SGAE exceeds Finance as the entity most hated by the Spanish

I almost had a bit of laziness to talk of SGAE, it seems easy, even a resource manual sixpenny lecturer: "If something goes wrong, get with the SGAE, you'll get the audience in his pocket ... and they are already more than used.

Used or not, the truth is that they are formidable and voracious. People are bouncing their arrogance, digital canon, his cockiness as legal and act like John Wayne in the Wild West, the rest of the world's people are Indian, and that if Teddy's men accompanied by a huge court lawyers.

(I'd love to know that these guys have cost legal services and external and should leave some of that budget for communication, to try to improve his image, but it seems that this point has no interest to them).

To me, understanding the different sensitivities, what disturbs me most is that you create, and worst, who in fact are sometimes the "law and order", I think that really unbearable and many people in Spain has depth perception of this organization as part of the system, not a private organization but as part of the administration. Come on, that if they call the bell of the house and are SGAE who want to see your room, some people may think that should let them in, as if the very police seek a warrant in their hands.

Despite all this, I understand that there is a copyright problem, and I understand that the Government is trying to solve it with changes in copyright law exists.

It's a complex issue that part of the problem is the SGAE. Their greed makes the cross certain lines have an added incentive, an incentive for rebellion and confrontation against the unjust and think "Fuck." The trouble is that in the end, just for sinners also pay but extremely difficult to find the midpoint between the abuses of the SGAE and when users and give us the hand we take the arm.

In any event, the Survey of Internet habits Entertainment Networks have wanted to ask about the SGAE, on copyright and intellectual property rights on audiovisual content, film, music, TV ...

First, the perception of the SGAE as guarantor of the copyright to the extreme places them in a historical position on democracy in Spain. Generally, the organization always worse perception of people has been painful, the tax office. This is behind us and SGAE becomes for 59.9% of respondents in the most hated brand in Spain, followed far behind by the Exchequer (14%) and Telefonica (12.8%)

What I find very interesting is to analyze the result of the perception of SGAE in 2 different groups of Internet users. Those who download music, and are unwilling to quit, or to download music also declare buy (on CD or digital) music from your favorite artists. That's where we see that the image of the SGAE is worse in the user group that is willing to pay for music consumption, and that is where the damage is clearly seen that some attitudes are making the sector. Of the Internet users who are willing to pay for music consumption, the negative perception of the SGAE rises to almost 70%

On the digital canon, 86.1% of Internet users believed that the levy is unfair or, however, only 56% is deleted, a more widespread among respondents from 21 to 40 years. Are under 16 years (33.2%) who further believe that the levy is fair. Percentage is also above average among Spanish youth 16 to 20 years (22.3%). After 21 years, opinion on the fairness of the fee is more homogenous, with only about 10% of respondents consider that this is a fair measure.

By Autonomous Communities, calls attention to the case of La Rioja, where only 58.8% of respondents considered this unfair, well below the average for the rest of Spain.

And here the detail of what he spoke before, almost 22% of the population believes that the SGAE is a public body and not a private entity. I understand that this is an almost logical deduction if followed in the media as sometimes act with the rights of civil society.

He even be a majority view (85.9%) in favor of measures to limit the power of the entity. Since, moreover, the vast majority of Internet users (90.3%) believes that the SGAE has reached abusing citizens and entities.

Regarding the disposal of users for online music consumption, 62.8% of respondents are against. For different age, there are wide differences between older and younger than 21 years. Among Internet users aged 20 or less, even one in four would be willing to pay for music consumption, while this percentage reaches almost 50% between 31 and 40.

Customers who downloaded only are less willing to pay for their consumption through the Web While among the users who access the music downloads and streaming are much more willing to pay over the Internet.

Paying for film consumption:

Defends historical films best downloads and more tolerant to the kind that the recording industry.

About 56% of respondents ademñas download movies and going to the movies, 29% only goes to the movies and 14% only download movies without going to the cinemas.

The refusal to pay for TV consumption through the Web is even greater than in the case of music, for 77% not willing to pay.

Another additional difference regarding the case of music is that age differences are much smaller. In no age group is reached to 30% willingness to pay, which reflects a much more unanimous rejection of the Internet to pay for television consumption to music.

Moreover, non-users of social networks are less willing to pay on the Internet for TV consumption (only 17% would be willing to do so). While among the users of social networks available is around 25%.

The study of film, music and TV you can see here:

Intellectual property and downloads

View more presentations from Alejandro Suarez.

Tags: Film, copyright, Internet, music, intellectual property, SGAE, Television