Sánchez-Ocaña Alejandro Suárez. TIME sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and the Internet.
The DNIe and electronic commerce in Spain
Last week we released the first part of Study Habits 2009 Internet Entertainment Networks based on a survey conducted in October more than 2000 people.
These days we released the second part, on electronic commerce and the DNIe you can see in this presentation and there are some interesting facts.
DNIe
I was surprised that 66% of respondents are aware of the usefulness of DNIe, the truth I do not think it was so loud. another topic and see whether it would be unaware of the possibilities and usefulness of DNIe, or simply believe it.
For provinces in La Rioja and Cantabria awareness of the benefits and usefulness of the DNIe is less than 50% in the other extreme are the Balearic Islands have more than 80% of knowledge.

Red.es has launched the " Use your ID card "to get the ID card, once you start is very common to be used, such initiatives are vital to achieve reverse these markers and that can extend the use of DNIe
E-Commerce
The perception I have is that in Spain, with several private initiatives was getting it to start with out-at length in recent years, e-commerce.
Interestingly some of the data in our study would not have imagined so basic and so high and I think that put some obstacles to this growth scenario idyllic. I find it incredible that there are still many people who do not use credit card via internet tranquility. EYE, I use it with caution is one thing, but in peace. That is, I am not afraid to use it in a bank or insurance business. It seems that 53% of the population if he is afraid.
The latest banking initiatives (such as confirmation SMS with PIN Code), or extended systems like PayPal online security are a plus, but we are in a country where we are afraid to pay for internet and not afraid of physically leave anywhere someone who know our credit card and ID to go to charge us with her into an adjoining room like in bars and restaurants.
The study is far more comprehensive and touched on topics such as LSSI I'd rather not talk much
You can download it here , or view the online presentation below:
Tags: Electronic Commerce , DNIe , usatudni.es











[...] This post Was Mentioned on Twitter by Alejandro Suarez, yolandaruiz, Ekinox, estudiodos, Juan Luis Suarez S. and others. Juan Luis Suarez S. said: RT @ @ alejandrosuarez Loogic DNIe Study and Electronic Commerce in Spain http://bit.ly/3QcbeS [...]
But ... these studies are showing? Readers of the blogs of Leisure? Because this is a broad sectoral representation (and assuming that the same person has not repeated the same survey ten times
.) This is statistical deductive (a sample of a given group without observing the universe), and therefore represent readers of blogs, but not Internet users (although it would seem, but we is not even remotely the same thing .)
In any serious statistical study that is basic, the title should be: "The DNIe and electronic commerce in Spain as blog readers," and then it would represent the true survey data.
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