Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
To paraphrase the great John Gray ( "Men Are From Mars Women Are From Venus"), let me brief parody is to make a tiny reflection in the background, people are very different, but the conflicting roles alienate us even more.
Previous thoughts of the day before:
Damn, I meet with another geek kid of these tomorrow. I hope it's worth seeing if I just hit a pitch like this in Google ... flipping through the first pages of the Business Plan is even possible to have something interesting: This very well presented, does not have many spelling mistakes and even dare I say that the numbers sounded consistent. Still, as always prepare a good excuse to cut the conversation if the topic gets out of hand, will not be one of those enlightened members of the church of "my idea" to make me lose tomorrow.
The truth is that not very well which makes this guy I see tomorrow, but I read in Loogic and in several Internet forums that have pasta. I have to rehearse my arguments about the 60 slides that I have prepared, very professional going to freak out!, Total, this guy will not know half of what I tell you so I mostly seem very safe at all ... to see if I can get pasta ...!
Impressions from the first instant of the Meeting:
This guy has not worn a suit in life. You note. Certainly not the kind of boyfriend I'd like my daughter ... well, to see that pussy and tell me if not more of the same ... I have a dinner at 14 pm, with 30 Minutillo has more than enough ...
Joe, I was going to eat with potatoes and intimidates me a bit now on stage. Well, luck and the bull, total, this tacky bitch has no idea, bone who will not dare to discuss anything.
Thoughts during the presentation:
Beautiful graphics, nice logo, nice Mac, fuck these kids every day better fitted these power point ... hopefully not one of those professional presentations and then no more where scratch. To see if you just tell me once and we'll roll numbers.
Juas! The guy is as flipao listen, or is no doubt that everything is crystal clear?. To see if a pirate and talk over the bastard and I try to copy my idea. Nahhh no nose ... never find someone like me to get it running.
Following the presentation, come the questions:
- Men's sounds interesting, but do not you think that an assessment of 2 million Euro, for a company that does not yet exist, it is tad ... as I would say ... aggressive?
(What a gypsy!, But what happens to this guy, he sees the potential of my idea?)
- Man, it seems a fair market price. The assessment of this potential projects with other European countries is much higher. Bill also think 20 million Euros in 2014
- If yes ... well, and I can say on the basis that we may think that these fees are possible investor asks. In fact, I think there is just Internet companies with turnover figures as those in Spain ...
- Man, just look the American market!. In this sector is an almost logical development in Spain.
- Ahhh, of course, the Americans! ... But not you think that the American market is, say, anything bigger and populous, with greater economic potential than Spanish?
- But we in addition to being the industry leader, in 2011 we expand throughout Europe.
- I understand, but do not require heavy investments that have not seen covered in the current Business Plan?
- That would contemplate a second round in 2010. Now we offer 10% of the company for 200,000 Euros. It is the money to boot.
- The only investment is my rank up to 100,000 Euros, that figure is too high for me ...
- Never mind, we can modify the business plan and starting with 100,000 Euros also spending less on advertising.
- And that decline in advertising, how the supliríais?. How are we going to make the product?
- Using social networks!. Thanks to the viral social networking!
- (Poker face) and which has prospects for the company. Who can you sell in the future?
- (Sell "? But this guy is idiot? If we're going to charge 20 million in 2014, and offer to be the King of the world, how to sell?. Buah, will muddle through and say business as usual ...). Sure 1 or 2 years Telefonica and our international competitors will be interested and will be a great opportunity to raise cash.
- Man, I do not see Telefonica buying this ... in fact do not buy anything on the internet ...
- Well, then, our international competition ... or a bank.
- Ya ... well, the fact is that I like the idea and think there's a good team ... would have to value a bit ... I have my doubts ... advertising revenue based on give me something to fear, not me if this application is really disruptive as to achieve these milestones billing ...
- Well, it's an opportunity ... I have spoken with John and Gregory, and are already interesadísimos ... who take your investment committee and want to close it and go quickly ...
- ( "John and Gregory? We do not fuck with me, often bluff!, Those not covered or pá God in these assessments that offer insurance to pay" in kind "). Well, well, the investor decision-let's do something, I have to go to a meal ... go ahead with them, I'd like to see you again in a few months, when you get a little more mature ...
- (Because you're missing out, bud!). No problems, hope it's not too late and you stay out, because the price will be higher and they are taking away from my hands. See you later.
- (This does not give one euro or God). Ciao
Any resemblance to reality is not mere coincidence, is this could be the summary of one of many such encounters, between investors and entrepreneurs, two groups as complementary and necessary.
And that, basically, we are all very different, but the investor and the entrepreneur, are much more even.