Coming soon to your library "Now is the time to build your business." Do not miss it.

Good news, next Tuesday, January 11, will be released my book " It's time to assemble your own business "on the label of the editorial Deusto Planet. In it you will find all the keys necessary to start your business.

Is it easy to start a business?, Partners are they necessary? Subsidies exist, but what sin can access them? All the answers to these questions can be found in " It's time to assemble your own business ", from a realistic, as is my own experience as an entrepreneur. You know: you'll find thousands of obstacles before getting to start your business but ultimately worth it.

At this time, we live in, where the rate of unemployed reached historic highs, the only viable solution is that " It is time to assemble your own company . " Set out and start!

Battlefield, your mobile phone

This text is an article published in Business and Finance and can be read in pdf here .

Since Google released the Android operating system for smartphones, it seems to have intensified the war between the major technology companies. The Mountain View company is not content with possessing absolute hegemony over the Internet, but since it filed for two years the new free software, Android, and has obtained 1,000 million euros of profit. To continue with this success, the company plans to get a dominant market position in mobile telephony, as is the case with the web. Before he arrived Android manufacturers have two options to choose from: the system of Microsoft, Windows Mobile, or develop your own software, as does Nokia.

With Android's foray into this market, Microsoft has lost significant market share and, as happened in the Internet sector, it appears that it will recover. Currently only 5% of smartphones using Windows worldwide, compared with 17.7% already runs Android. With respect to Apple, which launched its iPhone in 2007, has sold so far this year 14.1 million of them, 91% more than the same period of 2009. Although, Apple is a tough competitor because the user of this brand is usually faithful and always alert to new developments onto the market.

Still, in the first quarter of this year's U.S. mobile phone sales surpassed Android and iPhone sales. Still hear voices on the Internet announcing the possible stagnation of the Internet giant for its many fronts, such as suspicion about its dominance on the Internet. But nothing is further from the truth.

Google Inc. continues its expansion and only this year has acquired 23 companies, always leaving open new revenue streams. And the company is not content with a monopoly on the internet. Google wants to monopolize the user, wants to become indispensable in your life to date technology and has already reached the mobile. Microsoft in turn has led to numerous attempts to reach the giant and has tried to counter the incursion of its competitor by announcing the creation of the new version of Windows Mobile 7, although the launch seemed to take forever since suffered numerous delays and in fact has not had much impact.

Microsoft already long ago lost the opportunity to have their space online and now is on track to pass the same on smartphones. If Android sales continue to rise, and the other companies do not get relief, perhaps in a few years we will continue talking about Google's dominant position, but this time in the market for smartphones. What is clear is that the battlefield is now on your mobile and it seems no trenches.

Tags: android , Google , war technology companies , Microsoft , monopoly internet , phones , smartphones , Technology

Manage Radio 2.0 with Joshua Novick and Yolanda Ruiz

I leave the program manages 2.0 Manage Radio Dec. 22 with Joshua Novick of Antevenio and Yolanda Ruiz de Panda Software

Listen to it from here: Manage Radio: Manage 2.0 (12/22/2010)

Download the mp3 from here

Tags: Antevenio , manages 2.0 , manages radio , Joshua Novick , panda software , Yolanda Ruiz

Eye for eye, tooth for tooth

This text is an article published by World Economics & Business and can be read in pdf here.

The poor economic situation we live in, I do "enjoy" certain business movements. Yes, I say enjoy and know that squeaks and sounds really bad at the moment, but it seems to have gone from a football match coñazo of 0-0, where few dared to a quick game of basketball where things happen every few minutes. There is a new generation of multi-positions which were not raised, even remotely, the current economic situation, nor have the experience of having gone through a complex macroeconomic situation as before.

This mixture of nerves, worry, and lack of proven experience is making all large companies attempting to grow generally conservative but especially not losing market share, have to pass a plan B that they had written and be bound " move cards. " And what if you are already doing many of them, and not, are studying measures to take next.

For those who like me enjoy analyzing the movements and actions of corporate marketing and advertising in a way that entertains and serve so that within 3-5 years are written many books talking about big hits and big mistakes at the moment. As consumers is a special moment that we should all pay attention to what our reference marks are, above all, as consumers we must take note and act accordingly. "An eye for eye, tooth for tooth and" or other words or lex talionis is the same law of retaliation.

Not apply very well seen in public, but I think consumers need to cross at this time to certain companies that do not take into account the situation that we are experiencing. For example, I like what I made a flight company in my country, when he drew his belt-tightening ad and its message of "we're with you on this, we drop the price to travel."

The action at the time was a huge success and exceeded their expectations. But other brands, on the contrary, they leave me somewhat cold in his position. This is the case of a telephone company in my country, which I will not give the name, which in times of economic crisis announced it would raise its fares and clothing rather than helping consumers.

I think that companies in these difficult times should tell the consumer in first person with him, you understand the situation and to continue relying on the brand. And not vice versa. Nor am I worth billboards that say nothing except what is right and tiptoe about the status of their consumers. Companies must be careful with the lack of sensitivity to an economic situation like the present, they can cause a bad reading on consumers that may take its toll in the future, when the waters return to normal.

Tags: crisis , advertising errors , economic scenario , the law of retaliation , marketing companies , advertising companies

Manage Radio 2.0 with Octavio Rojas and Juan Alonso-Villalobos

I leave the program manages 2.0 Manage Radio December 15 with Octavio Rojas of You to Your Social Media and Juan Alonso-Villalobos, founder of Check Your Car in Spain.

Listen to it from here: Manage Radio: Manage 2.0 (15/12/2010)

Download the mp3 from here (14 Mbs)

Tags: alejandro suarez , check your car , manages radio interview , manages radio , Juan Alonso-Villalobos , Octavio Rojas , you and your

Venture capital investment to promote

This text is an article published by the Reason of Mexico and can be read in pdf here.

In Spain, the chances of finding financing are more than black for entrepreneurs and businesses. In fact last year ended with a closing of bank credit, except for well established risk profiles. We were aware of the virtual absence of private investment and I have the perception that venture capital, which in this scenario could pull the gray car, and it is not expected.

We all know that venture capital, well used, is an effective tool that companies can be strengthened in its launching or at certain times of hardship. Job creation in portfolio companies by venture capital entities, regardless of the importance of their social value is carried out at a rate of 15 percent. This percentage is much higher than the rate of growth of non-funded companies, which normally do not exceed 5 percent, and is something that should be taken into account, legislating and support for progress. But not only help create jobs, promote employment of quality.

The future viability of the company is also reflected as gene origin: those where the Venture Capital funds show a mortality contributes around 4 percent, while 60 percent of companies out will not survive three years birth. This is another point to consider to promote the work of these organizations and assist them in their needs.

However, venture capital is moving away from businesses. Only if you can thank our investment projects are within the consumer products industry or medicine and health. Thus, the companies products and services, biotechnology companies and genetic engineering would be the only areas where financial institutions Venture Capital, in theory, we could help start, expand or strengthen our company.

But this drop in activity of venture capital funds occurs not only in the Spanish market. In countries like the United States the decline has been greater, approaching 60 percent. Of course, based on sales figures of light years in Spain. For years, many have argued that venture capital funds had little presence and acting as banks, financing just generally not acting on risk and insurance. However, as the current environment is important to have an instrument like the Capital utility to support and develop businesses in both recessionary and expansionary phases of the cycle.

Now we can say quite simply that the sector has disappeared and is key to retrieve that economic activity should revive the real green shoots that will allow new projects, entrepreneurs and businesses get ahead and provide what society needs most right now: new employment opportunities.

Bank credit, the full activity of Venture Capital and the law that regulates and promotes the activity of Business Angel will be key factors that determine our future development, labor and business. The recovery is in our hand, but it is essential that all actors in the financial world to step forward and open dancing.

Tags: venture capital , job creation , financing entrepreneurship , finance companies , investment

Manages 2.0 with Carlos Blanco, Unience and Red Karaoke

I leave the program manages 2.0 Manage Radio November 24 that it had pending with Carlos Blanco talking about the First Tuesday , Miguel Angel Diez Ferreira of Red Karaoke and Unience

Listen to it from here: Manage Radio: Manage 2.0 (11/24/2010)

Download the mp3 from here (14 Mbs)

Tags: Carlos Blanco , First Tuesday , Miguel Angel Diez Ferreira , Red Karaoke , Unience

Manages 2.0 with Alberto Dubois, Gary Stewart and Ticketea

I leave here the program Dec. 1 last Wednesday of Manage 2.0, the program manages Radio and Internet Technology.

I think it was an interesting day with the visit of Gary Stewart , who told us about the IE Venture Day, Alberto Dubois , a great character for which I have much sympathy, and one of the most interesting moment Ticketea , with its founder Javier Andrés

Indeed, in the latest wave of EGM Manage Radio is the fastest growing station in Spain, with an increase of 300% and makes few new dates were announced manages Radio stations in Bilbao, Zaragoza, Valladolid, Sevilla, Valencia and Malaga addition to the 2 dials Madrid. (Until just a few dates we were in Madrid, and that is reflecting the EGM, soon we will be more cities)

You can listen here:

Manage Radio: Manage 2.0 (01/12/2010)

Or download it in mp3 here (14 Mbs)

Tags: Alberto dubois , Entrepreneurs , gary stewart. andres javier , manages 2.0 , IE , investment , ticketea

Google puts an eye on Twitter

This text is an article published by Business Focus and can be read in pdf here.

During this year, the Twitter social network has increased dramatically the number of users. Currently 175 million people use the network to communicate if it is true that Facebook is still the favorite by the Internet. Twitter, despite some technical problems experienced during this year, continues its growth in the net so slow, but safe.

In view of this growth, Google might be planning to buy the network. After his failure in the implementation of their social network, Orkut, the Internet giant could expect to pay the sum of 5,000 million for this purchase. And is that the Mountain View company does not tolerate too good competition in the network, as it did in his time with Microsoft, Facebook stands up to taking all possible actions within its power to curb its growth and popularity.

Without going any further, a few days ago Google changed the terms of use Gmail contacts, preventing them to be exported to Facebook, not to have a policy of reciprocity. For its part, the network offered Gmail users an alternative solution is a link to send the contacts to a computer and then they could be up to the network.

But this war of contacts does not stop there, because Gmail's response has been hanging up a sign addressed to the user in question "are you super sure you want to import your contact information with your friends to a service that you leave them out? The user what matters is the service it provided and to this outrage should have the option of answering "I'm very sure this is absurd. Leave me alone. "

Facebook has 500 million users and has come to stand as the most visited page, above even the Internet giant. Google, using its usual practice with competitors when you threaten their dominant status in the network, leaves his friendly face, that to which he usually does, put aside his "Dont be evil" and puts all media which has to remain the only and best.

If true the purchase of Twitter, Google won the failure of the launch of its network to market would be eliminated at a stroke and, incidentally, makes it clear who runs the Facebook network. On the other hand, for Twitter would leave the background that is currently in the social networking market. Finally carried out this purchase would certainly be a beneficial act for both companies and we know that Google where it says the eye ...

Tags: buy twitter , Google , google twitter , Social Networks , twitter

The new border security

This text is an article published in the Corporate Dossier on 12 November and can be read in pdf here.

In recent days, the Stuxnet virus has caused significant damage to the computer systems of dozens of industries in Iran. Stuxnet virus was discovered by a security company in July 2010 Belarusian, but suspect that has been spreading months before news of him. This is a Trojan that is inserted under the guise of a secure and does not affect end users, as often happens with these small software usually made by kids in search of fame or in Eastern gangs in order to send spam or to get passwords.

On this occasion, the virus attacks is Simatic WinCC SCADA systems are critical s, and monitoring programs that manage and control necessary for automatic operation of power plants, nuclear plants, oil extraction, airports, port facilities, and including many military and security systems, taking control of them and may, for example, increase or decrease the flow of a pipeline or orientation of a satellite.

The fact that a Trojan is inserted into a computer to extract information is nothing new, what we do involves a danger is that, say security companies or Karpesky Symatec European and, given the complexity of the virus has not been in any case be designed by a pirate of the network but that the complexity of the code and use the same security protocols distorted suggests that behind its growth and propagation could be the government of any country.

According to Iran, countries like Israel or the United States might be behind the development of virtual weapon, which is a before and after for the computer security industry. Now is not to prevent crime, but to extend the target of threats and come to participate in it the governments of the countries.

The infection is not massive, it is estimated that only about 45,000 computers have been infected and 60% of which is in Iran, but to be a selective weapon the target is not spread an infection, as usually occurs with the virus appear daily on the Internet, but to refine the target at key facilities of a country. There are even rumors that the virus associated with an incident of Indian satellite INSAT-4B this summer, which left him inoperative.

The computer security expert companies talk about a huge investment of money in making software like this that not only scans a vulnerability in Windows but takes up to 4 points weak to act. This is a turning point in the computer security, which increasingly depend as direct users, but also depend on the government to control critical systems for our security.

Someone has opened a Pandora's box and the logic seems to indicate that to this day there are more programs like this waiting to be released, and that these incidents will continue. If our governments do not take seriously enough end up putting at risk our own safety

Tags: usa virtual weapon , internet virus , internet iran virus , virus Stuxnet