Rangers Review

This text is an article published by El Diario de Levante and can be read in pdf here

The rise of the social web creates parallel events around "One of the most curious is the business initiatives whose activity is to" control "measure, analyze, and escalate the behavior of millions of users in forums, social networks and blogs. Not too many years the power of socially ascribed prescription internet was limited. Many companies have learned of hard knocks and now the concern about monitoring what is said and generate positive opinion - or minimize the negative - a fact by many companies.

The network has finally become a prescriber itself in a validator of opinion through which we take the temperature of products and services based on opinions of others, sometimes not so innocent and spontaneous as we think. Imagine that you are between two items to make a purchase. Enter both on Google and got on the first page of results negative comments from one of them, based on the "experience" of various usurious not doing on social networks and forums, highlighting the weaknesses of the product. The sale is on a plate

Possibly we are convinced, based on these results, it was not the ideal product for us. What the user should also know is that, often, a rival may be behind these comments in the network, to general limitation to its own brand and harm competition. This work began even to be professionalized.

The "manipulation" of anonymous and spontaneous views this as the agenda. For example, several film producers hired, weeks before a premiere, companies responsible for generating positive opinion of the film will open billboard, trying so have the best possible reception and that the opening weekend a success. These specialized companies are immersed in thematic blogs, forums and social networking specialist, having your experience and recommending the film.

And so the surfer's screen to decide if the network is not convinced that possibly will stay worthwhile. On the other hand, there are also companies that are starting to go a little further and engaged in pouring negative opinion of others. These cases, if you manage to prove to a judge, they can be regarded as unfair competition practices. His mechanics buzz marketing to talk bad about products, companies or services that are our direct competition, leading to dirty their image.

Tracking and monitoring of these activities will occupy the new companies of social intelligence, capable of capturing trends, tabular views and real-time reporting of social networks - like Facebook, or Twitter Tuenti - and in forums. These views becomes critical in the online and offline strategy of many products. So, knowing how far someone can be unethically attacking our brand or we can detect focus group as a spontaneous tendency for users, allowing us to really know what you think of us, in a more raw and real he always manifested in a focus group. We must remember that what we read may be real. And that everything we write will be monitored

Tags: enterprise social intelligence , user reviews , user trend , guards opinion