Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Advertising 3.0: popup to popcojones
The evolving market for Internet advertising, economically slower than expected / wanted in 1997 or 1998, but leaving that aside and looking at the different forms of web advertising, we can say that the industry reinvents itself, more or less successfully every few years with new solutions and formats.
The banner (468 × 60) which was the industry standard for years, has fallen in disuse and was quickly replaced by other formats, such as megabanner (728 × 90), the Rectangle, skyskapers, popups, popunders, buttons, links , widgets, interstitials, video, audio, layers, and the mother who brought ...
I do not doubt that the emerging formats work, but also directly affect the satisfaction of a user on a website, is aggressive, forcing me to see these, of course I remember your brand later but is a memory positive connotation, does the memory that you have forced me to "eat" something?.
If your content is Premium, you will provide a more intrusive advertising (recent example is elmundo.es, aggressive advertising and people keep using it heavily, but if not, I am convinced that a% of users reject Emerging and full screen formats (curtains), seeking "the next time" another source.
I'm surprised these days the announcement that Apple (fuck, Jobs, that I could expect from Microsoft, not you), patented an advertising system with the idea that they can stop the applications in your hardware, for example on iphone or ipod to run an ad for X seconds, where your device is not working and only shows full-screen advertising in video format, and then resume the application. I've affectionately dubbed as "popcojones.
I seem the height, the most intrusive of the world, and unethical. What Apple has patented that?, Will they dare to use it?. I think it would be one of the few things I would rethink saying goodbye to my Iphone.
I would hope that the guys at Steve Jobs do us a favor.'ve Had that idea and patent it overheated so that anyone can use it and stay forever in a drawer, such as photos of some famosilla that "removes" a magazine and that we owe a favor and thus remain as cool.
Yes advertising, and resounding yes to dignify and to grow, because your shadow grows the whole sector. But not to be aggressive, intimidating and forcing the user. I, as an advertiser does not want anyone to be forced to watch my brand, and user do not want to force me to see advertising and interrupt my work.
Tags: ads, Apple, formats, patents, publicity, advertising, Steve Jobs
18 Comments to "Advertising 3.0: popup to popcojones"
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[...] This post was mentioned on Twitter by Alejandro Suarez, Nico Castro. Nico Castro said: RT @ alejandrosuarez: Advertising 3.0: Popup to PopCojones http://bit.ly/6E5Gsx [...]
Absolutely. I expect exactly that, patented it in order to not see the light. On the contrary would not miss much that is posed in the Mac, because after all, is the same.
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This post was mentioned on Twitter by alejandrosuarez: Advertising 3.0: Popup to PopCojones http://bit.ly/6E5Gsx ...
On windows and no ads left hanging the system
Apart from the folly of patenting this (seriously, there are patents that should not be left to the register, because they are real crap), I imagine it to be patented is "its", not the fact of blocking x seconds applications, record because that's how to register the act of eating (ie there are many ways to do it, spoon, fork ...) and if you take time to develop a system, it is obviously to use.
I can imagine an ipod touch leaving the uncle waiting in the middle of a song so you can see an advertisement for another singer
I add that I personally do not think people stop using the iPhone for that, I think so too will you say about the world: it has both the public and the minority that rejects such advertising is not significant.
The user should always be the king and must be careful how such.
Outstanding new in Mundo.es ...
The evolving market for Internet advertising, economically slower than that ... ...
Amazing impossible indecent. The 3ies that would sink the advertising in our society.
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Maybe someone interested to have an iPod Touch Free or nearly free, in exchange for advertising swallow the eggs, do not think I have thought for the iPhone and we have us to pay our bills religiously xD
Although patent will chorras ...
The truth is you have to leave the old paradigm of advertising type barnner "and move to a much less invasive and more relevant (which is closest to be subscribed to a feed).