Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
The evolving market for Internet advertising, economically slower than expected / wanted in 1997 or 1998, but leaving that aside and looking at the different forms of web advertising, we can say that the industry reinvents itself, more or less successfully every few years with new solutions and formats.
The banner (468 × 60) which was the industry standard for years, has fallen in disuse and was quickly replaced by other formats, such as megabanner (728 × 90), the Rectangle, skyskapers, popups, popunders, buttons, links , widgets, interstitials, video, audio, layers, and the mother who brought ...
I do not doubt that the emerging formats work, but also directly affect the satisfaction of a user on a website, is aggressive, forcing me to see these, of course I remember your brand later but is a memory positive connotation, does the memory that you have forced me to "eat" something?.
If your content is Premium, you will provide a more intrusive advertising (recent example is elmundo.es, aggressive advertising and people keep using it heavily, but if not, I am convinced that a% of users reject Emerging and full screen formats (curtains), seeking "the next time" another source.
I'm surprised these days the announcement that Apple (fuck, Jobs, that I could expect from Microsoft, not you), patented an advertising system with the idea that they can stop the applications in your hardware, for example on iphone or ipod to run an ad for X seconds, where your device is not working and only shows full-screen advertising in video format, and then resume the application. I've affectionately dubbed as "popcojones.
I seem the height, the most intrusive of the world, and unethical. What Apple has patented that?, Will they dare to use it?. I think it would be one of the few things I would rethink saying goodbye to my Iphone.
I would hope that the guys at Steve Jobs do us a favor.'ve Had that idea and patent it overheated so that anyone can use it and stay forever in a drawer, such as photos of some famosilla that "removes" a magazine and that we owe a favor and thus remain as cool.
Yes advertising, and resounding yes to dignify and to grow, because your shadow grows the whole sector. But not to be aggressive, intimidating and forcing the user. I, as an advertiser does not want anyone to be forced to watch my brand, and user do not want to force me to see advertising and interrupt my work.