Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Your guru, tururú
These are days to review plans and consider resolutions for the coming year. It's cold, rain, birds sing and the Gurus get up. "Gurus? Yes, gurus. With every single letter, so everywhere under stones, total, do not suffer the crisis, being a guru of nothing is easy and free.
Courtesy of @ albertoartero received yesterday the link at the very least amusing, speaking on playing all types of Internet gurus which rabbits. In a study on Twitter has gone from about 4,500 in May of 2009 to about 16,000
Curious history. Internet gurus, social media gurus, the viral digital marketing, even those who consider themselves "ninjas" as "social media ninja s" (They must be God!; Favorites! ).
Must be the strike has given so much free time to the collective mind, but there's nothing more frustrating than watching someone autoconsiderá guru without having the slightest idea what he's talking, because in fact it is obvious that you are the authentic guru always you and not that mindundi
Talking more or less seriously, has coincided with fashion guru to be something, no matter what, with the publication of the list of the most "powerful" Internet. I have not read, and leaving some friends, and I understand that is pretty out in these lists, I do not criticize him or the least. I obviously do not go out among other things because I have not tied with anyone, but I think putting in the skin of those who leave should be a nice experience, because someone has valued them. Where I do not think they have done no favors by using labels is radical, offensive to the rest of humanity: "powerful" or months "masters", that leaves fans and the rest of humanity in the wrong place. They are spectacular headlines, newspaper, which I really do not do any favors to the people you refer, without eating or drinking seem to be starting a label that quite possibly not even want to be prudent.
So start the year, fun watching these things and wonder if half the room and ask a guru of the 16,000 that are listed in twitter by Reyes.
To me, the term I like, and I believe in truth and if I argue that there is "influential." The person who is a guru autoconsidera something, I think that apart from being grandmother, is very intelligent. That in itself denotes not understand anything, and be intellectually arrogant, perhaps a bully.
I do not think anything gurus in Spain, which is the market I know best. If I think there are people, whether businessmen, bloggers, professors or half board, they are able to make you think, and still not agreeing with what they say that's the key. To me these are "influentials", but that does not mean they are prescribing, they are actually that I encourage certain ideas and thoughts, even opposite to theirs, which are read I might not have arisen. I have my list, and I like to follow them and read what they have in their heads despite disagreeing, I would mention for example the more I read that Carlos Blanco, Julio Alonso, Jesús Encinar, Enrique Dans ... make me think and that paras I have great value, are a stimulus, but that does not mean I go to buy a TV brand that they like.
With some often have a different view, but no matter, people who have the ability to put things in my mental calendar, to challenge me and make me think about issues that I had in mind. My influence me some things that say, fill my agenda of ideas and thoughts.
Recently Joshua Novick spoke of humility, and to a pretty and proper reflection on what this sector is the lack of modesty and occasionally look at other sides of the sidewalk thinking they are outdated and that we who are in the right place, the rest will disappear, we will be we who know, that we have succeeded, the champions ... the gurus? ... I think it is a reflection highly complementary to these lines and nice to read.
I will not mention who, but in the first week of December I remember a lunch with a bank in Madrid. At one point, on his arrival, one of my partners knew that introduced me to his companion as his "guru of the internet". Do not blink, just looked at him in bewilderment at seeing willingly accepted and assented to such a qualification, "shit, I thought, now as a dauber. Coincidence or not, I was wrong.
What I mean by this is that if someone finds a guru, says little of himself and is not making you any favors - rather the opposite is more to putting a small crumb that you believe what you are and not larger will fall!. If you consider yourself car, then you should consider big boy you have a problem and need a good lesson in humility.
The smartest people and most successful I've met in life have always listened to others even knowing much more than they ever have thought and, as a rule, have always regarded themselves as mere apprentices, even when objectively there was no one with knowledge about your field that you could do shadow.
Maybe now sells more to be a ninja guru or something. But very possibly could be more real if you just are who you are, one more person.
Tags: alberto cunning, Carlos Blanco, Enrique Dans, gurus, gurus, Jesus Encinar, Joshua Novick, Julio Alonso, ninja, twitter
44 Comments to "Your guru, tururú"
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[...] This post was mentioned on Twitter by Roberto Carreras and Alejandro Suarez topsy_top20k. topsy_top20k said: your Guru; tururu http://bit.ly/51UlOb [...]
thanks for the reference! now I begin to fall Gorraz of those who think that I think something guru
I think pundits, gurus, are 4 or 5 (mostly Americans) who really have opened new paths. many of the rest of us commentators.
I always like to note that the origin of the word "guru" does not mean expert or influential but "holy man", "Shaman", "visionary" and so on. We, as healers our lifetime ... maybe we should talk about the "healers of the internet" to remove the glamor
I know of no guru "real" to say of himself that he is a guru. At least I do not give any credibility that the biggest fan of someone be himself.
Very good post Alexander
Joe: I was going to write something on my blog, and not that I mashed it, because I will like my style, but I do replanteármelo, seems not to plagiarism. Great! things in place and by name. I am glad to read things like this.
Simply excellent!
How well you hit the nail on the head, Alexander! I get blisters to see how they created this bubble full of gawkers. Especially because in the offline economy did not smoke so this oversold (always there but to a lesser extent).
To me, these guys are kind of "televangelists 2.0" http://comunicacionsellamaeljuego.com/comunicacion-online-que-se-vaya-la-espuma-y-se-quede-el-caldo/
And you also agree that:
1) this phenomenon has much to do with the crisis leaves many supposedly free time to busy for the hundreds of companies that require such expertise, and
2) Anyone who sees himself as an expert and not ashamed to say this, is that business is very anxious and recognition.
A greeting!
Great reflection, Alejandro.
The social communication tools have brought us many good things, but I think many people give a false sense of "are looking at me miiiii!" From whence both self-styled expert, ninja and guru.
As Joshua says, a little more humility. And "less work and more samba.
Huge post. A small comment: many media outlets have been enthroned to certain figures, such as for example Dans, simply because until recently was not so much one of the few 'gurus' to be publicly exposed and, admittedly, was most relieved.
I have ceased to quote him in my articles, except in exceptional times, not because their views may have become obsolete, but because sometimes that gets me has become the only authority competent to so many media. This is a typical phenomenon when I was playing in the local small and were much better! ".
"Precision terminological conceptual rigor" (not contextual).
Possibly to the bank employee who spoke with his guru was his reference on the internet.
Nor should it be.
I believe that using the word "Guru" to refer to someone you may consider your adviser is not the right thing but we must not throw his hands to his head.
I love what Internet guru bank. In this 'job' life has been called a sinecure, or a paid post that gives little or no work, which is the true sign of the 'gurus'. O gurus, if we decide to write in Spanish.
Post brilliant, sir. I follow many of you have mentioned and the vast majority of times differ greatly from what they say, but I continue because of that, because they make me think on that subject, as you say in the mail.
Bravo.
Guru is my grandmother, who makes a rabbit gurullos with father and lord. The other, the vast majority, people who gets on the car and have enough contacts to "escandilar" staff with phrases already said 2000 years ago, but the content is changed. I am not saying they are not useful, because if we take this "brainstorm" socio-technical "because we have practical applications, which for me is paramount. The rest, simply enough.
I'm going out of mother (pun intended) and I will give the key (it takes Now I give clues as gurus):
- Can not be that internet and web 2.0 has been the perfect platform for unleashing the male ego?
- Could it be perhaps that the Internet is the new bar to bar "intellectual" which measure "their strengths" (by not writing something more profane)?
- How many self-styled internet gurus know? How many women spend their time to preach all they know? and not because there are no professional women related to the Internet, communication, marketing, social media ... right?
Then there's that ... I hope you take to the controversial (but not boring on the battle of the sexes, eh?).
Greetings,
Begoña
10 tips for internet guru
http://olgaconstanza.wordpress.com/2009/12/20/10-consejos-para-ser-un-guru-de-internet/
curiously coincide've done this on my blog entry with the same subject which I published in my blog yesterday. The published list because I clean and I thought right to summarize all that had been twitter for me until the end of the year.
Is also called gurus not anything special, but because that's what people understand. In the same way as I do not like the term novelist, and many people apply (not to me but to others to define them, nor liked). They call me worse
What I mean is that say guru or influential, in my humble opinion, is virtually the same. If I remember, to you the word influential not attracted too much you (something you talked about it here http://www.alejandrosuarez.es/2009/06/no-te-lo-creas-mucho-posiblemente-tu-no -you-influential /). Guru you despise, as much as you despise the influential, and vice versa. It may be useful to remember what is influence. In the SAR there are three definitions:
http://buscon.rae.es/dpdI/SrvltGUIBusDPD?origen=RAE&lema=influir
Two of them I think are most appropriate: the third I think is the worse (again, in my opinion), people who influence: (example is insane, "I have spoken with very influential people in Madrid and understand my case" "." Influential is that? That is, the "who has cousins christening" is influential? Using people is influential? This seems worse than being a guru.
It remains the least bad definition: "Producing a person or thing certain effects on another." Ojo, that these effects can be negative or positive. I think this is a quality, a personal characteristic, but in no way depends on the reputation that you have or get, or the money you save or borrow. An entrepreneur also do not think that the person who influences others (would that they should not be those who seek investment, exactly the opposite?), Although it may have that feature in his character. Nor that is influenced (but not last long I think, well ...). There is very little influential entrepreneurs, but that their work it is, because it affects many people and in many subjects.
It's something psychological that everything works for labels, it is something they know psychoanalysts for decades, and is a form of storage in the brain. Maybe some do not like us, maybe some are wrong, perhaps some should be changed, but I think it would be wrong to intend to go against another label putting in place the same or worse: "I do not call me this other form, but call me so. " And that says a person who hates stereotypes (that's why I use them often in a sarcastic tone), as well as advertising 2.0, web 2.0, communication 2.0 ... is just a label for a concept, but most often not is real. What have people living very well, and thanks to this, because instead of saying he would spend all day at the computer repeating links managers say they are 2.0 communities? Well congratulations on them.
You, like most who have spent between computers since before the internet boom, you know that this is not true. Because, after all, with the labels do not eat.
Those who think they know something are always the beginning ... So someone who calls himself a guru is that he has no idea ... No one would think a medical guru who knows all branches of medicine "because it would be different with computers? I think that you want to appear important, whether you say (go to guru for life) or the people you meet (say you're buddy's guru) is people CATETA ... Sadly Spain is VERY catheter. Give more credit to foreigners ... to specific locations usually also abroad ... and above all attitudes of villagers and peasants. I do not see any sense to think only in Spain (Catalonia, etc.) when you talk or work on the net ... We have much to learn them all to go dándonoslas guru ... In Spain no major websites, which will be gurus ... and that bogus guru going to be if you have nothing on the Internet. Circus and tambourine. He who does not fit else is involved in writing a blog and be guru ... In the end, so goes Ejpaña.
It is excellent that this post does not read much on the internet xD no truth in my case conosco also many who are the "gurus" to have sites with many visitors in spite of doing blackhat techniques and that 90% of visits are search engines .. say they have thousands of followers daily ^ ^
I think it's best to ignore them and continue to build our projects,
some day you will realize it or not (?).
certainly see a lot of interesting links I will be visiting here often to see you all that talk .. not become gurus jeje
excellent post
Greetings
Very good thoughts, Alexander!
Her comments on the famous story "The Masters of the Internet": I thought just like you. Are great professionals that go out in these specifications 10.12 and I have them in very great respect (and even those who believed I could know) ... but they are the masters of the internet.
It was a newspaper headline that almost all pink is getting, as you say, currantes get the rest of this scene in the wrong place.
I, as a reaction to that feeling of being misplaced, I began a series of posts on my blog: interviews to entrepreneurs anonymous, I know who have made large, medium and / or small things, but have an interesting story behind after the we can all learn. They are the masters of internet, but that they are masters of their projects and aspirations.
Greetings!
Jordi
Xa definitely much you mean the movie Toy Story and the alleged "super-hero of space" ... Does anyone notices that this is Spain, not Spain, but "Egpein" where the B2C is still taking off?
Let the rudeness, but in my country to these self-erecting Malaga gurus refer to as "influential" Majaron "which is an Arabic word to denote those who are not quite sane fantasmasss prone --
In Grenada are even more cruel and denominate "poooyajjjj" already is the most ridiculous of society but does not reach or gilipoyajjj jajaja!
I honestly hope that this crisis compels us to a return to basics
Back to basics!
Begoña, loose groundless sexist and then ask them not to continue. The ideas are quite interesting and would for a debate, but you've used a pejorative and discriminatory.
So you will not give rise to the 'controversial fun' you want, but because someone can answer the same level that you've used.
Someone might say: Get in your comments full of prejudice, contempt and sexist in the ass to see if you mentally stop diarrhea.
And your man, I'll walk in feeling.
And your child: I wish you luck in life. You'll have to trabajártelo much, if he thinks you have to educate you and so on.
The worst thing is that it would be entitled to do so, for you have despised, are fighting back, and can empathize with what you feel your family to live with a male who thinks well of them.
Alexander, good day, hope you're well.
I share your thinking on the subject, but I can not read between the lines, the paradox that generates your written thoughts and the intent of this paper. I feel that without saying so explicitly and without accepting it, what we're saying is that you if you're a guru.
A hug and you have a great 2010!!!
A pleasure to read you, I siver as you say, for my mental calendar.
Takes and Jose Antonio, giving where it hurts ... well yes that's the thing you would ... you've been resting.
As you say, the tone was meant to be fun, and wanted to introduce an aspect that I think it gives food for thought: "gurus always men" ...
But I see that in this internet gurus and the matter is very serious and ponderous. I'll take my things, my children and my house, pa pa that is' what we value women, alas! who send em my opinion ...
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practitioner and less rapporteur more I say.
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