the results of investigations. Lowered note to the project. Now they are changing by the Bologna Process and the financial asphyxiation.

"Another problem you see is the fear of failure.

"It is very Mediterranean. A person who fails in her company is marked, stigmatized. Few raised again. In other countries it is considered that gains experience. It's something to be valued. In Spain not return to receive a loan from a bank ever.

"More problems: here is more complicated to set up a company in other countries.

"We're at the tail of the OECD. In the developed world it only takes three steps y10días working. Here are 16 and 46 days. The aid is to start a business, but 90% fail within three years, and nobody raises incentives to reach the finish line. And there is overregulation. Members say the work little but I think they do too. Legislate for everything and constantly changing rules.

"Uninformed of the Bank of Spain said that SMEs are faring much worse than large firms. Why?

ERE-large plants to maintain the benefit. Small can not, because if you take two employees closed. The lion's share of the ICO have been companies that do not. Notably absent from the meeting with Zapatero were entrepreneurs. The recovery will not come from large firms in crisis expand their business abroad and contract here.

- What remains to be optimistic?

"We the young generation's most talented ever. With more difficulty, previous generations went ahead and managed to put Spain among the nine largest economies in the world. We are at a society in which people begin to be aware that this leaves the company. We take the politicians or big business.   

Tags: Alejandro Suarez Sanchez-Ocaña , sevilla daily , it's time to assemble your own company

Interview in the newspaper "Public"

Today, 7 February, the daily public has published an interview to mark the book "It's time to start my business."

I leave you with the pdf of the publication.

07-02-11-Publico.pdf

Enjoy!

Tags: Alejandro Suarez Sanchez-Ocaña , it's time to assemble business , public

How do we finance our projects?

4 - How we finance our projects from Sánchez-Ocaña Alejandro Suárez on Vimeo .

Tags: Alejandro Suarez Sanchez-Ocaña , entrepreneurs , financing , it's time to assemble your own company

Sánchez-Ocaña Alejandro Suárez in an interview on Onda Cero, with Paco León

Tags: Alejandro Suarez Sanchez-Ocaña , it's time to assemble your own company , Wave Zero

How do I know if I have an entrepreneurial spirit?

3 - How to know if I have entrepreneurial spirit? from Sánchez-Ocaña Alejandro Suárez on Vimeo .

Tags: Alejandro Suarez Sanchez-Ocaña , entrepreneur , entrepreneurs , it's time to assemble business

"It's time to assemble your own business" in Capital magazine

Following the release of the book mentions "It's time to assemble your own business", here are the last appearance in the magazine Capital. You enjoy reading.

PDF Capital Journal

Tags: Alejandro Suarez Sanchez-Ocaña , it's time to assemble your own company , Capital magazine

"It's time to assemble your own business" in Business Catalunya

Continuing as before, the book "It's time to assemble your own company" continues to appear in different media. This time it's the monthly C atalunya Management, in its issue of January-February.

Tags: Alejandro Suarez Sanchez-Ocaña , it's time to assemble your own company

Twitter Can street lead?

This text is an article published in The Corporate Dossier and can be read in pdf here

This is a new and changing scenario in the world of communication. Internet and social tools like Twitter, opens a new window in which each user can be in itself a mass medium, even with international outreach capacity and can unite in his personal crusade to thousands of people around .

Of course not everyone can develop that capability, or at least not everyone can do it with such force that goes beyond borders. But really relevant cases this is possible, and before or repressive totalitarian systems is a concern for governments than before through the control of mass media - were able to maintain control over their systems opaque, which is already not possible.

Political activism is making its way through social media, and so we have begun to live viral cases in which a few users put in check entire governments. For a totalitarian state to control the fact a few media and the information disseminated can be a simple task. Monitor, control and ultimately censor tens of thousands of personal messages is a task simply impossible. The new social tools increase the ability and freedom of communication.

The use of Twitter over the past year in Moldova was a turning point. Between 10,000 and 15,000 young people used the tool to organize and protest against the communist government. Twitter no longer a communication channel of small groups to become a global media in real time, thousands of people organizing and overcoming national barriers. And the most incredible, the whole riot started from a single person: a girl of 25 years, with messages organized thousands of people around.

But other cases show that Twitter can be a means of social upheaval, from Iran to the riots organized at the last summit of the G20 in London. Twitter is starting to appear as the great mass medium that can give public speaker, clear and especially in real time to any kind of activism. A few years ago, Pepsi decided to launch an advertising campaign in the U.S. on a new diet soda called Pepsi Max. Its advertising agency decided to focus on the information campaign with a series of unfortunate ads and pretending to be funny, in which calories are committing suicide in various ways to show that the new drink was devoid of them.

The reaction was immediate when through a Twitter user, whose brother committed suicide, led a revolt that eventually became massive against the mark and ended not only with the immediate withdrawal of the campaign but also to change ad agency for upcoming campaigns. According to several studies conducted in early 2011 from the first day of December until the 28th November,

Twitter was the social network used to welcome the holidays with more than 80%, which gives us a real measure of how the current landscape is changing. In short, Twitter is not only a speaker, also is an amplifier that can make thousands of people together in real time his voice to yours, and make it run the most effective way possible, from person to person, friend a friend in a few seconds. This is word of mouth century.

Tags: mass communication , mass communication , pepsi , Social Networks , twitter