Battlefield, your mobile phone

This text is an article published in Business and Finance and can be read in pdf here .

Since Google released the Android operating system for smartphones, it seems to have intensified the war between the major technology companies. The Mountain View company is not content with possessing absolute hegemony over the Internet, but since it filed for two years the new free software, Android, and has obtained 1,000 million euros of profit. To continue with this success, the company plans to get a dominant market position in mobile telephony, as is the case with the web. Before he arrived Android manufacturers have two options to choose from: the system of Microsoft, Windows Mobile, or develop your own software, as does Nokia.

With Android's foray into this market, Microsoft has lost significant market share and, as happened in the Internet sector, it appears that it will recover. Currently only 5% of smartphones using Windows worldwide, compared with 17.7% already runs Android. With respect to Apple, which launched its iPhone in 2007, has sold so far this year 14.1 million of them, 91% more than the same period of 2009. Although, Apple is a tough competitor because the user of this brand is usually faithful and always alert to new developments onto the market.

Still, in the first quarter of this year's U.S. mobile phone sales surpassed Android and iPhone sales. Still hear voices on the Internet announcing the possible stagnation of the Internet giant for its many fronts, such as suspicion about its dominance on the Internet. But nothing is further from the truth.

Google Inc. continues its expansion and only this year has acquired 23 companies, always leaving open new revenue streams. And the company is not content with a monopoly on the internet. Google wants to monopolize the user, wants to become indispensable in your life to date technology and has already reached the mobile. Microsoft in turn has led to numerous attempts to reach the giant and has tried to counter the incursion of its competitor by announcing the creation of the new version of Windows Mobile 7, although the launch seemed to take forever since suffered numerous delays and in fact has not had much impact.

Microsoft already long ago lost the opportunity to have their space online and now is on track to pass the same on smartphones. If Android sales continue to rise, and the other companies do not get relief, perhaps in a few years we will continue talking about Google's dominant position, but this time in the market for smartphones. What is clear is that the battlefield is now on your mobile and it seems no trenches.

Tags: android , Google , war technology companies , Microsoft , monopoly internet , phones , smartphones , Technology