Praying they will not touch me

This text is an article published in El Diario de Navarra and can be read in pdf here

Thousands of Internet users from their PCs billion launched attacks on the websites of the General Society of Authors and Publishers (SGAE), the Ministry of Culture and employers Promusicae label, getting that were inoperative for hours. This attack, say the group of surfers that caused "Anonymous" was a protest against digital canon law known as the Sinde, who haunt the pages of downloads of copyrighted material copyrighted. It is not first time it happens, but before the media did not echo the news in order not to encourage more Internet aunirse aThis group onduct or similar actions.

The debate has not been expected among those who are accused of cyber-vandalism and those who defend it as a simple and legitimate form of protest. The truth is that the media coverage has caused has been far greater than any protest alus. One of the characteristics of the Internet is that information flows with speed and control over it is very difficult to maintain. Freedom of speech prevailing in the network whenever the contents of an opinion does not constitute a crime, therefore acts protest, under this view, should be legal.

Many surfers use the Internet to openly express their views on government and public and private entities, and more with the proliferation of social networks, where the city operates its real power. In fact, not making too many dates, a large firm U.S. clothing was obliged not to change your company logo for the many fans voiced their protests through Facebook, emails and Twitter.

But the fact of expressing an opinion on the net about an entity is very different to block a site because I do not like the content, or what it represents, the limit is clear and obvious. The living websites and some advertising media should ask themselves if they are to accommodate this kind of news or not, what if tomorrow a view expressed in a newspaper Web usta nog and Aldi this group following this page is blocked by a denial of service, known as "two."

Loveríamos as cyber-vandalism "or as a legitimate form of protest?

SGAE arouses antipathy of many groups and particularly among Internet users, and opinions about their actions seem legitimate to me and falls within freedom of expression that characterizes the network. But it is aggressive, illegal and intellectually weak, express an opinion blocking a website, using aggressive tools anonymously, without showing their faces, and in classifying this as a new similar protest demonstrations in foot street, "making use of freedom of expression" is simply nonsense.

We are in a dead spot, which until it enters into force the new criminal code these acts do not constitute a crime, and therefore the courts autoridadescomolos can not do much about it. And while we wait for that may be punishable by law, content providers are vulnerable and we can only give our opinion on it, praying that I do not touch me.

Tags: attacks sgae , digital canon , Diario de Navarra , canon digitial protest , protest against sgae , SGAE

Another face in the currency

This text is an article published in El Diario Levante and can be read here

A few days ago, the popular American clothing brand "Gap" decided to change its logo in order to add a touch of sophistication to the firm, changing the shape of the letters and the background color. This change was announced on the website of the mark and the signature page has on Facebook, which has over 725 000 fans and received 1,080 comments opposing the measure. In much the same thing happened Twitter was the subject of debate for a long time.

Given this unprecedented protest campaign, the brand invited fans to submit new proposals for designs for logos, together, get a better picture. But they were clear what, they wanted the old logo, which takes in the canopies of the shops and in the stock over 20 years. Finally, after a week of frenzied debate on the network, the company returned to the classic version of its logo, but not before promising their fans that next steps would learn from their mistakes.

All these reactions do suspect that it is a marketing campaign orchestrated by the company. If so, it would be to congratulate the inventor of such a strategy, because the brand has been the talk of thousands of people, within a week.

Such is the power exerted by social networks for immediacy in issuing opinions that are able to get a clothing company to rectify a decision that involves a re-branding and innovation investment to the brand itself. If all the opinions expressed through the network, about a product or brand are taken into account in this measure by managers and entrepreneurs would be facing a new form of market control from the hands of the user. To continue, the demand for a product by the consumer does not know the volume of such sales, but by the number of comments received through the network, even before it on the market. And that's a problem.

The network users project their desire to convert your favorite brands in goods from his property, rebelled against them when making decisions and taking advantage of existing innovative hand in the use of feedback. The mark should be accepted by the user as it is: a service or product offered by a company that is owned by others, not the user.

Social networks should be a tool, a support point for brands, targeted assistance to improve the product, but not an obligation, it would be a total loss of brand identity.

Until now companies have used social networks as advertising system, an immediate information exchange between user and company, very useful for both, but had not considered the possibility that there was another side to the coin.

Tags: marketing campaign , facebook , gap logo , brand , social networks , twitter

Intereconomía Business Interview

Closing Interview Markets - Business Intereconomia with Laura White

Tags: alejandro suarez Intereconomia , buy music online , download , interview alejandro suarez , Intereconomía Business , Laura White , Laura White Intereconomia

Manage 2.0 (10 Nov)

I was hanging the last slope of Manage 2.0 audio.

This is the agenda of November 10.

We are increasingly happy with the program that we live every Wednesday on Radio manages. In real-time Internet connections we are seeing thousands of live to hear from all over the world, and then the podcast is at least as many reproductions as well as the thousands of people who listen through conventional radio.

Manage Radio: Manage 2.0 (11/10/2010)

If you want you can download it from here (14 Mbs)

Tags: 2.0 manages , operates radio

Effect of Plan E to E

This text is an article published in the Journal of Seville on November 17 and can be read in pdf here

Our cities are full of huge posters announcing the demise of what was the famous Plan E, a perfect example of the (absurd) Soviet economy: 100 men by opening trenches for weeks after closing them have other 100 men, all chaired by a huge promotional poster that says "men making ditches." How many million euros enormescartelesde1.500 wasted on each?

Controversial Plan E which promised to provide the country with a sustainable economy that has only patching the devastating impact that is leaving the economic crisis. For many of us to Plan E was absurd from the day he announced, meant bread today, hunger for tomorrow. From the beginning, these measures were an entertainment, a ridiculous way to give temporary employment to thousands of people, hoping that meanwhile the storm subsided, something that has not happened.

Among the many reasons for the implementation of this plan could be the lack of foresight, but the best option is the lack of knowledge and the continuing need for the Government, to provide a friendly face, politically correct and , of course, humor. Come the problem comes, smile, we are looking! And I say, would not it have been easier and wiser to invest those resources to generate value in companies that then to create that push may have come forward and give medium-term work to more people? Well it seems not. For sure, one reason is that creating real value had not been able to fill the streets with huge promotional posters, and the perception that "something is being done" did not exist.

We are in the world of appearances, where our ruling class cares more about that "look" that becomes something that is more effective if things are not immediately profitable in political terms. If the first part of the crisis marked the Plan E, the second part in which we are immersed mark E. Effect past few months in the financial world, especially outside of Spain and more pronounced outside Europe , speaking of the effect E, ie the "country risk", which means that, especially from the U.S. and Asia, there are many companies reluctant to invest in Spanish by fear and insecurity generated outside our borders.

During the month of September the number of unemployed in Spain exceeded 4 million. With unemployment soaring, with a labor reform increasingly watered down and with our current structural problems of sovereign debt, in the eyes of investors are not few, but very little chance that Spain is out of the well before four or five years.

This perception, exaggerated or not, defines the relationships of Spanish SMEs with external sectors. At one point in the market that the ICO internal key is not (or will hold), the banks cut the credits, and the fact that there a lack of quality they demand, and most obvious consequence is the decline in consumption and the liquidity of the citizens As stated by the Deputy Prime Minister, Elena Salgado, the granting of loans to self-employed has increased during 2010 28% over the previous year. Seems an acceptable rate, given the circumstances. However, if we take the accounts by 28% compared to anteriorson only 53,400 employees, this means that only 2% of the total group has benefited by the official credit financing facilities of the State.

Again we disguise of figures and percentages for that "look" to go. In these circumstances, all we need to be closed is access to international finance and, unfortunately, is happening gradually, is the main consequence of E. Effect A few days ago an American venture capital fund that was interested in a Spanish SME innovation for more than two years, told us that they had withdrawn from participating in the company due to "country risk". A cruel intangible, which makes our companies less able to compete in virtual absence of local funding and when closed the tap international financing simply by virtue of being Spanish.

We have to look outside, trying to build trust with our actions and, now more than ever, think globally, not only in the local market. That is today the only possibility for outside see us as a country of opportunities, we return to what they were until very recently, during a less distant than it seems. ..

Tags: business credit , crisis , economic crisis , economy , ICO , unemployment , and plan , Spanish SMEs , Spain country risk

Unity is strength

This text is an article published in Business Focus and can be read in pdf here

In the coming weeks, Facebook and Skype announced their marriage. With this alliance, Facebook users can send text messages to phones, make calls and even video calls to contacts who wish to Skype. Through this agreement is intended to unite in a more close to the 560 million registered Skype users with 500 million users of Facebook.

With this combination of services, including Facebook continues its battle against Google network, which currently finalizing a voice over IP service (VoIP, for its acronym in English), by which calls can be made from the electronic mail interface Gmail.

This system would work without opening any program and mark it directly from the inbox of the email account. For some time, Google tries to enter the social networking market with little success. Earlier this year, the company launched Google Buzz incorporated into Gmail, offering Internet users the opportunity to talk and share all sorts of resources online, publicly or privately, and was intended to compete with Facebook.

But the service had little acceptance due in large part to the privacy issues that were generated, although they were corrected by the company, the number of interactions Buzz did not reach anywhere near the number of users of other social networks. According to a study released by comScore, U.S. Internet users spent 41.1 million minutes on Facebook during the month of August this year, while Google remained 39.8.

The act of measuring how long people spend on certain websites is a compelling value, but rarely measured, there are many studies in this regard as it can have on the number of visits. This value reflects user satisfaction with the site and in this sense, Google lost the battle. But the habits of Internet users change and progress towards new services is on the agenda.

In this way, the controversial and unexpected union is the result of a logical evolution in the services offered by Facebook, which, says the company will strengthen even more the number of Internet users who use this network. Google departs from its position of dominance on the Internet, at least in regards to social networks. And although Internet users still prefer Google as search engine in the network, it is difficult entry into the increasingly popular social networking world, we stand before the beginning of the end. And while Google was the first lesson was learned , this time the story should apply again, because unity is strength.

Tags: facebook , facebook skype , Google , facebook skype calls , text messages skype , skype

Sink his teeth into Google

This text is an article published in the Journal of Navarra and can be read in pdf here.

Last September, Pablo Hernandez, assistant director of the General Society of Authors and Publishers (SGAE), expressed his opinion about Google's business model, calling it "opaque." Pablo Hernandez also criticized the dominance of the Internet giant, which takes more than 96% of searches carried out on the network in our country. It is not the first time that produce such statements from the SGAE, in addition to publishing houses, media groups or governments of foreign countries that open their fronts around Google.

These companies and governments fear the rule that has been built around the company: supoder, large capacity and its ambitious economic interests, which are viewed with suspicion. Earlier this year, Teddy Bautista, president of the SGAE Direcciónde Councilof, and took action to maintain Telefónica conflict and Google, whose intention is to charge Google Inc. for the use of its facilities, as it is essential for its activity.

It appears that the operator does not have enough to charge a fixed monthly line fee for each user to use their network. To avoid missed opportunities, Bautista waylaid by noting that "it is logical queTelefónica luegonos copper Google and pay us." The fact that the SGAE talk of "dominance" of Google is grace if we consider that this organism, although non-profit, monopolizes the collection of authors' rights, and has even been questioned by the Commission National Competition (CNC).

SGAE has missed the last sentence of the court in response to demandainterpuesta YouTube for Telecinco, which stated that "does not infringe the intellectual property rights." And is that the Internet is a threat SGAE, uncontrollable in the field is difficult to extend its tentacles, is imposiblede cover. Inplace to harness that immense vastness to make their way into other fields in the defense of copyright, by using this tool for the benefit of their members prefer to remain anchored in the culture of vinyl. The truth is that the SGAE has many fronts and has alienated by the whole society.

Internet users have high esteem in Google, for theirs is the kind company that offers the possibility to get information for free, fast and seemingly without limits. The success of search is reflected in the high visitor traffic, Web address chelates ranks as the most watched. The business model is so successful that Google users, but certain dyes perceived opacity, would come to his defense because it makes life easier and without charge for it.

In contrast, the view we have of the SGAE is very different, much worse than the Treasury, which historically has been the most hated entity icon, for obvious reasons. The negative perception of the SGAE is overwhelming and getting worse every year, without the guarantee of the rights of authors and publishers do anything about it. Quite the contrary, seem to lack public relations and communications, in addition to an excess of zeal ... and lawyers. Ofthis Similarly, the SGAE should take note of Google being as is the Spanish institution with the worst press. Networking is easy to find thousands of forums with bad reviews, not to speak of social networks and websites, which are frequent references to his activity "uncertain or misleading." Hoyporhoy, SGAE is obsolete in its ideas, its mechanism of action and, of course, in its action with respect to new technologies

Tags: copyrights , Google , Pablo Hernandez , SGAE , Telecinco , you tube

The party is over, it's time to nap

Tags: crisis , business crisis , unemployment , Spanish economy , John Fitzgerald Kennedy , the economist

Manage 2.0 Manage Radio: Safe Creative, and IAIA Yunait

This is the last program of Manage 2.0 Manage Radio, issued on October 27. As many of you know the show airs on Wednesdays from 12 to 13 hrs and can be heard via internet at Radio Manage

If you want to invite or touch a particular subject can write to the Twitter user @ gestiona20 or email gestiona20@gestionaradio.com

Indeed, since a few days ago has already manages Radio application for BlackBerry (and was previously for iPhone and Android), and we're opening points of the traditional dial in new cities.

This week we talk to Yago Arbeloa on the IAIA , with Angel Asin on the draft Safe Creative and Javier Martin introduced us to Paul Elosua of Yunait.com

You can hear it from here or download mp3 (13 mbs) here

Manage Radio: Manage 2.0 (27/10/2010)