Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Investors are from Mars, Venus Entrepreneurs
To paraphrase the great John Gray ( "Men Are From Mars Women Are From Venus"), let me brief parody is to make a tiny reflection in the background, people are very different, but the conflicting roles alienate us even more.
Previous thoughts of the day before:
Investor:
Damn, I meet with another geek kid of these tomorrow. I hope it's worth seeing if I just hit a pitch like this in Google ... flipping through the first pages of the Business Plan is even possible to have something interesting: This very well presented, does not have many spelling mistakes and even dare I say that the numbers sounded consistent. Still, as always prepare a good excuse to cut the conversation if the topic gets out of hand, will not be one of those enlightened members of the church of "my idea" to make me lose tomorrow.
Entrepreneur:
The truth is that not very well which makes this guy I see tomorrow, but I read in Loogic and in several Internet forums that have pasta. I have to rehearse my arguments about the 60 slides that I have prepared, very professional going to freak out!, Total, this guy will not know half of what I tell you so I mostly seem very safe at all ... to see if I can get pasta ...!
Impressions from the first instant of the Meeting:
Investor:
This guy has not worn a suit in life. You note. Certainly not the kind of boyfriend I'd like my daughter ... well, to see that pussy and tell me if not more of the same ... I have a dinner at 14 pm, with 30 Minutillo has more than enough ...
Entrepreneur:
Joe, I was going to eat with potatoes and intimidates me a bit now on stage. Well, luck and the bull, total, this tacky bitch has no idea, bone who will not dare to discuss anything.
...
Thoughts during the presentation:
Investor:
Beautiful graphics, nice logo, nice Mac, fuck these kids every day better fitted these power point ... hopefully not one of those professional presentations and then no more where scratch. To see if you just tell me once and we'll roll numbers.
Entrepreneur:
Juas! The guy is as flipao listen, or is no doubt that everything is crystal clear?. To see if a pirate and talk over the bastard and I try to copy my idea. Nahhh no nose ... never find someone like me to get it running.
Following the presentation, come the questions:
Investor:
- Men's sounds interesting, but do not you think that an assessment of 2 million Euro, for a company that does not yet exist, it is tad ... as I would say ... aggressive?
Entrepreneur:
(What a gypsy!, But what happens to this guy, he sees the potential of my idea?)
- Man, it seems a fair market price. The assessment of this potential projects with other European countries is much higher. Bill also think 20 million Euros in 2014
- If yes ... well, and I can say on the basis that we may think that these fees are possible investor asks. In fact, I think there is just Internet companies with turnover figures as those in Spain ...
- Man, just look the American market!. In this sector is an almost logical development in Spain.
- Ahhh, of course, the Americans! ... But not you think that the American market is, say, anything bigger and populous, with greater economic potential than Spanish?
- But we in addition to being the industry leader, in 2011 we expand throughout Europe.
- I understand, but do not require heavy investments that have not seen covered in the current Business Plan?
- That would contemplate a second round in 2010. Now we offer 10% of the company for 200,000 Euros. It is the money to boot.
- The only investment is my rank up to 100,000 Euros, that figure is too high for me ...
- Never mind, we can modify the business plan and starting with 100,000 Euros also spending less on advertising.
- And that decline in advertising, how the supliríais?. How are we going to make the product?
- Using social networks!. Thanks to the viral social networking!
- (Poker face) and which has prospects for the company. Who can you sell in the future?
- (Sell "? But this guy is idiot? If we're going to charge 20 million in 2014, and offer to be the King of the world, how to sell?. Buah, will muddle through and say business as usual ...). Sure 1 or 2 years Telefonica and our international competitors will be interested and will be a great opportunity to raise cash.
- Man, I do not see Telefonica buying this ... in fact do not buy anything on the internet ...
- Well, then, our international competition ... or a bank.
- Ya ... well, the fact is that I like the idea and think there's a good team ... would have to value a bit ... I have my doubts ... advertising revenue based on give me something to fear, not me if this application is really disruptive as to achieve these milestones billing ...
- Well, it's an opportunity ... I have spoken with John and Gregory, and are already interesadísimos ... who take your investment committee and want to close it and go quickly ...
- ( "John and Gregory? We do not fuck with me, often bluff!, Those not covered or pá God in these assessments that offer insurance to pay" in kind "). Well, well, the investor decision-let's do something, I have to go to a meal ... go ahead with them, I'd like to see you again in a few months, when you get a little more mature ...
- (Because you're missing out, bud!). No problems, hope it's not too late and you stay out, because the price will be higher and they are taking away from my hands. See you later.
- (This does not give one euro or God). Ciao
Any resemblance to reality is not mere coincidence, is this could be the summary of one of many such encounters, between investors and entrepreneurs, two groups as complementary and necessary.
And that, basically, we are all very different, but the investor and the entrepreneur, are much more even.
Tags: entrepreneur, Internet, investor, Mars, calved, Technology, venus











jajajajaja, Alexander, you can not imagine how much I've laughed with Article jajajaja.
Very good, thanks for the morning cheer
[...] This post was mentioned on Twitter by Alejandro Suarez and MiguelSanchezDeLeón, Victor Win. Victor Win said: RT @ alejandrosuarez: Investors are from Mars, entrepreneurs, Venus http://bit.ly/6Jx4Kv [...]
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I burst out laughing, I too am glad you.
The phrases "I do not see Telefonica buying this" and "Using social networks!. Thanks to the viral social networking! "Have been buenísimas XDD
LOL
Alejandro Very good post!
L
LOL, Like life itself! At some point I wondered if you had sent me an entrepreneur with a hidden camera or a microphone, are almost verbatim!
This, along with the parallel between investors and entrepreneurs ... to Mars and Venus-that is, men and women "... each other are doomed to be understood, for the sake and future of the species, and loved ones ... or pretend that they want and understand, for better and worse, for richer, for poorer, ... until the competition, the market or the competition they separated. And then, as in the War of the Roses, the first shot between Mars and Venus, who won the best ... .. lawyer.
Very good Alexander. Inspirational, creative and fun.
very good post!
I suppose it should be, and much vendemotos.
But I would like to make a hue, the subject of valuations, the valuation leaves the% loan to investors, and the% weight in decisions, but the% weight in the decisions just regulated by social pacts, needs approval, veto rights and qualified majorities to where you want.
The problem with respect to risk assessment vs percentage, has a problem, a review "logic" of what is nothing yet, an investor should take a strong role for little money, but that would be complicated further rounds going even though the company, making it difficult to grow well even doing things and having the sort of face.
I think the approach in the BA should be to enable higher valuations (covering social pacts in the face of decisions) but investing in preference shares, that is, for example 1x +%, so if the company is sold to worst ratings or lower than expected, the investor is invested recuepera input, and a% of the rest.
On the one hand the BA or early-stage investor minimizes risk, and secondly if it goes well, there is room for successive rounds of growth without diluting the entrepreneur quickly.
In U.S. they do so, and I think that makes both investment in successive rounds as the exits.
[...] Sánchez-Ocaña Alejandro Suárez is the original post here: Investors Are from Mars, Venus entrepreneurs SHARETHIS.addEntry ((title: "Investors are from Mars, Venus entrepreneurs", url: [. ..]
alejandro see ...
you who gave you permission to record one of my meetings with an entrepreneur????
and worse ... I record what goes through your head?
@ Luis Martin Cabiedes
Buah that shit, since you have popped up here I say ....
"Juan and Gregorio" are fully inspired by what they always say: Luis and Rodolfo

Recognizes that sometimes think worse things than these, which are very light!
This post makes no profit to the entrepreneur or entrepreneurship in a country where there is not a single Google and not a single investor who has financed. It is a country that laughs and ridicules his own talent, starting from schools which is characteristic of people are not interested in over the endless mediocrity that we are not trying anything new. A few who could have created industry as the inventor of the gyro or the submarine and had to pirárselas because they also laughed at them or did not find support to finance his inventions and why what we are is explained in the grace and acceptance that causes this post. Here is very well reflected by what we chromosomes. He began to laugh when you have funded not know, a Twitter, a Youtube, a Skype, that is projects with international projection still does not sound like any you've done and as you well know none of the above would have found funding in this country Sancho is Spain .. One thing, for the courage shown by investors in this country, the post should be titled on the reverse, the entrepreneurs are from Mars and Venus investors.
Greetings,
Fernando.
[...] This post was mentioned on Twitter by Alejandro Suarez and Jaime Estévez, Alfredo Ericksen. Alfredo Ericksen said: RT @ alejandrosuarez: Great sense of humor @ luiso in today's post http://bit.ly/77ZksW "Investors of Mars, Venus Entrepreneurs" [...]
I refer to this tweet I made some time ago and it shows nothing new under the sun, read it carefully:
http://twitter.com/fgfinat/status/3612457715
and I blur 'projects with an international' to 'projects with international dimension' because I reaffirm that no one has yet left the village that is Spain ..
The post I found very funny. Congratulations!
Sad reality that pints, Alexander, if he really is.
Fortunately, I have other experiences. And so I am sure that not all investors think and act in this way, not all entrepreneurs are few "kids" and "geeks" vendemotos trying to "make pasta."
At least I do know investors (venture capital managers in particular) much more serious and professional when dealing with a business plan, and entrepreneurs with clear ideas and projects with great potential. There are even online projects in Spain, not being Google, have demonstrated their ability to generate huge profits. And many others are on track to achieve this.
I have no doubt that investors and entrepreneurs that plants exist. And no doubt, are made for each other: sellers and buyers smoke dreams are doomed to be understood. But thankfully, the real business going on the other side.
Greetings,
Miguel A. Díez Ferreira.
Really great!, Seems to be more relaxed today and I can make pasta! xD!
Greetings.
[...] The investors are from Mars, Venus entrepreneurs [...]
Let the idea was good, the business plan was good, the entrepreneur was the lature and the investor was interested, but cockiness cuklpa of mutual everything is going to take it up the ass. Right?. Well what a shit of investors and entrepreneurs have!.
If the entrepreneur is presented in humble plan not because it is a mole that needs pringao pasta. If you have a profitable business that is a Sobrao better go and see it over the pasta (Martin Cabiedes). If it is a good plan, studied, well presented, with a good team and viable, is another business but will not make anyone billionaire.
Total, it said ... we are some of you are entrepreneurs and investors tambourine.
PD: Alejandro ... I loved your post.
[...] 3) The investors are from Mars, Venus entrepreneurs. [...]
[...] 16/12/2009 - Investors are from Mars, Venus entrepreneurs [...]
Dear Alexander, I loved your article, I found very clever and funny way you made us see the difference in thinking and expectations of entrepreneurs and investors. I took the liberty of recommending it to my blog http://www.lopeztrujillo.com/blog/2009/12/lecturas-recomendadas-perspectivas-economicas-2010-nuevo-algoritmo-de-google-y-emprendizaje-e- Investment /
Un saludo y sigue así.
Miguel Angel "Google Human" Lopez Trujillo
http://www.googlehumano.com
[...] December 16, 2009 - Investors are from Mars, Venus entrepreneurs [...]
First I laughed a lot with the post, because the writing style I liked. Very funny.
Then I read the comments, especially that of Fernando, and has completely fallen from grace.
I think he's right, honestly. If a person like Alexander, who belongs to a group that makes investments and promotion of them does, and takes his partner Carlos Blanco (driver of First Tuesday is dedicated precisely to that of meetings between entrepreneurs and investors) that gives as actual fact this type of event ... go wrong in Spain. Totally agree with Fernando, Daniel Peiró et al.
Greetings.