Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Music and lentils
This is the tribune has been published last November 20 by the Journal 5 Days, about the music industry under the title "Music and lentils. The truth is that the original title was "My recipe for the music industry and included more ingredients in it including" music, Vaseline and lentils, but in the pages of a national business newspaper was Vaseline ... say that too aggressive.
You can see it in pdf here or see the website here 5 Days
My recipe for the Music Industry
If the role of the Internet has been instrumental in an industry that is the music industry.
Record companies during the 80's and 90's have been living at a time dorad, which was abruptly truncated in this decade. The four majors, Sony, Warner, EMI and Universal, accustomed to huge profits and bringing together could go small and not so small record labels in their catalog, to act with pride by the user and the artists have gradually come to see cornered by several factors, which seriously threaten the viability of these giants with feet of clay.
First, the obsolete media; the CD. He has aged badly, very badly. Away from the glamor and sales have held that even today for nostalgic vinyl, manufacturing, stockaje, distribution, management and distribution of the CD sold as obsolete media becomes endangered. Die, and this time there will be even a few nostalgic you missed.
Also piracy. This is an extremely complex issue that creates the paradox of facing the industry who are, or should be, their own customers. No more absurd position of not navigate step by step by the hand of society, meeting their demands, and adapting to the times and explore new business models leveraging technology. That the majors seem to understand and insist on lawsuits against software developers, end users who download music and mp3 websites linking.
To understand the phenomenon of piracy, the industry must look in the mirror and understand that the role of the General Society of Authors and Publishers (SGAE), which acts XXI Century Gestapo intimidating and demanding the end consumer with picturesque situations specific to a satirical comic, merely feeding a defense of illegal discharges by certain intellectual elite. The digital canon is one of the shames of our time, a temporary situation that must end for the good of the industry and users, and this is a must for social peace comes, in this open confrontation within the sector music content.
Another problem is the role of major championships in Spain, without room for maneuver at the strategic level, and depending solely on their parents in London and New York, its principals have no concern that the results next quarter to please the boss. This leads to a scorched earth policy that prevents the creation of a music distribution sector at a price you can and go evangelize becoming consistent users acquired from the "dark side", without threatening, unfazed, using a reasonable price at last (away from the absurd prices of cds from the golden age of music) and responding to current demands.
Perhaps that's why I recommend lentils, must adapt to society and stop complaining that any past was better, no artist today in Spain sell a million copies to 18 Euros, that era is gone. And if the record companies claim to continue its confrontation with artists and society, my advice and prescription, if it is something scatological, would focus on the Vaseline because they will need.
Tags: record labels, music industry, music, SGAE
24 Comments to "Music and lentils"
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Great approach. A penalty to jump around your neck the other day in the Ficod when you started or even to raise it and barely even able to deepen.
100% agree with your point of view. The CD is obsolete, there has always been and always will be piracy, it's all a matter of price and user experience. No one will buy a 10-track format for 20 euros. The sooner we take best for the industry.
It is true Carlos. They jumped to the neck and then was my fault because, among which the moderators can not center the subject and they spoke of what he wanted was a mess and I could not say what the end is summarized in:
"The industry should also make self-criticism, not blaming piracy and require the administration to amend the plan."
The trouble is that to say something as vague as one industry that hates him and consider him pro-industry users. critically discuss the music is like getting a divorce you will receive from all sides.
Thanks for your opinion
100% agree. I have long been trying to find an example like this, which try to make law a profitable business model obsolete (music distribution) and I can not think.
Unfortunately, having some experience with them, I rather doubt that will be able to adapt to reality. Remain in their frenzy to collapse. My prediction (or wish, perhaps) is that the musicians themselves will give them back en masse when they understand that the rules have changed and no longer need them.
[...] This post was mentioned on Twitter by Alejandro Suárez and Alejandro Suarez, Nacho Brito. Nacho Brito said: I could explain it better RT: @ alejandrosuarez: Music, (Vaseline) and lentils: http://bit.ly/7iVo7h [...]
People are stupid, and if you pull the neck for that, is that most stupid people are. They have no idea or real music, or artists and above all, the industry that moves these threads (and whose threads reach high political, to the point of handling many as puppets). One need only see the "rate terrorist" who pay the SGAE.
Perhaps the FICOD not been a good opportunity to raise it.
I liked the article when I read the other day in five days, and it is normal that raises blisters or that many do not like. The truth is hard to bear by those living in lies and which also derive huge profits for it.
Nothing is created nor destroyed, but everything changes.
Max is moving the world from the beginning and the Internet enables that reflect processing capacity exponentially. The problem is that "some" from his throne, seeks social stagnation, cultural ... in pursuit of their succulent profits for a very short, but then we sold that is behind an industry with many jobs, if such that if that ... LIE. Again, a very few are concentrating economic wealth generated by this "industry".
Less milongas and the sooner accept the irrevocable conversion will suffer less, because the user or consumer is boss. Do not use the technique of fan accusing the user / consumer of a pirate, that will have to discuss who's who in this plot.
Greetings.
Hello Alejandro.
I agree completely with your point of view.
Why do not you look at the Digital Platform we have chosen us to distribute our music?
http://www.tucorequena.es
We believe it is a pioneering idea in Spain.
A greeting!
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Hi,
The model has changed, and luckily there are people who realize it. And here I will introduce an element of "publicity" but in my opinion is that they deserve. I refer to the company that is behind Spotify.
I use a lot without paying anything. But sometimes, for holidays especially if I have not paid for advertising and have a better sound quality.
This is to raise the business from another perspective by which people whether they're willing to pay, or at least I do.
Regards,
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