Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Sex, lies and video trailers (or room in Rome)
Yesterday was a strange afternoon. Occasionally go well, we're going to do.
I do not care too nicely supported the film world, yet we have a theme blog movie that focuses on this world (I do not know deeply, so what comes next are meaningless ramblings).
The cinema in Spain get "candy" from around the world of television, the State ... is a sad mirror where sometimes you look at the music industry, which envious public money that goes to the movies and cry " music (also) is culture "trying to lobby to force a similar situation in the receiving State daddy candy. At the time, they will.
A I do not like subsidies, I understand the argument that without them there would possibly Spanish cinema, and I pity that way. There are many jobs at stake and I fully understand that we must defend ourselves, but I can not help thinking, so malevolent and half smile on his face, that without such subsidies would have saved us enormous pathos of clunkers we paid indirectly gauge all . Generally Amenabar, Almodovar or directors are successful, we like more or less do not need.
In this regard, twitter ensued a discussion for months, which ended with a resounding and highly recommended post Gonzalo Martin I recommend reading in response to my disbelief to argue that movies like "Goya's Ghosts" costing 16 million Euros , and obtained a grant of 1 million Euros, then collect 1.5 million at the box office. Strange circumstance, losing more than 15 million Euros, Gonzalo clarified in his post
Without wishing to enter into this debate again, if you say that last year the first Spanish film subsidies exceeded the collection of films at the box office, and that one of every two euros invested in Spanish filmmaking is paid indirectly Contributors
Anyway, the issue I mess.
It seems that Internet filtering is a trailer of the latest film by Julio Medem called "Room in Rome" and we echoed that trailer on Kotaku 2 days ago. So far so normal, or almost, it always leaks of brackets ... Photos ghost car prototype engine are filtered out by the own brands to make noise in 90% of cases, rumors 2 months prior to a release from Apple is to heat the air leaking from there ... the leak is the first chapter of viral advertising, many times we have had offers to get some filtered by advertisers and communications agencies ... so a trailer stolen from a movie (do not think the GEO have entered the study or the mafia wants to sell the trailer on the black market), some obviously, intentionally or not the environment of the director, studio or producer.
So far so normal, delivered by filtration, and put no questions, it's all a game.
The movie is this:
The video had 17,000 viewings in a few hours this morning and more than 45,000 were normal in my opinion, the theme of erotic movie cutting with a very cute and well-known actress in Spain (Elena Anaya). I, who have seen the trailer, as at this hour all Quisqui, I doubt if this film will see lots of people, and also I hope it is a movie made with that intention, far from many other clunkers nonsense are made for securing the grant of the day knowing that no interest and no one is going to go see. Let it not a case like:
"Mia Sarah" Gustavo Adolfo Ron Zorzano. His collection was 256,557 euros and 598,048 aid. Did not exceed 330,000 euros at the box office
or
The animation 'Christopher beater "of Inigo Berasategui and Aitor Arregui. He raised 121,875 euros and received a subsidy of 448,434, ie more than triple his locker
This issue, this director, these actresses and ultimately you liked this movie more or less, but it's a real movie, made for making money and not to eat the extra help, and if only for that, I hope you do well to Julio Medem.
Yesterday at 1930 I received a few emails telling me my lawyer that does not qualify as threatening, and perhaps for that for peace of mind when you read this, I remember that were threatening
in which the producer's lawyers (good or so said to be in the email, I do not know), we are threatened with eternal fire if we were "harboring a trailer" (hell, I thought the trailer was made for that, moving and promote movies!), who had been "removed from the study of illegal" (hell, they protect your things GEO!), and that unless "we acted quickly, we would be liable under the Act 34/2002 of Services of the Information Society. "" What we were doing great damage to director, actress and producer "bla bla bla. Come on, that'll put us a package and we would be excommunicated. That kind.
Hell, the film was little, and fewer laws. Yet I wanted to call these kind gentlemen, to explain that accommodate a blended content "to link it! (it was on dailymotion and we using an embed code) and tell him, man, who was not wanted, to call Paris DailyMotion boys and removes it as well, we and others would leave many blogs to show, and an end, I explained that they were confusing "link" with "host" etc.. The conversation was brief, a few seconds because that is what one gets when you scream so nervous on the phone, and you are treated badly, in the end sends the other to hell and hang up the phone and says "it does not pull it off, and screw them." Literal.
I can not help seeing parallels with journalism in this case. Imagine working for a newspaper and not protected by law only have my source, but no one thinks to threaten me because someone has leaked anything. The "threats", if you can call it that are usually barter exchanges, and are usually white-collar, more subtle. On the Internet it happens, that lawyers themselves know deeply the law, industry and always believe that the other side are about 17 years acojonados Kid the first opportunity.
Curious situation. In the end, to the hour and a half after sending us to hell, I get an email quieter in which seemed to reason and I did not feel threatened by the eternal fire of law 34/2002-law a relief that I had in a not live, I decided and took off the trailer, which incidentally, is still in DailyMotion, come on, what I would link but just put a package again.
(Memorandum: "My lawyers are getting older ... very soft, they no longer amuse the trouble, I called it off ... as I've said today by email: I have to stop looking others recommend or guerrillas).
This leads to transcendent questions:
- If you make a trailer waiting to display. "Shit, because they take advantage and be seen?
- If you retire next month and invite you to the premiere, or put you and me, as I can remember a fish, but more than enough in this case, I remember the threats and tone of your lawyers. Why should I wear?. "Today I press and caused you and tomorrow we are buddies?
- A trailer like this, the issue obviously can not go on television with full or at least not in time of child protection, many chains will not accept it. Did not someone have thought that their success lies in the internet to have huge spread?
- Letters of the lawyers made us see that we were "damaging to the actresses. Man, if prejudicial to be in this movie, having not done right?
Conclusion. I hope the movie is a huge success for Julio Medem and its people, but I also hope to understand that certain forms, certain tones and certain attitudes of his lawyers, can alienate people who then helps spread the Kid-films of 17 years as before.
It is absurd and disrespectful to be one of anger and then threatening the next month "have to work" literally your communications agency.
I think in a different society. A phone call, 30 seconds and I'm sure the 2-3 blogs that we had since we understood, agreed to a request and we had coffee and us have done things together to promote the movie in weeks and maybe even us we missed a few laughs.
Now, it is possible Julio, your own people that you have set more difficult.
Luck anyway. To me, the trailer, I liked
Tags: lawyers, Film, Elena Anaya, habitacion en Roma, Julio Medem, dark films, room in rome, subvention, trailer












"All Quisqui" No, I have not seen it (frankly, the Spanish films I dislike, it's bad, bad dialogue, bad managers, bad picture ... are infumables, except, if so, the Manolo Escobar, but nothing more) . Even if that was not Spanish ... in any case not going this topic.
It is not "embled code", but "embed code"
(from "embed", "embed" ...).
I think you are thankful for giving them free publicity, and that next time will do the same to follow them by advertising
The 17 years you're right, most of these companies or whatever they are (also worries me) still in the idea that the Internet are a band of pirates with acne all ... well, even if it is at first, the years take their in vain, and many now walk with a cane XDDD
The only damage the image of the actresses are actresses themselves to make these kinds of movies, noted that Elena Anaya and made a scene quite bawdy in Lucia y el Sexo .... curiously the same director Julio Medem ...
I can promise and promise that I understand nothing, how can you justify a movie that costs 19 million euros and 1.5 of a locker and get as much subsidy, ... not to enter the temita of July, trying to kick you for linking a trailer already closed, you see that is mounted and mounted and launching pinpoint, because okay, let's see how long it takes to say that it is visible.
@ DRD Hebron, thanks for the correction.
If the film is Spanish, and less the Goya for best costumes you may have other options at all.
Well, the lack of organizations to coordinate is notorious. If a party decides its own risk by passing the trailer to the GEO, but the director, or actresses, or the law firm partner, or distributor, etc.. understands it's not good for their interests then blame the messenger.
Apple on these issues is the company star par excellence. Geniuses of the leaks.
Morning with an event and there are millions of people watching to see where to breathe Jobs ... for Julia should do the same, in my humble opinion.
A greeting
Thanks for the mention Alexander.
Some brief comments: Personally I doubt that the mentality that surround a production Julio Medem is earning money. Call it a director who, in my personal opinion, combined to suggest a remarkable quality images with terrible dialogue (many people say no), a marked tendency to shoot scenes that stay in zero credibility, a young actor direction, a personal world with moments of high interest and, of course, a defendant "obsession" with the creation of scenes that used to be called "high voltage". If at this point still sorpende or offend anyone seeing naked ladies and gentlemen, it is another issue: no one forces or see or to pay the entrance.
Here your topic is, in fact, the curious concept of intellectual property and freedom of speech that invades us. But I take to make some observations on the eternal subject of grants.
To me I do not like subsidies but to agriculture as it is and until we change our social perception of the state aid, the essential problem is not that: but what an incentive. And above all, if they target. In this case, a viable industry. The result, as we mentioned, is that the rules and how to use money certainly is not promoting a product type that leads to a stable environment. Environment which, incidentally, can only be achieved with international productions, something dificultoo to generalize, in my opinion, with current regulations. Predominates in excess meaning "culture" that undermined the existence of pure culture and business.
It is legitimate for us to consider as voting privileges they have, for example, drug, tobacco, lotteries and kiosks: you can not put freely and can be inherited. Someone should make this a social scandal, but it seems that that privilege does not generate the same as the cinema, which is on the lips of the public every day.
So, conclusion, my opinion is that it is society that must review his whole concept of aid and perks to be free to undertake and compete at a fair profit. And if we accept the "aid", what regulatory framework and encourage its true purpose not sustain failure.
[...] This post was mentioned on Twitter by Alejandro Suarez Alejandro Suarez, Alexander Gordon, Albert March, Francisco Hernandez and others. FRANCISCO HERNANDEZ said: RT @ alejandrosuarez: They're warming up head calls for "sex, lies and video trailers" http://bit.ly/90VRke abogaos for this
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If writing on a blog that is not culture ... Goddamn!
(That way I filter my intent to receive ceramelos)
And I express my intention not to see this movie, and I encourage everyone to do the same. First because I see no ... desdeeee Spanish cinema. buf, a few years. And little eye, I said you can not see, because not release me. And second because of their lack of wits and bad communication.
NOTE: Planet51 is Spanish cinema is cinema USA but Made in Spain
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