Disconnection

This text is a forum published by the Diario de Navarra and can be read in pdf here

One of the few things that we can assume a technological level to compare with Europe is the penetration of high-speed wireless Internet. According to a European Commission report, 19.5% of Spanish mobile broadband use, compared to 6.9% of average. This contrasts with the penetration of fixed broadband, where Spain is far from the head of Europe, since in this case the penetration rate stood at 19.5% compared to 21.7% in all the Twenty-seven. Spain is also very far from the leaders of the EU in this area: Denmark (37.2%), Netherlands (35.8%), Sweden (32.5%) and Finland (30.7%).

Mobile Internet penetration, which will continue to grow in 2011, leads us to a total connection scenario in which the individual will be permanently connected, allowing staff to increase productivity through better use of downtime. There are still elements that trigger more in our country the rate of mobile penetration. The end of the exclusivity of the iPhone is going aShow with Telefonica in the coming months how to increase your sales. IPADE Similarly, the new gadget from Apple is another new reason to enjoy a 3G mobile connection for access to network. Some manufacturers like Samsung have done a few dates in high-end market rate terminals Smartphone at popular prices, sometimes even free to sign up to a stay of 18 months with some operators.

In conclusion, we note that the middle class are disappearing, which are marked differences between the low-performance mobile terminals and the terminals connected to high-end Internet. The business opportunity is clear. There is a strong need for the professionals to renew the fleet of mobile phones to get a Smartphone that can be connected to Internet. This opportunity not only for manufacturers but aware of this, operators are launching as rates for professionals and allow connections from the mobile data flat rates from 15 euros per month.

The mobile business environment to multiply in proportion to how the new features become popular in the market. Applications (only in the Apps Store has already registered more than 4,000 million downloads), new services such as derivatives or power geolocation receive near real-time goals from our favorite football team wherever we begin to be present in every home. The tendency is to shoot at this time the use of mobile Internet, in which the connection from the resort areas is now only a necessity for many Spanish. This will complete a transformation of the consumer Internet, but in turn, a change in the habits of many Spanish holiday, in which the "disconnection" is becoming increasingly difficult and rest and the remoteness of the problems of the day to-day will be increasingly on

Tags: Apple , mobile Internet , IPAD , Iphone , Telefonica