The Last of the Mohicans

Last week Pais published a curious gallery under the title "Web 2.0 Uncertainties" signed by the professor of Audiovisual Communication at the Universidad Rey Juan Carlos, José María Álvarez Monzoncillo

The truth is that the text can not leave anyone indifferent and even cure many ghosts and because we are usually "abuse" and talk without too much information in Internet media, this time I wanted to respond

With his defense of the film and television in the past and its relationship to these industries, I do not think that matters to the good of Alvarez-Monzoncillo to him affectionately dubbed the "Last of the Mohicans" who misinform and create noise tend to disappear, despite the existing communication channels he can live isolated from the world, but even in dreams can speak ex cathedra as intended and influence, nay, what generally causes this type of analysis is laughter.

If you do not want to read the full text published by El Pais, at least here are some pearls of what was published, which in my opinion are nothing but a mixture of mental chaos, a complete lack of information and a desire to reinforce certain views even using misinformation and pulling it to the limit:

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Web evolved naturally, optimizing searches. It does not only indexes web pages, but took into account the context and meaning (semantic web or Web 3.0). This logical evolution of the web due to its design and initial architecture: shared (university origin) and displacing and overlay (its military origin).

Thus, the two ways of doing opposed: virtual communities in front of people, blogs versus home pages, directories vs. tagging, RSS versus portals, page views versus cost per click, adversiting versus word of mouth, and so on. Netscape against Google, and as a result of the business logic, and now, of all against Google.

But the current economic crisis (global, financial and trust) has questioned the profitability of social networks so that probably we have the second bubble or two of the Internet era cybercrash

The over 1,200 million people online in social networks have failed even to YouTube, Facebook or Tuenti profitable. Only My Space has a profit model because it is tied to traffic on mobile phone

Ads on social networks are not attractive to large companies, it is not contextual advertising to appear with other videos, photos or links with conflicting messages, and in some cases negative for brand strategy

The Internet does not seem to be as participatory and active on the Internet

The millions of blogs are true monologues, without influence and without their opinions reach anyone.

The real revolution comes from the hand of social networks, but the most successful killer app on the Internet: P2P websites

Amateur society, the free culture of Lessing or the economics of free Andersson is an impossible dream that is becoming a new religion with excessive ideology. Contents financed solely by advertising and the self-generated non-profit users can not replace all the media and entertainment industries to drastically diminish its resources.

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I will not comment on every paragraph, I think everyone should draw their own conclusions. It surprises me the mix of concepts and mental cocoa character, guru-apprentice medicine man-jinx of the second internet bubble.

In the art world is quite common for a site to get some young artists seeking to "kill the father." That is, come and say terrible things about the above already established and accepted by giving it exceeded all-clear, beaten by him. It seems that, relatively speaking this is what it purports to stand always with 2 subliminal messages back: "buddy, what has been done for free, has no future, you will soon pay for consuming information," and "Mentalizate: P2P killed Manolete ". In conclusion below and reinforcement of concepts of certain publishing lines.

As the Oracle striking manifestations of the Universidad Rey Juan Carlos I've had to respond in the same medium, El Pais, with a very brief letter to the editor-for reasons of space, published today, which I reproduce (in a more extensive), then :

I read with great interest the Tribune published on January 8 in The Country by Don Jose Maria Alvarez Monzoncillo under "Uncertainties of Web 2.0." In it, surprisingly, mentions that we are facing a second Internet bubble. In my opinion, nothing is further from the truth.

Firstly I am afraid to point out that some concepts are confused. The arrival of Web 2.0 in which the user gets the power of network management and its contents, has a clear social component but is not limited only to the emergence of social networks, but most especially that following the emergence of them are reoriented all content-are proof of that online newspapers, to incorporate social elements and put in the center of focus to the user who happens to be the central moving laterally to the content.

Web 2.0 is democracy and the maturity of the Internet, is the great generational shift has meant a real revolution and not only has to do with the culture of free, or with downloads as referred to in that forum, but that has to do with people, with the participation and sharing roles matching: transmitter and receiver, businesses and consumers, ultimately, people and people.

I do not think that the models of "the free" refer to those as unworkable 2.0 are intended to define the concepts, in fact, the developments of the main startup takes us to see clearly drawn fremium models, in which users receive on a free service that will gradually develop options Premium subscription payment. Are clear examples Spotify, or fashion startup, Twitter, which developed and implemented in short time subscription based premium features. Media around the world discuss the same, no doubt about the free model, but its evolution to a mixed model that allows certain options are under subscription.

Temo exploit the bubble on the bubble "that arguably builds up in the air Mr. Alvarez Monzoncillo Professor, citing inter alia to Facebook as an example of the failure of startups based on concepts 2.0 and social networks, of which indicates that have failed to be profitable. No more appropriate example than his, since for its quiet interior, I can tell you a few days ago Facebook announced that it earns more than it spends, that is, that this giant with 300 million potential customers has reached its break even point and developed its first profit earlier than expected, closing as declared by its founders to The Wall Street Journal the 2009 financial year above the most optimistic, with a turnover of nearly $ 500 million and a growth of 70% in the framework of a global economic crisis.

I can not qualify as a quaint, Mr. Alvarez Monzoncillo their views on blogs as "monologues devoid of influence. If there is anything that can be said of blogs is just the opposite, they are clearly influential participatory elements as evidenced by thousands of people who actively participate in them and the advertising investment and the growth rate thereof. Could it be that has opened one and saw that neither students participate in the work and believed that the issue for everybody?. And if you have not tried, do not you think that maybe you have to leave the chair and made to work for the next time be able to speak sensibly, and without accurate information on topics of intoxicating spirits that either completely unaware or simply that's what hints?

I will not go to disprove everything that mentions "too easy", frankly I come to doubt whether there is an undercurrent of malice, misinformation or simply to attract attention, to break a plate in the middle of the dance floor to attract the attention of the party. In the latter case, I dedicate this space and these minutes of my time, maybe I'm giving the game to work I wanted and did not deserve.

What I think is serious is that people so uninformed, so distanced from reality that is the "transmit knowledge" and provide classes from a university. If it were the "last Mohican" would be an anecdote, so tremendous is my personal perception is that in the Spanish academic world these characters are not rare bird as-and I apologize for the self-quotation-he once said about academia.

Tags: the country, Internet, Jose Maria Alvarez Monzoncillo, Last Mohican, Universidad Rey Juan Carlos